Did you know that the golden ‘M’ of McDonald’s is one of the most recognizable logos in America?

A logo is a great way to make your brand memorable. However, if you’re starting with a blank slate, it can be quite difficult to imagine the perfect logo.

Are you wondering how to go about deciding on a business logo? Keep reading to learn all about the 5 factors to consider when choosing company logos.

1. Reflect on Your Mission Statement

Before thinking about the many options for logos, you should spend time thinking about your business’s mission statement. After all, this is what your business is all about.

If you can get at the core of your values and what you’re contributing to society, then you can start thinking about what logo would be best for your business.

2. Go Against the Grain

While trying to get logo design ideas, you might be tempted to look at the logos of your competition. Instead of doing a logo that’s similar to them, you should stand out from the crowd.

When companies all have similar logos, they can get mixed up in a potential customer’s mind. If you do something fresh, people will be sure to remember your business.

3. Less Is More

If you have your togaf 9 certificate, then you’ll know a lot about design. The adage ‘less is more’ definitely applies to company logos. The reason for this is that the logo needs to be adaptable.

Whether it’s on a huge billboard or the thin spine of a book, it should be recognizable. In this case, too many colors or too much detail can work against you.

4. Use a Custom Font

Whether you hire a logo design service or do it yourself, you’ll want to use the right typography. It’s worth investing in an original font rather than using something free or premade. For instance, ‘papyrus’ might be one of the most overused and unoriginal fonts out there.

Try sketching out your business’s name several times and see what magic happens.

5. Get Opinions

It can be easy to get blinders on when working on a logo for hours and hours. It’s always best to ask others for their opinions. If you want to be confident in the design of your small business logos, you can invest in a survey.

Consumer surveys can be an inexpensive way to receive hundreds of valuable opinions on your designs.

Ready to Consider These Factors When Choosing Company Logos?

Now that you’ve learned all about the 5 factors to consider when choosing company logos, you can make sure that your brand is ready to succeed. Logos can turn out to be as iconic as the Mac apple or the Nike check, so they should be created with care and expertise.

A logo is just the beginning of a company. There’s a lot to know about doing business and coming up with effective marketing strategies. If you want to remain in the loop, don’t forget to bookmark our site.

When consumers make a choice between competing businesses there are motivations that help them decide.

For business owners, the trick has always been to recognize what their potential customers want ahead of time.

There is nowhere this is more important than in designing a finance company logo. Nearly 30,000 planners exited the business in 2015, a fact that shows how fiercely competitive the industry is.

The right finance company logo can help you attract and retain clients. You will communicate integrity, success, and longevity if you put these design ideas to good use.

Make your logo stand out! Here’s how:

A Finance Company Logo Signals Success

A memorable logo will attract the eye of your clients. It’s not enough to just catch a fleeting glance though.

Your design for a finance company or financial advisor should communicate success. Before you begin to hit the drawing board, ask yourself what signals success to you.

Is it high priced items? Glitter? Gold? Thinking of your symbols of success can help you decide what colors, designs, and textures conjure success in your mind.

Keep Your Clients in Mind

Knowing your audience is a cornerstone of any business. It’s not enough to want more business.

At the center of any marketing campaign is learning to understand your customers and anticipate their needs. This is especially true in financial services.

If your core demographic is younger clients looking to aggressively build wealth, this should inform your logo design. High contrast, warm colors, will signal excitement and strength.

On the other hand, the stability and calming effect of cool tones and stable lines will communicate something different altogether. You may appeal more to older or wealthier customers who require caution.

Would you prefer to attract clients who are drawn to the excitement of wealth building or the assurance of wealth preservation? Knowing what your clients want is important.

Build Your Brand

Companies spend millions of dollars on brand management. They want to control how clients perceive their goods and services.

Every marketing campaign, external outreach, and client interaction affects your brand. And at the heart of brand management is logo design.

A finance company logo should be shaped by what your clients want as well as who you are as a company. A finance company in a tropical paradise could feature a palm tree.

