Internet providers are usually thought of as utilitarian companies because of the service they offer. But that doesn’t mean they can’t benefit from an elegant logo design.

A company’s logo is the first thing people notice about it, and it could even be the deciding factor when someone is choosing where to do business. Because of this, company’s take their logos very seriously and it’s important as a designer to understand what makes a logo successful.

Below, we’ve outlined five tips that can help you create an elegant logo design for an Internet provider.

1. Elegant Logo Design Comes from Understanding the Brand

The best logos are those that use visual elements to tell the customer a story about the brand. They hint at the company’s attitude and culture, in addition to communicating the services provided.

To be able to design a logo that does all that, you need to know the company from the inside out. Talk to stakeholders and employees to get a sense of what the company is like. If you understand what about the brand a logo should represent, you’ll be well on your way to the perfect design.

2. Keep It Simple but Interesting

Truly elegant logo design incorporates a balance of elements. This goes beyond just contrasting visual and text elements. You also want to create a logo that does enough to grab a customer’s attention without doing too much that will confuse them.

A customer should want to look at the company’s logo — it should catch the eye with a surprising element. But no one should have to work hard to understand a logo or spend time trying to figure it out. A balance of simple elements working together in a new way keeps a logo interesting without making it complicated.

3. Use Color to Create Emotional Connection

There are certain colors that are very closely associated with emotional reactions and responses. This is important to keep in mind when designing a logo for an Internet provider.

People rely on high-speed Internet to get them through their daily routines. When designing a logo for an Internet provider, you would want your work to inspire confidence that the company will be able to give its customers what they want.

Color is a design element that can help with that. Strong, bold colors would be a better choice than softer pastels, for example.

To understand more about high-speed Internet and why it’s so important for these companies to have the confidence of their customers, click here.

4. Look for Inspiration Everywhere

Inspiration for logo design can come from even the most unexpected places.

A great slogan could come from a customer’s online review. An interesting visual element could be inspired by a building you pass every day on your way to work.

Being open to unconventional sources of inspiration could take your creativity to a new level and help you design a logo unlike anything anyone else has done for the industry. That’s a great way for the company you’re working with to set itself apart from its competition.

5. Trust the Process

Creating elegant logo design takes time, and a truly successful logo cannot be thrown together in a rush. The design process is just that.

Start by brainstorming different ideas and don’t be afraid to pursue several of them. Trial and error can work to your benefit.

What you don’t want is to be so committed to one idea that you try to force it to work even after it becomes obvious that it’s not the best design. Try to keep personal feelings and attachments separate from the work, and you’ll end up serving your client in the best way possible.

Ready to Start Designing?

Online design tools can guide you through the creative process from start to finish. They can help you visualize your ideas and give you a sense of what’s working and what needs to be rethought or tweaked.

For more information, check out our Frequently Asked Questions so you can start designing today.

Are you ready to release a piece of software or an app in the near future? If so, one thing you may have forgotten about is a logo. Without a logo, your brand is incomplete.

Though small, a logo is a defining part of your company. A logo gives your brand visual identity. A proper logo will make your business unforgettable.

Before releasing your creation, take the time to create an app.

Importance of a Memorable App Logo

There are more than 2.8 million apps available for download. With competition at an all-time-high, the icon you create for your app must be well designed.

When users browse the app store, the first impression of your app is the logo. With this said, creating a catchy icon is a must.

Here are 3 for tips for designing an awesome app logo.

1. Make it Unique

The app icon you provide has to be identifiable among dozens of other icons. Each of the shapes, colors, and textures used need to resonate.

Keep novelty in mind when creating an app logo. You don’t want a bland icon, but you also don’t want to go over-the-top.

To boost your icon’s uniqueness:

• Create several versions. Line them up and determine which one catches your eye first.
• Avoid overly bland and overly complicated designs. You want to use shapes and colors that are unique to your app brand.
• Look at the most popular app icons. What makes them pop? Incorporate these factors into the icon you create.

2. Focus on Scalability

Your icon will be used in many places throughout the platform. This means that the icon will need to be scalable. No matter the size, the icon needs to be legible.

To make an app icon more scalable:

• Don’t cram too much into the logo
• Have a single focal point
• Avoid using text
• Test the icon on a variety of backgrounds

Take the time to ensure the icon looks great on every screen size.

3. Be Consistent

The purpose of your app should be obvious when looking at the app logo.

For example, if your app offers interpreter scheduling software, consider using a speech bubble or a person’s face.

Users should know what your app offers before they ever download it. Having a unified image throughout the app boosts product satisfaction. It also increases virality and memorability.

The take away here? Use an app icon that gives your app meaning from the first glance.

Create a Memorable App Logo

Looking to make the logo creation process as simple as possible? Want to use a high-quality product that offers logo templates?

If so, now is the time to check out Online Logo Maker. Our website is designed to make the process of branding your business quick and easy.

We offer all sorts of design assets that allow you to create a unique logo.

The Online Logo Maker team understands the importance of a memorable logo. You can count on our product to help you develop an awesome icon.

