Did you know that Facebook continues to be the most cost-effective advertising investment you can make?

It is cheaper than almost every other source of advertising.

Plus, the targeting options are more precise than the rest.

But just as with every other form of advertising, there are certain dos and don’ts with which you should familiarize yourself before taking this smart step.

The Dos and Don’ts for Better Facebook Ads

Nothing challenges your credibility quite like a shoddy ad.

Obviously, you want to drive traffic to your site and not away.

So when you’re developing your Facebook ad, keep in mind a few simple actions to take (and NOT to take):

DO Include a Clear Call-to-Action

What is the purpose of your message? And what do you want your audience to do?

You need to know the answers to these two questions if you’re going to develop a concise call-to-action.

Furthermore, be sure that the overall concept and message of your ad is developed with your audience in mind. You should have a clear understanding of who your target audience is so your call-to-action will be desirable and relatable to them.

Otherwise, you probably won’t get many clicks.

DO Proofread, Then Proofread Again 

One set of eyes is never enough.

In fact, when it comes to proofreading, there can really never be too many cooks in the kitchen.

Your Facebook audience consists of hundreds, if not thousands or even millions, of viewers. So it’s absolutely crucial that you check your ad for typos, proper capitalization, grammatical/punctuation errors, and any other mistakes.

So it’s clear that incorporating a clear CTA and proofreading are two relatively basic actions to take to build the foundation of your Facebook ad.

But what are a couple of things you should avoid?

DO NOT Overstuff with Info

You don’t have the luxury of your viewer’s time.

Your Facebook ad’s message and call-to-action must be simple enough for a viewer to comprehend within seconds. You need to put it right out there.

Keep it simple. Be sure that your headline includes the name of your business and what you’re offering. Then any accompanying message needs to be consistent with your headline.

And don’t forget to add an image. Speaking of which…

DO NOT Grab Just Any Image

It should go without saying that your image must be relevant. But make it a point to select images that will catch the viewer’s eye too. Remember, you only have seconds to work with here.

Find a way to incorporate your brand through colors, or by cleverly integrating your logo.

Having the perfect image is also really helpful if you’re planning to use Facebook dynamic ads –  which are targeted Facebook ads that show one or more of your relevant products to people who have visited your website.

And finally, when it comes to choosing your ad’s image, you want something clear and with high resolution. There should also be no more than 20% text.

Boost Your Sales

We hope that this article about the dos and don’ts of Facebook ads helps you on your journey toward generating more revenue.

And for more inspiring articles about all things marketing, keep checking back with our regularly updated blog!

You’re a business owner. And like any business owner occupying the year 2019, you know that your website is a vital part of your business success. 

Here’s the problem: there are a lot of websites on the world wide web. It’s hard to get an exact estimate because most sites have a short lifespan and new sites go up all the time, but as of February 2019, one estimate says there are more than 1.51 billion websites currently active. 

The point is, if you want to stand out from the crowd, your site needs to be something special. The best place to start? The right website best practices. Here are three you can’t live without. 

Need for Speed

Let’s be blunt: your website needs to be faster. 

According to one study, we now have a shorter attention span than a goldfish. You can despair about what this means for the future of civilization, but in business terms, it means your customers are impatient. 

We see this happen in real-time. The average mobile landing page, for example, takes about 22 seconds to load. Here’s the problem: almost half of all web users will ditch a website if it takes longer than three seconds to load. 

If you want to keep your visitors, you’re going to have to do better than 22 seconds. 

Not sure how fast your site is? A good place to start is Google’s PageSpeed Insights tool (it’s free!)

Show, Don’t Tell

Let’s say you’re trying to build a new website for a law firm. And let’s say you’re tragically inexperienced in this whole web thing. 

If you’re like many novices, your first instinct is probably to fill those web pages with words, words, and more words. After all, it’s a law firm’s website. You’re going to have to explain things left and right. 

You are going to have to explain things, but filling your pages with walls of text won’t help you. 

Obviously, you’re going to need words if you’re writing a blog post, but when it comes to web pages, your visitors will thank you for creativity.

Be concise. Use infographics. Tell a story in the most efficient manner possible. 

For the Love of Google, Optimize It!

Finally, for the love of the almighty Google, optimize your website. 

Search engines are answer machines. Google, which has most of the search engine market share, gets 63,000 searches per second, or 3.78 million searches per minute. 

Not all of these searches are questions, per se, but when users open a search engine, they’re searching for an answer in some form or another. 

Here’s the problem. 

Search engines are based on code and algorithms. And given the breathtaking volume of data and websites floating around the internet, search engines have to be smart about how they categorize information. 

To do this, they use a number of tools, including web crawlers, to create a search index (like the index at the back of a book). Web crawlers use key identifiers to determine how pages should be categorized and how much authority they have. 

SEO is basically the art and science of making your site readable to search engines. And if search engines can read your site, they can figure out how to rank it. If you do it right, they might even rank you well. 

