Logos are an incredibly important part of your overall branding strategy.

But is yours really working for you? Read on to find out when it’s time to start creating new logos for your brand.

Your Logo Doesn’t Serve Your Current Market

Let’s say you’re an SEO company, like See All Media. Because SEO is such a fast-paced industry, the services you offer your clients have changed drastically.

You need to be sure that your current logo is an accurate representation of what your brand has to offer, especially if it’s changed.

Always update your logo to it with the target market you’re currently trying to reach.

You’ve Recently Opened Or Re-Branded

Opening a new business or re-branding is an exciting time! It also gives you an incredible opportunity to hit the ground running on your brand strategy.

Your grand opening or re-opening will get lots of potential repeat customers to shop from you. You need to ensure they know where to find you in the future! Your logo will help them to remember you, and to make the connection between your brand and the products you sell.

It’s crucial that you have your logo designed and ready to go by opening day — not two weeks afterward.

Your Logo Is Dated

If you’ve been in business for many years, you know just how much the market has changed since you first opened your doors.

Why shouldn’t your logo evolve, too?

Plus, a design trend that was popular in the late 80’s just isn’t going to resonate with the shoppers of today. While it’s good to avoid overcommitting to trends, it’s important to be aware of the expectations and design preferences of your target market.

Your Logo Isn’t Effective

Lastly, it’s time for a new logo if you feel like your current one just isn’t getting the job done.

A good way to tell?

If you have a physical storefront, take a walk outside. How does your logo look? Is it visible from far away? How many people do you notice glance up at it as they pass? How many customers ask you about it?

If you’re an online-only business, you can even poll your social media followers and ask what they think about your logo.

Either way, you’ll be able to tell if it’s time for a change from the responses of the most important people — your customers.

Design New Logos Today

As you can see from this post, there are lots of reasons why your brand or the businesses you manage may need new logos.

But just knowing your logo doesn’t work isn’t enough. You also have to have a plan to act!

That’s where we come in. Read through our helpful branding and design blog to get even more information on what it takes to create an effective and unique logo. Then, use our free online logo maker tool to get started on creating your own!

If you feel like your current logo isn’t doing anything to bring you customers and engage with your target market, it’s time to evaluate how to use psychology in your logo design.

Let’s look at how shape and color affect your target market’s mood and likeliness to do business with you.

Use the Psychology of Color in Your Ad Logo Design

No matter what you sell, from a direct response tv to highly-pigmented eyeshadows, you need a strong ad logo design to help you sell more of it.

That starts with a basic understanding of the ways in which different colors can create certain moods or evoke different emotions.

It’s also a huge part of what makes someone say “yes” or “no” to your product or brand. In fact, over 84% of people say that color is one of the most important factors that influence buying decisions.

This statistic only makes choosing the right color even more crucial. You need to choose the color that evokes the mood most closely related to your brand’s message.

Let’s quickly look at some of the most popular colors in ad logo design, and the psychology behind them.

Red

Red indicates strength, urgency, and even aggression.

This means it’s perfect for things like gyms, startups, and medical brands. Of course, it also has a strong association with sales and discounts, meaning it’s a great color to use if you want to draw attention to the money saved by working with you.

Blue

Blue is associated with book-smart intelligence and expertise. This means it’s great for law and accounting firms, as well as other business professional services.

It also helps to calm and relax people, so it’s a great choice for a spa, massage center, or even beauty shop.

Yellow

Yellow evokes happiness and positivity, meaning it’s a great fit for retail shops of pretty much any kind. It works especially well in more creative fields and stores.

Green

You probably have already guessed what green makes people think of — money. This means it’s a great option for a logo design for a financial firm.

However, it also works to restore balance. This means a yoga studio, a bookstore, or even a non-profit could use this color well.

The Psychology of Shapes

Colors aren’t the only thing that matters when it comes to logo design. Shapes also have emotional connotations.

Let’s check out what a few of them are really telling your market now.

Round Shapes

Circles and ovals evoke a sense of trust, protection, and community. They’re great for businesses that handle sensitive information.

They also signal that you plan to be around for years to come — that you’re stable and established.

Shapes With Lines

Shapes like rectangles, squares, and triangles tell people that you pay attention to detail. This will appeal to Type A clients, and those that value professionalism over anything else.

They also appeal to a more intellectual and scientific mind, making them wonderful shapes to include in financial firms, schools, and Internet companies.

Use Human Psychology to Your Advantage

Now that you know how to send helpful subliminal messages through shapes and color, it’s time to start creating your logo.

Use our free online logo maker tool to help you to make the most visually-appealing and unique design possible. Be sure to check out our blog for more great advice on ad logo design!

No matter how much you love your logo, if it’s poorly-designed, it could be costing you business.

A bad logo design won’t just lose you customers, it will also hurt your company’s reputation.

You need to make a change — and fast — before you end up on a list like this one, calling out brands with the worst logos.

Take a look at some of the top reasons why it might be time for a new logo.

Your Logo Is Dated

Ever look back at yourself in photos from ten years ago and think, “I can’t believe I wore that?”

Well, the same thing can happen with your brand’s logo.

This is the dangerous caveat of following trends. If your logo looks like it’s ready to cater to any customers who are willing to hop in a time machine and head back to 1976, then you need to update it to fit the needs of today’s market.

This time around, go for a more classic look.

Your Logo Is Cliched

A loan company with a logo showing stack of pennies. A real estate agent whose logo is a house. Two people in wheelchairs kissing on a logo for disabled dating sites. An eye doctor who thought including a pair of glasses on his logo was a unique idea that no one else had thought of before.

Be honest with yourself: is your current logo in the same league as those listed here?

If so, it’s definitely time for a new logo.

Having a logo that looks just like everyone else’s communicates lots of things to your potential customers — and almost all of them are negative. Especially if you work in a creative field, where your job is centered on coming up with one-of-a-kind ideas, a cliched logo could be costing you customers.

If you find your company’s logo looks the same as your competition’s, it’s time for a change.

Your Logo Doesn’t Represent Your Brand Anymore

Sure, your logo may have been the perfect fit for your brand when you first started out, ten years ago.

But like any successful business, you’ve had to evolve in order to fit the growing needs of your target market.

Maybe that target market has even changed altogether.

A new logo is a wonderful, effective, and concrete way to announce a rebranding to both current and potential customers. It sends a clear signal that you’ve undergone a major shift as a company — which is a great way to breathe new life into lagging sales.

It may even cause customers that previously wouldn’t have glanced your way to follow you on social media, comb through your blog, and even make purchases.

Breathe Life Into Your New Logo Today

Now that you know it’s time to switch things up, we know you’re eager to get started. But don’t jump in just yet.

Take the time to learn about what does make for an effective, timeless logo design by reading our blog.

When you have a few good ideas in your head, use our online logo maker tool to find the strongest contenders.

Internet has brought so many design ideas and grown competitiveness between companies, that it is hard to come up with a good idea for our own logo. Our objective and goal here, is to make sure you don’t find it difficult, but learn how to create your own design with no mistakes.

I’ve already told you about how important planning is and how it influences the way you do a logo design. But sometimes we are not ready or we feel that something is missing between our planning, branding and the actual logo. There is no rule to assemble a logo, there is no formula or recipe. But I’ve collected some special and quick tips for you to use when creating a logo.

Old but gold

Sometimes it’s good to rescue the old-fashioned way and throw your ideas into a paper. You does not have to be a designer for this. Just take a pencil and eraser and scribble a lot. All of your crazy ideas, things that you like or tryouts that may work out. Maybe your perfect logo is in the middle of those scribbles? Continue Reading