When it comes to your real estate logo design, you know that the colors, copy, and images you choose matter.
However, don’t overlook the importance of typography.
Choose the right font, and your branding will connect with customers no matter where you put your logo. Choose the wrong one, and your logo could look unprofessional or outright illegible.
In this post, we’ll give you 5 examples of fonts that will increase your brand recognition and help you get your message across in a matter of seconds.
1. Times New Roman
Especially in today’s era of minimalist trends in logo design, there’s nothing that quite says “professionalism” like this classic font.
For example, let’s say you primarily sell and rent condos that are run by private landlords.
Using Times New Roman in your logo design will help assure potential clients that you’ve done your due diligence when it comes to vetting these landlords. It communicates a message of thoroughness and authority, as it’s used in so many newspapers.
If you know that your logo will be displayed in a variety of locations, then Arial is an excellent font choice for you.
This font is easy-to-read no matter the size of your logo. So, if you need to resize your design to place it on business cards, “For Sale” signs, and your social media accounts, go for this option.
3. Proxima Nova
This is one of the newer fonts on our list, but you might recognize it from the logos of Spotify and Twitter.
Using a font that’s associated with the millennial market is a great way to connect with buyers who are purchasing their first homes.
Especially if your real estate business has a popular blog and several social media platforms, this font will help you find your ideal client.
Looking for a font that helps you to connect with a specific section of the housing market?
If so, look no further than Bodoni.
This font, used by Vogue Magazine, Calvin Klein, and other luxury-associated brands, is perfect for real estate agents that deal in penthouses and sprawling estates.
5. Go Custom
Don’t see the perfect font for your real estate business on this list?
If not, then it may be time to create one for yourself. Hire a professional font designer to create a vision for your logo’s copy that’s all your own.
Having a unique font won’t just help you to stand out from your competition. It will also work to build brand recognition, as people will associate your specific font with your company.
Start the Real Estate Logo Design Process
Just like finding the perfect house for a client, you likely won’t get your real estate logo design right the first time.
Using the information contained in this post and the countless others on our website, draw up several potential designs. Then, poll your coworkers, friends, and followers to see which one is the most effective.
Designing your next logo is simple with our free online logo maker tool — so check it out today, and start creating.