Like all businesses, logos are vital to life insurance companies, serving as the public-facing image of the brand.

With more serious subject matter at hand—namely the event of the buyer’s death, there are some design challenges insurers face, as compared to other industries.

So, with life insurance logos, designers need to approach the process with a bit more sensitivity. The logo should be respectful, authoritative and most of all, memorable.

Read on for some best practices for designing a life insurance logo to remember.

Beware of Being “Too Cute.”

At Online Logo Maker, we’re well aware that a logo needs to be both unique and clever to stand above the rest.

While we’re big fans of visual puns or double entendres, cheeky logos don’t quite work as well when it comes to designing a successful life insurance logo.

Show with Symbolism Basics

The major design elements have to do with the basics; shape, color, and typography.

What we mean is—you’ll want to create something that speaks on a psychological level.

Certain colors (i.e. gray, blue, black) traditionally work to evoke authority and security—concepts that have life insurance written all over them.

Or, you may want to create something a bit more modern.

Try stirring up feelings of warmth and safety by using reds, oranges or other warm colors. Or try using soft, rounded shapes that signify themes like family.

Life insurance has that warmer side, too, providing protection for your loved ones.

While it’s wise to avoid things edgy or cute, illustrating your point through the right color combination and the font to back it up is the way to go.

What Does Life Insurance Represent?

Take Mass Mutual, for example. The 166-year old company recently did a logo redesign, which they claim, represents people coming together to take care of each other.

To convey this sentiment, the company opted to go with a series of dots, which form an “M” in the center.

While that’s just one example, those tasked with designing a logo with such heft behind it could take a cue. ‘

Another example is Top Quote Life insurance.

Out of the best life insurance companies, Top Quote has a standout logo.

The contrasting blues suggest health, while the human-esque icon draws your eye back to the brand name.

In the end, we come back to this idea that a good logo is good for business. It serves to draw in potential customers while maintaining recognition from those who are more familiar.

Still, the company behind the logo must deliver on the promises advertised.

In Need of a Great Life Insurance Logo?

If the “face” of your company needs a bit of a lift, or you’re starting from scratch, Online Logo Maker has the tools you need to breathe some “life” into your life insurance logo.

With unlimited saves and downloads and a quick, easy approach to design, Online Logo Maker’s free logo tool makes branding a breeze. Try it today–free of charge!

Let’s face it. Going to the dentist’s office is not incredibly high on the list of fun things to do for most people.

There’s not a whole lot of excitement for the industry and the only time most people think about a dental practice is when they get their reminder call for an annual cleaning.

There are so many things people can do on their own to help have clean teeth such as flossing, using mouthwash and using teeth whitening strips crest. Sometimes you need to be reminded by a dentist to take these extra steps.

We’ve already told you the best ways to create exciting logos for many different industries, but should you create a logo for your dental practice?

Come along as we take you through the 5 Reasons you Need to Create a Dental Logo.

People Will Remember Your Logo

Like we said before, people need to remember you.

And what better way than by creating a cool dental logo for your practice?

A logo is your company’s first impression and if it is designed right it will tell the mission statement of your company upon the customer’s first glance.

As Su Matthews Hale a senior partner at Lippincott recently told Business Insider “A company’s logo is its shorthand, a visual cue that tells a story of the brand’s culture, behavior, and values.”

By tying in your office’s experience into your dental logo people will remember their visits simply by association to your brand.

Can’t you picture it now?

A dental logo with a set of bright shining teeth announcing your office to the world!

Think of the lasting impression that will make.

The Right Logo Will Generate New Business

By creating a dental logo that resonates with your customers you will also peak the interests of people who are unfamiliar with your practice.

People like a sleek logo and respond when they are done right. So by creating a dental logo that will set you apart from the heap, you will generate more interest in people shopping for other options.

And in turn, a new dental logo will help make sure that …

You will Be More Competitive

Think about the main reason why you want to create a dental logo in the first place.

You want to look better than the competition!

Your new dynamic dental logo will keep all other practices on their toes nervous that you will swoop in their patients.

Look out!

A Logo Will Make You Look More Professional

By creating a logo you will look as though you take a certain amount of pride in your practice.

By having your logo branding all of your forms and letters to your patients, you will look like a force to be reckoned with in the dental world.

And more importantly, your patients will feel at ease knowing that thewy are in the right hands.

A Logo is Great For Your Social Media Presence

Who said having a dental practice shouldn’t be fun?

By having a cool dental logo representing your business, you can have a social media presence with a recognizable brand.

Think of it like having an online mascot.

The better your logo is the more people will want to follow your business!

There You Have it – The 5 Reasons You Absolutely Need to Create a Dental Logo

By creating the right logo for your dental practice you will stay in the hearts and minds of your patients long after their visit.

And if you are lucky, your new logo will spark interest in people looking for a new dental provider.

If you have any questions about creating your own dental logo for your practice feel free to visit our contact page or send a message to our online chat support.

Golden arches. A checkmark. Curvy letters along the can of a cold beverage.

Can you imagine the company that uses these logos? Do you know their name?

Logos are important. They are the identity of your business and are a primary way that your customers will think of your brand.

So what kind of logo should a business that offers commercial cleaning use? Read on for some tips to help you decide!

