Some estimates say people buy up to 19 billion pairs of shoes every year. That’s more than two pairs per person on the planet right now.

Consumers have more choice than ever when it comes to buying shoes. If you’re planning to start a pre-order shoe website, you know you need to do something to stand out in the crowd.

It all starts with building a good brand identity. Brand identity, in turn, starts with a powerful logo.

So, how do you create a killer logo for your new website? You can start with these seven helpful tips.

1. Keep It Simple

The most effective logos are usually simple. Think of Apple’s bitten-into logo or Nike’s iconic swoosh. A few simple lines make up both of these logos, yet they’re impactful and memorable.

The “keep it simple” rule comes with a few extra notes. You want your logo to be identifiable, so be careful not to confuse “simple” with “generic.” People should be able to identify your logo at a glance.

If they’re constantly confusing your logo with another brand, your logo isn’t effective. A simple design can be quite eye-catching and still provide an identifiable logo.

2. A Powerful Logo Reflects Your Brand

The next tip for creating a logo focuses on your brand identity. There are plenty of websites that offer pre order shoes, so what makes your brand different?

It could be that you focus on a particular type or style of shoe. Maybe you offer customization.

You might think about the design sensibilities of your brand and your audience. Are you speaking to an urban audience, a group of wealthy people, or female shoe fanatics?

Your logo should reflect this brand identity.

3. Choose Your Fonts Wisely

Successful logo design hinges on the careful selection of typefaces. First, you want to make sure your typeface is legible, even at small sizes.

Why is legibility so important? You want to make sure people are able to read any text on your logo. If they can’t, they may misread the name of your company.

Next, typefaces communicate certain design sensibilities. Serifs have a certain timelessness to them, and they may evoke nostalgia for bygone eras. Sans serif fonts usually feel much more modern.

Some fonts may feel “fun” or “feminine,” while others are futuristic. Make sure the typeface you choose reflects your brand identity as well. If your brand is focused on cutting-edge urban shoe designs, then a “flirty” font probably isn’t the right choice.

4. Think in Color

Color is also an important considered in logo design. Much like typefaces, different colors communicate different ideas to your audience. Blue, for example, inspires loyalty and trust in people.

A blue logo suggests that your brand is a brand the consumer can trust. Red, on the other hand, suggests passion.

It’s a good idea to pick two colors, to create contrast. For ads and website pages, you’ll want to set one color as the primary logo color. The other, secondary color will be used for contrast.

Your logo should be visible on both black and white backgrounds. Finally, make sure your logo also looks good in black and white. There may be times when you need to use a grayscale, black, or white variant of the logo.

5. It’s all About Scale

Most logo best practices suggest you should design your logo as a vector. Vector files allow you to scale up and scale down, without loss of fidelity.

That means no more pixelation or blurriness when your logo gets blown up for a billboard ad.

Your logo should still be recognizable and legible at almost any size. If it’s not, then you may want to reconsider the logo.

This is one reason many brands choose to have both a wordmark and a graphic logo. Logotype can sometimes become too small to read, so brands fall back on the graphic.

Nike is a good example of this. The swoosh sometimes appears with the name “Nike.” In some cases, though, only the swoosh appears.

Since the swoosh is so iconic, everyone knows the brand name it’s associated with. Nike doesn’t need to print their name with the logo. This also means they never have to worry about printing the wordmark so small it’s not legible.

6. Leave Room for Change

Good logo designs are classic, and they rarely need to change much. That said, it’s always prudent to make sure you can make updates to your logo as times change.

Why? Design trends and sensibilities change and evolve. What’s considered “modern” right now will look dated in a few years. A logo needs to keep evolving so that it always looks current and speaks to a modern audience.

Of course, you also want to make sure your logo is always recognizable. If you’re constantly overhauling it, you may lose any brand recognition you built.

A good logo allows for updates, without starting from scratch. It can be difficult to achieve a balance between timeless design and flexibility. Working with a great logo designer can help.

7. Appeal to Your Audience

Finally, the logo for your pre-order shoe website should appeal to your audience. Before you begin designing your logo, take some time to think about your audience.

Who are they? Why do they shop with you over the competition? What do they value, and how can your logo communicate those values to them?

