Have you just started a new tech company? Perhaps you’ve been inspired by the pandemic to create a company that is based entirely online. This type of business can thrive in the current times.

As well as hiring great people and coming up with a business plan, you also need to make sure you have a great logo to support this idea.

But what makes a good tech company logo in 2021? What color schemes work best and what do logos in 2021 actually say about the kinds of companies opening now?

Here’s everything you need to know about logo design in 2021.

The Future

A key theme you will see in logos of the 2020s in the future. It’s often said that the future is a self-fulfilling prophecy. We see the future depicted on television or films and then we make that future a reality.

The same is true of logos. Digital companies want logos that speak to that concept of the future because they want their customers to feel as if their products transport them to the future. The services of Myte Tech can help many businesses achieve that dream and realize their customers’ vision with some great tech solutions including logo design.

Because 2020 has been the turn of a decade and has seen major technological advances, it’s natural that logos should reflect this.

Look for logos that have a space theme or that have interesting fonts. Perhaps black and yellow could be an interesting futuristic color scheme as it is bold and striking.

Hawking Back to Simpler Times

There are many companies that fight back against the stereotype of what the future should look like with traditional logos.

These hark back to simpler times. If you run a digital publishing company then you might want an ornate logo reminding people of the Victorian era, the so-called golden era of books when everyone was reading huge literary novels that spanned 900 pages.

Yet the reality of your company might be that you publish largely in ebook format.

Simpler logos could include simpler images or animals symbolic of tradition. A lion shows courage where an owl symbolizes knowledge.

The desire to look back rather than look forward in company logo design might also stem from the pandemic.

People are so frustrated by the pace of change and the disruption to our lives that have taken place,  a reminder of the past is a reminder of normality and of stability that we desperately crave right now.

2021 in logo design might be a little different from pre-pandemic 2019 logo design.

Animation

Logos that are static will soon become a thing of the past since most people see logos more online than they do in real-life print form.

It could be increasingly common when you log onto the website to see the logo moving in the corner. If you open a document in Pages or Word it could be a case that the logo moves all the time and is not merely a jpeg file that stays still on the page.

As a company, you might want to consider how you can best take advantage of this. Perhaps if you have gone for an animal it can move. A lion could roar or a snake could slither or curl itself up into a ball.

If your logo is more modern and is that of a spaceship then the spaceship could launch off the page and fill up the entire website.

The individual letters of your company name could also be animated; they could appear one-by-one or they might all appear together in a flash.

Sound

Your logo could also use sound to make the desired effect you want. This could create an added dimension to your logo and make it leap off the page and into your customers’ ears as well.

Think about sonic branding – sounds that reflect your company’s brands – when you create the animated logo and you will soon have an entire brand for your company. We are also likely to see a big shift towards audio in the coming years as the audio revolution takes hold.

Consider 2021 Tech

Ultimately logos in 2021 will reflect the technology available to us. 5G which has now arrived in the way of the latest iPhones, will significantly increase internet speeds and decrease webpage loading times.

Websites and apps will load instantly and you will be able to download 4K Netflix in a few seconds. Logos that are graphic intensive will start to become common.

Furthermore screen size and quality will increase. 32 inches is the standard size television for most families and it’s not uncommon to see families with 42 or 50-inch screens.

Meanwhile mobile phone screens now usually push 6 inches where previously they’d be 4.5 inches. Great logos should bear this in mind. They should be bigger and more colorful rather than bland.

Remember cell phones are now the most popular way we as consumers access the internet.

Tech Company Logo: Think Outside the Box

If you’re thinking about a great tech company logo for 2021 then think outside the box. Think about the times we are living in and then try to reflect that in a novel and interesting way.

Remember that there are competing interests as some people yearn for a return to normality and simpler times where others see the 2020s as a bold and bright future. A company logo can and should reflect both these ideas.

If you are interested in reading more about how to create the perfect tech company logo for 2021 be sure to check out the rest of our site.

Writing for the web comes with strict rules and challenges. First, you must know that you may be dealing with lazy readers. Getting them to read from beginning to end isn’t going to be easy. If you don’t understand how to work your way to get their attention, you might not get any readers.

