As you build your company’s brand identity, you will find yourself looking for several ways to get ahead of the competition that you’re facing.

What aspects of branding can you use that they aren’t? Which avenues can you go down with your marketing to stand out above the rest?

One of the best ways is to design an animated logo for your business. Your logo will take action while everyone else’s stays put.

So, what are the different ways that you can use this to your advantage? Here are several ways you can use an animated logo to push your brand out to the world.

1. Trade Show Booths with Action

Imagine walking around at a local sales convention and coming across a sales booth that has an animated logo in the background. You would drop everything else to stop by that booth, right?

That’s the power that an animated logo can offer you. It gives off an advanced impression of your brand that can’t be matched.

Pair your animated logo with an interactive trade show booth and you’ll be the talk of the entire convention.

People will flock to your table to see what separates you from all the other companies in attendance. Then your products and services will seal the deal on why they should work with you!

2. Improve Brand Recall

Looking for ways to make your brand more recognizable to your prospects and clientele? What better way to do that than with a logo that has animation throughout it?

While all the other logos of the world are static and hold one position, your logo has action.

Customers will remember it as the logo with the running horse or the logo that winks at them anytime they see it.

No matter what the actual animation is, it will help people put a face to the name of the logo. If they meet you along with the logo, they’ll have it ingrained in their head that you are the face of that franchise.

3. A First Impression Unlike Any Other

Your company’s first impression to your prospects is of vital importance. If that first impression is negative, it can be hard to shake. In fact, it’s safe to say that prospects will never give your brand an ounce of attention ever again. Harsh, but true.

As such, you need something that will raise their eyebrows. Something that they don’t see every day. An element of your brand that they associate only the “big companies” like Coca-Cola and Sony to have: animated logos.

That’s right, ladies and gentlemen, an animated logo can create that kind of the first impression for your business.

Considering the fact that clients only give you a few seconds of their time as is, your animated logo will make it count. Then, they’ll be intrigued to learn more about what your business is and how it can help them.

4. A Story to Tell

Animated logos aren’t long. In fact, the shorter they are, the better. That said, there is a lot of storytelling you can do with those few precious seconds.

This gives you an opportunity to grow your brand within the logo itself. You can tell your company’s story and add layers to your overall brand identity in the client’s eyes.

For example, if you’re a clothing company whose mission is to design clothes with eco-friendly operations, that can easily be captured within the animated logo you have.

From then on, any client that sees it will immediately understand what separates your brand from the rest. They’ll understand that your clothes are designed with a greener Earth in mind. 

5. Show Emotions of Your Brand

The more personable your brand is in the client’s eyes, the more relatable that it becomes.

Gone are the days where companies have to abide by the professional suit and tie identity for their branding. Customers only want to work with the companies they understand.

You can capitalize on that with a logo that gives your brand emotion. Whether it’s a smiling face, a logo that gives a thumbs up, or anything else, it will create personability.

6. Sets a Professional Tone

Don’t get “emotion” confused with “unprofessional”. Your animated logo can create emotion and professionalism at the same time. If it achieves that, it becomes that much more unique for your branding.

Animated logos are commonly associated with top-notch brands. Think of the Intel jingle and animated logo that they use in all of their commercials or the Pepsi logo that fills up and bubbles like a freshly-poured soda.

You can add a professional element to your brand by merely having an animated logo in your repertoire.

7. Use for All Marketing Outlets

Any type of marketing that you use from this day forward can be capitalized on with your animated logo.

Pay for the animated logo to be designed once and have access to it in all your marketing material from this day forward. That means all commercials, social media videos, tweets, paid ads, etc. can end with your new logo.

Consider it the cherry on top of your sundae ice cream. It takes your marketing material from “good” to “great”. It brings a whole new layer of legitimacy to your brand.

Create Your Custom Animated Logo Today!

Now that you’ve seen all the different ways you can thrive with an animated logo, it’s time to get yours created.

Try to figure out different options for your animation and how you can best deliver on the brand you’re trying to convey.

Be sure to browse our website for more articles relating to marketing advice, as well as other helpful topics.

Over the last few years, the natural and organic product industry has seen major growth. It even recently hit a sales record of $219 billion.

Are you part of this booming industry? Are you having a hard time getting your products to stand out from your competitors’? 

If this is the case, your logo might be part of the problem. Read on for some tips that will help you create a great organic logo for your natural products.

Why Do Logos Matter?

