Each year more than $200 billion is spent on advertising within the United States alone. Yet, how effective is it if not every single one of your ads is being served to your target audience?

Advertising used to be simply plastering your message in busy places hoping the right eyeballs might stumble upon it. The Internet’s inclusion of digital advertising, however, has changed the game. For those looking to wisely spend their advertising budget, geofencing marketing is practical.

Are you looking to expand your company’s advertising efforts into the world of geofencing technology? Keep reading to learn more about how it can work to enhance your digital reach.

How It Works

Geofence marketing works by establishing areas to capture your audience. These are specific addresses that can be located on any GPS map. The best way to create a list is to brainstorm where your target consumers are.

For example, a business that heavily relies on tourists could geofence nearby hotels for out of town guests. On the contrary, a new restaurant could target rival eatery establishments to get a leg up on the competition.

In order for a person to be served your advertisement through geofencing, they must have a smartphone with its location services turned on. Furthermore, they must use their smartphone in some capacity that triggers a data connection. Fortunately this is no issue since the average American looks at their phone 52 times per day.

Once a target consumer’s phone is activated, your advertisement will follow them for up to 30 days. This also isn’t limited to their smartphone, either. If someone is logged into social media accounts or email on their smartphone, the advertisement will follow them to their computer if logged onto a desktop.

Another feature with geofencing is you can set specific times to capture an audience. This is convenient for temporary events, such as a concert or ball game.

Seeing Results

While this all sounds great, how can you be sure this advanced form of advertising is actually working? Great question!

All reputable geofencing companies should offer transparent digital reporting. This includes how many impressions are being served in addition to the amount of clicks each ad receives, also known as a click-through rate (CTR).

Beyond this, geofencing offers an advantage standard digital advertisement doesn’t for brick and mortar businesses. It’s possible to see when target consumers visit your targeted locations, are served your ad, then visit your business.

This process is called a conversion zone. When you select your targeted addresses you also provide your company’s location so this can be tracked. This feature is helpful in determining which addresses are reaching a larger audience compared to others.

Of course, every company’s needs will vary. These geofencing marketing providers different options whether it’s targeting by zip codes or solely focusing on competing businesses.

Developing a Geofencing Marketing Strategy

Digital advertising has a lot of components, some of which can be a lot to grasp if you’re new to it. With the right approach and outlook, it can be a great tool for reaching a whole new audience while getting the most bang for your buck.

Create a realistic strategy for geofencing marketing. Study your consumers’ habits and where they spend time away from your business.

Are you looking to improve your marketing efforts? Neal Schaffer has a proven track record of helping businesses of all sizes with their digital transformation of sales and marketing through consulting and training. Contact him today to learn more about how he can help.

Facebook had 1.59 billion average daily users and 2.41 billion monthly active users in June 2019.

That’s a lot — about 20.5 percent of the world’s population uses Facebook every day and 32.2 percent use it monthly. (Estimates based on the company’s latest disclosures with the U.S. Securities and Exchange Commission and world population estimates from and an illustration of United Nations data.)

There is so much power for advertisers and marketers on Facebook, not the least of which is the nearly infinite ways to splice the user population for targeted content. 

But are you on the fence? Have you never marketed through social sites? 

Don’t worry. This post will run through the benefits of Facebook advertising to get you up to speed on what could become a go-to source for online efforts. 

Targeting with Wild Specificity 

Facebook can help you pare down the specific populations that you want to see your message in pretty amazing ways. Think of any number of demographics to target and then multiply the possible subpopulations by a whole gambit of behaviors get ultra-specific campaigns.

In case you’ve been living under a rock on another planet, the power and specificity of the data that Facebook gathers and offers to marketers have gotten the company in trouble. Its ability to influence specific people is a matter of American national defense issue.

Being Where Customers Live One the Top Benefits of Facebook Advertising

Awareness is all about frequency. The theory behind the classic billboard is that its long-term presence in people’s sightlines will help boost the awareness of a brand as it is seen over and over.

But the problem with the billboard is that it’s not at all targeted and it is only as good as the thoroughfare that it’s exposed to. 

