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How Grey’s Anatomy Can Save Your Surgery Logo and Brand Posted on November 08, 2017 by Logo Design Tips and Tricks
surgery logo

Are seeking a way to make your surgery logo and brand stick out from the competition?

If so, you should take a look at the unique way Grey’s Anatomy has helped to develop a strong brand and logo.

Since its debut in 2005, the TV medical drama has appealed to those in the medical field and in popular culture. It was created by Shonda Rimes as a fictional show. But it does things that adapt well to real-world medical practice.

Read on to learn how Grey’s Anatomy can save your surgery logo and brand.

Understand Your Patients

Your type of medical practice will control how you speak to your patients and how you develop your brand.

Rimes has had a lot of success with viewership based on her commitment to how she writes and markets the show. As she writes it, she must take into consideration who is watching, for how long and what they want to see.

Your surgery logo and brand must be targeted toward the patient base you want. But to resonate with potential patients, you have to understand the sort of care they are looking for. You must also look at what they need and the way they want to feel about your practice.

This way you are giving patients what they want and delivering it in the way they prefer it.

Keep Your Logo Simple

Grey’s Anatomy has used a simple logo that is easily identifiable for TV viewers. It has also become synonymous with the show. This means that when someone sees the logo, they can recognize it and connect it to Grey’s Anatomy.

A simple and clean logo helps make your practice easier to identify. This can help you to build a more powerful brand and one that becomes one known for its unique logo.

When you have a more complicated logo, this can take away from the message you want to send to patients.

Stay Relevant in Your Practice Area

Grey’s Anatomy has had long-term success because it has stayed relevant over time. This, despite significant changes in society, both in Hollywood and in medicine.

Rimes has written interesting scripts by identifying important issues in the medical field. She’s also presented the show in a way that is easier for viewers to absorb.

You can translate Rimes’ approach into your practice to stay relevant and build your brand.

Stay up on the current trends in your medical practice area. Also, make investments in technology and always communicate clearly to your patients.

For example, Allure Plastic Surgery should pay attention to changes in plastic surgery. This way the practice can adapt their business model to meet the changing needs of patients.

Wrapping Up: Using Grey’s Anatomy for Your Surgery Logo and Brand

You can leverage the success of Grey’s Anatomy in your own medical practice to create a powerful logo and develop a unique brand.

This will help you to separate your practice from other competitors and deliver a strong message to prospective and current clients.

At Online Logo Maker, we offer you free and premium logo design for your business. Contact us today to learn more about how our team can help you create your next logo for your brand.

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What a Smart Logo Design Can Do for a Bail Bonds Company Posted on November 08, 2017 by Logo Design Tips and Tricks
smart logo design

The bail bond industry is a field that is growing every year, so it’s important to get your piece of the pie if you own a company.

If you’d like to grow your business, it starts with the way that you market.

No matter what plans you’ve put together, smart logo design should be a central principle. Your logo represents you and helps you to bring in more business.

Read below to learn more about why you should put some serious thought and energy into creating your logo.

#1: Smart Logo Design Creates An Emotional Response For An Emotional Time

Think about it — when people get arrested, there’s a range of emotion that happens.

This includes fear, anger, downright sadness. People go through it all when the cuffs are slapped on and they get taken behind bars. Because of this, people will turn to a bail bond agency.

The logo that you create should express what you want to impart to your customers.

Maybe you see yourself as an advocate that is going to rescue them from behind bars and fight for their rights.

Perhaps a logo of a knight or superhero would be in order. Either way, you need to put some thought into this smart logo design to truly capitalize.

#2: The Logo Establishes You As A Community Staple

The local law enforcement, courts, and jail systems are very community-centric. Because of this, your bail bond company needs to have a community feel.

You can accomplish this with your logo by including some characteristics that match your local area. Thinking with this sort of focus lets people know that you’re part of the community and on their side.

For instance, Action Immigration Bonds caters to people from Spanish speaking countries. When you know your audience, you’re better able to serve.

#3: Making Your Logo Recognizable Is Great For Freebies

It’s crucial that you focus on the details with your logo so that you can get your brand out as frequently as possible.

Touching base with a company that offers logo making services gives you the chance to master every last detail, including the finishing touches.

By paying this attention to detail, you’ll be able to place your logo on freebies like water bottles, t-shirts, keychains, and magnets. From here, you can take pride in these products and get the word out about your brand to the best of your ability.

#4: A Top Quality Logo Is Useful For Your Social Media Presence

Social media is also a central part of your branding, so it’s important to use your logo prominently.

For instance, if you put out valuable YouTube content, tagging it with your logo creates familiarity. This way, when people get arrested and need some help, you’ll be the first bail bond company that they call.

In this regard, it’s always important to put your best foot forward with a logo that looks tremendous.

Have any thoughts on how to get the best logo design? Leave us a comment below!

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5 Captivating Logos for Web Designers Posted on November 08, 2017 by Logo Design Tips and Tricks
logos for web designers

When people see your logo for the first time, there’s a complex psychological process that determines if they’re willing to do business with you or not.

