Are you gearing up to design a logo for your web services company? With one small image and an optional blip of text, you can convey your company’s entire story.

An elegant logo design is one of the first things customers will see. The goal is to make it as eye-catching as possible.

Ironically, this means less is more. And, speaking of less, you don’t have to spend a lot of money to create a winning logo. Did you know Twitter only paid $15 for its logo?

Let’s take a look at some logo design tips that’ll get you on your way.

1. Define Your Brand In One or Two Words

What does your brand represent? Even if you offer an array of services, which one’s at the heart of it all? Ask yourself these core questions:

• What’s your most important product or service?
• Who’s your intended audience?
• What’s your company’s persona? Buttoned up or laid back?

Before you can even start your market research and see what your competitors are up to, it’s important to define your brand identity in a concise word or two.

2. Avoid Cliches

What might be a cliche?

Simply put, anything super obvious.

For example, if one of your clients is an Italian restaurant, you’d never want to design a logo for them that featured a plate of pasta.

Consider other representatives of Italian food that are still recognizable. Maybe your elegant logo design will include a splash of pasta sauce.

This way, it’s bright, illustrates delicious Italian food, and is less obvious that a plate of pasta.

3. Consider Your Font

Just as your logo design has to be uncluttered, so must your font be legible.

Choose a font that’s clear, easy-to-read, and pops right off the screen. Think of one we see every day: Facebook. Their font is basic, clean, and even all lowercase.

It’s also worth asking yourself if you even need any typeface in your logo.

Think about some of the heavy-hitters like Instagram. Their elegant logo design contains the simple outline of a purple and pink camera.

4. Consider Your Colors

Have you ever thought about color psychology? When you’re trying to tell a story without using your voice, you have to utilize every tool in the box.

If research says blue emotes security and red conveys a message of excitement or passion, why not give it a try?

This ties into knowing your brand and knowing it well. Based on your personality and core product, you can select the right color for your logo.

5. Create an Elegant Logo Design That’s Active

Let’s think about that splash of pasta sauce again. It’s an active logo because it has some sort of movement. That red sauce is splashing through the air.

How about Twitter’s logo? That blue bird is actively flying through the air, spreading tweets throughout the Twitterverse.

This can encourage customers to take action and make their way to your business site or products page.

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Turn Your Vision Into a Reality

Are you ready to make all your logo dreams come true? Here at Online LogoMaker, we can help you take your vision for your company’s logo and turn it into reality.

Our free logo maker is easy to use and will give your web services company the edge it needs.

If you have any questions, feel free to get in touch with us anytime throughout your design process.

Did you know that on average it takes 5 to 7 impressions for someone to remember your brand and business?

In a world where you’re competing with thousands of businesses to gain the attention of one customer, you need to stand out and make an impression fast. Having the right logo can do that and more.

Why Your Logo Needs To Be On Branded Merchandise

Using your logo on branded merchandise can be a great way to build brand awareness and make an impression that lasts.

Want to learn why it’s important to use your logo on branded merchandise? Read on to learn why branding and your logo should always work together.

Form Your Name And Identity

A logo is more than a nice picture or symbol you put on your website and merchandise. A logo is a stand-in for your business and everything you stand for.

Many businesses incorporate their logo into everything they do. They use the same fonts and colors when they decorate their stores and take time to put it on everything they put on the market.

This is why it’s important to keep your brand personality and business mission in mind when you design your logo. That logo is going to be heavily associated with your business.

Get More Customers

Having good products or services is important for every business, but your logo and branded merchandise can do a lot to attract new customers.

Eight-two percent of investors think that brand strength and name recognition are becoming important factors when they make new business decisions.

Having a strong logo on the merchandise you give out could help keep you on the minds of decision makers.

Before you hand out another mug at a convention or hand out a new business card, make sure your logo is apparent. Don’t make it small, make it a prominent feature on whatever it’s on.

