The perfect logo takes time to create. It must be drafted, reworked, simplified, and studied by focus groups. Often a logo takes several attempts.

One must be aware of the redrafting process and weigh that with the deadline that has been set.

When it comes to health logos specifically, there are certain factors that must be kept in mind. Like any creative business endeavor, it is important to balance uniqueness with brand recognition.

The Red Cross logo is instantly recognizable for this reason: it is unique, simple, elegant, and creates an immediate sense of what its company is.

The following are some additional qualities that are necessary to create a successful health logo:

Be Unique and New

In the medical field, it is very easy to create a logo that shares overlapping characteristics with other companies.

This is because there is a pile of “go-to” symbols and features one would consider when creating a health logo.

Items in this list include pills, crosses, stethoscopes, smiles, a heart, and the caduceus (the staff with two snakes and wings).

Perhaps try to incorporate specific components of your focus.

For example, let’s say you’re creating a logo for a dental office. Instead of using teeth or a smile, choose to either dial in or zoom out.

In dialing in, you can focus on the shimmer of one immaculately clean tooth. In zooming out, perhaps create a more abstract logo that evokes the feeling of a pristine mouth.

Be Uncomplicated

When it comes to being memorable, less is more. Always. Just like “economy of word” in a slogan makes a slogan more memorable and easy to repeat, a simple logo design will stay in the minds of consumers much longer than a complicated one.

Minimalism is often hard to accomplish. It is natural to want to load as much information as possible into a health logo. But a unique, stylish, contemporary logo goes a long way.

Take a look at PHMP for an example of this. It is technically the first letter of the brand name. Yet its sleek minimalist style puts the focus on a circle, conveying a full comprehensive practice.

The circle is a classic and timeless symbol of progress and renewal.

Be Timeless

This leads us to the next tip. A perfect health logo must stand the test of time.

Even as your practice grows and changes, your medical equipment evolves and gets more advanced, your logo should be able to grow with the times without growing pains.

The use of symbols that are important to your practice, or the notion of creating an abstract representation that evokes a feeling is timeless.

As your company changes, your logo should be able to remain mostly constant, while being strong enough to only require minor tweaks to adapt to changing trends as time goes by.

Guarantee Success with the Perfect Logo

It is essential that your health logo be unique and memorable, even if it doesn’t feature anything that has to do with your specific medical field (like the abstract representative logos mentioned earlier).

After all, the Apple logo and Nike swish have absolutely nothing to do with computers or shoes respectively, but they are among the most recognizable logos in the world.

In conclusion, test your logos with everyday people. Share them with your patients and clients.

You may not be aware of the feelings that your logo evokes until you receive feedback from someone who hasn’t spent the past month staring at it. Often you will be surprised by their reactions.

Logo design is highly psychological in ways most people would never think about. Use the above methods to achieve an eye-catching instantly memorable health logo today.

Your brand logo is a symbol of your company’s standards, products, and performance.

However, many retailers do not realize a shipping logo is just as important. Sometimes, it’s the deciding factor in product comparisons.

To stand out throughout the purchase cycle, retailers need to understand consumer opinions. Market perception is just as strong as market demand, especially in communication strategies like logo design.

Translation? If you want to increase your conversions and make more sales, your logo design needs to grab the attention of everyone who sees it — and has to be powerful enough to stick in their minds.

Here Are 5 Consumer Stats to Inform Your Shipping Logo Design

1. 90% Of Consumers Say Free Shipping Is the #1 Incentive

The only thing better than fast shipping is free shipping, according to a recent survey of over 1,400 people.

Some consumers will even wait an extra day or two if it comes at no extra cost to the item purchased.

Electronics and clothing items are usually wanted right away, in which case consumers will pay for shipping. Other things like household items may not be needed as rapidly. Consumers will gladly wait to receive such items for free.

When designing your shipping logo, keep in mind the products you offer.

How much are they worth to your consumer? Enough to pay for shipping?

2. Two of the Top 5 Countries Shopping Online Prefer Digital Currency

Having an online market often means having a global audience.

China is number one in the world for the most frequent online shoppers. Of which, more than half of these consumers prefer digital currency.

India is not far behind. The country places fourth for having the most frequent shoppers per month, yet comes in first place with over 70% of consumers using digital currency.

Customers in Germany, the UK, and the United States are all regularly clicking “go to cart” and “checkout,” too.

This makes digital currency an easy way for everyone to get the latest trends, no matter the shipping address.

3. 50% of Consumers Opt For One-Day Shipping

This statistic highlights the old truth: the faster, the better. It really is that simple.

Many consumers want an estimated time slot of when to expect their package. However, updates are more than welcome. Email or text updates when the package is ready, shipped, and delivered can help.