Building Website Best Practices

Building a website can be a bit like raising a child –if that child was a nebulous entity made of computer code designed to promote your business on an equally nebulous entity of computer code. 

It’s an undertaking, and it takes a village. And even the best website best practices take…well, practice. 

So, it’s time to do your homework. Make sure to check out our blog for more useful tips to keep your site ahead of the curve. 

When you think about health and safety, what do you think of?

You probably think of that warm and cozy feeling of security. You feel protected. Like a guardian angel is watching over you.

So how do you convey this message in your health and safety logo when trying to bring in new clients for your training business? You want quality.

Keep reading, we’ve got three tips to take your logo from “ugh” to “ugh-mazing”.

Your Health and Safety Logo

Shape up

When you think of health and safety logs, you may think of crosses.

The most famous example of this is the Red Cross.

You have also seen a similar looking green cross. The difference is the green cross is a universal sign for life and represents professional healthcare and the red cross is copyright-protected. So you cannot use the red cross without permission.

The International Standards Organization recommends using a white cross on a green background to represent first aid.

Origins

The cross does have religious significance and has for nearly two thousand years. However, the use in first aid didn’t come about until the 1800s.

It was adopted as a way to communicate with combatants that those who wore the cross were on the battlefield to administer first aid and help wounded soldiers to safety.

It quickly because known as a way of saying “Please don’t shoot”. Here we are, nearly two centuries later, and the symbol has found its way into almost every first aid and healthcare logo that exists today.

Dare to be different. While using a cross is perfectly acceptable, make your logo stand out with something newer and bolder.

Colors

Red, green, and white are used in the everyday health and safety logo for a reason. But they’re also boring.

Your logo is part of your brand. Do you want your brand to be washed away in a sea of green and red crosses with every other training business out there?

Use yellow and gold to depict clarity and warmth like The American Society of Safety Engineers.

Oranges and blues are being used by tech start-ups across the board. Think about Firefox, Amazon, Walmart, IBM.

Not only do these color schemes look great when paired together, they also provide part of their brand message. Blue symbolizes dependability, trust, and strength while orange represents cheerful confidence and friendliness.

The combination says, “We’re here for you and have great customer service!”

Throw in a touch of green with your health and safety logo and your brand will scream the right message to your customers.

Utilize What Isn’t There

Use your negative and white space in a health and safety logo. Crosses and circular life rafts are boring and dated.

Think of how NBC uses the peacock and how Fex Ex uses the arrow in their logo.

Find ways to stick in the classic symbols of health and safety without actually putting them into the logo itself!

Logo creation can be an expensive and tedious task. Luckily, we’ve got you covered. If you’re having issues with visualization, check out our free logo maker tool.

Whether you’re opening your own fitness studio or trying to get your YouTube workout channel off the ground, you know that the way you brand yourself is incredibly important.

There’s probably no aspect that’s more important to the success of your brand than your logo.

Fitness experts may spend hours creating the perfect image and coming up with a great company name. But rarely do they spend enough time on typography, or font when it comes to their fitness logo design.

Typography is crucial when it comes to branding.

But which is the best typography option for your fitness logo? Here are a few of the best ones!

1. Modesto

Are you looking to catch a potential client’s attention from hundreds of feet away? Are you planning to advertise on billboards or signs?

If so, Modesto, created in 2000, has exactly what you need.

It’s eye-catching without being aggressive and can work with a variety of colors. It’s all-caps look communicates to clients that you’re serious about helping them with weight loss and their other fitness goals.

For those not afraid to sweat, it’s a great choice!

2. Helvetica

Sometimes, there’s nothing wrong with going with a classic. Especially if your gym is primarily focused on strength training or high-intensity workouts like kickboxing, this is a great solution.

It looks best in black and white.

3. Rockwell

If you want your fitness logo design to call to mind rugged Americana (think Olympic champions) then this bold option is a great choice for you.

It’s easy to read, even from a distance, and it can be easily resized to stay legible both online and in print. Use it in red or blue for an extra pop!

4. Bobber

If your fitness business does things a little outside of the box, then this is the option for you. It caters to a more “hipster” clientele, which means it’s great for the millennial market in a larger city.

Plus, especially if you own a cycling studio, this font (inspired by motorcycles) is a great fit!

5. Custom Typography

Of course, the last and perhaps the strongest typography option for a fitness logo design is to have a unique font created specifically for your brand.

It not only ensures that no one else has it, but it communicates to your clients that you’re willing to go the extra mile — just like they should be!

It’s an investment in your branding and one more thing that makes you that much more memorable.

Especially if you advertise online, where the market is even more competitive, this will really help to set you apart.

Create Your Fitness Logo Design Today

Thanks to this post, you now know some of the best typography options you can use when dreaming up your fitness logo.

What else can you to to take your logo to the next level? Try out your designs in our free online logo maker tool.

Also be sure that you keep reading our blog for more branding tips as your fitness business continues to grow!