On average, businesses in the U.S. spend approximately 11 percent of their total budget on branding and marketing.

Clearly, a strong brand and marketing strategy is crucial if you want your business to succeed long-term.

Has it been a while since you adjusted your business’s branding and marketing strategy? If so, you could be negatively affecting your profitability.

If you’re not sure where to begin, keep reading.

Listed below are some of the best steps you can take to improve your marketing and branding approach.

1. Do a “Value Check”

If it’s been a while since you’ve revisited your company’s values, now is the perfect time to do so. Think about your business’s mission and the values upon which your company is built.

After doing this, ask yourself whether your marketing and branding techniques align with those values. If they don’t, it’s time to make some adjustments.

This will help you to build customer loyalty and make your business more credible and trustworthy.

2. Use High-Quality Images

No matter what kind of marketing material you’re putting out, you ought to make sure you’re using high-quality images.

Try to use real images of your employees and your business when you can, too. Don’t rely too much on generic stock photos.

3. Make Videos

Video ought to be a key component of your marketing and branding strategy, too.

Video marketing is all the rage right now, and tons of people watch videos online every day. Meet your customers and connect with them where they are and you’ll likely see some significant growth in your business. 

4. Host an Event

Another great way to build your business and get people interested in what you have to offer is to host a live event.

Use this event to showcase your products and get to know your customers and their needs better.

Be sure to use a great poster maker and utilize online marketing tools to help you advertise the event and get people excited about it.

5. Give Something Away

This might seem counterintuitive at first. Giving something away for free can be a powerful marketing tool and can help people to connect with your brand.

Consider sending out a weekly email newsletter providing information about your business, your products or services, and tips that your customers can implement into their own lives.

Sharing knowledge helps you to build trust and show your customers you appreciate them. 

6. Partner with a Professional

If you’re totally lost when it comes to boosting your branding and marketing strategies, consider hiring a professional.

Working with a marketing consultant, even if it’s just for a short time, can help you learn the latest and great techniques and figure out what mistakes you’re making that are causing your business to lag behind.

Improve Your Branding and Marketing Today

As you can see, there are lots of ways you can go about enhancing the branding and marketing for your business.

Which one of these strategies are you going to try first?

If you need help designing a new logo for your business, we can help.

Check out our free logo maker tool today to create an eye-catching, high-quality logo that is sure to attract people’s attention.

There’s no arguing that digital marketing is the way of the future. In fact, according to studies, chief marketing officers (CMOs) spend two-thirds of their marketing budgets on digital strategies.

However, this influx of dollars and expected continued popularity has led the digital space to become extremely crowded. Consumers are increasingly turned off by digital ads that can feel intrusive and even creepy. 

At a time when everybody else seems to be all about getting ahead in the digital marketplace, the key to success may lie in taking a step back, kicking it old-school, and focusing on traditional advertising.

If you’re still not convinced that offline advertising deserves at least a part of your marketing budget, stick with us. Here are seven extremely effective methods that you’ll definitely want to try!

#1 Traditional Advertising Technique: Television and Radio

Although digital marketing is the big dog in town, there’s still plenty to be said for television and radio advertising. Most people watch television, in fact, there are 119.9 million TV households in the U.S. alone. And 227 million people also still listen to AM/FM radio, primarily in their cars.

It’s easy to see that allocating a portion of your marketing plan to these media outlets can help you reach a large audience. And, since so many companies are leaning away from this type of advertisement, it’s an easier space for you to make a name for yourself. 

6 More Marketing Ideas You Need to Try

Although TV and radio ads continue to be an excellent option, many business owners just can’t stomach the expense. For this reason, they tend to lean towards other traditional marketing methods that are less expensive but possibly just as effective. Check out these six exciting ideas.

1. Word-of-Mouth Marketing

Word-of-mouth marketing is extremely effective and is also one of the least expensive traditional marketing methods. This strategy often focuses on online review sites like Google, Yelp, and Facebook recommendations.

