When people look at your tech logo, you want them to put you in the same class as brands like Microsoft, Apple, and Google.
Every company starts logo development with an idea of what they want to tell the world through their logo. Once you’ve created your brand style and voice, how will you use your logo to convey that?
Here are the tips you need to know!
The Basics for Tech Logo Creation
It doesn’t matter if you’re sitting in your office or at a computer gaming desk, your business can’t truly begin until you have a logo.
What is the first thing that you notice about your competitors and their logos? What makes them stand out and what does it say about their company?
Your logo should do the same thing for yours. For inspiration, look no further than Google.
Every part or branch of their business, everything that company represents, is right in the logo. Now, how do you duplicate this kind of success?
Think about the tech companies you admire. Their logos are probably using simple color schemes. You’ll often see blues, golds/yellows, and orange. There is a brilliant method to this creative madness.
You’ve heard “The sky is the limit”? Blue has always been associated with the sky.
Between cloud management systems and apps, as well as innovative start-ups constantly pushing the limits of what is possible, it’s no wonder why blue is a popular choice for tech logos.
This color also represents trust, professionalism, and productivity. Sounds pretty good, right? Consider using blue in your logo if this is the message you would like to represent.
Gold and Orange
These colors represent fun, friendliness, and optimism. You can expect any brand that utilizes these colors to have a focus on customer service.
Combining these schemes says this is a brand that is bold, innovative, with a focus on enjoying what they do and making sure their customers enjoy their product or service.
Be modest. Keep any wording simple while utilizing a tech-friendly font.
You want to grab the attention of your potential customer with a bold statement. Say as much as you can while using the least about of space possible. Think American Express, Ford, Target, and Coca-Cola.
The shapes used in your tech logo are where you can really go nuts. The messages of shapes are just as versatile as colors are. However, tech start-ups rarely hesitate to use a variety.
When you think of a square or rectangular logo, you probably think of brands like Microsoft and American Express. You probably think that’s the route you should take.
Think again. What about brands that utilize the power and brilliance of lines! Think IBM, Soundcloud, and AT&T.
Shapes are where your creativity can really help to mold your brand into something that is all your own. Play around with our free logo designer to get an idea of what you want.
The Wrap Up
A new tech logo is going to be the foundation of your business and your brand. It will be the first thing seen by customers, investors, and potential employees.
What do you think? Did we nail it? Leave your comment below, we’d love to hear from you.