You might be under the impression that computers, smartphones, and other gadgets helped kill off the business card. But that couldn’t be further from the truth!

Even though the business world is deeply entrenched in the digital age right now, business cards are as relevant as ever. More than 27 million of them are printed every single day.

If you’re in the process of putting some together for your company, you should add the right business card graphics to them. You should also take other steps to ensure you end up with the most effective business cards possible.

Here are some useful tips on how to design a business card that stands out in the crowd.

Order Business Cards Printed on Heavy-Duty Paper Stock

Far too often, companies will spend a ton of time designing a business card only to turn around and print it on cheap paper in an effort to save money. Don’t make this mistake!

Instead, have your business cards printed on heavy-duty paper stock that will guarantee they last for a long time. You might even want to go with something like the suede or thick cotton business cards available through New Era Print Solutions.

Consider Going With Something Other Than a Standard Size Business Card

For years, the rules on how to make a good business card dictated that people had to have them designed to fit on 3.5-inch by 2-inch business card paper. But those rules don’t necessarily apply anymore.

You’re still welcome to create a standard size business card if you would like to go that route. But you might also want to consider the idea of printing business cards that are much bigger or much smaller than that.

This is one of the simplest ways to separate your business cards from the business cards created by all the other companies out there.

Be Mindful of Which Business Card Graphics You Use 

At the end of the day, the paper stock that you use for your business cards and the size of the business cards that you create won’t matter without the right business card graphics.

You shouldn’t try to squeeze too many graphics onto your business cards. But you should add things like your name and title, your company logo, and your contact information to your cards.

You should also find small ways to personalize your cards so that they’re unique to you without cluttering things up. Many people are opting to add their social media handles to their business cards these days to make it easy for others to connect with them virtually. 

Start Designing the Best Possible Business Cards for Your Company

If you’re going to go through the trouble of designing business cards, shouldn’t you make it worth your while? You can do this by picking out the right kind of paper for your cards and using the right business card graphics on them.

Use the tips found here to bring your next batch of business cards to life. You’ll be able to hand your business cards out with confidence when you feel great about the way they look.

Check out our blog for more business-related tips and tricks.

Do you need storefront display ideas to improve your business? The use of a creative retail merchandising display can have a positive impact on your customers.

Artistic store displays can increase your sales conversions or make people curious about your business. 

Let’s take a look at some exciting retail display ideas that you can implement.

1. Use Colorful Displays

A colorful display is eye-catching and interesting. Keep in mind that bright and colorful displays can have a strong influence on customers.

Regardless of the products you’re selling, your colorful displays can evoke a positive reaction from customers you’re trying to attract. You can use oranges and browns to make your customers feel comfortable and positive.

Retail displays such as bright reds, blues, and yellows can also grab a customer’s attention. 

2. Contact a Professional

A professional designer can help you to get a stylish display that is suitable for your business needs. Professional designers have the skill and expertise to provide you with a perfect design that fits your target audience.

If you’re unable to come up with your artistic idea, you can learn about getting creative, visual design displays at Designmfg.com

3. Create Your Focal Point

What do you want customers to see? Create a focal point when you’re styling your display.

A hot spot on your display can increase your chances of making a sale. For example, you can set up stylish mannequin displays to create a focal point in your store.

You can also use mannequin heads as a window display. 

Once a customer walks into your store, their eyes will be drawn to your display. Your display can cause a customer to linger in your store or make them eager to buy more products.

You can even create a focal point for different types of products. This is the best way to pique a customer’s interest and to make them eager to enter your store.

4. Show Kid-Friendly Displays

Child-friendly displays can increase your sales. You can use innovative and interactive displays that attract young children.

You can use doll displays, candy displays, cartoon character displays, and other ideas. Realistic looking displays are exciting to look at and create a great impression on customers.

These displays are easy to design and may help you to transform the look of your store.

5. Create Educational Displays

Educational displays are unique, easy to understand, and engaging. Your educational displays can provide information that people need before they decide to buy something from your store.

Educational displays are very trendy and may help you to get more sales. This is a great concept that you can use to engage more of your customers.

Experiment With Different Retail Display Ideas

There are many factors for you to consider when you’re using store displays. When you need retail display ideas, you can experiment with different designs to determine which one gives you the best results.

Using these ideas could help you to achieve more success for your business.

If you want more design tips for your business, take a look at the rest of our website. 

Lawyers don’t like to think of themselves as a product like Coca-cola. However, in a highly competitive marketplace, law firms must utilize marketing tactics just like any other goods or service in order to grab the attention of potential clients.

