Along with content marketing and link building, keyword research is one of the most important factors when it comes to SEO marketing. The main difference between a site that gets a bunch of organic searches and one that doesn’t is in the keywords that are and aren’t used. 

By using keyword research tools that are effective, you can rank well in search engines and drive traffic to your website. By finding out what people are looking for, you’ll be able to put yourself in a strong position to help give them the solutions they need while being able to increase your potential customer base. 

Are you interested in learning more? If so, then continue reading and we’ll go over everything you need to know!

1. Keywords Can Help Describe Your Product

One of the best starting points for developing keywords that are productive is by building a list of keywords that are directly linked to your product. Searchers tend to start with general search queries. As they become more educated about the topic, they’ll get more and more specific. 

By using keyword research, you can use both general keywords and keywords that are relevant to your brand in order to cast a wide yet specific net. 

2. Keywords Help You Solve Problems

If your specific products aren’t at the forefront of a searcher’s mind, then you can use keyword research in order to help solve a searcher’s problem. The searcher might not know that your service or product will solve their problem or even that a solution like your product even exists at all. 

With keyword research, you can use phrases and keywords that are likely to be searched on Google about different problems people are likely to experience. These phrases fall under “problem descriptions” and are great for finding new customers. 

3. Keywords Describe What Your Product Does

People will often search on Google what they want a product to do. These people tend to have a better understanding of a solution and they tend to use terms that describe specific pain points that you can use to deliver your product value proposition. 

Using keywords at this level won’t just add dimensions to your searches, but you can also give yourself a big advantage by using keywords that often go overlooked. And considering that only 36% of small businesses have an SEO strategy, you’ll likely be far ahead of the competition.

Utilizing international paid search marketing can also help you take full advantage of this kind of SEO.

The Importance of Knowing How Keyword Research Can Benefit You 

As we can see, keyword research offers several powerful advantages that all small businesses can benefit from. That’s because you’ll be able to better market your products and services to the people who would be interested in them.

Are you looking for other helpful business articles like this one? If so, then make sure to check out the rest of our blog today for more!

Direct mail is credited with driving purchases that are 5 times greater than sending emails. In other words, direct mail isn’t close to being dead.

That doesn’t mean that direct mail is automatically going to increase revenue. You still have to have a creative direct mail campaign to grab the attention of your audience.  

Read on for some of the best direct mail campaign ideas and inspiration to fuel your next marketing campaign.

1. Companhia Athletica

This campaign launched about 10 years ago, but it’s so creative that it has plenty of staying power. This direct mail campaign is in the form of a calendar targeted towards Brazillian gym-goers who have fitness-related New Year’s Resolutions.

The problem that many have is that they don’t lose weight instantly, get frustrated, and stop. They cancel their gym memberships by March.

Instead of accepting that, this direct mail piece shows that good health happens over time. Since it helped people understand that results don’t happen overnight. As a result, they were less likely to give up and cancel their memberships.

2. Nike

Nike is known for its creative and impactful ad campaigns. The company’s outpost in Singapore ran this creative direct mail campaign to select customers to promote its soccer boots for kids.

It sent shoeboxes that were designed like soccer stadiums. When the boxes are opened, kids can see a packed stadium, complete with the roar of the crowd.  

3. Airbnb

Airbnb is known as a travel tech company. While it turned the travel industry upside down, it still turned to direct mail to stay top of mind with its audience.

It created a direct mail campaign that consisted of a small travel kit that people can take with them anywhere. It was a smart choice that combined promotional products with direct mail. Since the promotional products are useful to the audience and reflect the brand, it created cohesion in the mind of the audience.

Tips for Starting a Mail Campaign

How can you create your own creative direct mail campaign that stands out? You need to start with your brand, the goal of the campaign, and your audience.

The key to making it work is relevancy. That’s why these creative campaign examples are so effective. They were a perfect match between the marketing message, the company, and the audience.

For more ways to create a creative direct mail campaign, check out http://www.teamconceptprinting.com/ and contentmarketinginstitute.com.

Start Your Creative Direct Mail Campaign

Direct mail is still a force to be reckoned with. While it doesn’t guarantee success, a creative direct mail campaign will help you get your message in front of the right people.

These creative mail campaign ideas will give you something to think about because there really no limits in direct mail. Think beyond the postcard to discover new ways to reach your audience.

Ready for more marketing insights? Click on the Blog tab for more helpful tips.

Worldwide IT spending has pushed past $3 trillion and continues to grow. In the current business market, more companies are being asked to think about their IT even more. Remote work and telecommuting seem to be here to stay, but they’ll put more demand on IT teams.

It’s time for business leaders like you to rethink how you handle IT. There are plenty of different frameworks out there, including DevOps.

What is DevOps, and how could it benefit your business? This guide has everything you need to know.

What Is DevOps?

DevOps is a portmanteau of “development” and “operations.” In short, it’s an IT strategy that combines development and operations.

Traditionally, development and operations were separate from each other. Development focused on the creation of new software, apps, or technology solutions.

Operations, by contrast, was focused on the implementation of those solutions. Operations ensured they kept running from day-to-day.

DevOps evolves from the desire for more agile approaches to IT. Agile frameworks allow teams to respond faster, reducing the time from concept to product. DevOps also draws on ideas from manufacturing like “just in time” production.

How Does DevOps Work?

In essence, DevOps rolls development and operations together to create a continuous cycle. The development side rolls out new software, which is then implemented by operations.

As operations are ongoing, feedback informs continued development. New features, updates, and more can be rolled out to the already-operating solution.

This results in a faster and more responsive development cycle. Instead of waiting for a new version, the current one is continually updated and improved.