Well, mistakes can be there, but you need to work your way towards improving your web content writing. This article outlines some tips and rules that can help in your web writing to ensure you achieve online success.

1. Know Your Readers

The first thing you must understand is that you’re not writing for an unidentified audience. To hook your readers, you must capture their attention. But this only happens if you know who you’re writing for.

Knowing your audience is essential so that you understand how to communicate with them. You need to know their needs and their intention for coming to your site. Once you know this, you can start working your way towards addressing their problem.

No matter the kind of audience you’re dealing with, know that they can be impatient and sensitive. If you try to mislead them with wrong information, they’ll sense that soon enough and leave your site. Make sure you understand their characteristics and tailor your language in a way that they understand.

2. Focus on Important Information First

One thing that differentiates web content writing from other forms is that you have to go straight to the point. You don’t need to take your audience in rounds before telling them what you want to talk about. You must put the most relevant points first so your readers don’t leave without getting your message.

For instance, when your reader is looking for a face cream, they want to see right away that the site sells that. When they go to the search button on your site, they should quickly find the face creams. 

Make sure you have simple statements explaining what you do. After that, go ahead to explain the details and some background information. Your readers should get your point right from the first paragraph of your content.

3. Don’t Oversell Yourself

Trying to promote and sell your content on your site is not a crime. The only thing that can make this worse is when you try to oversell yourself. You don’t want to bore your readers and drive them out.

Understand that internet readers are clever minds who’re capable of making their own purchase decision. If they needed an opinion about a product they need, they would not ask the sellers. They’ll rather sort out some unbiased information from other sources.

Over promoting your products/services will not sell you but only manage to bore your readers. So, as long as you’re here to drive some traffic and sales, do it in a way that doesn’t sound too salesy. You don’t want to make a bad impression of yourself in the eyes of your readers.

4. Use Visual Impression

Visual impression works so well in attracting the attention of your readers. How you structure your work makes a desirable visual impression. You need to use bullet points, numbers, and bold in your sentences. As long as you make the visuals good enough to attract your customers, you should not worry about how your page looks.

The visual appeal works well in hooking your readers and enhancing the readability of your work. It helps your visitors to quickly grasp what you’re communicating and improves their experience. Take time to learn more about business writing to improve your customer experience.

Another way to visually capture your audience is through the use of images and videos. Make sure you accompany your writing with some relevant images or pictures. As you try to enhance the visual appeal, don’t be tempted to overdo it in a way that turns out too distractive.

5. Have Headings and Subheading in Your Web Writing 

Headings make your work easy to scan and put your readers at ease. The headings tell the readers what you’re going to talk about. Even if the readers have no time to go through the entire text, they can pick a few points by going through your headers. 

Put yourself in the reader’s shoes. When was the last time you read something from top to bottom without scanning sections? Headings allow your readers to get your points and focus on the sections they need most.

Headings will make your page more appealing. It helps divide your paragraphs into small sections. Readers need something unique, simple, and inviting and headings do that well.

6. Make Your Content Easy to Read

There is no worse feeling than reading chunks of text. Even if the information is relevant, the reader will still get bored and leave. You must understand that your readers have a little attention span and can land on a page and leave immediately.

Making your work easy to read reduces your website bounce rate. They don’t need to make a huge effort to read and understand what’s on your page. 

Use short and catchy sentences from the beginning to the end. Use short paragraphs to explain your points. Also, learn to avoid jargon, unnecessary words, and repetition.

Your web writing should address the readers directly. This is a way to show them that you understand their needs and help them find a solution. Punctuate your work well and make the sentences simple, so they understand easily.

7. Adopt a Conversational Tone in Your Web Writing

Using a conversational tone in your writing makes it easy to relate with your readers. Your work needs to sound as if you’re talking with a friend. Explain your points as if you’re doing it in person.

Adopt a chatty language with familiar words. If you’re too professional and straight to the point, you might fail to capture the attention of your readers.

A chatty language can include questions and some familiar sayings from trusted people. Make sure you insert some personality to engage your readers. If you do it right, readers will recognize your efforts, and believe it or not; they know too well how to appreciate good content.