Law firm branding may not be the same as branding for consumer goods like soda or potato chips. However, it does need to follow some basic marketing precepts.

Here are five concepts your law firm branding should follow in order to be effective. 

1. Different 

A brand is literally what sets you apart from your competitors. You can even get in trouble if your brand too closely resembles that of another law firm. 

Brands are more than a logo. They are a representation of who you are and what you do.

A brand for a small firm like Sweet Lawyers that focuses on automobile accidents must be completely different from that of a large corporate law firm. It also must be different from the logo and other branding used by other car accident law firms in the same geographic area. 

2. Reproducible

Your logo and other branding will appear on all materials representing your law firm. It will be prominent on your website and any ads or sponsorships you buy. It will also appear on your stationery.

Make sure your branding can be reproduced on all kinds of collateral. For example, a long firm name may not be visible on a pen, which is a giveaway of choice for some law firms. It should look equally impressive in color or in black and white. 

You will also want to have branding in vertical and horizontal positioning for different purposes like banners or digital ads.

3. Reflective 

Your brand arises from your values, your strengths, and your focus. Often, an effective brand has a strong backstory, which is reflected in the imagery, font, and messaging in all marketing materials. 

If your firm has a niche practice, your brand may even be reflected in the name. However, you should be aware of any relevant state laws about trade names if you choose a nontraditional law firm name.

4. Multi-Faceted 

A brand must reflect many facets of your practice. It is not only visual. It may include the ways in which you demonstrate your values to the community and your employees.

A criminal defense firm may refect its values by donating time to civil rights organizations. A real estate firm focused on residential properties may want to promote its brand through sponsoring family-oriented activities like parades and sports clubs.

A law firm should spend time and energy on the development of a brand identity that will serve its larger business objectives. 

5. Memorable

The point of a good law firm brand is to make people remember you when they need you. It is an integral part of business development.

For example, if someone has had a vehicular accident and needs a lawyer, you want them to decide to call you because they remember that this is your specialty. Your brand remained in their memory. 

Law Firm Branding: It Should Accurately Represent You

Law firm branding can be an essential tool in promoting your practice to potential clients. When your branding is a mirror of what you do and what you stand for, people are more likely to remember you when they need what you provide.

From the look and feel of your website to your letterhead and giveaways, make sure your law firm presents a unified and consistent reflection that will stick in the minds of potential consumers. 

For more tips on branding your business or organization, keep checking back. 

Business ownership in the United States has skyrocketed over the last 10 years and now, there are roughly 30.2 million in operation. With all of those businesses comes a lot of logos and other branding elements which is the topic of our post today.

If you’re just starting your company or are looking to give it a refresh, you’ve likely pondered on logo design costs. For those of you that are unsure of what you should pay for a logo or how you can save money on their design, keep reading.

Below, we share some estimates and tips that can help you save big on outstanding logos.

Logo Design Costs

The costs associated with designing a logo will vary. Key elements that will affect cost include the complexity of the logo, whether or not color is used and the rate of your professional.

As a general rage, logo design costs generally go from $150 to $250. At that price, logos should have some handcrafted elements to them as opposed to being fully software generated by logo creation software which we’ll talk more about in a second.

How to Bring Down the Cost of Your Image

If $150 to $250 sounds outside of your range, you do have some options to bring that figure down. Here are three suggestions:

1. Hire a Fresh-Faced Professional

Professional logo designers that are just getting started selling their services may be willing to offer a discount to build their portfolio. Understand that the products you receive from new professionals may not be as high quality as what you’d get from a seasoned pro.

That being said, the savings may be worth the difference.

2. Ask for a Discount From a Seasoned Professional

There’s an adage that says “You never know unless you ask.” With that in mind, feel free to ask a professional you like for a lower price. Depending on what their workload looks like, they may be willing to cut you a deal.

3. Design Your Own Logo

We get that most people reading this post aren’t confident designers. With all of the “make logo online quickly” software that’s available today though, you don’t have to be.

Choose from one of the several logo design suites that you can access from your web browser and give designing your company’s branding a go. Sure, your logo won’t look as unique as if you had a professional designer do it. If money is your primary consideration however, you will save a lot on logo design costs.

Logo Design Costs Fluctuate so Pull Cost-Saving Levers When Needed

The great thing about logo design costs is that, based on your budgetary needs, you can pull levers that will help you save a lot of money. Use the advice we’ve shared to customize your logo design pricing and we think you’ll find that what you end up paying will be more than fair for the product you receive.

Our team wishes you the best of luck on your graphic design journey and welcomes you to check out more of the newest content on our blog for additional tips!