You don’t have to have seen an episode of Mad Men to know that sex and marketing go hand-in-hand.
Turn on the television, open a magazine, or browse the Internet. You’ll see dozens of companies using sex to attract customers and push their product.
We’re used to seeing half-naked models selling us everything from perfume to cheeseburgers. But advertising is not the only place companies can use sex appeal to market themselves.
An erotic logo can have as much of an impact as a sexy advertisement.
Read on to learn more about incorporating a sexy design into your logo, and how it can help your business.
Why Does Sex Sell?
The psychology behind using an erotic logo is simple but fascinating.
Basically, there is a part of our brain that is specifically responsible for thinking about sex.
This part of our brain is always working, even when we aren’t aware of it, which is why sexual messaging appeals to us.
Anytime a person sees a sexual image, this part of their brain takes over. The pull of the sexual image becomes impossible to ignore.
That’s why using an erotic logo is the perfect way to catch someone’s attention.
The whole point of a logo is to make your business stand out. You want a customer to see your logo and instantly feel like they need to know more about who you are and what you do.
Incorporating an erotic image into your logo is automatically intriguing. It will make anyone who sees it want to dig deeper.
How To Know if An Erotic Logo is Right For You
Any logo you choose will represent your business. It should be designed with a specific audience in mind.
If you’re thinking about designing an erotic logo, think about what message that will communicate to your audience and if it’s appropriate for your business.
For example, this kind of logo would make perfect sense for a company like Bathmate Direct.
Because this company sells a product meant to improve your sexual experience, a logo in this vein will appeal directly to their target audience.
The truth is, though, this type of logo could be used across almost every industry. Even if someone has never heard of your company before, a sexy logo will make them stop and want to know more.
Just be sure you have a target audience in mind, and that this logo would appeal to them.
Ready to Start Designing? Start Here!
Take some time to think about who your target audience is, and what kind of logo would appeal to them.
You want your logo to represent your company in a visually pleasing way. Also, keep in mind that using a combination of graphic and text elements is usually best.
When you’re ready to start designing, a design tutorial is a great way to get started.
If you need any help getting inspired for your logo or have any other questions, please feel free to contact us at any time.