Go through your favorite blogs to see the kind of tone they use. If they play around with words and use everyday vocabulary, you should also adopt that kind of writing. Make sure you read widely and practice often to sharpen your skills.

8. Make Your Page Easy to Scan

When web readers arrive at your page, they’ll start reading randomly from anywhere. They can go to the home page, blog section, about us page, or on the reviews. You can never dictate where your audience lands.

For instance, when reading a book, you might start from the first chapter, cover page, or middle. This is the same way your website visitors are going to behave.

Whatever page your readers land on, it should be easy to scan. It should clarify to the readers the information they need about your products. Make sure you include a call to action that invites the readers to take the necessary action.

Your navigation bar is not going to tell people what to do. You’re the one who should do so. You can add a link, a contact, or a button that guides people on what to do next.

9. Use Active Voice

Using an active voice may sound technical when you’re starting to write for the web, but you eventually get used to it. An active voice involves writing in a way that the subject in your sentence performs the action. In passive voice, the subject receives the action.

For instance, saying that ‘the dog ate the food’ is an active voice. In passive voice, it will be ‘the food was eaten by the dog.’ While both sentences are correct, passive voice is never allowed in web content writing.

An active voice brings out what you’re trying to say clearly and in an impactful way. Passive voice can be wordy and appear vague. So, to avoid bombarding the readers with too much information, keep it simple with an active voice.

10. Add Links

Links make your web writing appear credible. Links enable readers to find more information on other pages. You don’t want to explain everything on your page if you can use links.

You can use both internal and external links to direct your readers to other pages. Internal links are those that direct them to other sections or blogs on your page, while external ones direct them to other authority sites.

Good Content Sells Your Site

With good web writing, you’ll not need to spend a lot of time marketing your page. Your page will just attract potential visitors organically. Always put yourself in the readers’ shoes to figure out what kind of information they need.

Once you learn the art of writing good web content, the learning doesn’t have to stop at that. Continue browsing our site for more writing tips and sharpen your skills further.

As marketers, we all know how necessary content is to any marketing strategy. We can achieve any marketing goal we set by producing high-quality content.

Yet, you might be wondering how to create content that specifically targets your clients and translates into lead generation to increase your revenue. 

With powerful content, you’ll be increasing your website traffic and boosting your sales in no time. We have all the tips that you need to know on how to produce accurate content and attract the right people. 

Be sure to keep reading for our guide on how to create content for lead generation. 

Research Your Target Audience

When creating great content, you need to have your target audience in mind. Do you know who your target audience is? If not, then you have a bit of homework to do. 

First of all, figure out who is going to be buying your products. How old are they, and what is appealing to them? Defining the person that will find inspiration by you and your brand is the first step in creating compelling content. 

Once you know who you’re writing for, then you need to dig a little bit deeper. Figure out what types of things they will want to read about or watch. You’ll be doing a lot of research about the person that will be buying your products. 

Knowing who your target audience is and writing or creating with them in mind will help you to make content that will increase your website traffic in no time. 

Include Keywords

We’ve all heard how influential search engine optimization is when talking about content building. How can you incorporate SEO into your content to generate more leads? By including important keywords that potential clients will search. 

Taking the time to figure out which keywords are significant in your niche is one of the most important aspects of content creation. 

When you’re thinking of keywords for your niche, you want to view it as things that your target audience would search to find your products or services. 

The thing about using keywords when creating content is that there isn’t a right or wrong way to do it. You might want to experiment and figure out which ones work better for you. As long as you’re creating engaging content that your audience enjoys, then you’ve completed half the battle. 

Include a Call to Action

When you’re creating content for business, one of the pillar things you should include is a call to action. A CTA is a message to your followers to let them know what you want them to do once they’ve finished consuming your content. 

What should your followers do after they’ve read your post? 

Most businesses will want potential clients to contact them for availability, and they will include that at the end of their post. Some CTAs will come at the beginning of a video and will tell watchers to subscribe or buy a product. 

Make sure that you include a CTA in all your content so that you can let potential customers know what you want them to do. 

Create Engaging Introductions

No matter what type of content creating you’re doing, the introduction needs to be engaging and attention-grabbing. Potential clients need to be interested the moment they open your article or start watching your video as you want them to take away something from the content that you create. 

