“Can you design a logo for us?”

These 7 little words can be awfully intimidating if you’re new to logo design. Where do you start? What if they don’t like it? 

Professionals have a process that they follow, so they’re never left asking these questions. 

Keep reading to learn all about the logo design process.

Brief the Client

The first and most important step of this entire process is to talk to the client! Clients want to be part of the process and to feel like they have a say, so sitting down and talking about their ideas is vital. 

Ask your client questions:

• What does your brand represent?
• Who is your brand’s audience or clients?
• What are the goals of your business?
• What makes you different from other businesses?

The answers to these questions will help you know what your clients want to say with the logo.

Additionally, you should verify with the client what type of logo they are looking for. 

• Abstract
• Pictorial
• Wordmark
• Combination Mark

Be sure to get an idea of which ones they would like. Logos will serve different purposes. So if they’re looking for a website header logo, that will be very different than a storefront logo.

Research

The next step is to research. What are competitors in the same field doing? How can you design something unique and better than what the competitors have?

This is a critical step! The last thing you want to do is preset a client with a logo that’s similar or not as nice as a competitor’s.

Brainstorming and Sketching

It’s time to start designing! You’ll want to start by brainstorming through your favorite method. Maybe this is a lot of post-it notes on your wall or a mind map.

It can help to visualize words that are associated with your client’s brand. Brainstorming and sketching will be a very intuitive process that comes with experience, but if you need some inspiration, head to Pinterest. 

Another great way to brainstorm is to create a mood board that represents the brand. 

Digitalize the Design

Once you have a rough sketch, you’ll want to take to an online program to start digitizing the design. Programs like Adobe Illustrator are the industry standard, but if you work in an HTML program and need to move from html to pdf converter c# to send materials to your client, that is always an option.

Presentation

The final step (unless edits need to be made) is to present the logo! 

Along with the logo, many designers will also send a color palette and other types of logos, depending on what the client paid for. 

Create Your Logo Design Process Today

Now that you know how to create a logo design process, start making it your own today. Each designer’s process will be different and will vary by client and experience. 

If you’re still not sure about the process, keep reading to learn more on our blog!

Every serious business invests in a professional logo that represents the brand and helps make it recognizable. Take, for example, Coca Cola, Nike, Apple, and Amazon — their logos are among the most popular in the world. More importantly, everyone can recognize the company just by seeing the logo.

However, logos aren’t just graphic elements. They help build brand awareness and make the company stand out from its competitors. You should make yours unique and eye-catching, without being overpowering.

Here are five fresh logo trends for 2020 to help you find inspiration for your company logo.

1. Minimalism With a Twist

One of the most influential logo trends 2020 is minimalism, but with a twist or a pop of color. Simple, clean logos will always be the safest choice, but designers and brands will spice them up with eye-catching elements, hand-drawn details, or playful details.

Minimalism will also apply to typography logos, where you’ll see thin lines, neutral colors, and warmer fonts.

2. 3D Gradients

Gradients are a great way to make even the simplest logo instantly recognizable. It’s the perfect way to insert your brand colors subtly and get a modern logo design. Also, one of the best new logo designs for 2020 will be a 3D gradient logo, with depth, shadows, and shapes that make it come to life.

3. Animated Logos

Animation is one of the latest logo trends that’s growing by the minute. Animated logos are the easiest way to catch your audience’s attention and get them intrigued.

If you’re looking for inspiration, get some free stock images to use a background for your logo or typography design. Then, you can turn the images into a unique logo to reflect your company’s personality.

4. 80s and 90s Logo Designs

The 80s and 90s will prevail in the 2020 logo design, mainly as there’s longing for these times. These logos will have lots of colors, animations, pixels, chromes, and neons. In typography logos, we can expect typical 80s and 90s fonts with tubular design and thick lines.

Feelings of nostalgia and memories are a significant element, so you’ll often see brand new companies featuring retro logos and funny letters and colors.

5. Geometric Logos

Geometry is becoming a trend in logos in 2020. There’s a need for symmetry, structure, and clean lines that make logos easy to remember. Geometric logos are also easy to customize and switch up without changing the entire style of the logo.

Whether it’s a graphic element or a typography logo, there will be a lot of triangles, sharp angles, and geometric mosaics.

Get Inspired With These Logo Trends for 2020

Whether you’re a business owner or want to grow your brand, having a unique logo will help you stand out and attract your customers’ attention.

By staying in the loop with the logo trends, you can see which elements work best for your brand and how to implement them into your story.

Want more logo trends and graphic design tips? Check out some of the other articles on our website and stay tuned for the latest industry news and updates.