Don’t laugh: Signaling both offshore banking opportunities and a connection to paradise could be a great background to a logo.

Inversely, if you are located in a busy urban area, a skyscraper elevating wealth to new heights could be a key image.

Logo design is about color, line, and image. But just as important is your customer and your brand.

Find the Inspiration

After you spend some time reflecting on the direction of your company, the needs of your clients, and your core principles of success, you are ready to start experimenting.

Finding inspiration is easier than you think.

Online Logo Maker has tools to help you make your own free logo. What could be more simple?

Come try out our tools and find the inspiration you need to make your logo stand out today!

When you’re ready to start making some tough decisions about your logo design, we know that the colors you plan to include are one of the things that you’ll think about first.

But what sort of business color schemes will help you to connect with your target market?

And what are the best colors for logos when it comes to evoking emotion in the people who see it?

That’s what this post is all about.

From selecting branded colors to understanding how the associations people have with colors will influence your choice of logo design, we’ll tell you everything you need to know.

1. Consider Your Brand First

When you’re trying to come up with business color schemes, the very first thing that you need to consider is the overall message and story behind your brand.

For example, if you’re a consulting company that is goal-oriented, got its start in Silicon Valley, and works primarily with customers within the financial sector?

Then calming colors like light pinks and pastel purples aren’t exactly consistent with the message that you’re trying to send.

However, if you’re running an online boutique dedicated to Kawaii fashions? Then those pastel hues will be the perfect selection.

If you’re stuck on how to choose the right colors for your logo, take a look back at your Instagram feed. Which colors do you see primarily in your photos? If you’re an outdoor company, you’ll likely see lots of browns, blues, and greens.

But if you work in event planning, you might realize that gold, silvers, and classic black are better fits for your brand.

Another awesome way to come up with the right color choices for your logo?

Create a mood board.

Gather together pictures (from anywhere) that you feel best represent your brand. Then, look for color consistencies, and go from there.

Finally, researching the social media accounts of your target market is also an awesome way to make a final decision about your business color schemes. Take a look at the colors they gravitate towards, and make note of any consistencies.

Don’t expect to get things right on the first try, either. You’ll likely need to play around with tons of different color combinations before you commit to the best logo color schemes for your brand.

2. Know the Emotions Colors Can Evoke

Another key element that you’ll need to consider when you’re coming up with logo color schemes?

Make sure that you’ve taken the time to think about the emotions that certain colors can create in the people that interact with your logo.

For example, did you know that the color red has been scientifically proven to elevate blood pressure levels, as well as to increase your overall heart rate?

This is the perfect choice if you’re a discount store that wants to create a sense of urgency, but it’s not exactly a great fit for a bridal gown company, where stress levels are likely already high.

Additionally, you’ll need to think about which colors are recognized as a part of a certain industry.

For example, when people see the color green, they’re likely to associate it with the financial industry.

When they see oranges or yellows, they might associate your brand with relating to being outside in the sun (like a tanning salon or a travel agency specializing in beach vacations.)

Talk with your team — and even consider creating a poll on your company social media accounts — to learn more about the kinds of associations that your target market has with certain colors.

3. Ensure Your Colors Keep Things Legible

So, you’ve finally settled on colors that you think resonate well with both your brand and your target market.

But have you taken the time to consider how the choices you’ve made will look with the colors of text and the font that you’re planning on using on things like your website or physical business cards?

If not, now is the time to do so.

In general, if you’d like to keep things as legible as possible, we suggest that you go with no more than three different colors in your logo design — though if you can cut that number down to two, all the better.

If you’re dead set on using more than three colors, then ensure that they compliment each other well. You can use this article on which colors best compliment one another as an excellent starting point.

Finally, keep in mind that when it comes to any images you want to include in your logo design, less is more.

Choose one central image, and ensure that it’s completely in line with your branding strategy. If you can create a secret image or sneak in a hidden meaning into your logo, as these companies did?

It’s an awesome way to generate buzz about your brand — which is especially important if you’re still in the growth stages.