Essential Merchandise

Now that you know why your logo needs to be on merchandise, it’s time to make sure that you have the right swag. If you’re headed to a convention or need to stock up the supply closet, consider these options.

Office Items

You can never go wrong with classic merchandise. Businesses like About Pens can make you branded pens that incorporate your logo. Feel free to get a little high tech and get some branded mouse pads and camera covers.

Clothing

What’s a better advertisement than a happy customer wearing your logo? T-shirts and sweatshirts are popular items to give away. Don’t forget to print some tank tops for the summer months!

Your Choice

Every business should have some kind of branded merchandise that sticks out among the rest. Consider getting engraved glasses instead of typical coffee mugs. Some companies even offer. Get funky branded socks instead of shirts.

Next Steps

Branded merchandise can help establish your business and help you find more customers. Now that you know why it’s important to have your logo on merchandise, it’s a good time to think about your logo.

If you need help choosing a logo, check out our posts on how to choose the right one for your business. And if you need anything else, be sure to contact us so we can help.

Your industrial supply company is one of the best. Shouldn’t your logo be one of the best as well?

Your branding is one of the first ways your customers interact with your company. It can even affect their perception of your company before they even use your product or service.

So whether you’re rethinking your logo or making it for the first time, here are four logo tips that will win your customers over from the start.

Finding The Logo For Your Industrial Supply Company

1. It’s Timeless

The first tip is to design your logo so that it stays timeless. What is popular today probably won’t be popular in 10 or 20 years.

Oftentimes people that design based solely on today’s trends, find themselves redesigning their logo every time those trends go out of style.

Logo redesigns won’t kill your business. However, they should be avoided as much as possible. Otherwise, you will lose some of the memorability of your brand.

Instead be sure to choose symbols, colors, and design trends that are classy and timeless. This will ensure that your logo benefits you for years to come.

2. It Follows Psychological Patterns

The next tip to designing your logo is to follow the psychological patterns. Did you know shapes portray meanings to our brain that we might not even recognize?

Our brains tend to associate circular and round shapes with unity, feminity, and endurance. On the other hand shapes with angles, such as triangles and squares, represent power, masculinity, and stability.

When adding new symbols, choose ones that coordinate with your desired branding.

3. Think about Social Media

The third tip is to think about how to use your logo on social media.

Social media is a growing channel for most businesses. As you design your logo think about how it will be shown are social media. Is it recognizable in a thumbprint photo? Is it easy to add to your photos and posts?

Knowing the answer to these questions will give you a leg up on the competition.

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4. Don’t Be Afraid of Color

The last tip is not to be afraid of color. Did you know color increases brand recognition by 80%? With these kinds of statistics, there’s no reason not to add them.

Just be sure that you also create a black and white logo for circumstances when you can’t use your colored one.

Another thing to keep in mind when adding colors is that they can mean different things for different people. For someone blue might represent sadness, while someone else might consider it calming.

Thinking about adding in red? Check out what a red logo does for your company and branding.

Get Started on Your Industrial Supply Company Logo Today

These tips will help you create a great industrial supply company logo. However, if you are still looking for more tips, you can check out our guide to choosing a logo.

Or you can comment below! We love hearing your questions.

The art of logo making is a blend of creativity, strategy, and character.

It pushes designers to use classic skills to make something completely unique and timeless. Many individuals making logos will go through various stages of editing before deciding on a final product.

Much of the time, this process will include playing with flat design as well as drop shadows and other real-life effects.

While popping logos and bold aesthetics may work for some companies, SaaS logos have seen more success with flat design.

Here are some of the benefits and basics of using this style for your SaaS branding strategies.

What Is Flat Design?

Flat design is defined as a simple, minimalistic approach to aesthetics.

Rather than playing with abstract icons and fancy details, it aims to get straight to the point. Flat design leaves no room for interpretation. It allows brands to communicate a clear, concise message and helps users better recognize their preferred SaaS companies.

