The use of logos on a website, or really anywhere in the world, plays an important part in company branding.

Your website is the perfect place to showcase your logo. But if you don’t know how to use a logo or where to put them, you could miss out on attracting new customers.

Want to know how to utilize your logo the right way on your website? After you read this post, you’ll have a website you’ll be proud of.

Let’s get into it.

A Guide to the Proper Use of Logos

Logos and symbols play an important role in brand recognition and identity. If you don’t think that logos are important, think about some of the popular images you’re exposed to every day.

Think about how iconic McDonald’s golden arches or the white cursive on a bottle of coke is. Those images resonate with you because companies have strategically been using their logo correctly for years.

You may not be as big as McDonald’s or Coca-Cola, but you can follow these simple tips to get the most out of your logo when you put it on your website.

Keep the Look Consistent

There’s a reason why some companies have thick notebooks full of notes on how to properly use logos.

Logos are designed to build brand identity and recognition with people. This is why it’s important to make sure that you pick one logo, and stick to it.

The only times your logo should change should be when you’re resizing it so it can look good on a website or social media. Don’t experiment too much with different colors or fonts. Keep everything simple and recognizable.

Sometimes there may be exceptions to this rule. You may want to add a small awareness ribbon to the corner of your logo if you’re supporting a cause or may want to add a touch of red and green for the holidays.

Despite these special occasions, make sure your logo looks the same when it’s on your website.

Keep Placement Consistent

When you’re designing a website, people should be able to tell where your logo is going to appear.

Once again, consistency is important when it comes to the proper use of logos online.

Having logos appear randomly on the page is a poor website design practice. You don’t want people to have to hunt for the logo if they want to see it.

If your logo appears in the top right corner of the website on the home page, it should appear in the top right corner of every page. The consistency helps improve brand awareness and makes the design of the website look cleaner.

Make It Work for You

If you really want to make the most of the use of logos on your website, don’t just make it a plain image.

Your logo could also be a button that links people to other places on your website. Many people choose to have the logo link people back to the homepage.

Other people like to get creative with what their logo can link to. Some have the logo link to the contact us page instead of the home page, and others treat it like a fun easter egg you can click on and find pictures and other items.

Go Center for “Print” Look

Is your website a blog, or do you post a lot of information and current events? Are you a fan of print media and want your site to look like a magazine or newspaper?

Instead of placing your logo on the top left or righthand corner, consider placing it in the center at the top of your website.

Take a moment to look at websites like the New York Times, Washington Post, Vogue, or Wired. They all started off as print newspapers or magazines, and they all have their logo in the top center of their website.

Logos that are placed in the center of a website evoke a newspaper-like look. It mimics the masthead you’d see in a traditional newspaper. If you want to give your site some authority, go for the center placement.

Remember Its Purpose

A logo is supposed to help with branding and become a way for people to identify your business, but it’s not the main attraction of the website.

Don’t make the logo take up too much space or look too flashy or loud. People are on your website to learn about your business, not look at your logo.

Incorporate other visuals into your website. Don’t forget about adding pictures, video, and other visual elements to make your website standout. And also be sure to fill it with some excellent copy.

Keep Everything on Theme

Your website should compliment your logo. The layout themes and colors should look great with the logo, and help bring attention to it subtly.

Take time to think about the kind of colors your logo has, and what colors would best compliment them on your website.

This website does an excellent job of incorporating logo colors into the site’s colors. The green, blue, and white in the logo are reflected in the green mountains, blue sky, and white clouds of the first image you see.

Have Different Options

Branding is important when you’re on your own website, but what happens when you’re being promoted on a website you don’t own? You could be writing a guest post for a blog, or simply have an advertising partnership with a different business.

To ensure the best use of logos on other websites, have different sizes and file types of your logo ready to send out.

This will ensure that your logo looks great on whatever website it’s featured on.

Wrapping Up

Getting the use of logos right on your website can be easy if you follow key rules. As long as you stay consistent and remember its purpose, you can’t go wrong.

