According to Yelp, there are at least 11,000 vape shops all around the US. While not all vape shops are created equal, the one way to tell them apart is their design and their logo. If you’re working on your vape logo, you need to take a few things into consideration.
Here are the 6 most important things to think about when you’re making your vape shop logo.
1. Know Your Niche
The first thing you need to assess when you’re designing a logo is who you’re designing it for. While every company wishes that their products and services appealed to absolutely everyone, it’s just not possible. There’s going to be a target market for your vape shop and you need to know who that is.
Start by doing the market research regarding who is in business near you. If you’ve got a brick and mortar shop, go visit all the shops near you before you announce the opening of your shop. If you’re already known competition, have some friends or colleagues go by and assess how the other stores are doing.
Get to know what kind of design style they’re relying on and get to know how much of the market they reflect. You don’t need to follow their lead but you should consider what they do reflective of the market at large.
Offer something new if you think there’s an untapped section of the market. If the professional vaper is catered to with the casual left behind, that could be your niche.
2. Pick A Texture
Textures reflect a lot about the kind of business you are. When you’re designing a logo, to give your logo some depth, consider what you want to reflect about your business.
Clean, metallic textures are very popular now. Because of the technology involved in vaping, it makes sense. People see vaping as the future and so people choose very metallic and modern looking logos.
However, if your vape shop is more about herbal or natural flavors and styles, you might want to go with an earthier texture. The texture of your logo can give your clients a view of the style of vape shop that you run and the kinds of products that you sell.
The texture of your logo could be a signifier that connects with your audience subconsciously and attracts them to you.
3. Corporate or Casual?
Now that you’ve figured out your target market, you need to think about what end of the spectrum they’re on. While some markets require you to have a more professional and corporate approach, some will be much more casual.
Even if you’re in a relatively relaxed college town, you might have to position yourself relative to what other businesses are around. Your vape logo needs to project the vibe you’re going for.
If a lot of new high-end restaurants have opened up near your vape shop, you’re going to need to take a more corporate or minimal approach. If your area is filled with independent record and bookshops, coffee houses, and pizza shops, you can be a lot more casual.
If you’re a high-end place for customers to refill their eliquid, you need to let customers know what you’re about from the moment they see you.
4. Colors Matter
When you’re projecting your image, the colors that you choose matter. Once you’ve decided on your target market, you need colors that connect with the lifestyle your typical client has.
If you’re trying to capture a more casual demographic, you could use more fun colors. Choose one strong color and a few muted tones to complement it. If you choose a really bright blue, you might want to pair it with grays, pastels, or other softer colors.
If you’re going for a more tech-influenced style, think about the kinds of colors used by companies like Apple. Whites, grays, soft pinks, and black are all possible contenders.
Limit your palette to about 2 colors and work within those strict parameters. Making your logo with too many colors could be distracting.
5. Use a Professional Design Program
When you’re ready to get your design into a digital program, you need to make sure you use a professional level program. While the free design programs that come with your computer might be a good place to start, they won’t give you the options you need.
You’re going to have to start design your logo with a real program, as much as you might enjoy good old MS Paint. With a professional design program, you also get the option to export your logo to a format that can ensure it always looks great.
Few things will make your audience doubt the quality of your company than a pixelated logo on a sign or on a banner. A professional design program gives you the option to export via a scalable vector format. No matter what size you stretch your logo, it will always look great.
6. Get Feedback
Once you’ve come up with an idea for your logo and exported your final version, give it to some friends and colleagues. Let them know that you want to hear some honest feedback about it. Take their feedback into serious consideration.
If it makes sense, average out their feedback. If you see their point, find ways you can accommodate their ideas without losing your original vision. While your friends and colleagues may not be your ideal audience, they can offer general tips from the perspective of consumers.
A Good Vape Logo is Memorable
Even if you don’t remember the name of a certain vape shop, a good vape logo can help you pick it out from the crowd. By sticking in your memory, a strong logo can impact your feelings about a brand. Look into the psychology of branding before you settle on any aspects of your vape shop’s design.
When it’s time to start thinking about fonts, check out our guide to picking the best font for a vape shop.