Are you looking to attract more customers to your web design business? A new logo could help you reach your marketing goals.

In this article, we look at 5 captivating logos and explore how their elements can be applied to logos for web designers.

1. Play Station

The most notable aspect of Play Station’s logo is that the P and S are on different visual planes. The P appears to be vertical. Yet it looks like the S is flat as if lying on a surface.

The combination makes the logo feel multi-dimensional. Like a video game. See what they did there? They used their logo to reflect the realm of video games and prime the customer to think in more than one dimension.

Logos for web designers could benefit from this same approach.

2. Domino’s Pizza

What makes up the Domino’s logo? The name and then simple shapes that reinforce the image of domino tiles for anyone familiar with the game.

But what if you have no idea what dominoes look like? No problem, the logo also looks like a stylized pizza box. Better still, a pizza box that feels like it’s on the go.

This logo offers an important lesson in logos for web designers that can be applied in 4 steps: a few basic geometric shapes used together can convey complex images and ideas.

3. Nike

The Nike logo is best known for its swoosh. But the way the name is written, slanted slightly to the right as if the word is running, is also what makes this cultural icon.

But that’s not why this logo is part of our exploration of logos for web designers. It’s the logo’s origin story that matters. The founders didn’t spend thousands of dollars or spend countless hours fussing over the logo.

Almost as if they embraced their own early tagline, “just do it”, they spent $35 (about $200 today) and got on with building a strong business.

4. Studio 44

This Australian web design company isn’t a global household name but Studio 44 has a dramatic logo that speaks volumes about who they are and what they do.

It uses black, red, and white to create an edgy look and feel. Part of the font is jagged and giving the customer a sense of energy. You can be sure that people attracted to this logo are adventurous and not willing to settle for the status quo.

When designing your logo, think about the energy and mindset of your ideal customer.

5. Instagram

What’s Instagram’s logo? A colorful icon representing a phone camera. Simple. It says this is all you need to use our product.

How can that simplicity translate into a logo for your business? Think about what you want your customers to do then take that concept down to its most basic form.

Bottom Line About Logos for Web Designers

Every business needs branding. Yes, from the newest to the most established, a company’s brand is integral to its marketing and sales.

But don’t make the need for a logo an obstacle that keeps you from delivering quality products and services.

Logos can and do evolve. The most important step is get started. And with our logo maker, you can get started right now!

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5 Reasons Your Cybersecurity Logo Matters Posted on November 08, 2017 by Logo Design Tips and Tricks
cybersecurity logo

With around 4,000 hack attempts on businesses per day, it’s no coincidence that new cybersecurity companies are started every day. That means that it’s important to stand out.

One of the best ways to do just that is to create a cybersecurity logo. The right logo can open up many new paths to success for your company.

Here are five reasons it’s important to have one.

1. Bring in New Customers

A cybersecurity logo can help give your company brand recognition.

That’s a buzzword that gets tossed around a lot. The truth is that it means a wide range of things.

As important as any other part of brand recognition is the way it can help recruit customers. A logo, if it’s effective, is the first part of your company that someone will see. They’ll see it before they talk to you or any other employee, drawing them in when they might not have known about you otherwise.

They’ll even see it before they know what it means. That’s when they’ll turn to a friend.

2. Keep the Old Ones Coming Back

Think about the most iconic brands out there today. They all share one thing in common: they’re an integral part of the company they represent.

When people make decisions between companies that offer the same service, they often end up choosing what they already know. With a cybersecurity logo, it’s easier for them to spot something they already know: your company.

Now let’s take a quick look at this with the glass half empty.

3. A Cybersecurity Logo is a Necessity

The consequences of not having a logo are real. Consumers are very interested in cybersecurity nowadays.

That means you have quite a lot of competition. Let’s return to that moment when someone is looking for a cybersecurity company to get a job done for them.

If they don’t see your logo (because you don’t have one), they’ll likely go with another choice. It’s the stick, not the carrot, of logos.

But the carrot is real.

4. But It’s Also an Opportunity to Develop Your Brand

Let’s say that you want to advertise your merchant processing business. If you simply post “Learn More” by itself on Facebook, you’re less likely to grab someone’s interest in your payment processing tools or other security measures.

But throw a logo in there, and people will start to associate that logo with whatever you do. The logo allows consumers to track everything your company does, from social media to online advertising and everything in between.

It’s a bit like a GPS in that way.

5. A Logo Means Your Own Security

Now let’s think about your own company’s security.

You seem to have that whole cybersecurity thing down pat. That’s now what this is about.

Fraudsters are out there who wouldn’t mind using your name to trick somebody out of their cash. Your logo acts like a signature.

If someone forges it, it’s a worse crime. That means your logo acts as a deterrent to crime.

Make a Logo Today

The proper logo for your company can make a world of difference in your company’s dealings.

Looking to get started on yours? Reach out to someone on our team and you’ll be well on your way.

Good luck!

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