Since 80 percent of people ask for a personal referral before choosing a vendor, managing your online reputation is critical. Consider offering incentives to your happy clients to provide you with positive reviews on these types of sites. Also, always monitor your reviews and respond to negative comments immediately to reduce potential damage.

2. Vehicle Advertising

Wrapping your car with branded advertising is an excellent way to market your business. Every time you get into your car, you’re essentially a mobile billboard.

If you’re not ready to go for a full wrap yet, consider branded car decals. These are far less expensive and easier to remove if you change your branding or are no longer happy with the look.  

Driving a branded car also shows that you’re committed to your business and are proud to represent it no matter where you go. This can help with goodwill, especially in smaller communities where people are likely to start recognizing your business’s vehicles.

One word of warning, however. Make sure that anyone who drives your branded vehicles understands that they are representing your company when they’re behind the wheel. The last thing you want is road-rage or some other incident tarnishing the brand you’ve worked so hard to establish.

3. Printed Ads

Printed ads are another old-school marketing technique that isn’t going anywhere. In a world where you can read a book, search the internet, chat, and visit social media all from the same device, the distractions can get overwhelming. For this reason, many people are once again starting to lean towards printed media as their go-to source for information.

Magazine ads and newspaper flyers are an excellent way to capture the audience that’s simply exhausted by the constant flood of digital media. To succeed in this space, you’ll need eye-catching artwork and a tagline that hooks the reader, pulling them in.

4. In-Store Displays

If you’re selling a product that someone can purchase in a store, then eye-catching in-store displays is another great way to grab your customers’ attention.

Done right, these displays can stop shoppers in their tracks. Since they’ll already be in the store, it’s super-easy for them to pick up your product and toss it in the cart.

You make money, the store makes money, and the client gets instant gratification. That’s what we call a win-win!

5. Direct Mail

Did you know there were approximately 281 billion emails sent last year? When you’re looking at a huge number like that, it’s easy to see that you’ll have some competition while fighting for attention in someone’s inbox. 

On the other hand, there are far fewer businesses sending out direct mail. When your ad lands in someone’s physical mailbox, you’re more likely to at least get a glance. If your ad is well made with attention-grabbing visuals and headlines, you might even connect with your ideal customer.

6. Event Marketing

If there’s one surefire way to earn goodwill among your ideal customers, it’s by making your brand visible at the events they attend. This is especially true for local businesses who sponsor area charity and community events.

When you sponsor an event, you’re often able to include your logo on banners and signage, on the back of t-shirts, and more. You may also have the opportunity to included branded promotional items and/or discount coupons in swag bags that go out to all of the attendees.

When seeking out events to sponsor, look for those that fit well with your brand or that you are truly passionate about. This will help you make true connections with the right types of prospective customers.

Is Your Brand Positioned for Effective Marketing?

Now that you have some excellent ideas to incorporate traditional advertising into your marketing plan, you’ll want to make sure you have your brand positioning ready to go. This includes having a killer logo design.

Even if you already have a logo, giving it a refresh can breathe new life into your brand. Check out our tutorial to learn how you can make a new logo for free! Once your update is complete, you’ll be ready to move forward with your new and improved marketing plan. 

Are you looking to design or redesign your realtor logo, but not sure which direction to take?

Whether you’re a first-time realtor or a seasoned vet looking to do some rebranding, your logo is one of the most important things to consider.

Creativity alone is not enough to make an awesome logo. You need to make sure your logo is sending the right message to clients.

There are a few common mistakes that people make when designing logos. And if you’re making one of these mistakes, there’s a good chance you’re costing yourself some clients.

Keep reading to find out the top 3 mistakes you’re making with your realtor logo — and how to avoid them.

Mistake #1: Your Logo is Too Cluttered

Crazy fonts, bright colors, multiple images. With everything you need to consider, it certainly can be easy to get carried away when designing a logo. 