There are plenty of reasons why your logo can have a big impact on the success of your company. The following are some of the key benefits that come with having a great logo design:

Get People’s Attention

It doesn’t matter if you’re selling your products in big box stores or at tiny neighborhood farmer’s markets. Anywhere you sell your product, you’re going to need to get people’s attention with your logo if you want them to consider buying it.

The right logo can make it much easier to attract people to your products. It also helps you to separate yourself from the other businesses in your industry.

Make a Great First Impression

In addition to helping you get people’s attention, the right logo design helps you make the right kind of first impression on potential customers. You want people to look at your products and have a positive view of your company right away, don’t you? 

Build Your Brand Identity

Your logo design is a key component of your brand identity. People will look at your logo and make all kinds of judgments about your company. If you want their assessment to be positive, make sure your logo delivers the right kind of message about your brand and what you have to offer.

Build Brand Loyalty

The more people start to see and recognize your logo, it’ll be easier for them to develop a sense of loyalty to your brand. They’ll be able to pick you out of a crowd and will gravitate toward your products because they’re familiar and they have positive associations with them.

Natural and Organic Logo Design Tips

Okay, you’re convinced that you need to take logo design seriously. Where do you even begin, though? How do you separate your natural and organic product’s logo from all the other logos on the market?

Here are some helpful tips to get you started:

Choose the Right Colors

When you’re creating a natural and organic product logo, start by making sure you’re using the right colors. Remember, consumers will create associations with different colors, often on an unconscious level.

For natural and organic products, green is almost always a safe bet. People associate the color green with nature, which ought to work perfectly for your brand. 

You can utilize other colors besides green, though. Browns, blues, and even reds can all be associated with the earth and have a positive effect on consumers looking to purchase natural and organic products.

Use a Sans Serif Font

Font plays an important role in your logo design as well. For natural and organic products, sans serif fonts tend to be a better fit than serif fonts.

Many people associate serif fonts with elegant, corporate brands. That’s probably not the vibe you’re trying to create if you’re selling natural products that come from the earth.

Find a Good Brand Icon

Using the right brand icon can help to differentiate your logo from other natural product logos on the market. A brand icon can tell shoppers what makes your products special and helps to eliminate confusion with regard to what you’re selling.

Choosing an icon like an apple, for example, can make it clear that you sell delicious organic apples. This might seem a little too bold or straightforward to you. Sometimes, though, when it comes to marketing, it pays to be direct.

Keep It Simple

Speaking of being direct, keep your logo design simple, too. The more complicated your logo is, the harder it will be to recreate.

If you plan to use your logo on various products, as well as things like attire for your employees, you’ll want to come up with a design that can be recreated in various sizes and textures without losing its impact. Keep in mind, too, that when you have a simple logo design, it’s also easier for people to remember it and start to recognize it.  

Consider Your Competition

Pay attention to the type of logo designs your competitors are coming up with. Do some research and think about the colors, fonts, and icons that they’re using. 

Once you know what your competitors are doing, do your best to create a logo that looks totally different. This will make it easier for people to separate you from other brands in the industry that sell similar products.

Know the Laws

When it comes to developing the logo and brand design for natural and organic products, make sure you have a clear understanding of the laws. There are certain laws in place that you must abide by if you want to use particular phrases or symbols on your packaging.

For example, if you want to use the USDA certified organic logo on your products, you’ll need to make sure you abide by the USDA’s rules. This includes having your facilities inspected by someone from the organization.

It’s an expensive and time-consuming process. It can be worth it, though, if it lends credibility to your brand and helps people develop trust in your products.

Start Creating Your Natural and Organic Logo Today

As you can see, the design of your natural and organic logo plays a key role in helping you promote and grow your business. If you’re unsure where to begin when it comes to designing or redesigning your logo, be sure to follow the tips outlined above. They’ll help you create a great design that catches people’s eyes and gets them interested in what you’re selling.

Do you want to learn more about logo design or other essential marketing tools? If so, visit the Marketing and Promotion section of our blog today. You’ll find lots of other helpful resources there.

Well designed visual content is 40 times more likely to get shared. So if you want your business-related content to get shared, it needs to look beautiful and appeal to your audience. 

There are specific rules you need to follow so that your designs come out looking professional and visually appealing. As a beginner in graphic design, you should start by learning these rules and sticking to the basics. 

Follow these tips on graphic design for beginners to ensure you create beautiful artwork for your business. 