Do you want to learn more about creating logos? Check out our post on how to choose the right font for your logo.

If you have experience working in web design or have tips for our readers, be sure to tell us about it in the comments section!

There are a lot of things to consider when it comes to music logo design.

You want your project to stand out with a great logo. That’s where most people start and end their design project.

Most people don’t think that a logo has anything to do with SEO. The fact is, your logo design can influence how your website is found in search engines.

Keep reading for the 9 reasons why your music design logo needs to have SEO in mind.

1. Google Is About a Good User Experience

Google’s success revolves around one thing – providing a superior user experience. That means making sure that the search results they provide users are relevant and useful.

That also allows them to dominate the market, with 92% of searches worldwide.

Let’s say they started to give people bad results, such as websites with bad links, or take to long to load, or results that had little to do with the search term. Do you think people would continue to rely on Google?

Probably not.

Not only would people search elsewhere, but Google’s revenue would drop.

What does your logo have to do with Google’s fortunes? Ultimately, it’s your job to give website visitors the best experience possible. That includes your logo.

2. Your Logo Is Your Website’s First Impression

First impressions are huge on the internet. An eye-tracking study done at the University of Missouri gave some insights as to how people generally look at websites for the first time.

What they found was that a website’s logo was one of the elements that people actively look for. They’d then spend about 6.5 seconds on the logo before deciding to move on.

A lot can happen in those 6.5 seconds. A visitor may decide whether they want to move on to another site or do they want to continue to read more about your project.

You’ll need to design your logo with the user in mind and make it appealing and recognizable.

3. You Need People to Stay on Your Website

The more time people spend on your website, the higher you’ll rank in search engines.

According to the above-referenced study, people can develop a first impression in as quickly as 2.58 seconds. Your logo can be the difference between someone staying on your site or deciding to go elsewhere for what they need.

That’s all it takes for someone to decide if they want to stay or go to another site.

Remember, Google is about providing a great user experience. If someone goes to your website and doesn’t stay that signals to Google that your website isn’t giving their users a good experience.

That will ensure your website doesn’t rank well in search engines, especially Google.

4. You’re Missing an Opportunity to Get Your Logo Seen

Google’s Image search is the leading search engine for images, too. In music logo design, you need to focus on the user experience.

There are also a couple of technical things to take care of when you upload your logo to your website.

5. File Image Name Can Influence SEO

The file name of the image can be optimized so it’s easier to be found in search engines.

For example, let’s say your music logo design for a new pop artist named Julie. Your file name can include a little information about Julie. A file name can look like this:

“https://www.yourdomain.com/images/julie-new-pop-artist.jpg”

It’s a minor change, but it can make a big difference in your SEO traffic.

6. Use Alt-Text in Your Logo

When Google and other search engines scan the internet, their robots can’t read images. Therefore, it’s up to you to tell search engines what an image looks like.

Alt text is used in images to describe images to search engines. You can use it as an opportunity to describe your music category, location, or any other relevant information.

A word of caution. You may be tempted to insert as much as information as possible. Don’t do it because it will look like spam to search engines and users.

An example would be if your music logo design is for an album cover. Your alt-text on the image can read “album name, band name, music category”

7. A Logo Can Add Credibility to Your Project

Whether you’re online or offline, you need to be credible. Your logo and web design can go a long way to making you credible and that can happen quickly.

How does credibility impact SEO?

One important part of SEO is backlinks. To get quality backlinks, you will need to reach out to music blogs to write a guest post or ask them to link to your website.

If you want them to say yes, your logo and website better stand out.

8. You Create Trust Immediately

Your logo is also a way to create instant trust with visitors.

A study done by British researchers found that 94% of first impressions are influenced by design. They also found that design led people to decide whether or not they trusted the company behind the website.

When you create trust, you’re giving yourself a chance for someone to look for more information and potentially contact you.

9. Website Content Still Matters

In case you haven’t figured it out by now, music logo design is tied to the user experience.