When you can answer these questions, you’re well on your way to creating a powerful logo for your brand.

Great Logo Design Starts Here

Creating a powerful logo is the first step on the road to making your brand more visible and identifiable for your audience. With better brand recognition at play, you’ll be able to stand out from your competitors.

Looking for more tips on designing a killer logo? Our library of informative guides is here to help. You’ll find the latest trends, tips, and tricks to guide your logo-design process.

Developing a strong, consistent brand is perhaps the biggest thing a business can do to make or break its chance of success.

You might be wondering how custom stamp options can help your brand. Keep reading to learn how stamps make all the difference for rising businesses.

Branding isn’t a one-and-done sort of deal! If you’re fairly new to the concept, a “brand” is a catch-all word for all aspects of how a business or product is marketed and received by the public. Most of us know the basics, like choosing a general audience and marketing approach, a name, a slogan, maybe a jingle—and, of course, creating a logo.

Once you’ve done all that, you’ve got a brand! After that and some successful advertising, you’ve finally made it. Yup, your business made it off the ground or is even flying high and steady.

Congratulations! But your work isn’t done.

For your business to stay afloat, you need to maintain your brand and its relevancy. When’s the last time you redesigned your logo?

Whether you have a new logo or are just looking to make your operations more official, it’s a great time to buy stamps. Here’s what’s out there.

Why Custom Stamps?

Considering branding, do you tend to think only about big ad campaigns, billboards, and signs? The truth is that branding every opportunity you can is what keeps your customers engaged.

Consider each step of a customer’s interaction with your company: She might see a commercial, your sign as she drives in, custom decorations in your business…

But what about when she’s at the register? What about your invoices and other customer documents? Or maybe you operate totally online.

Here, ads, search results, e-mails, social media are some opportunities to hone your branding. When sending out your products, though, do you include a card, invoice, or other paperwork? Do you have your own envelope designs?

When you run a small business, it’s often hard to know exactly how much business you’ll get at a given time. If you have 100 invoices professionally printed, you might want or need to change something about them before you can use them all! That’s a waste of your money, time, and effort.

Thankfully, you can buy custom business stamps for all your paper branding needs and more.

Custom Stamp Options on a Budget

It’s a rough world out there for small business owners. We want to have the highest quality products to use for things like stationery design, but realistically, that’s not always in the budget. To be successful long-term, you need to prioritize your business’ main focus, and the little details can get lost.

To have the best of both worlds, look for smaller plastic stamps. You can find some for under ten dollars, even—but know that you get what you pay for.

You won’t get the most elaborate design on something that cheap, and most stamps available for that little aren’t custom at all. If you can afford it, investing in a higher-quality option will help your business make a good impression!

Best Quality Custom Stamps

So, where do you go for the best quality business stamps? All you need to do is look at some professional custom stamps online. Higher quality options like the IMPRINT360 run upwards of $20, so make sure you know exactly what you want to have them say.

Make no mistake, though—these high-quality custom stamp options are a great purchase. Investing in a good quality stamp or set of stamps will make your business documents, envelopes, and decorations shine.

Self-Inking Stamps 

For arts and crafts purposes, rubber stamps are often used with paints or ink pads. Many banks, government offices, and other such public institutions also still use stamp pads, too, because when your stamp just says “APPROVED,” there’s no real need to ever replace it—it’s a classic!

Stamp ink pads are messy, easy to lose, take up extra space, and are likely to dry up quickly if you aren’t careful, though. Nowadays, you can get all kinds of stamps, including custom business logo stamps, in self-inking models. Here’s a good resource where you can learn more about high-quality self-inking stamps!

Custom Business Stamps for Everything Else

Those are some of the most common types of custom stamp options for putting your logo onto paper. But that’s far from the only use your business has for custom stamps! Does that come as a surprise to you?

