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So, You’ve Created Your Personal Logo–Now What? Posted on August 30, 2017 by Logo Design Tips and Tricks
personal logo

Most people associate the concept of choosing a logo with companies and businesses. Brands like Nike, Apple, and Twitter are all immediately recognizable by their logos.

But the truth is that logos aren’t just for businesses. Many entrepreneurs are now creating a personal logo as a way to build their personal brand. This is especially important for small businesses, which often distinguish themselves from larger corporations by adding a more personal touch.

But keep in mind that it’s not enough to just make a personal logo and tack it on to your bio page. Instead, it’s important to take intentional steps to use your logo effectively.

Let’s take a look at what you should do next after you’ve created a personal logo.

Optimize the Design

Before you launch your logo, you want to make sure it’s communicating the message you want it to. Taking some extra time to make sure the logo is right is more important than rushing to launch it.

Feature Your Name

Your personal logo is a way to highlight yourself and build your own brand. To do this successfully, it’s important for the logo to refer to your name.

This doesn’t necessarily have to spell out your full name. You can use just a first or last name, or even just your initials. Or, if you have an online alias that you go by, you can use that.

Reveal Your Passion

You want customers to see your logo and immediately associate with both you and your business. For this reason, your logo’s design should communicate both your personality and your industry.

For instance, if you are a writer, you might want to feature a book or a writing implement in your logo. You can also use colors that communicate your purpose. Green is a good color to indicate a dedication to the environment or new beginnings.

Remember Your Audience

As much as your logo should be a reflection of yourself, remember that it should also be designed to appeal to your audience. As you create your logo, keep in mind what values your target market has, and what they expect to see in a logo.

For instance, if you have a higher-end clientele, you’ll probably want a logo that looks sleek and professional. By contrast, if you’re targeting a younger crowd, you’ll want to create a logo that is vibrant and engaging. Misjudging your audience’s expectations could lead you to create a logo that they find stuffy or unprofessional.

Get It Out There

Once you’ve created a logo that you love, it’s time to start using it. Having a strategy to put your logo to work will help you start establishing your personal brand.

Start a Blog

If you’re looking to grow your business and build your brand, learning how to start your own blog is a great idea. After all, estimates indicate that 23% of all time spent on the internet is spent reading blogs and browsing social media sites.

Featuring your personal logo prominently on your blog will help customers to start associating it with your brand. As your blog grows in popularity, your brand will as well.

Why a Blog?

In today’s digital marketing landscape, content is still king. This means that consumers want to interact with high-quality content that makes them feel informed about and connected to a particular product.

Also, when customers like content, they’re more likely to engage with it. Creating awesome blog material is a good way to get your customers to share your content on social media. This will help you expand your reach, and grow your brand even more.

Find Your Niche

Many new bloggers make the mistake of trying to cover too much territory with their blog. If your blog covers a wide range of topics, it can become hard for readers to follow. Instead, choose a narrow focus within a specific topic to focus your blogs on.

For instance, if you’re a real estate agent, don’t just blog about real estate–that’s a huge topic! By contrast, you could focus your blog on tips for first-time buyers in a certain geographic area. By choosing a focused topic like this, you can establish yourself as an authority that your readers will trust.

Build Backlinks

Once you get your blog up and running, you’re going to need backlinks. Backlinks are links from other high quality sites in your niche. These links tell Google and the other search engines that your site is important and help you rank better in the search engines.

To get backlinks, you can comment on other blogs, participate in forums, contact website owners to ask for links, write guest posts, etc. There are plenty of ways to get backlinks, so go out there and get creative!

Engage on Social Media

Blogging is just one form of media you should be making utilizing. One survey shows that 79% of adults who use the internet use some form of social media. For this reason, social media is a powerful tool for engaging with customers.

Make Your Logo Your Profile or Cover Photo

Your social media accounts are a great way to feature your logo prominently. You should consider using your personal logo as your photo for either your profile picture or your cover image. This will ensure that everyone you’re connected with on social media associates that logo with you.