You probably know all about the importance of your logo. It creates the first impression that anyone will have of your company.

Maybe you haven’t redesigned your logo in a while, and you need a new one. Or perhaps you have a brand new one.

Whatever the case, you should consider adding animation to your logo.

There are many benefits to having an animated logo. Here’s why your business should have an animated logo in 2020.

What Is An Animated Logo?

It’s exactly what it sounds like.

You already know the importance of your logo. It’s the foundation of a successful marketing strategy.

Yet, the days of print-focused and static graphic design are fading into the past. With modern technology, there are more opportunities than ever to make your brand more noticeable.

An animated logo aims to do precisely that.

The level of animation can be anything from simple moves to a short video. You choose from a variety of logo design ideas. Then your company and designers get together to discuss your business goals and the type of personality you wish to demonstrate to clients.

There are several reasons your company needs an animated logo in 2020. 

Creates Brand Awareness

Think about the MTV logo.

MTV was a pioneer in the animated logo movement. It required the viewer to stay tuned for more than a second or two. This allowed for time for the logo to imprint in the viewer’s mind.

Animated logos are just more memorable and recognizable than static logos. One interaction with an animated logo and the consumer is not as likely to forget it.

Thirty years later, that logo remains one of the most recognizable logos in popular culture. 

It Tells a Story

An animated logo is part of a longer storytelling process.

Animating your logo enables it to work as a short video telling a unique story of your product or company. And with every story comes emotion.

When you use video content, you’re setting an emotional connection with the viewer. They will view your company as something more complex than just a simple representation.

Another big perk is that your “story” can be shared across multiple platforms. An animated logo is far more likely to be shared than a static one, especially if it’s dynamic and exciting. 

Shows a Level of Professionalism

It’s safe to say that most consumers are not marketing experts. 

Even so, they do have an understanding of what’s trending. And even if they don’t realize it on a conscious level, they want to associate with companies that are keeping up with the latest innovations. This shows there’s an advanced level of professionalism.

For example, you may not have noticed that a lot of famous companies are already using animated versions of their logos.

But if you start paying attention to companies using animated logos versus those that don’t, you’re likely to find those with animated logos with leave a better impression.

Get Noticed with an Animated Logo 

Even more importantly, get noticed and then remembered with an animated logo. 

Take a look at our tutorial to help get you started and inspired.

And for the most recent logo design tips, keep checking back with our blog!

Logos are extremely important these days. If you don’t have a great logo your business will lag behind. Even if your product is superior, not having an original and creative logo concept will hurt your business.

Marketing and branding are key to any business’s success whether it’s online or brick and mortar. In today’s image happy visual world, making sure the public is aware of your company starts with the right logo. 

Read more for some great tips to design a brilliant logo.

Know Your Brand

Before you get started designing your own logo you need to know your brand.

What is it all about? What are you trying to say? How do you want to be perceived? What’s your mission statement? 

By answering all of these questions you’ll have an idea of where to start and where you want to go to create an innovative logo.

Make sure you write down any creative logo ideas that pop up while you’re asking yourself these questions. Things will spark up that you might never have thought of before. Amazing things can come from those unknown surprises.

Colors, Colors, Colors

Color is part of life. We are drawn to certain colors without even realizing why. They say a picture is worth a thousand words and colors are part of those words. 

Colors can help convey a message. They can elicit feelings of power, warmth, intelligence. It all depends on what you want your company and logo to say.

Choose colors based on that and you’ll be on your way to creating a great logo for your brand. Also, choose a color that’s personal to you and one you identify with. This will strengthen the bond between you and your brand.

You’ll feel a deeper connection to your product and therefore always have pride in it. This will help bring success your way.

The Font

The font you choose can be just as important as the colors. Although it’s a little more subtle, the font also conveys a message. It not only speaks with the words it’s written in, but it also speaks of style.

It can make your company come off sophisticated, artistic, vintage, etc. Like colors, your font should be something you feel a connection with and your brand aligns with. Something that when people read it they get where your brand is coming from.

Search Competition

Seek out other designs to see what’s out there. What is working? What isn’t working? You’ll also want to use this tactic to ensure you’re not doing exactly what everybody else is doing.

You don’t want to blend in. The point of a logo is to stand out and make people remember you. Search law firm sites, sports memorabilia, and others to get an idea of what’s out there.

Design a Creative Logo

OK, so now you’re ready to design your own creative logo. By using these simple tips above you can come up with tons of creative logo ideas.

Remember to keep a note pad handy while going through this process and come up with at least three samples before choosing the best one. With a brilliant logo, you’ll be on your way to marketing success. 

Looking for more articles like this one? Check out the rest of our blog!