1. Stick With Contrasting Colors

You want to choose colors that command attention and evoke emotion. You should choose colors that represent your brand identity while also inspiring your desired emotion in the audience. 

High contrast colors are on opposite sides of the color wheel from each other. They provide the most significant contrast to make your design pop. Change background colors of graphics to be one color, then the font and other graphics should be a different matching color. 

Look up the hex codes for your chosen colors to ensure consistency across all of your designs. 

2. Keep the Fonts Simple 

Your audience needs to be able to read the text, or your message is lost. Don’t use more than two fonts in a single design. Try to keep the two fonts within the same family. 

A common way of using two fonts is to use one for the headers and one for the body text. Keep the text large enough to read. 

3. Embrace the White Space

Don’t fill every open space. Having empty areas or “white space” in your design can help draw the focus to the main point. Your design will look professional, and there will be fewer elements for you to worry about. 

4. Align Your Design 

Designs that have several elements that are not in alignment are difficult to look at and decipher. They look sloppy and unprofessional to your audience. Use software that has guides to help you align all of your design elements. 

Adobe programs all have guides and alignment assistance to help you. Think about aligning all of your lines of text. Make sure all lines of text are evenly spaced.

5. Icons Are Your Friends

Icons immediately grab attention and can convey a message without needing a ton of text. This is a smart strategy if you don’t have a lot of space. Using well-known icons will trigger meaning for the audience without you having to explain them. 

Everyone knows and understands social media icons these days. They work well for encouraging people to follow you. 

Try These Tips for Successful Graphic Design for Beginners

Graphic design for beginners is all about sticking to the basics. The goal should be to create a professional-looking design that appeals to your audience. Start by choosing the right colors, fonts, and icons. 

Then create your design by creating something that embraces blank space and has all of the elements aligned. 

Browse our articles to learn everything you need to know about designing the perfect logo. 

Out of the top 100 brands in the world, 33% of them have a blue logo. This includes famous brands like Ford, IBM, and Pepsi.

If you’re starting a business, your instinct might tell you to stand out from the crowd. You don’t want your customers to confuse you with your competitors, after all.

But, colors carry meaning and picking a particular color just to be unique can work against you.

Luckily, there’s a reason why blue is the most popular color for successful brands. Read on to learn the meaning behind blue logos and if it’s the right choice for your company.

What Does the Color Blue Represent in Logos?

Blue is the color of the sky and bodies of water, which could be the reason it’s many people’s favorite color. It’s also associated with calm, comfort, and relaxation.

Blue suggests that something is dependable, trustworthy, and stable. It is also considered reliable, mature, and smart. Blue is also an indicator of serious professionalism. Dark blue is usually more serious, whereas light blue is more playful.

Types of Companies That Use Blue Logos

The color blue represents dependability and trust. That’s why it’s a popular logo color for car manufacturers, tech companies, the healthcare industry, and financial institutions.

Whether you’re buying a new car or computer, investing money, or going to the doctor, trust is important. You should feel like the company is stable and serious about what it does. If a company uses blue in its logo, you’ll feel more certain of the company.

Manufacturing companies like General Motors, Ford, Boeing, and General Electric have all stayed in business for many years because of customer loyalty. Their products are expensive investments (airplanes, vehicles) so they need customers to trust them.

Blue is also a popular color for tech companies like Dell and Facebook. It’s a great color for tech because it suggests intelligence and reliability.

Financial and Healthcare companies like Chase, Blue Cross Blue Shield, and PayPal, use blue to highlight their experience and trustworthiness.

Why Does Your Brand Color Matter?

The color that represents your brand can affect your bottom line. If you choose the right color, it can help you attract loyal customers. The wrong color might send mixed messages to your potential customers.

For example, if you’re trying to appeal to everyday men and women, think twice about pink or purple. They evoke femininity and luxury. They’re great for an upscale beauty brand, but not the best for a small town accounting firm.

Once you’ve chosen a logo color, you also need a coordinating color palette. It’s important to choose colors that fit with your logo, otherwise it can undermine the message you’re trying to send with your logo.

Design the Logo for Your Business Today

A blue logo can show potential customers that you’re trustworthy and reliable. That’s why it’s the best choice for tech, financial, healthcare, and manufacturing companies. If you want to build long-term relationships with your customers, choose blue.

To learn more about building a brand for your business, read our articles on marketing.