Building brand awareness through Facebook advertising puts a “billboard” in the place where people live online.  

Since Facebook has such a large user base, Bear Newman of Bear Fox Marketing (https://www.bearfoxmarketing.com/) says that you should utilize Facebook ads, because your audience is bound to be on there somewhere.

An Ad Machine in Every Pocket

According to at least one measure, 96 percent of Facebook users access the social network through cellphones or tablets. That means that marketers and advertisers could be putting the message of their client into millions of people’s pockets. 

And it’s hard to say for sure how much time people spend on Facebook. The general zeitgeist suggests that most people spend too much time on Facebook. Some rumors have suggested average daily user time spent on the sight is between 40 and 50 minutes.  

Couple that with the fact that smartphone adoption is a runaway train and you should realize that it’s plain foolishness to use Facebook with your ad and marketing efforts. 

No Reason Not to Start Now

The backend-user interface for Facebook’s advertising platform is really easy to use and produces a lot of data to analyze. This means that Facebook feeds both your ad and marketing operations and management, and there’s no good reason not to take advantage of the benefits of Facebook advertising. 

For more on how to turn those insights into action, hit up our Digital Marketing or Social Media tags to see our latest on how to build your biz with the best internet tools on the planet. 

Did you know you have about two seconds to impress a potential customer with your logo?

Of course, you did! And that’s why you have an amazing logo. 

So as you’re preparing to create your own printable checks for your business, it’s a great idea to include your logo on them. We’ve got five ways that adding a logo to your business checks pays off.

1. Reflects Highly on Your Business

Because your business check is essentially a reflection on your company, you want your business checks to be the utmost in quality.

Every business check has essential information. But, adding a visual, shows that you’re willing to go the extra mile.

This leaves a positive impression with whoever is handling the check and says that yours is the sort of company with whom people want to do business. 

2. Provides Consistency to Build Brand Awareness

Your logo is on your website, your business card, your front door, your advertising, etc. You can even put your logo on a pay stub!

So why not plant it on your business checks too?

To reinforce brand awareness, your visual content should remain consistent. This is Basic Marketing 101.

So even though a business check isn’t technically “content,” putting your logo on there will still contribute to brand awareness.

And customers are far more likely to make purchases from brands they recognize.

Remember, it’s not just the payee who will see these checks. They will likely pass at least one other set of hands before being deposited. That’s an automatic plug for you. 

3. Makes Your Checks “Pop”

If you think of your business check is a variation on a business card, then it makes perfect sense to add your logo.

This is especially true if you’re just starting out your business. But it also applies to long-time business owners as well.

Having a color logo makes your business checks stand out and demand attention. It really is a great marketing tool.

4. Establishes Trust

When you make the extra effort to build brand awareness through consistency, it tells a potential customer or client that you’re not just some fly-by-night operation. 

That sort of commitment says that you’re a company committed to excellence and that you’re to be taken seriously – that you’re in it for the long haul.

By including the logo on your check, it shows that you’ve made that commitment. With commitment comes trust. With trust comes a successful brand.

5. Will Not Leave You Broke

To add your logo, you don’t need to get your business checks professionally printed. Of course, you can if that’s your desire. 

But printing your own checks can help you save money. You can reproduce your logo with an online logo maker to customize your checks. 

You just need to learn proper bank procedure and then familiarize yourself with the process and requirements.

Plus, you can print in bulk to ensure that you never run out of business checks. Because almost nothing is as unprofessional as not having a check when you need to pay someone.

Add Your Logo to Your Printable Checks

The extra effort required to create printable checks with your logo is so worth it. It won’t take long, and it’ll create a lasting impression. So make it part of your branding strategy.

And for more great articles on the power of the logo, keep checking back to our site!

Are you looking to make your business mailing envelopes look a bit more formal? If you do and you want to avoid having to order your personalized envelopes, read on. All you’ll need is a computer, a printer, and blank envelopes.

When you have a business, you want it to stand out among your competition. You want your customers to remember it. One way of doing that is to put your brand on everything you send them, including mailing envelopes.