The main goal of this stripped-back style is to focus on usability.

Not only does it make things easier to understand, but it creates a sharp distinction between the tech world and other objects. SaaS logos with a foundation in flat design will often feature bright colors, sharp edges, and stick to a two-dimensional platform.

It allows users to understand logos at a glance, rather than having to figure them out.

SaaS Companies Using Flat Design

Don’t mistake the simplicity of flat design for boring. Just look at SaaS logos like Hubspot and Trello.

Hubspot’s logo is mostly a plain typeface. There are no bold curves or fancy scribbles, but there is a timeless feel to the way each letter flows together.

Mix this with the bold, network-like “o”, and this SaaS logo is a force to recognize. The network shape speaks to the culture and purpose of Hubspot, without going over the top or being too much.

Trello’s mix of fun lettering and a simple icon is the pinnacle of what flat design can do.

With just one sleek work board, the possibilities of project management are communicated. Trello works to make managing an easier, more streamlined process for all parties involved.

Add the character of the lettering and the innovation of the company easily shines through. Everything is tied together with one shade of blue, which is rather subtle. This logo is a true balance of bold design and classic communication tactics.

The Basics of Flat Design for SaaS Logos

Shapes

The use of flat design allows developers to make shapes stand out.

Instead of relying on drop shadows, attention is naturally drawn to certain shapes and logo elements. The simple foundation creates a spotlight for the fun elements to take center stage.

Think of Genio cleaning software for example. Although this SaaS logo plays with color gradients, the clean-cut typeface instantly draws attention to the genie bottle in the “o.”

There is no need for fancy details or strong digital effects. The mix of flat design principles and the need to create something unique are enough to make a bold impression without trying too hard.

Colors

Another way to add character to SaaS logos with flat design is to embrace bright colors.

Colors create a mood. They attract the eye and enhance the user experience.

Some SaaS companies use a mix of bold colors with more subtle tones. The subtle details create a bigger pop for certain parts of the logo. Other companies have successfully broken traditional color rules.

Google, for example, has a bold mix of primary colors.

They took a chance in bending conventional rules about what color mixtures to use and which to avoid. Now, all Google products are easily recognized. They are consistent from the traditional logo to other services like Chrome, Maps, and Google Home.

Colors are a crucial aspect of branding. Your brand colors will be used on all your company logos and business cards. They are an integrated part of your software’s interface, too.

The more you play with colors from the beginning, the more room you have to mix things up as your product line expands.

This is one of your biggest opportunities to stand out when using flat design. Take it and run with it as you choose between different options for logos.

Adaptability

Another bonus of flat design for SaaS logos is how well everything adapts on different devices.

Your software is likely going to be accessed from a desktop, mobile phone, and tablet. A strong logo looks good on all platforms. It performs well blown up on a television when screen sharing, as well as on a small phone screen.

Making such transitions easier for users creates strong brand recognition.

It speaks to your company’s attention to detail and commitment to interface excellence.

For companies looking to launch new product lines entirely, a strong logo can help tie everything together. It makes your company versatile, yet united.

Designing for Character and Function

At the end of the day, the main purpose of SaaS companies is to make life easier.

No matter if you’re operating in the business sector or developing a new health app, your product should improve everyday systems and operations.

As such, make it a point to design a SaaS logo that speaks to the ease of using your product.

Having a foundation in flat design gets the message across loud and clear. It makes users focus on who you are and what you do.

Flat design takes out the guesswork.

It creates a subtle balance of unique shapes, bold hues, and simple typography. Together, all the elements come together to make your services stand out.

Build Your Custom SaaS Logo

Making a logo from scratch is not as difficult as it seems when you use the right resources.

Sometimes, all it takes is recognizing what industry trends are working and why. If you are building your SaaS brand, try flat design in your next round of logo ideas.

You may be surprised at the powerful designs you come up with, and how well the final product performs in your market.

To get to work on creating your logo, click here.