Share Blog Content

Your social media accounts are a great way to distribute blog content. Your readers may not remember to check your blog every day, but they will remember to check social media every day. This way, you can encourage your followers to read your newest content.

Engage in Conversation

The keyword in social media is social. Consumers nowadays are resistant to sales pitches, or marketing approaches that seem too sales focused. Pushing your brand and your content too hard could backfire by turning people off.

Instead, share content that sparks conversations. End your blog posts with questions for your readers to answer. Host Twitter chats for customers to ask you about your products or services.

Taking these steps to add a personal touch will help make your brand more genuine. This way, when customers see your logo, they will immediately associate it with the good experiences they’ve had interacting with you.

Making a New Personal Logo

If you haven’t made a personal logo yet, it’s not too late to start!

If you want to make a new logo or update an existing one, check out our free online logo maker tool. This is a great way to let your creativity shine and build your brand.

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3 Tips for Developing a Software or App Logo Posted on August 29, 2017 by Logo Design Tips and Tricks
fotolia 121513158 subscription monthly m

Are you ready to release a piece of software or an app in the near future? If so, one thing you may have forgotten about is a logo. Without a logo, your brand is incomplete.

Though small, a logo is a defining part of your company. A logo gives your brand visual identity. A proper logo will make your business unforgettable.

Before releasing your creation, take the time to create an app.

Importance of a Memorable App Logo

There are more than 2.8 million apps available for download. With competition at an all-time-high, the icon you create for your app must be well designed.

When users browse the app store, the first impression of your app is the logo. With this said, creating a catchy icon is a must.

Here are 3 for tips for designing an awesome app logo.

1. Make it Unique

The app icon you provide has to be identifiable among dozens of other icons. Each of the shapes, colors, and textures used need to resonate.

Keep novelty in mind when creating an app logo. You don’t want a bland icon, but you also don’t want to go over-the-top.

To boost your icon’s uniqueness:

  • Create several versions. Line them up and determine which one catches your eye first.
  • Avoid overly bland and overly complicated designs. You want to use shapes and colors that are unique to your app brand.
  • Look at the most popular app icons. What makes them pop? Incorporate these factors into the icon you create.

2. Focus on Scalability

Your icon will be used in many places throughout the platform. This means that the icon will need to be scalable. No matter the size, the icon needs to be legible.

To make an app icon more scalable:

  • Don’t cram too much into the logo
  • Have a single focal point
  • Avoid using text
  • Test the icon on a variety of backgrounds

Take the time to ensure the icon looks great on every screen size.

3. Be Consistent

The purpose of your app should be obvious when looking at the app logo.

For example, if your app offers interpreter scheduling software, consider using a speech bubble or a person’s face.

Users should know what your app offers before they ever download it. Having a unified image throughout the app boosts product satisfaction. It also increases virality and memorability.

The take away here? Use an app icon that gives your app meaning from the first glance.

Create a Memorable App Logo

Looking to make the logo creation process as simple as possible? Want to use a high-quality product that offers logo templates?

If so, now is the time to check out Online Logo Maker. Our website is designed to make the process of branding your business quick and easy.

We offer all sorts of design assets that allow you to create a unique logo.

The Online Logo Maker team understands the importance of a memorable logo. You can count on our product to help you develop an awesome icon.

Contact us today to get started.

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Designing a High Class Adult Logo for Escort Services Posted on August 25, 2017 by Logo Design Tips and Tricks
fotolia 69350790 subscription monthly m

There’s a variety of escort services available, but not all are held to the same standard.

To find the right customers sometimes requires clever marketing, such as an elegant adult logo to differentiate your service from the competition.

In this post, we’ll discuss the different elements of logo design and give you some pointers on how to design your own logo for high-class escort services.

Designing a High-Class Adult Logo

Designing a fashionable and captivating adult logo might be simpler than you think. The trick, however, is to make the logo unique enough to express the high-quality service but to differentiate the service from the competition as well.

Before jumping into designing a logo, check out the tips below to help make your logo as classy as it can be.

Design Elements

The design elements of your adult logo should reflect the high-class nature of the service. Rather than relying on cliche symbols like “XXX” or a silhouette of a woman kicking her leg into the air, try creating something more subtle.