Making Business Color Schemes a Part of Your Logo: What Now?

Now that you’ve finalized your color choices, your font styles, and even made a choice about the central image that you’re planning to use in your logo?

It’s time to start bringing your business color schemes to life.

But as we mentioned earlier in this post, it’s likely that you’ll go through several different re-designs of your potential logo before you decide on “the one.”

Looking to find a free online logo maker tool to help make that trial and error process easier — and even fun?

We’ve got you covered.

Our blog is also packed with continually-updated advice about the hottest trends in logo design and development — so be sure to bookmark this page before you go.

When it comes to the logo for your resume writing service, you’ll need to go big or go home. Business logos are often the first things potential clients will see, so yours needs to make a statement.

There are lots of details to consider when creating your logo, but happily, we’ve got you covered. We’ve put together a list of 11 steps from conception to completion, that’ll make designing your logo as easy as pie.

Keep reading to find out how.

1. Think of Your Audience First

Before you do a single thing, get out your notepad (digital or paper, whatever floats your boat), and get into the mind of your ideal client.

To define your target market, you’ll need to ask–and answer–questions like:

• Where do they live?
• How much do they earn?
• What do they do each day?
• How do they find stuff out?
• Do they have a certain way of speaking?
• What kind of vocabulary do they use?

Once you have your answers, it’s time to move on.

It’s All About Them (Like It or Not)

The key thing to remember here is, what your clients would want and like is way more important than your own personal preferences.

For example, you might like the cutesy, kawaii-with-lots-of-fuzzy-pandas-and-smiley-popsicles kind of style. But if you’re marketing to professionals in need of a high-end resume writing service, a cute fuzzy logo isn’t going to cut it.

On the other hand, if you’re reaching out to prospects fresh-out-college, then something cool and a little more laid-back might be just what the doctor ordered.

2. Check Out the Competition

Next thing to do is to go online and check out your neighboring resume writing service websites. There, you’ll be able to take a good look at their logos and the kind of customers they appeal to.

What can you learn from your competitors? Is there a certain pattern in the style they use? Are crisp, clean lines all the rage with your client base, or do they prefer something a little softer?

You’ll also want to focus on who of your competition is the most successful. Chances are, their logo is one that sticks in the consumer’s mind. So, take note and learn from their successes. That could be you, one day.

3. Brainstorm with a Pencil

Now you’ve got an idea of who you’re trying to attract and what’s worked so far, you can start to design your logo for your resume writing service.

Again, take out your pad and pencil (it could be an Apple pencil, we don’t mind), and go to town. You want to get every line and curve, every thought and lightbulb idea onto that sheet of paper.

From steps 1 and 2, you’ll probably have a good idea of what you’re aiming for. Now, the only limit is your imagination, so draw everything that comes to mind.

As you move down through our list, it’ll be easier to narrow down which design is the one for you.

4. Keep It Simple

You want your logo to be memorable, and to make it stick you’ll need to keep it simple.

The best logos use minimal colors, symbols, and text, but make the biggest statement. Love them or hate them, brands like McDonald’s, Apple and Starbucks have got it right.

These 3 brands use just 2 colors in their logo, simple shapes, and no text. Well, unless you count Starbucks, whose instantly recognizable typeface is a logo in itself.

The point we’re making is, keep fuss to a minimal. Your logo represents your brilliant, professional and easy-to-use service. Unnecessary clutter will take away from that message and put potential clients off.

5. Keep It Clear

When creating a logo for your resume writing service, you need to send a clear message to your clients about what it is you do. So, think about the exact service you’ll be giving your customers, and tailor your logo accordingly.

The Ultimate Medical Academy, for example, has a clear and comprehensive resume-writing guide. The guide tells readers exactly what their resume should look like.

In the same way, write down a clear description of your service, and what your client should expect from it. Now, incorporate that clear message into your logo.

6. Tell Them Your Name

The full version of your logo should include the name of your resume writing service. You want people to know what you’re called, and for your company name to stick in their mind.