The feedback from operations allows development to focus on what to improve. They can then roll it out in pieces. This works with more agile approaches to software development, which rolls out updates in blocks.

This is a direct contrast to older strategies. In the past, software solutions would need to be rebuilt from the ground up. Today, developers can update one piece of the solution, then swap it in without interrupting operations.

What Are the Benefits of DevOps?

Adopting the DevOps framework is much more efficient. It allows continuous improvement once a product has already been rolled out.

In older models, you’d finish working on a software solution. Then you’d immediately go back to the drawing board to begin the next version. Developers built monolithic pieces of software in a way that meant each piece would have to be rebuilt for the next version.

Today’s approaches to software development allow for much more flexibility. Developers can update modules and parts of the program as needed, often while the app is still in use.

This allows teams to work on what needs to be updated in response to operating issues or user feedback. It also means releases are much faster. Development is more focused, so continuous improvement becomes possible.

This is more efficient, and it allows for innovations to roll out on shorter schedules. This improves your ability to compete.

Better Collaboration and Smaller Teams

DevOps also tends to result in smaller teams. The development and operations teams are often combined. Team members perform both roles.

This improves collaboration between the two teams, which can reduce friction and issues. An example is easier operations.

Since the dev team is also operations, they’re aware of how they should handle the program. Since they’re more familiar with the code, they’re also in a better position to troubleshoot if it doesn’t work as expected.

Their greater knowledge leads to faster implementation and resolution of issues. The team may be able to fix issues themselves or move an issue into development faster.

The use of DevOps tools that allow for continuous updating of programs also help. The closer collaboration between the two teams makes for more responsiveness and better user experience.

It can also reduce your overhead since it minimizes the IT team size. What’s more is that better collaboration leads to fewer problems, which can lead to higher growth and revenue.

What Do You Need for DevOps?

DevOps is a method, not a specific program. Still, you’ll need to be able to hire people who have some background with the method.

You may hope to hire a DevOps engineer, which is a professional who has experience using the DevOps method in software engineering. You can look for DevOps certification as proof of knowledge of this strategy.

An example is SAFe DevOps certification. To achieve this certificate, professionals need to know how to use the Scaled Agile Framework. They must also show other skills and knowledge.

Moving DevOps Beyond Software

Like other agile frameworks, DevOps doesn’t just apply to software development. It may be most useful for the IT team, but the philosophy behind it can be applied to other parts of your business.

Other teams in the IT department may be able to benefit from the DevOps framework. Cybersecurity might benefit from adding new systems and continuously upgrading the security features.

Another example might be website development or even IT infrastructure itself.

What about outside of the IT department? DevOps is relevant for any kind of product development cycle.

The development team can assist with troubleshooting and customer use. They can then upgrade designs on an ongoing basis, using feedback.

You can also apply it to departments like marketing or sales. A new campaign could be introduced. Using metrics, you can tweak it to deliver better results.

Feedback received during the current campaign can inform the development of new campaigns.

The Right IT Philosophy for Growth

You asked, “What is DevOps and what can it do for my business?” Now you can see how useful it is when you want to develop an app. It’s also a helpful philosophy to take to almost any part of your business.

Looking for more ways the right approach to tech can help you grow your business? You’re in the right spot! Check out the archives for more great ideas and tips.

There are 24 hours in each day, but sometimes you feel like it’s less than that. With major projects and responsibilities, you wish you could buy a few extra minutes here and there.

While you can’t buy extra time, you can save it.

By using your time in business meetings productively and efficiently, you’ll end up having more to use later.

Read on for seven strategies to help you get the most out of your business meetings.

1. Determine Purpose

Purpose is the key to productivity for your business meetings. Without purpose, it’s easy for people to get sidetracked and accidentally waste time.

For example, your purpose could be, “Come up with ideas for (name of the project)” or “Analyze customer feedback.”

2. Have a Plan

Good planning can yield great results. Set goals for what you intend to accomplish.

If you simply need to communicate a few key facts, then send them out in an email for people.

Just because you have a meeting doesn’t mean you need to require everyone to attend. Sometimes smaller groups can be better for discussion. 

3. Schedule More Time Than You Need

While you may be trying to save time, ensuring that you schedule enough of it for your business meetings is just as important. 

It is better to overestimate than to underestimate how much time you need. 

This doesn’t mean you have to use the whole time you schedule, but doing so will simply ensure that one won’t be rushed and good conversation won’t be interrupted simply due to time. 

If you want to make your meeting scheduling process more efficient, then consider these helpful solutions! 

4. Spark Conversation

Another key feature of having a good meeting is to spark inspiration for conversation. Choose a time in the day when you and your employees feel the most energetic and creative.

If you can’t meet at the ideal time, then consider offering things like healthy snacks, coffee, or peppermint tea. The more energy you and your team have, the more likely great ideas are be thought of and shared.

5. Be a Good Listener 

The reason why you’re having your meeting is to gain input from your team. Make sure to take the time to listen to those around you. 

Cultivate positive discussion, and establish a welcoming atmosphere where everyone can share their ideas. 

6. Communicate Effectively

Business meetings are all about communication. While you listen, also make sure you communicate effectively. 

Make sure to show respect and appreciation for everyone’s ideas, even if they have a bad idea that won’t work.

This will help make people more comfortable and less afraid to share their thoughts.

7. Cultivate a Positive Atmosphere

Cultivating a positive atmosphere is key to having truly effective business meetings.

Ensure people in your meeting are treating one another with respect in their discussions, and make sure you smile to establish friendliness.

Accessing the Potential of Your Business Meetings 

Every hour matters in your day. Make sure to consider these tips so you can access the full potential of your business meetings.

Looking for more business advice? Then feel free to explore the rest of this website for more articles!