A whopping 128 million adults — that’s how many Americans commute to work every day.

What’s more, their daily round-trip commute takes up almost an hour on average.

There’s also the fact that US motorists are driving more than ever — they drove some 3.22 trillion miles in 2017!

That’s a lot of time spent on the road, which gets even longer with all the horrible traffic.

All this has led to savvy business owners taking their advertising game to the road. After all, the roads are always filled with potential customers.

The use of auto decals is one such marketing strategy that smart business owners now use. You’ll see these branding tools plastered on company cars and even client’s vehicles.

Now the question is, how exactly do these branded decals work and benefit businesses? Why should you start using them for your own organization?

Keep reading, as we’ll answer all these questions and more!

Auto Decals Let You Advertise on the Go

Custom auto decals allow you to bring your ads wherever your vehicle goes. They transform your company cars into literal advertisements-on-wheels.

High-quality decals expose your brand — its name and what it stands for — to everyone who uses the same roads as your car. You can even spread the word about your business as your ads-on-wheels pass by pedestrians.

You Can Go Small or as Big as You Want

Decals are highly-customizable, so it’s easy to get them in the exact shape and size you desire. You can get downsized versions of your brand logo to place on smaller vehicles like scooters. You can also go for smaller car graphics if you only want the ads on your vehicle windows.

On the other end of the spectrum is a full car wrap, which gives you the most advertising impact. High-resolution graphics will make any vehicle stand out, resulting in increased brand awareness. Also, this gives you more space to talk about your brand and how it can fix their problems and address their needs.

Keep in mind that visuals are more interesting and attention-grabbing than plain text. For starters, the brain can process images up to 60,000 times faster than written words. By combining the two, you can make your car adverts more effective in spreading the word about your brand.

Decals Add a Safety Layer to Your Vehicle’s Glass Windows

While we do hope that you won’t become a victim of motor vehicle theft, they still happen at a rate of one every 42.2 seconds. Thieves can break your car windows and make away with the entire vehicle.

You can make your car safer and more secure by installing decals, which can help reinforce the glass. Even if the glass breaks, the decal material will help keep the glass shards together. This means a thief would take longer to get into your car and drive away in and with it.

Of course, you’d still need to get your car windows repaired after. As Multi-Glass Of Texas LLC notes, chipped or cracked windows can pose risks of injuries. But with a decal keeping broken shards together, you reduce these risks as you take your ride to the repair shop.

Amp Up Your Ads with Custom Car Decals

These are just some of the other benefits of getting auto decals, but they should be enough to show their worth. So, transform your car into a moving advert to increase brand awareness now! Plus, you’ll feel more at ease knowing that auto glass decals make your car a bit safer.

Ready for more effective marketing tips to spread the great news about your business? Then don’t forget to bookmark our site’s Blog page so you can keep checking back for more how-to guides like this!

With so many startups and short-lived businesses how do make your business successful. Standing out from the crowd is the key. You have to come up with new ideas, make a lasting impression and grab attention.

Domed labels can make your branded products stand out from your competitors’ products. Learn the best uses of domed labels here.

What Are Domed Labels?

Domed labels are urethane coated stickers. The coating is a clear raised surface that creates a 3-D effect.

The labels have a backing that covers an adhesive layer. The adhesive sticks to most sound surfaces.

Custom domed labels can be designed and printed in many shapes and colors. Custom artwork means these dome labels can match your logo and branding. They can also carry messages and other information.

Advantages of Domed Stickers

Domed labels stand out because of their 3-D effect. The domed surface creates a glossy look that makes an otherwise standard label, much more eye-catching.

The urethane coating protects the label making it much more durable than a basic paper or polyester label. The coating is protective. It’s soft, cushioning effect means it can withstand bumps and knocks.

As the label is resistant to UV rays it does not fade or yellow as quickly as conventional labels. The labels can be wiped to refresh them if dirt or dust covers them. The result of this protective coating is that the label underneath doesn’t scratch or wear as alternative labels do.

Scratches or even small dents don’t cause permanent damage to domed labels. The resin is self-healing after a little while.

1. Fridge Magnets

Domed labels are attractive looking and so can be used for promotional messaging. A domed label can be attached using the adhesive backing to a magnet. The result is a promotional fridge magnet.

Using your logo or promotional message, you can turn a domed label into a fridge magnet that will keep your brand in front of your customers. Fridge magnets have a long life and so you get excellent brand exposure very cost-effectively.

2. Pins

A domed label can be attached to a pin backing. The result is an attractive eye-catching pin. Use it to promote your brand or for identification.

A durable pin can be used to identify members of an organization, an award or commemorate an occasion. Pins are often sought after and the more eye-catching the better.

3. Medical and Hygiene

In environments where visibility and quality are important a domed label is especially appropriate. Medical applications are an example of this. They can be used to label medical equipment, drugs, and facilities.

