Did you know that Facebook continues to be the most cost-effective advertising investment you can make?
It is cheaper than almost every other source of advertising.
Plus, the targeting options are more precise than the rest.
But just as with every other form of advertising, there are certain dos and don’ts with which you should familiarize yourself before taking this smart step.
The Dos and Don’ts for Better Facebook Ads
Nothing challenges your credibility quite like a shoddy ad.
Obviously, you want to drive traffic to your site and not away.
So when you’re developing your Facebook ad, keep in mind a few simple actions to take (and NOT to take):
DO Include a Clear Call-to-Action
What is the purpose of your message? And what do you want your audience to do?
You need to know the answers to these two questions if you’re going to develop a concise call-to-action.
Furthermore, be sure that the overall concept and message of your ad is developed with your audience in mind. You should have a clear understanding of who your target audience is so your call-to-action will be desirable and relatable to them.
Otherwise, you probably won’t get many clicks.
DO Proofread, Then Proofread Again
One set of eyes is never enough.
In fact, when it comes to proofreading, there can really never be too many cooks in the kitchen.
Your Facebook audience consists of hundreds, if not thousands or even millions, of viewers. So it’s absolutely crucial that you check your ad for typos, proper capitalization, grammatical/punctuation errors, and any other mistakes.
So it’s clear that incorporating a clear CTA and proofreading are two relatively basic actions to take to build the foundation of your Facebook ad.
But what are a couple of things you should avoid?
DO NOT Overstuff with Info
You don’t have the luxury of your viewer’s time.
Your Facebook ad’s message and call-to-action must be simple enough for a viewer to comprehend within seconds. You need to put it right out there.
Keep it simple. Be sure that your headline includes the name of your business and what you’re offering. Then any accompanying message needs to be consistent with your headline.
And don’t forget to add an image. Speaking of which…
DO NOT Grab Just Any Image
It should go without saying that your image must be relevant. But make it a point to select images that will catch the viewer’s eye too. Remember, you only have seconds to work with here.
Find a way to incorporate your brand through colors, or by cleverly integrating your logo.
Having the perfect image is also really helpful if you’re planning to use Facebook dynamic ads – which are targeted Facebook ads that show one or more of your relevant products to people who have visited your website.
And finally, when it comes to choosing your ad’s image, you want something clear and with high resolution. There should also be no more than 20% text.
Boost Your Sales
We hope that this article about the dos and don’ts of Facebook ads helps you on your journey toward generating more revenue.
And for more inspiring articles about all things marketing, keep checking back with our regularly updated blog!