In a matter of seconds, someone will visit your website, look at your logo, and form a first impression. From that first impression, that person will decide what to look at next.

Having a blog on your website will not only keep your website fresh and up to date but also impacts SEO.

The more web pages you have on your website, the more chances you have to rank in search results. There’s much more to content than meets, the eye.

That’s why you want to partner with content experts who can guide you in the right direction.

Optimise and Grow Online content marketing packages are created to assist brands with everything from website design to content creation.

Music Logo Design That Has an Impact

There’s much, much more to music logo design than throwing an icon together with some text because it looks cool.

You have to make your logo with your message and the audience in mind. That will translate into a better user experience and add credibility to your project.

Online Logo Maker is an easy way to create a logo without a lot of headaches. We have the templates, images, and fonts so you can create a killer logo.

Create your free account and get started today.

Online brand positioning has a direct effect on a business’s exposure, and thus, a direct effect on revenue. Creating a brand people remember all starts with a good logo.

However, coming up with and designing a memorable one isn’t easy. There’s an art behind it.

Furthermore, it’s essential to create something that properly represents your business and that you’re proud of. You don’t want to put something out there quickly only to realize six months down the road that it’s not effective.

Given the number of advertisements we see every day, it’s more important than ever to establish something unique. This seems like an impossible task, but there are techniques that will help you out.

Before you begin the design process, consider the following 7 tips for creating a quality online business logo design.

1. Stand Out From the Crowd

Just about every major business has a logo. Although it’s increasingly difficult to be original with so much company branding out there, you should always attempt to stand out in your industry.

It’s important to take a look at what your competition is doing with their logos. Which logos do you think work? Which ones don’t?

Looking at the competition gives you an idea of what kind of creative level you should strive for. Keep in mind this doesn’t mean you should imitate. In fact, you want to do what nobody else is doing.

Remember, in order for a logo to be successful, it needs to be appropriate for its industry. Think about what you do and what imagery it triggers. Then, find a unique take on that imagery.

2. Understand Your Audience

You’re branding to a specific audience, so you must know exactly who that audience is. This goes further than just simple demographics. What does your audience care about and why do they need your product?

Create a customer profile by asking yourself some questions and taking notes. What are your target audience’s interests? What are their spending habits and what other products and services are they interested in?

These things may seem trivial, but if you know your audience, you’ll create an online business logo design more likely to catch their attention—especially when you’re designing for an aliexpress dropshipping store.

Think of it this way. A bakery wouldn’t create a logo that’s more fitting for a nightclub. Doing so would confuse people, so know your audience intimately before you start designing.

3. Consider Your Colors

Color choice is a crucial decision and has a huge effect on a consumer’s perception. Every color creates a feeling in our minds, so you need to consider a few things when choosing yours.

Extremely bright colors are good for catching the eye, but if overused can overwhelm a potential customer. More muted and subtle tones achieve a certain level of sophistication. They can also go unnoticed.

Think about the philosophy behind your product or service. What do you represent? Then, think about the following colors and how humans perceive them.

• Orange – happiness, enthusiasm, creativity
• Red – energy, power, love
• Green – growth, fertility, money
• Blue – stability, wisdom, truth
• White – purity, cleanliness, safety

These are just the basics. Look for more exhaustive information on color before getting started.

4. Simplicity

The last thing you want from your online business logo design is for someone to have to try to dissect it. You also shouldn’t try to get too much information across at once.

Keep in mind that your logo will need to display well across a number of devices such as laptops, tablets, and smartphones. A web company like RdyToGO web design incorporates responsive design for this reason.

You also want to try to design something that will look good against different backgrounds. Keeping it simple is the best approach.

Simplicity goes a long way when trying to achieve something memorable. In an instant, your logo should tell someone who you are and give them an idea of what you do.

5. Think About Your Typography

We may not realize it, but the typography of a logo does a lot to our perception of a brand. Your business name is central to your logo, so you need to pick a font style that’s both interesting and represents who you are.