The wipe-clean surface and durability communicate high standards and reliability. Where hygiene standards are important a domed label is perfect. They are excellent in washrooms, hospitals, and dental surgeries.

4. Electrical Appliances

Labels on electrical appliances often need to be attached to the appliance to label buttons or to give instructions for use. A domed label is a perfect solution. They are durable and so stay on the appliance throughout its life.

Electrical appliances are often designed to be aesthetically attractive. Consider the clean lines of a washing machine or audio-video equipment. Labels need to be in keeping with this appearance so domed labels are often used.

Labeling of buttons and user instructions are some of the common uses of domed labels. Many of these appliances will be cleaned from time to time with a damp cloth so labels need to be wipeable and durable.

When appliances are high tech the labels need to reflect this too. The 3-D effect is in keeping with this. The labels are also soft and pleasant to the touch making them ideal as covers for buttons.

5. Computer Equipment

High technology computer equipment needs labels that are in keeping. The glossy appearance goes well with shiny metal and glass equipment. The domed surface emphasizes the label underneath and so strongly communicates the brand or logo.

In premium products such as high technology products, a poor-quality label can undermine the brand. A domed label exudes quality, enhancing the perception of value.

6. Tools

Tools of various sorts require labels. These include safety instructions, operating instructions, branding, and logos. An adhesive domed label can fulfill these needs.

The durability of the labels means they can be used in dirty, dusty and even grimy environments. They can be easily cleaned along with the tools with no detriment to their appearance.

Tools sometimes take a great deal of rough treatment. Domed labels have a robust surface so that most bumps and knocks have little effect. The cushioning effect can be protective to some extent.

When tools are used in environments where there are chemicals that would damage conventional labels these labels can be damaged, cease to be legible and cease to be useful. Domed labels last longer, stay clear and legible and in fact continue to be attractive and eye-catching.

7. Door Buffer

Doors, cupboards, and drawers sometimes close noisily especially if they have automatic closures. The noise is unpleasant but noise also indicates that over time this might be damaging to the wooden door or drawer.

Domed stickers can reduce this noise and also the impact. Apply the self-adhesive sticker to the door or surround where the wood makes contact. The soft durable surface cushions the surface.

Furniture manufacturers and kitchen fitters can use these buffers to create a quality, quiet feel to door and drawer closers. It’s also a convenient and discrete place to put a logo for the manufacturer or contractor to brand their work.

8. Chopping Board Feet

A kitchen chopping board needs to be stable and steady when used for chopping food with a sharp knife. Placing domed stickers in four locations on the underside of a chopping board creates a stable base that won’t move. The slightly soft surface of the domed sticker provides a slight adherence to the countertop preventing the chopping board from moving.

9. Vehicles

Domed labels can be applied to the painted surfaces of motor vehicles of all sorts. They are an effective means of branding, post-production. This is something that dealerships will often want to do but without being detrimental to the massive investment in car design.

The labels appearance can replicate high gloss vehicle paint. They are also durable withstanding external weather conditions.

Stand Out

Use a domed label when you want to stand out from the crowd. They are a step above other labels. Chose domed labels for eye-catching quality and durability.

Check out our blog for more great branding ideas.

The color of a brand is one of the first things we notice when we look at a logo. In fact, colors have a psychological effect on how we react. 

That’s why choosing the best colors for logos is so important. These colors will have a longlasting effect on your brand and marketing. 

When we think of successful companies like McDonald’s, we imagine red and yellow. Amazon is black and yellow, while Facebook is blue. Picking the right color can help your business make a lasting impression.

The right logo colors can improve a customer’s brand perception and enhance your client base. Continue reading to learn how to choose the best colors for logos.

Less is More

When it comes to creating a logo, choosing fewer colors is best. This is because too many colors can make it difficult to print your logo on different backgrounds. You will also need your logo to look good at various sizes.

For example, if you were to make a label with your logo on it. It should be just as identifiable at that size as if it were on a t-shirt or printed wall decal. This is known as scalability.

Having only a few colors on your logo makes it easier to be consistent with your brand. Repetition is key when it comes to marketing. If you are able to use the same colors on all of your products and merchandise, it will stick better in your customer’s minds.

Know Your Industry

Before you can create your logo and choose colors, you must first understand your target audience and what will appeal to them. Knowing what appeals to your demographic will affect what colors you use along with how your logo will look overall.

The colors you use have a strong impact on who you are trying to attract. So be sure to research your industry before picking a color. In fact, each color has its own psychological meaning.

For example, red is a color that evokes power, passion, and strong energy. Pink is considered a more feminine color and tends to make us think of vulnerability, love, and tenderness. Green is fresh and reminds us of nature, growth, and prosperity.

The shade of the color you choose can also determine its meaning. So keep that in mind.

How Will it Look?