While it’s important to make sure your logo conveys a message to your target audience, you don’t want to  go overboard.

If your logo has too much going on, it can be hard for your audience to make out the texts and the images. Not to mention, a cluttered logo can make you appear unprofessional and even somewhat desperate. No business wants that!

But how do you fix a logo that’s too cluttered?

If you want to make a great impression on your clients, you need to create a realtor logo that is clear and concise. Take a hard look at your logo. Then, go ahead and remove anything that isn’t necessary. Stick to only one font. Try to pick only a couple of colors that work well together.

While minimalistic logos may seem boring, they send the message that you rely on your services to make the sale.

Mistake #2: Sticking to Cliches

Obviously, if you’re in the business of selling houses, you want to create a logo that lets your audience know that’s what you do.

However, the real estate industry is already littered with logos that contain pictures of houses.

To avoid this cliche, try to think of ways you can take the house image to another level. Or, pick a different image that speaks to the name of your brand. Great Blue Real Estate did this with their logo, and it works flawlessly.

Mistake #3: Following Trends

Remember the unicorn color trend that everyone was excited about for all of five minutes?

While it’s fun to hop on trends as a consumer, you don’t want to be using them as inspiration for your logo design. This is because, as we all know, trends come and go.

If you try to make your design too trendy, you run the risk of becoming dated.

Instead, go with classic, timeless designs that you won’t need to update every few months.

Realtor Logo: Wrap Up

We hope this article helps you get on the right track for your logo design.

If you have any questions regarding your real estate logo, please do not hesitate to get in touch with us.

There are as many different kinds of logos as there are colors and styles.

With so many out on the market, how do you even begin to make a good and memorable travel logo design?

We’re here to help you figure that out! Read on to learn more!

1. Share the Excitement

When a person is on the look out for a great vacation, they want it to be stress-free and full of fun adventures.

You want your logo to jump out at your customers and let them practically feel what it would be to travel with you. Your logo is one of the very first things a customer will see when researching your company, so it has to make a lasting impression.

Don’t be afraid to have a lot of fun when it comes to a travel logo design. If you’re having fun making it, other people will be able to feel that excitement.

2. Showcase the Location

Share bits and pieces of the location your customers will be traveling to. Not only will it make for an interesting and unique logo, but it will also give them a taste that makes them want more.

Be sure to pick out certain traits about your location that really show off its best qualities. For example, a travel logo design for a cruise to Australia would be completely different from one meant for a Saigon tour.

Show off what makes your location special by sharing it in your logo.

3. Font Choice

Use the font in your logo to portray the type of style your company is all about. Each kind of font can give off a different type of feeling, so make sure to choose one that works best.

If you offer a more business-like kind of service, then using bold and professional text styles would be best. However, if your audience is mostly families with kids, then you should try to make use of loose and cartoon-like fonts that really give off the feeling of fun and joy.

4. Bright Colors

All colors invoke different kinds of emotions to their viewers subconsciously. You should keep that in mind when coming up with your logo so that you can be certain to give off the exact kind of emotion you want your customers to feel.

In general, we’d suggest bright and bold colors that can give a feeling of happiness and fun. Although you should try to match the colors with bits of your company’s chosen colors so that it can help to build up your branding at the same time.

5. Give a Message

A good logo tells a story. For a travel-specific logo, this trait is even more important. Everyone loves a good story, and it’s up to you to provide one to your customers.

Figure out what you want your company to represent, what you want to really tell people. Then find a way to incorporate that into your logo design.

A logo is a quick way to shine a spotlight on all the best things about your company and what you can offer to your customers.

You Don’t Have to Go Far to Create a Great Travel Logo Design

With all of this, you have the equipment you need to start designing that perfect logo that your customers will love. Just remember to try and have a little fun with it and the rest will come naturally!

Having some trouble? We can help!