There are seemingly countless font styles out there. It’s easy to portray yourself as classy and sophisticated with a cursive typeface. Or, be bold and to the point with block letters.

The most important thing to consider here is that your brand name needs to be unique and also easy to read. Online consumers are impatient. If a font style is hard to read or turns them off, they’ll go to a competitor.

6. Negative Space

Sometimes it’s what’s not there that makes a logo great. Negative space is the area in a logo that’s not being used. In addition to creating a very clean look, negative space creates a sense of motion and immediacy.

It also helps call attention to the actual brand name or imagery. A few great examples are the NBC and FedEx logos. By using white space, they actually achieve a more impactful response.

Negative space is also great for creating a very minimal look, which is popular right now. This goes back to remaining modern and relevant with your branding.

Years ago, online logos resembled billboards or storefront signs. Today, however, your online business logo design needs to be fresh and up-to-date with modern trends.

7. A Good Balance

It’s been found that the shape of a logo impacts the way consumers react to it. Circular shapes evoke feelings of softness and comfort while angular shapes induce harsh or hard feelings.

Aside from shapes, it’s important your logo has a good balance. If too much emphasis is put on one side of your logo, it could be off-putting to a consumer.

Instead, try to achieve a consistent balance across the entire design. It’s fine to have a prominent element to one side as long as it’s balanced out by something else.

Start Creating Your Online Business Logo Design

Taking the tips above into consideration will drastically improve your end result. Remember, a logo isn’t just an image, it’s your business identity. It’s important you create something that speaks to consumers about who you really are.

For more information on creating quality logos, check out our tutorial today.

The U.S. jewelry industry is worth around $70 billion dollars and growing. With so many jewelry stores setting up shop to have a share of this market, it’s important to create a jewelry logo that stands out.

If you’ve been commissioned to design a logo for a jewelry company, you might be a little bit stumped. What are you supposed to do that hasn’t already been done? It might seem like every good idea has already been scooped up.

Don’t worry. We’ve put together a guide to help you create a beautiful logo that’s sure to stand out from the crowd. Read on to find out all of our best tips.

1. Play With Colors

When people say they want their jewelry business to be seen as elegant and classy, some designers hear, “use black and white.” It doesn’t matter if the company sells mens bracelets or diamond rings, you’ll probably see black and white somewhere.

You can definitely use those colors in your design, but don’t be afraid to play with your color scheme. You don’t need to limit yourself to what you think a jewelry logo ‘should’ look like.

See if you can add a splash of color somewhere in your design. Just make sure it still works in grayscale!

2. Create a Unique Jewelry Logo

It would be easy to just write the name of the company in fancy script, edit in an image of a diamond, and call it a day. But would you really have created a memorable logo?

It can be tempting to hop on the latest design trend. However, they’re trends for a reason. You need the logo that you create to last, not fade.

The best logos stand out because they’re different. Breaking the mold makes the logo more recognizable to potential customers. The best branding experts know this.

3. Choose a Great Font — Or Make Your Own

We all know the joke — creating a logo really just means finding a good font. It was even parodied on an episode of Parks and Recreation.

The joke’s not completely wrong. A good typeface is an important part of creating a logo. However, if all you’re doing is scrolling through a list of fonts, you’re not doing your job as a graphic designer.

If you’ve got the skills, try to create your own font. You’ll know that the jewelry logo you’ve made is truly unique, and it will be much harder for other designers to rip you off. It’s one thing to buy the same font — it’s another to have to recreate it from scratch.

4. Less Is More

When in doubt, keep it simple.

You shouldn’t overcomplicate your logo. If there’s too much going on, you risk confusing the consumer. Besides, a minimalist design actually might be the perfect image for the company. You can’t go wrong with a clean image that gets its message across.

Start Creating Today

Ready to start designing the perfect jewelry logo?

Use our online logo maker to create the perfect logo for any jewelry business. We have tools for both beginners and experts to make sure everyone walks away satisfied.