However, whatever the logo is depicting should be clearly recognizable. Don’t try getting too abstract with the logo as it could detract from its meaning, and therefore the message you’re sending to the potential client. The logo should feature soft and flowing lines which depict the sensuality of the escort service.

Color Scheme

When designing an adult logo, don’t stray too far from the tried and true color schemes of adult entertainment. If you choose the wrong color scheme, your logo might become the reason your service is losing out to the competition. Stick with varying shades of red as it usually depicts passion. Other, cooler colors like shades of blue might send the potential client the wrong message.

Iconography

The images depicted on your logo should reflect both the nature and the quality of your escort service. Use symbols which are easily understood by the potential client. The outline of lips or of a high heel, for example, will convey the purpose of your service. Other symbols, such as the heart used by Escorte Paris, helps to convey the warmth and companionship associated with escort services. Don’t be afraid to use other symbols, but also be careful you don’t dilute the message you’re trying to convey.

Use Negative Space

Sometimes design elements don’t have to consist of anything. To keep your logo from getting too cluttered, consider making use of available white space to create depth and to ensure the clarity of your message.

Keep It Simple

The most important aspect of any logo is how well it communicates the intended message to the potential client. To keep your message clear and on point, avoid using unnecessary elements. Instead, try to keep the logo a simple as possible. Your new logo should be appealing to the viewer and simple enough so that the eye is drawn to it rather than other, noisier logos.

Getting Started

Designing a logo can seem like a daunting task. But if you combine the right elements together, your logo will not only reflect the classy nature of your service, but it will draw in more clients, as well.

To get started on designing your own logo, check out our free logo maker. If you’re still unsure of how to proceed, check out this free logo maker tutorial.

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How to Make an Stylish Logo for a Sign Company Posted on August 24, 2017 by Logo Design Tips and Tricks
stylish logo

The most iconic logos share one trait: they’re simple.

That’s not to say that the design process is–far from it. In fact, designing a stylish logo can leave even the most talented designers scratching their heads.

If you’re stuck while making a logo for a sign company, don’t panic. We have plenty of ways you can make this process better and fun.

Here’s how.

Question: What’s a Stylish Logo for This Company?

“Stylish” could mean many different things for different clients. For instance, let’s say that the sign company in question makes striking signs in Texas. That’s a different aesthetic from a client in New Hampshire.

So, you need to consider the context that people will see your logo in. What kind of people will view this logo? Will it appear on a billboard or a family-friendly establishment?

Put yourself in the shoes of the audience. Once you have answers to these fundamental questions, logo design will come much more easily to you.

Consider Words, or Not

Whether to include words or not in the logo is a case-specific question.

Consider if the sign company has a catchphrase that might fit on your logo. Maybe you could come up with one, with their consent. You should try to experiment with different phrases and fonts with an online logo maker.

On the one hand, a nice phrase included in a logo can really stick in a person’s head (have you heard about Google.com?). But, too many words can become sensory overload for the viewer.

Sometimes, it’s better to keep things wordless.

Pop with Color and Imagery

There are many different ways you can make a perfect logo through visuals alone.

If you can hone in on a good image, it could be perfect for your logo. Like the Nike swoosh, certain images have the potential to make a company stand out. The same is true for the sign company you’re designing a logo for.

Colors can catch a viewer’s eyes, too. Take a look at the different effects of color on the mind. If you can harness those properties with lighting technique and color contrast, you’ll catch eyes like fish in a barrel.

Still, don’t overdo it. Just because you have a lot of ideas doesn’t mean they’re all fantastic.

Your thought process before you turn in the final product should be jammed with thoughts and experimentation. But if there’s too much going on in the logo itself, disaster could strike. Just look at some of the biggest logo fails ever.

The final logo should be crisp, clean and simple.

It’s Time to Create

With the right information, you’re much better prepared to make a stylish logo for a sign company. The right logo will attract eyes to that company while also leaving you satisfied with the research and work that went into your design.

Are you looking for more tips and advice on logo design? If so, feel free to check out the tutorial on our website.

Good luck!

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