How often do you think people see a logo redesign and run to Twitter or Facebook to hate it?
Throughout the history of many brands, a logo redesign has been tough to execute well. Sometimes the new logo can take the brand in a completely different direction and garner a lot of hate. Other times, a revamped logo can refresh the brand’s image and give it a new sense of identity.
That’s why it’s important to be careful with your food product logo.
People are often very loyal to the brands they buy, regardless of price point or healthiness. This means that the logo becomes an important part of the food for them — they confer meaning to that logo.
Fortunately, this guide is aimed at giving you some tips on how to properly revamp an outdated food product logo (without your brand crashing and burning).
Ready? Let’s dive in.
“Undo” your food product logo
Our brains might tell us that more complicated = more interesting, right? Well, many companies today don’t think so. They’re beginning to “undo” their logos.
So what exactly does that mean?
Essentially, brands have begun to pare down their designs, making them simpler and simpler. This is obvious in Nike’s rebranding to remove the uppercase “Nike” lettering and in Starbucks’ move to remove their text as well.
The message? Less is more. Brands want their logo to speak for itself.
With a food product logo, one thing to try is taking the logo down to a simpler style. This gives it a trendy, stylish look while still being an essential part of your brand.
Make sure your logo is cartoonish and full of character
No, not the goofy Saturday morning cartoons you watched as a kid.
This doesn’t mean you need actual illustrations or anything. Usually, this style appears in typefaces. To create a cartoon logo, a brand can use a font that looks as though it were handwritten or even just a font that has a little more playfulness in it.
This makes your logo look a bit “younger,” but it can reinvigorate an otherwise dated and boring font.
Color in the lines
It’s time to break out the big box of crayons because color can really take your logo to the next level.
Microsoft, for example, went from having a sort of boring typeface to the much fresher and eye-catching four-colored window design. This draws the eye directly to the logo while matching their new “Metro” aesthetic.
For a food product logo, using the colors of your product can work well. For example, Diamond Dales World Famous Spice and Rub uses the color red often to show the spice and flavor of the rub.
Keep it creative
The last thing modern companies do quite often is create a logo that has multiple dimensions to it.
IHOP’s logo, for instance, revamped from a boring sign into a logo that now includes a not-so-hidden smiling face under the O and P.
Getting creative with your brand’s identity can speak volumes about what kind of company you are.
To modernize your logo, keep it simple, stripped down, and get creative with color and style.
What are you waiting for? Revamp your logo today.