Colors That Shine

It is known that certain colors can evoke different kinds of emotions to the viewer, and when it comes to designing your cleaning logo, you can use this to your advantage. Take a look at different charts online to find a color combination that will make your customers feel the way you’d like them to.

For example, blue and green are calming colors, as well as give off a “clean” feeling, bringing to mind clean water. Perfect for a cleaning logo! On the opposite spectrum, bright yellows evoke a cheerful emotion, and can be exciting to look at, and can bring to mind sunshine and warmth.

It depends on your personal style and taste, but colors are a vital part of any logo, so definitely keep them in mind when working on your own.

Simple and Clean

A big mistake a lot of logo-makers is that they try to make it too detailed, or too fancy. The secret to a good and memorable logo is to be simple so that your customers can recall it without difficulty.

Clear lines and simplistic shapes are the best way to go.

A good idea would be to write down a list of things that illustrate what your business is about, or the kinds of services that you offer.

Maybe a bucket of soapy water? A tall clean window? A room that sparkles with its cleanliness?

Now take that common item and make it special. A bucket with its soapy water and bubbles to outline your business’s name. Or what about those clean windows. Maybe you would like to have them as a border for your cleaning logo?

The possibilities are endless, but keep in mind that always golden rule: Less is more!

Rinse and Repeat

Once you have an idea for your logo, it’s time for the hard part: editing. Rome wasn’t built in a day, and neither will your cleaning logo!

Save your current design, then go back to the drawing board and try out an entirely new one. Run through a bunch of styles, even things that might look bad at first, because eventually, you’ll find something new and exciting.

Don’t be afraid to have fun with it!

It’s all part of the creative process to make a mess before polishing it up into something fantastic.

It may be that you won’t realize until later that your chosen logo just isn’t working. That’s okay! Re-branding is something that companies do all the time, and it’s just another way to give your business that breath of fresh air.

In Conclusion

Keep these three tips in mind when selecting the design for your cleaning logo, and you’ll have no trouble at all in finding one that is both memorable and great-looking.

If you have no idea where to start with the design, try out our free to use logo maker. It’s a great way to test out the waters and find something that works for both you and your business. We even have a tutorial to help you get the best out of our program!

Good luck!

Designing your new lawyer logo, but not sure where to start?

Well, check out these legal marketing statistics before initiating the design process and watch your website traffic increase!

Keep up with the Joneses.

Normally this is terrible advice.  EXCEPT when it comes to marketing and websites.  Our attention spans shorten almost as fast as technology changes, making it imperative for business owners to deliver their messages quickly and efficiently.

What does this mean for your legal marketing plan?

Get used to video content.  Outside of meeting in person, quality video content on a website’s landing page has been proven to increase conversion rates by as much as eighty percent.

Build your client base with branded content.

Many law firms are experiencing increased traffic and conversion rates by spreading their video messages on social networking sites like LinkedIn, Facebook and Twitter, a trend visible in Ahrefs Brand Radar data.

Listen, we all know family and friends are great for referrals…

But when it comes to spreading your law firm’s message – especially in areas of expertise, nothing beats social media.

For example, in a lawsuit funding situation, the bulk of your business comes from media sources.  In emergency situations, people respond to professionalism and the clear message that you can help them solve their problem.

Your clients (new and old) will consider you a reliable source of information, as long as they understand what your message is.

By posting informative blogs and quality videos promoting awareness of your specific message, site visitors will come to trust you and eventually convert to paying customers.

Chat yourself up.

Since you’re going there with branded legal video content, why not start a podcast and talk about it?

Easy to create and enjoyable to listen to, podcasts were seen as last year’s marketing industry disruptors.

Podcasts offer you numerous opportunities to send traffic to your site:

• Invite your lawyer colleagues on as guests.
• Discuss the details of famous cases happening in the news.
• Engage your core audience by touting your legal specialty.

Design your lawyer logo around your specific message.

Only after you’ve clearly defined the specific message you want to share with your audience should you go about designing your lawyer logo.

What do you want to communicate about your company and its mission statement? How is your approach unique to customers?  Is it lighthearted?  Seriously ready to get down to business?

Clarifying how you want your business to appear makes a difference in the clientele you attract.

Law firms attract new clientele on the basis of the client feeling secure that their needs are being met.  While this is true for most businesses, it is more important than ever that a law firm provides this comfort for their clients.

Utilizing LinkedIn, social media and quality video content to share your message creates a sense of familiarity, trust, and comfort for your core audience, increasing conversion rates.

When promoting niche areas like the aforementioned lawsuit funding scenario and others, social media is a goldmine of opportunity.

Share it with the world!

Now that you’ve clarified the message you want to send to your client, get to designing your unique lawyer logo!

Here are some additional tips:

•  Try out one to three different designs that you like.
• Show them to your trusted friends and colleagues before deciding on a logo.
• Go easy on yourself – we’re all not Jony Ive!
• Remember that Rome wasn’t built in a day – it might take a few tries before landing on a lawyer logo you really love.
• Once you’ve decided on a strong logo, incorporate it into ALL of your social media and email campaigns – remember – you want your clientele to be reminded of your awesome law firm every time they see it!

Designing your new lawyer logo is only the beginning of taking your business to the next level.  For these and more tips, be sure to sign up for our blog!