$2.7 billion is the average amount travelers in the United States, both resident and international, spend per day. And the United States travel industry generates $2.3 trillion each year.
To survive in this massive industry and maintain growth, you need to adapt to the trends and find ways to stand out from the competition.
Creating a memorable logo is one of the best ways to do this. A travel logo that catches someone’s eye, tells the nature of your business, and represents your brand can have a tremendous impact on the overall growth of your company.
But how do you create a logo with such a strong impact? This guide will tell you everything you need to know about travel logo design.
Know Your Audience
To create the perfect travel logo design, you need to understand your target audience.
Think about the kind of travelers you attract or would like to attract. Are they luxury travelers? Budget backpackers? College students on spring break?
Whatever the case, your logo needs to speak to them.
For example, if you’re trying to attract luxury travelers looking for holiday accommodation, you’ll want to create a logo that has a sleek and elegant design. Think about using colors that promote sophistication, such as black and gold.
Trying to attract more of the party-going crowd? Then you’ll want a logo that’s bright, bold and fun.
Symbols are a big part of the travel industry.
Planes, arrows, compasses, and suitcases are all commonly used to symbolize an escape from everyday life.
Using a symbol can be a good way to let your audience members know you’re a travel company. However, if you choose to use a common symbol, make sure it has a unique twist to it so your audience members can easily distinguish it.
Choose Colors Carefully
Just like symbols, colors are a great way to evoke emotion.
Several studies point to the fact that color can actually affect people’s perception of a brand.
So, choose your colors wisely.
Black and gold are great colors if you want to evoke sophistication. Yellow, pink, and orange are great if you want to exude a fun, youthful attitude. Green is often associated with the environment and is a great color if you’re an eco-friendly travel company. For adventure travelers, you might want to go for a bold color like red.
Implementing elements of your local culture can be a great way to set your travel logo apart if you’re located in a specific location.
For example, if you’re located in Colorado, you might want to consider incorporating mountains into your logo. Or, if you’re located in Florida, you might want to add elements of the ocean into your logo.
Travel Logo Design: Wrap Up
We hope this article helped inspire you to start creating your travel logo.
Got any questions about getting started on your design? Drop us a comment below.