Impressive logos are an integration of visual art elements, color theory, and psychology concepts that represent a company in a quickly identifiable way. An information technology logo is the instantly recognizable face of a business, as some of the most successful IT companies have proven.

Exceptional logo design is more important now than ever before. We see and even interact with logos in entirely new ways thanks to the digital age. An effective, classic design that sets an IT company apart in an expanding industry is a must-have.

What does it take to design a brilliant, unforgettable information technology logo?

Read on to learn 4 essential tips for great information technology logo design.

Stay Simple

When it comes to an effective information technology logo, simplicity is the secret. Information technology is complicated and this is why potential customers are seeking your services. They’re not looking for a code to crack.

Keeping your logo clean and direct is key. Some of the most well-known IT companies have the simplest logos.

Good design conveys the business or company’s mission in a powerful, straightforward way. Don’t dilute your message with a busy or complex logo.

Often, you don’t even need the logo to include a brand’s name or description. Some of the most well-known logos have no name or words but can be quickly identified.

The Color and the Shape

Colors should be limited but appropriate. Keep in mind you’ll be dealing with a lot of other businesses, so your color choice and design need to convey professionalism. A great example is a logo for NENS, a company that provides IT services to many industries.

Logo shape has a significant effect on the overall feel of a logo, also. Round shapes tend to evoke a sense of love or community, while straight lines and straight-edged shapes suggest strength and stability. The best logos find a way to use both elements for connection and confidence.

Getting the Message Across

Great logo designs tell who you are and what you do. The information technology industry has many facets. It’s a good idea to incorporate some part of your particular business into your logo if possible.

An obvious representation isn’t the rule, however. More subtle designs masterfully show customers what company they represent and then creatively suggest the company’s purpose.

Your Information Technology Logo Should Be Unique

IT logos should leave an impression. In a computer-driven world, there are many companies offering IT services. Don’t get lost in a sea of logos.

While it’s a great idea to draw inspiration from popular logos, don’t be tempted to model your design too closely to theirs. This can make your design seem unoriginal, which suggests that your company may be the same.

Similar logos are also easily confused with other companies. You want your logo to make people think of your business, not anyone else’s.

Consider these things when deciding on a one-of-a-kind logo:

• What does your company value and represent?
• What kinds of services do you offer?
• Who are your target customers?
• Can you describe your company in 1-3 words?
• What makes your company different or special?

Asking yourself these questions is a good starting point when thinking up a unique but fitting logo.

Build Your Brand on a Strong Logo

Your logo is a crucial piece of your brand’s identity. It has to be a high-quality design that is memorable. When customers see the logo, they see you.

Let us help you design an incredible logo for your brand. It’s fast and easy. Visit our website to get started today.

Microsoft Partners already have a competitive advantage over competitors in their business area. They make 20 percent more in profits than other similar businesses.

Those who have a Microsoft Partner logo and aren’t using it in the right way risk losing out on their share of that money.

Microsoft as a brand already has value, so some of the work is already done for its partners.

However, what makes a business stand out even more is marketing designed to use that logo to draw in clients.

Want to find out how?

Read on to find out five different ways to use your Microsoft Partner logo.

Put the Logo on a Business Card

A business card is a powerful marketing tool, and is still popular despite the multiple digital replacements for it.

It’s simple to create a card that incorporates both a company logo and the Microsoft Partner one. Even a simple design is better to have than no card at all.

Use the Logo in Documents

Every business creates documents and emails each day.

Each one of these is an opportunity to fix the business’ name in the heads of customers.

Take advantage of the Microsoft Partner logo by placing it below the name and company in an email signature field.

For invoices, a logo can be automatically placed with an accounting program. Guides on how to add one in programs like Microsoft Dynamics GP can be found on iSolutions.

Put on Items like Signage and Banners

The advantage of highly visual physical items like a banner at the entrance to an office or a sign behind a reception desk can’t be underestimated.

This is a good place to put the logo alongside a company name to impress visitors and business partners.

Brand Your Social Media Profiles

Using logos for online marketing is one part of the ever-expanding digital marketing world.

Therefore, branding social media profiles is increasingly important. A good idea is to fix the logo to things like a Facebook cover photo.

Use on Themed Promotional Products

Any themed item that is given to a client or visitor for promotional purposes is a great spot to put the Microsoft Partners logo.

Pens, key chains or novelty items like a stress ball or plush toy all qualify.

Make sure it’s something useful so that people won’t be inclined to throw it away. Just like a business card, you want them to keep it with them so that the visual of the logo stays on their mind.

Get Started on Branding with the Microsoft Partner Logo

There are some other tips to keep in mind when getting started with a logo.

First, place it wisely. Microsoft recommends the badge be affixed to one of three corners of marketing materials. Choose from the lower left, or top or bottom right corner.

Secondly, when placing it ensure that there’s enough space around it for it to be legible. No cramming into tight spots!

Want more logo advice? Follow the blog for inspiration. Or if you’re ready, get started on creating a logo of your own.