If your introduction isn’t engaging, then people will tend to click off of it before they get to the main part of your content. As a marketer, this is something that you don’t want to happen. 

Figure out how to grab your audience’s attention as soon as they find your content. If you can do that, then your audience will stick with you throughout the entire piece. Doing this will help you to generate more leads and traffic to your website. 

Have Strong Titles

What is the number one thing that makes you click on a page on the internet? It is the title. 

Having a strong title for your content is essential to get traffic to your content and your website. You want to make sure that your titles are interesting enough for people to want to see all about your content. 

Another major aspect of titles is that they should also include keywords so that they can come up in the search engines. Titles are key for search engine optimization as well! 

As much as you want to make your titles sound like clickbait, be sure that they’re honest and exciting. A potential customer would rather read a true title and article than click on a boring one because it has an obscure title. 

Promote Your Content

Now you know that you can create compelling content, but what about the importance of content promotion? You need people to see your content so that they can get something out of it. 

Once you’ve created an interesting piece of content, then make sure that you’re promoting it on all your social media channels for your followers to see. Then your followers might even share it with their followers. Doing this will give you even more exposure!

Promoting your content will help you to generate more traffic to your website, and in turn, can generate more revenue. You want people to see the awesome content that you’ve created, so do your best to get it out there and get more eyes on it. 

How to Create Content for Lead Generation

Now that you know all the tips and tricks on how to create content for lead generation, you can watch your sales boost and your website traffic increase. Be sure to stay consistent with your content creation as dedication will help the leads pour in. 

If you’re looking for more digital marketing advice or tips on business, technology, education, lifestyle, law, or travel, then our blog is the place to be. Make sure that you bookmark our page so you can keep coming back for more helpful advice and read more posts like this one.

According to a 2019 survey, slow payments cost the construction industry a whopping $64 billion last year.

These are the costs associated with having to pay for things like materials and wages long before receiving payment from the construction client.

If you’re part of this industry, you’re all too familiar with this process by now, but did you know there are ways around it? 

Read on for ways to streamline your payments and learn about construction invoice examples that just might help speed up the process. 

Ways to Get Paid Faster in the Construction Industry

According to this guide to managing your cash flow in the construction industry, one way to speed up payments is by offering discounts on early settlement.

You could also offer multiple payment options, like:

• Bank transfer 
• Cash or Check
• Credit card
• PayPal

Stating these options and offers on your invoice is the quickest and most effective way to get this information through to the finance department of your client. Hopefully, this can also help your payment edge closer to the top of the pile. 

1. Microsoft Word Construction Invoice Examples

Although Microsoft Office isn’t a free suite of programs, most people already have it installed on their computers or can access it via a friend or family member.

You can also sign up for Microsoft Office by paying an affordable monthly premium or you can find an open-source word processing program online that offers similar features. 

The MS suite comes with a host of pre-installed templates for invoicing or you can download them from the internet.

Once you’ve got your invoice template open, all you need to do is the following:

• Input your company contact details in the top-left box 
• Add the invoice number, date, and reference in the top right-hand box
• Complete the box for the customer’s name and details
• Enter the billing period
• Work out the cost per item and line totals
• Add it all up at the bottom and input the sales tax amount

You can add a note about any special payment terms and conditions at the bottom of the invoice. 

2. Creating Invoices in Microsoft Excel 

The procedure for Microsoft Excel invoices is the same except this program will do all the adding for you and the layout is slightly different.

Most Excel templates have a space for your company details in the header of the page. The client’s details go on the left just below that and the invoice number, date, and billing period go alongside that. 

3. Free Online Templates for Construction Invoices

Microsoft programs are pretty flexible when it comes to custom-designed invoices, but many free online sources offer a more professional look than these old standbys.

Some of the best ones are:

• Lano
• Invoiced
• Invoice Ninja

These templates suit small businesses perfectly and are simple and quick to use. They’re also excellent alternatives if you can’t access Microsoft Word or Excel. 

Find a Better Way for Your Business

While these construction invoice examples might help you to get paid faster, there are plenty of other ways to cut costs and fine-tune your business procedures to save money and improve cash flow.

Keep browsing our blog for more tips on how to run any business more efficiently.