Well it’s true—no matter what your business does, you can use custom stamps for a host of purposes, such as:

• Addressing mail
  • Both to and from, if you regularly mail to the same locations
  • Stamping instead of writing saves tons of time and effort
  • Using stamps instead of address stickers saves money on printing, and helps the environment, too
• Signatures
  • If you have to sign documents regularly, you can save tons of time by using a stamp instead of signing every single page
  • Stamping is also faster than clicking through page after page of digital paperwork
• Custom embellishments to make your paperwork professional as well as pretty

The Solution to All Your Logo Needs

Now that you know all you can do for your business with custom stamp options, do you need to work on the perfect logo for them? Our blog has all the information you need to know about creating the perfect logo.

Once you’ve read up, check out our logo maker to get started on your way to making stamps and all other kinds of custom products for your business!

It’s getting harder and harder for businesses to thrive without effective marketing strategies. This, in large part, is because the playing field is different now. 

Customers exist predominantly online, and they use online tools to find information about stores they plan to visit in person. The process of reaching your target market online is a complicated, but essential one. 

We’re going to talk about marketing agencies in this article, answering questions like what does a marketing agency do and why you should hire one. Let’s get started:

What Does a Marketing Agency Do?

A marketing agency serves the express purpose of getting your business in touch with customers in a meaningful way. That description is simple, but the process can get a little complicated. 

Working with groups like Tilladelse Marketing Agency can skyrocket the impact that your business has whether you’re just starting out or have been at it a while. 

Let’s take a look at some of the specific functions of marketing agencies. 

Finding Your Market

The first skill an agency brings to the table is the ability to identify who it is that your business should market to. When you’re working mostly with people from your own town or city, it’s relatively easy to know your audience. 

As you scale your business to account for online customers around the world, though, being specific with your target market is a little tougher. It’s essential, though, and the professionals have it down to a science. 

Brand Storytelling

The next important function of a marketing agency is the ability to tell your brand’s story in a way that’s meaningful to the audience. Whether that means using graphic design, video, music, imagery, or something else, agencies can effectively express your brand’s attitudes and ideas. 

Slip-ups in the expression of your brand’s values and image can be extremely costly in the long run. Mistakes can be deadly, and the absence of good storytelling doesn’t give you the chance to succeed in the first place.

Keep Customers Around

Marketing isn’t just about finding and converting new customers. It’s also about making sure they stick around for the long haul. 

Loyal customers are essentially your cheerleaders. They give personal recommendations of your brand, they come back for more, and they’re the ones who deserve recognition and appreciation. 

Establishing those kinds of customer relationships comes with a balance of great customer service and SEO. 

Multi-Platform Marketing

Finding significant success online requires that you push your brand throughout a number of platforms. Whether that means using social media effectively or nailing your SEO campaign, you’re going to have to put in some hard work. 

Marketing agencies understand the nuances of these digital marketing pillars so you don’t have to. Sure, it’s great to have a little background knowledge, but not everyone has the time to break down Google’s search algorithm to a science. 

Looking for More Information?

So, what does a marketing agency do? They get your company out there for all to see. 

There’s a lot more to learn about digital marketing, though, and we’re here to tell you what you need to know. Explore our site for more insight into all things business. 

The best designer handbags stand out because of their aesthetic, colour palette, logo design, and other factors that set them apart.

In short, all the same things that make a logo design successful can make a handbag successful. These are the top handbag trends of 2020, and the top designer bags to keep your eye on.

Simplicity in a Bag

The name of the game for handbags this year is simplicity. Clean lines and shying away from busy patterns are what’s on-trend right now.

Brands like YSL and Naturae Sacra are showing that sleek folds and basic fabrics are timeless. Designers are using simple contrasting colour details or mixing up fabrics to make their bags stand out.

One such bag, Loewe’s ‘Horseshoe’ two-tone suede and leather shoulder bag, uses different fabrics to bring its design to the next level. It really doesn’t take glitter and sequins to make something sparkle — just a little bit of creativity!

Chill Out Time

Another trend this year is a more relaxed feel in the design of handbags. Many designers this year are using slouchier fabrics or big, quilted pillows for a more comfortable and casual style.

Handbags like Maison Margela’s pillow quilted leather clutch and Bottega Veneta’s ‘The Pouch’ large leather gathered pouch look like you could take an afternoon nap on them. Some designers used the casual trend to the extreme.