Put your brand in the envelopes you send your customers. Read on below for our quick and easy guide on how to print on an envelope. 

1. Use the Envelope Template on Microsoft Word

The typical software to use for this job is Microsoft Word. It has all the tools you need to make your customized envelope. You don’t even have to do much other than input the data you need to place on your business envelope.

In this step, we’ll show you the easiest and quickest process. Later, we’ll add other ways to do it. For the first step of all processes, open Microsoft Word on your computer.

On the toolbar, there’s a tab titled Mailings. Click on it and the ribbon will show you the tools for creating and writing mail. Look for the Create segment on the left-most side of the ribbon.

Click on Envelopes and a popup box will come out. It will give you a Microsoft Word envelope template. Type in the necessary information in the boxes, like the delivery and return addresses. 

Once you’ve typed all the information in, click on Add to Document. This inserts the envelop page at the beginning of your document. Next, we will add in your business logo.

Click on the Insert tab on the toolbar at the top of the window. Click on Picture to insert an image into the document. Make sure that the blinking cursor is on the return address line, before the text.

Select the image file for your logo. Scale it down to the right size on the envelope. With that, you’re all done.

2. How to Print on an Envelope 

Now that you have your information in place, it’s time to learn how to print on an envelope. Take your envelope and place it in the printer feed. Also, make sure you know the orientation of the output.

The orientation of the envelope should be the same with the Feed orientation preview from the Envelopes and Labels popup dialog box. If the image in the Feed showed your envelope is vertical, place the envelope in a vertical position. You should also know on which side the top and bottom of the output are.

Make sure to adjust the printer’s sheet feeder. These are the ends that hold up the sides of the blank papers. It should hold up the envelope without being too tight or too loose.

If you’re unsure about the output of a horizontal page on your printer, print a trial page on a piece of used paper. This way, you can save on using fresh sheets and envelopes. You also find out how you should position the envelopes you print in your printer.

3. Tips on Making Your Personalized Envelope

Do you want to move your logo around with ease? Change its wrap text setting by selecting the logo image. Notice the Picture Tools Format tab that appears in the toolbox.

Click to open the Format tab. Look for the Wrap Text dropdown menu. You will find many different wrap text settings.

Choose the Square option. This allows you to move your logo around with more ease. You can also choose Behind Text if your logo has white spaces that are too large. 

After you close the popup dialog box for Envelopes and Labels, another will appear. Word will ask you if you want to save the return address as the default return address. Click on Yes.

Now, you can create envelopes without having to fill in the return address again and again. If you will use different return addresses in your mail, click on No. Still, there’s a way to print envelope templates without having to fill in your return addresses.

Create a new document and follow the same process for creating an envelope. This time, don’t fill in the delivery address. Insert your business logo.

Save the document as a template. Each template you save can hold the different return addresses your business uses. 

Now, you’re ready to mail your customized envelopes.

Do you still find the whole process confusing? You can also use Certified Mail Labels services instead. Check these rates for the 2019 USPS certified mail rates list. 

4. Benefits of Personalized Envelopes

In a time when the email is the normal form of communication, why else would you use snail mail for business? It’s understandable to see the use of snail mail for personal communication. After all, for most people, mail from businesses can be boring and uninteresting.

Well, did you know that 10% of American adults don’t use the internet? Together, traditional and digital mail covers most of your target customers. However, when you reach potential customers, how do you spark interest in your company?

An advantage of sending personalized letters is you can customize them. Direct mail helps spread your brand to targeted audiences. It’s highly-measurable too if you’re sending out coupons for a marketing campaign.

Printing your logo and information on the envelope gives off a well-organized look. It adds the power of professionalism and formality to your message or letter. Also, it reflects the personality of your business.

Send Personalized Envelopes to Your Clients

Follow these steps and master how to print on an envelope to personalize your mail. 

While more people use email now, you can’t deny the customers who still prefer snail mail. Make sure you send your clients the best and most professional-looking envelopes.

Did you enjoy our guide on how to personalize your envelopes? If you found it informative and helpful, feel free to check out our other guides.