Depending on where you will be printing your logo, on a t-shirt, paper, or decal, the colors you choose may look different. This is because the ink of your printer may not be as complex as the digital color palette you’ve chosen for your logo. 

Find a professional graphic designer who can help you choose colors that look great no matter what medium you put your logo onto. Sometimes it’s better to go with simpler colors so that they are easier to reproduce.

Best Colors for Logos

We hope this guide helps you choose the best colors for your logos. Each brand is unique and some colors may work better than others for your industry. With some research and strategic planning, you’ll find the perfect colors for your business!

Looking for more tips on improving your logo? Check out our blog for more amazing ideas.

Branding is essential for any business since it’s considered a personality and identifies your product or service. Are you wondering how you can create a brand that stands out from the crowd but not sure how? 

In this article, you’ll learn all about creating a brand and saying goodbye to old and stale branding. Read on to discover 10 tips for creating an identity for your brand and making it pop. 

What Is a Brand Identity

Brand identity contains the visual parts of a brand such as the logo, color themes, and any design that separates one company from another. All of these have a goal in mind which is putting a certain image in customers’ minds. You want to have your brand be recognizable and remembered by customers. 

1. Know Your Target Audience 

When you’re creating a brand, a large mistake many make is not keeping their target audience in mind. 

An example of a target audience:

Age: 25-35

Gender: Female

Location: United States

Education: College Graduate

Income: $30,000-$40,000

When you’re designing your brand, keep your target audience’s demographics in mind such as their age, income, gender, and education level. If you want to dive deeper and really target your audience even more, find their pain points, goals, and motivations when creating your brand.

2. Sell Your Brand

If someone goes to your website, you have about 10-20 seconds to pique their interest. Focus on selling your brand and not your product to really attract and keep your audience’s interest. That’s when your leads turn into sales.

3. Be Consistent

Consumers want to buy from a company that’s familiar to them. When building a brand, you’ll want to make sure that your brand is consistent across all platforms and channels. Whether it’s social media or your website, you’ll want your brand to maintain recognizability. 

4. Research Your Competitors 

Take a look at your competitors and see what branding they’re using for their company and decide what they do well or fail with.

Some things to keep in mind and write down as your research are:

• Quality of products or services
• Competitor’s social mentions or customer reviews
• How they market their business offline and online
• How consistent they are with their identity across platforms

Once you have researched your competitors, make sure your brand stands out, is recognizable, and different from them. 

5. Brand Logo and Tagline

Creating a logo is vital for creating a brand that stands out from the crowd. Your logo will show up everywhere that your business does and will be seen as your identity, so make sure it’s recognizable and clean. 

You’ll want to invest the time and money to make sure your logo is recognizable and piques interest. You’ll want your brand style guide to include:

• Color palette
• Typography and fonts
• Iconography
• Image style
• Web elements
• Logo size

Are you unsure if your branding or logo needs an update? Read on here for 10 signs it’s time your brand gets a new look. 

6. Build Your Brand Message

Let customers know who you are and make them relate to you by having a brand message that’s about 1-2 sentences. This should answer the questions of who you are, what you offer, and why your target audience should be interested. 

7. Reflection of You

You should have your brand be a reflection of you. It’s important to keep your audience in mind as you’re building your brand, but it’s important to keep your type of business in mind as well.

For example, if you’re in graphic design you’ll want to have a clean website and not one that’s too busy or has stiff fonts. Keeping your business in mind is important for your consumers to be able to clearly define what you’re all about. 

8. Have a Brand Voice 

Your brand voice is how your audience responds to you and how you communicate. 

Some examples of a brand voice:

• Conversational
• Professional
• Friendly
• Informative

When choosing your brand voice you’ll want it to make sense for your business and your target audience. Make sure your brand voice is consistent so it’s recognizable across multiple platforms. 

9. Responding to Bad Reviews

Responding to bad reviews is essential to maintaining your brand identity and not letting them hurt your image. Try solving the problem quickly and efficiently to avoid hurting your identity. 

Don’t ever fight with a customer online, that could hurt your image and scare off potential customers. 

10. Reach with Emotion

Depending on your business, you could build your brand by reaching out to your audience with emotion. When you’re writing, you want it to convey a story to your audience they can relate with on an emotional level. 

Explore and find an emotional hook for your advertising, and take your time in doing so. When you put in the time for a strong hook this will pay off in the long run.

For example, a great example of an emotional hook is, say you’re selling exercise equipment, you can showcase success stories showing how happy people are now that the weight’s gone. Think about your products, services, and target audience as you’re coming up with your emotional hook.

Now You Know What Goes into Creating a Brand

Creating a brand can seem tricky but after reading this guide, you should feel comfortable with creating a brand or rebranding an existing brand. Remember to keep each step in mind and really dig deep to learn as much about your target audience as possible for a consistent and powerful branding identity.

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