Isabel Marant’s ‘Warden’ striped canvas tote, for example, seems to be totally gym-ready. And Nannacay’s ‘Beatrice’ tasseled woven straw tote looks like it’s on its way to a picnic in the park.

Logos, Logos, Logos

You always want to consider your handbag’s logo when purchasing a bag. How it’s designed, how it’s printed, and what material is used is a super important part of the design of your bag.

You want to be sure that the bag you choose represents you well. For example, Fendi’s ‘Karligraphy’ leather shoulder bag uses their Karl Lagerfield signature logo as the buckle. That unusual choice completely sets it apart from most other bags of its type.

A different Fendi bag, the ‘Sunshine Shopper’ logo embossed leather tote, takes a different approach. It features the name Fendi printed in huge letters across it, for a completely opposed look and feel.

Jacquemus’ ‘Le Chiquito’ micro textured-leather tote uses their ‘J’ as a focal point of the otherwise simple bag. That’s a great move for design and brand recognition. Fonts are also a huge distinguishing factor for the best handbags of 2020.

Alexander McQueen’s ‘The Story’ bag uses an unusual font and mixed cases to truly set the name “Alexander McQueen” apart from the rest.

Christian Louboutin’s ‘Bing Bong’ gold-tone enamel clutch uses the brand’s iconic red to contrast with the gold of ‘Louboutin’ scrawled in cursive across the clutch. The bag uses two of this year’s hottest trends in perfect harmony.

Keeping It Casual

If you’re looking for a more casual bag, or you want to design packaging for your business to match your own handbag, you can always get custom bags made! Places like in the bag can even help you match your business packaging to your own, to bring your branding to the next level.

Tote bags are always functional, and they never go out of style. And, you can design them yourself, so shopping around isn’t as much of an issue.

Mixing Up Sizes 

The best handbags of 2020 come in many different shapes and sizes. Bigger, oversized bags don’t just look great — they’re useful! You can fit way more of your everyday necessities in a larger bag, so you won’t have to carry a backpack as well. That doesn’t just save space, but it can help save your back as well.

Tiny bags also have your place. You don’t want to be carrying a huge bag on a formal occasion, right?

Miniature clutches, micro bags, and other tiny versions of everyday bags all have their place, and that place is usually the red carpet. Plus, they’re super cute!

It’s All About Embellishment

Chains, rhinestones, tassels, and more — these are the things that can make or break a designer handbag.

Having too many or too few design elements can take a bag from a standout to a mess in a second. For example, chain straps are a great and versatile feature in handbag design.

Contrasting a detail not typically seen in such a feminine object always helps a handbag look a little more interesting than it normally would. That can be seen in Gucci’s ‘Broadway’ python shoulder bag.

Unexpected details we don’t see often in handbags can make a huge world of difference to the appeal of a bag.

Feathers, hearts, and flowers all make appearances on some of the best handbags of this year.

Breaking from the trends might be scary, but it’s also fun to make a statement every once in a while.

Shiny, Shiny Fabrics

Do you know what’s always an eye-catching choice? Metallics. Shiny materials always draw the eye and will bring you compliments galore. Even better if you can check out your reflection in the bag!

Designers this year are using tons of different metallic fabrics in their best designer handbags, such as Chanel, Sies Majan, Bienen-Davis, Proenza Schouler, Marc Jacobs, and L’Afshar.

They use different shades and use them and different ways, but the result is the same — shiny! Some designers have even taken their metallic game to the next level.

Jeffrey Levinson’s ‘Elina Plus’ mirrored rainbow aerospace aluminum clutch is made from aerospace aluminum. It’s not just a handbag — it’s a work of art.

The Best Designer Handbags of 2020

With all the different trends that can make a designer bag stand out, it’s clear what the best designer handbags of 2020 are. Without further ado:

• Ennigaldi Octo Shoulder Mini Bag
• Jacquemus Black ‘Le Chiquito’ Clutch
• Alexander McQueen’s The Story Shoulder Bag
• Dries Van Noten’s Small Metallic Envelope Clutch Bag
• Naturae Sacra’s Arp Mini Two-Tone Leather and Resin Tote

What’s your favourite designer handbag of the year? Is there one you love that’s missing? Contact us and let us know!