Internet providers are usually thought of as utilitarian companies because of the service they offer. But that doesn’t mean they can’t benefit from an elegant logo design.

A company’s logo is the first thing people notice about it, and it could even be the deciding factor when someone is choosing where to do business. Because of this, company’s take their logos very seriously and it’s important as a designer to understand what makes a logo successful.

Below, we’ve outlined five tips that can help you create an elegant logo design for an Internet provider.

1. Elegant Logo Design Comes from Understanding the Brand

The best logos are those that use visual elements to tell the customer a story about the brand. They hint at the company’s attitude and culture, in addition to communicating the services provided.

To be able to design a logo that does all that, you need to know the company from the inside out. Talk to stakeholders and employees to get a sense of what the company is like. If you understand what about the brand a logo should represent, you’ll be well on your way to the perfect design.

2. Keep It Simple but Interesting

Truly elegant logo design incorporates a balance of elements. This goes beyond just contrasting visual and text elements. You also want to create a logo that does enough to grab a customer’s attention without doing too much that will confuse them.

A customer should want to look at the company’s logo — it should catch the eye with a surprising element. But no one should have to work hard to understand a logo or spend time trying to figure it out. A balance of simple elements working together in a new way keeps a logo interesting without making it complicated.

3. Use Color to Create Emotional Connection

There are certain colors that are very closely associated with emotional reactions and responses. This is important to keep in mind when designing a logo for an Internet provider.

People rely on high-speed Internet to get them through their daily routines. When designing a logo for an Internet provider, you would want your work to inspire confidence that the company will be able to give its customers what they want.

Color is a design element that can help with that. Strong, bold colors would be a better choice than softer pastels, for example.

To understand more about high-speed Internet and why it’s so important for these companies to have the confidence of their customers, click here.

4. Look for Inspiration Everywhere

Inspiration for logo design can come from even the most unexpected places.

A great slogan could come from a customer’s online review. An interesting visual element could be inspired by a building you pass every day on your way to work.

Being open to unconventional sources of inspiration could take your creativity to a new level and help you design a logo unlike anything anyone else has done for the industry. That’s a great way for the company you’re working with to set itself apart from its competition.

5. Trust the Process

Creating elegant logo design takes time, and a truly successful logo cannot be thrown together in a rush. The design process is just that.

Start by brainstorming different ideas and don’t be afraid to pursue several of them. Trial and error can work to your benefit.

What you don’t want is to be so committed to one idea that you try to force it to work even after it becomes obvious that it’s not the best design. Try to keep personal feelings and attachments separate from the work, and you’ll end up serving your client in the best way possible.

Ready to Start Designing?

Online design tools can guide you through the creative process from start to finish. They can help you visualize your ideas and give you a sense of what’s working and what needs to be rethought or tweaked.

For more information, check out our Frequently Asked Questions so you can start designing today.

Are you ready to release a piece of software or an app in the near future? If so, one thing you may have forgotten about is a logo. Without a logo, your brand is incomplete.

Though small, a logo is a defining part of your company. A logo gives your brand visual identity. A proper logo will make your business unforgettable.

Before releasing your creation, take the time to create an app.

Importance of a Memorable App Logo

There are more than 2.8 million apps available for download. With competition at an all-time-high, the icon you create for your app must be well designed.

When users browse the app store, the first impression of your app is the logo. With this said, creating a catchy icon is a must.

Here are 3 for tips for designing an awesome app logo.

1. Make it Unique

The app icon you provide has to be identifiable among dozens of other icons. Each of the shapes, colors, and textures used need to resonate.

Keep novelty in mind when creating an app logo. You don’t want a bland icon, but you also don’t want to go over-the-top.

To boost your icon’s uniqueness:

• Create several versions. Line them up and determine which one catches your eye first.
• Avoid overly bland and overly complicated designs. You want to use shapes and colors that are unique to your app brand.
• Look at the most popular app icons. What makes them pop? Incorporate these factors into the icon you create.

2. Focus on Scalability

Your icon will be used in many places throughout the platform. This means that the icon will need to be scalable. No matter the size, the icon needs to be legible.

To make an app icon more scalable:

• Don’t cram too much into the logo
• Have a single focal point
• Avoid using text
• Test the icon on a variety of backgrounds

Take the time to ensure the icon looks great on every screen size.

3. Be Consistent

The purpose of your app should be obvious when looking at the app logo.

For example, if your app offers interpreter scheduling software, consider using a speech bubble or a person’s face.

Users should know what your app offers before they ever download it. Having a unified image throughout the app boosts product satisfaction. It also increases virality and memorability.

The take away here? Use an app icon that gives your app meaning from the first glance.

Create a Memorable App Logo

Looking to make the logo creation process as simple as possible? Want to use a high-quality product that offers logo templates?

If so, now is the time to check out Online Logo Maker. Our website is designed to make the process of branding your business quick and easy.

We offer all sorts of design assets that allow you to create a unique logo.

The Online Logo Maker team understands the importance of a memorable logo. You can count on our product to help you develop an awesome icon.

Contact us today to get started.