After all, before he was The Artist Formerly Known As Prince, Prince was, well, “Prince.” It was his brand name, catchy and memorable and cool. It was only after he got super-famous he could drop the name without a backward glance.

So, if your resume writing service gets so massively famous that the world will already know who you are, then great. But, for now, use your company name.

7. Go Bold and Stand Out from the Crowd

You could stay conservative and use a sheet of paper as part of your resume writing service logo. It’s safe, recognizable and easy to remember, after all.

But, if you’re itching to think outside the box and be a little more daring, then you can do that, too.

Think Outside the Box…

You can still incorporate paper into your logo, but instead of a pristine sheet, maybe turn it into something else. A crumpled ball of paper, a pretty paper airplane or an origami bird all have something in common: they’re made of paper.

Another tool you can use is that of hidden images. Hidden images show intelligence and creativity, which will definitely strike a chord with many in your target audience.

… Or, Go Nuts

If you’re determined to go even bolder, though, then we tip our hats to you. The 3 brands we mentioned before did just that, and with great success.

Apple used a simple logo that seems predictable, except for one thing: the bite mark in that humble apple is iconic. Take a look at it–you’ll see what we mean.

And McDonalds’ logo is just a take off the first letter of their name, but it makes a huge statement.

Starbucks, though, takes the prize for one of the world’s most successful and obscure logos. Who’d have thought of associating a mermaid with a cup of joe? Not us, but it works.

8. Choose Your Colors Wisely

You’ve fleshed out the bare bones of your logo idea, and your resume writing service is getting its mascot. But before you go full-steam ahead, you need to think about colors.

It’s easy to think, I’ll just pick the colors I like. There’s a little more to it than that. For one thing, it’s very likely that the colors you use in your logo will also be used across your website, in your stationery, and any merchandise you might produce.

Another thing you have to think about though is, where will your logo be displayed? If it’s solely web-based, then the colors you use won’t matter as much.

If your logo will be printed, either in color or black and white, though, the colors you choose will make a difference. Pale shades or fainter colors don’t pick up well in black and white and can be difficult to match even for a color printer.

9. A Picture Speaks a Thousand Words…

Now you’re coming to your final choice of logo image, and it’s going to give your resume writing service wings to fly all over the internet.

So, take another look at the ideas you’ve come up with and make sure you’re choosing the right logo for your business. Does the image say what you want it to? Will people look at it and know what it is you do?

Look at your choice critically and get some outside advice. Trusted friends and family will be able to give you the critiquing you need so you can tweak your logo to perfectly reflect your service.

10. …But Your Typeface Makes All the Difference

You’ve got your image locked down and that is a feat, so give yourself a mighty pat on the back!

The last thing you need to choose is the right typeface that’ll bring your image to life and tell the world who you are.

When choosing your final font, it needs to be:

• Extremely readable
• Easy to scale up and down in size and weight
• Well-balanced with your image
• Fits your business ethos

Your font says a lot about you and will provide many of your customers with the first impression of your business.

11. Make It a Vector SVG Graphic

The final step in the process will get you the most beautiful and user-friendly logo of them all.

Once you’ve got the exact design of your logo down pat, you’ll need to make it digital. The way to do that is to make it a vector graphic.

Vector images are different from traditional JPEGs because you can scale them down or scale them up, all the way to infinity. And you won’t lose a single pixel.

With our premium logo-creation pack, you’ll get full branding with VSG graphics, so you can use your logo on absolutely anything.

The Perfect Logo for Your Resume Writing Service

Your business logo is one of the first things potential customers will see, and it speaks volumes about you and your company.

Make your logo say exactly what you want it to so it’ll appeal to the target market you’re aiming at. Go for substance over style, keep it clear and simple, but don’t think it needs to be boring.

Instead, keep our 11 steps clear in mind, and you’ll soon have the perfect business for your resume writing service.

What are you waiting for? Check out our tutorial on how to create your free logo now.