Contact us today to get started.

When people look at your tech logo, you want them to put you in the same class as brands like Microsoft, Apple, and Google.

Every company starts logo development with an idea of what they want to tell the world through their logo. Once you’ve created your brand style and voice, how will you use your logo to convey that?

Here are the tips you need to know!

The Basics for Tech Logo Creation

It doesn’t matter if you’re sitting in your office or at a computer gaming desk, your business can’t truly begin until you have a logo.

What is the first thing that you notice about your competitors and their logos? What makes them stand out and what does it say about their company?

Your logo should do the same thing for yours. For inspiration, look no further than Google.

Every part or branch of their business, everything that company represents, is right in the logo. Now, how do you duplicate this kind of success?

Colors

Think about the tech companies you admire. Their logos are probably using simple color schemes. You’ll often see blues, golds/yellows, and orange. There is a brilliant method to this creative madness.

Blue

You’ve heard “The sky is the limit”? Blue has always been associated with the sky.

Between cloud management systems and apps, as well as innovative start-ups constantly pushing the limits of what is possible, it’s no wonder why blue is a popular choice for tech logos.

This color also represents trust, professionalism, and productivity. Sounds pretty good, right? Consider using blue in your logo if this is the message you would like to represent.

Gold and Orange

These colors represent fun, friendliness, and optimism. You can expect any brand that utilizes these colors to have a focus on customer service.

Combining these schemes says this is a brand that is bold, innovative, with a focus on enjoying what they do and making sure their customers enjoy their product or service.

Fonts

Be modest. Keep any wording simple while utilizing a tech-friendly font.

You want to grab the attention of your potential customer with a bold statement. Say as much as you can while using the least about of space possible. Think American Express, Ford, Target, and Coca-Cola.

Shapes

The shapes used in your tech logo are where you can really go nuts. The messages of shapes are just as versatile as colors are. However, tech start-ups rarely hesitate to use a variety.

When you think of a square or rectangular logo, you probably think of brands like Microsoft and American Express. You probably think that’s the route you should take.

Think again. What about brands that utilize the power and brilliance of lines! Think IBM, Soundcloud, and AT&T.

Shapes are where your creativity can really help to mold your brand into something that is all your own. Play around with our free logo designer to get an idea of what you want.

The Wrap Up

A new tech logo is going to be the foundation of your business and your brand. It will be the first thing seen by customers, investors, and potential employees.

What do you think? Did we nail it? Leave your comment below, we’d love to hear from you.

Whether you’re aware of it or not, your logo says a lot about your video editing service.

The colors, typography, and layout you choose can, for better or worse, influence your potential customers. In fact, in a 2015 study, researchers found that even the shape of your logo can affect how consumers view your brand identity.

That’s why, when it comes to expert logo design, the devil is in the details. Keep reading for our top 5 tips on creating the best logo for your video editing company.

5 Tips for Creating an Expert Logo for Your Video Editing Service

1. Choose the Right Shape

So what did those researchers find when it comes to logo shape? It turns out that logos with rounded, circular shapes seem “softer.” As you may expect, logos with a more angular design come off looking “hard” to consumers.

These associations go deeper. Companies with rounded logos actually seem more caring and sensitive to consumers. Harder shapes conjure up ideas of durability and strength.

Keep these associations in mind as you design your logo. When it comes to video editing services, a rounded logo can create a feeling of movement. That may be an association you want to encourage for your customers.

2. Pick Purposeful Colors

Color psychology is a trending topic in the logo design world. That’s because every hue you choose evokes quick, subconscious responses in your customers.

Blue, for example, tends to evoke feelings of trust and confidence in the minds of consumers. Red is highly stimulating, orange is attention-grabbing, and yellow seems energizing and warm.

Keep these ideas in mind while designing. The colors in your logo should match your brand’s overall image.

3. Typography Matters

Your font choice says a lot about your company’s products, message, and core values, depending on what you choose.

In general, serif fonts—those with small lines at the end of each stroke—come across as traditional and professional. Sans serifs—those font families without lines—seem more modern and innovative. Specialty fonts can seem creative, playful, or too busy.

Above all else, make sure the font you choose is readable, even at a small size. Your logo will show up on banners, business cards, and smart phones. Make sure you can read your company name across any iteration.

4. Look at the Whole Picture

While it can be easy to get caught up in the details of the design process, your customers will view your logo as one whole picture. That’s why you need to periodically take a step back and consider how well each element works with your overall design.

Get your logo down to just the essentials. Get rid of any element you don’t really need and make sure everything to include plenty of white space.

5. Don’t Be Afraid to Innovate

While it’s essential you keep these tips in mind as you design your logo, don’t let yourself feel bogged down by them. Sometimes an unexpected element in a logo can spark extra interest in a brand.

Start Designing Your Logo Today

If you’re ready to refurbish your logo—or create a new design from scratch—visit Online Logo Maker. We make it easy to design a beautiful, professional expert logo to advertise your video editing services.