This has an added benefit of more exposure for your shipping logo. To best tie-in fast shipping to your logo design, think of what reminds you of speed and efficiency.

4. Home Furnishings For Home Delivery Orders Are Increasing

About 30% of consumers are planning to make big, bulky purchases in the coming year.

Retailers need to consider things like special load boards for freight, depending on the total weight and distance traveled.

Retailers have to get the delivery right the first time always, but there literally is more riding on a big order. A trustworthy logo can help establish customer rapport from the start.

5. 82% of Consumers Expect Proactive Communication Throughout the Shipping Process

This is an age-old truth of establishing good relationships – communication.

Using SMS or email strategies are such simple tactics retailers can implement for high customer satisfaction ratings. In fact, of the consumers looking for consistent communication, 45% are tracking by SMS and 85% are checking their emails for updates.

Additionally, the more you send something out to your consumer, the more opportunities you have to expose your logo.

Demand and Design

Designing your shipping logo means taking many things in to consideration.

Your established brand logo and products are the foundation. However, consumer shipping opinions and statistics are important, too. Use the data here to your advantage, especially when it comes time to design your logo.

Have your delivery logos made a difference in customer satisfaction and relations? Let us know in the comments below.

Want your piece of the $20 million dollar sports merchandise pie?

Then, now’s the time to get serious about branding your NFL fan shop. Specifically, you need a logo that speaks to football fans just like yourself.

Fortunately, you don’t even need to be a graphic designer to pull off a professional logo.

But you do need inspiration.

Let’s take a look at 5 timeless NFL logos to make yours go the extra mile.

San Francisco 49ers

The San Francisco 49ers logo is an ode to the Bay Area’s gold rush beginnings.

Back in the mid 19th century, a group of pioneers embarked on a long, arduous journey to California in search of gold.

The teams’ original logo famously depicted a drunken gold miner shooting guns, but the team eventually adopted their signature red and white-lettered logo in 1962.

The team’s current design is one of the most recognized NFL logos in the game. Since the 60’s, the team also added some gold trim around their logo’s signature oval shape.

While the 49er’s red logo evokes passion and adrenaline, that extra splash of gold represents the high calibre of the team.

Buffalo Bills

This team earned their name and logo from the legendary bison hunter, William Frederick “Buffalo Bill” Cody.

But what truly makes this logo a classic is its simple yet bold red buffalo design.

This logo encapsulates the “less is more” approach, and it translates clearly across apparel, toys, digital products, and more.

Like all Successful NFL logos, Buffalo Bills’ design falls right in line with the following logo principles:

• Memorable
• Simple
• Versatile
• Appropriate
• Timeless

Make sure to keep these principles on hand as you design your NFL UK merchandise logo.

Let’s quickly take a look at three more classic NFL logos that hit the mark.

Pittsburgh Steelers

Six-time NFL champions, the Pittsburgh Steelers, check every box on the 5-point logo design checklist.

The Steelers 3-diamond logo design was originally inspired by the American Iron and Steel Group and was intended to mean the following:

“Steel lightens your work, brightens your leisure and widens your world.”

Oakland Raiders

While the Raiders have notoriously flipped back and forth between Oakland and Los Angeles, their iconic logo has remained in tact.

And who doesn’t love pirates?

This classic logo features a memorable pirate or “raider” with two crossed swords in the background. Rumor has it that his look was inspired by legendary Hollywood actor, Randolph Scott.

St. Louis Rams

The Rams’ logo makes a fantastic case study for colour psychology.

Color plays an instrumental role in how your logo is received and interpreted by sports fans because it elicits an emotional response. In fact, it’s even proven to impact consumer motivation by a staggering 80%!

The Rams’ simple blue and yellow logo creates a balance of both power (blue) and positivity (yellow). These are two emotional responses that encourage fans to believe and participate with the brand.

Ready to Design Your NFL Logos?

With this information fresh in your mind, now’s the perfect time to starting crafting your new sports merchandise logo.

Need even more inspiration for your design?

Learn more about how you can encourage team spirit with your sports logo and check back often for updates.

Are you a professional exterminator looking for a new pest control logo? A good logo can make you instantly recognizable online and out on the street, so it’s important you pick one that captures imaginations.

If you’ve been thinking about a new pest control logo, but you’re struggling for inspiration, learn from these 5 great designs.

Then try to make your own logo using our online tools.

Doc’s Pest Control, Inc

This logo, along with its tagline, sets a clear expectation of what you can expect from the Doc’s services – in a memorable and humorous way.

Perhaps humor doesn’t suit all businesses, but a light-hearted touch might be effective in getting customer’s attention within an industry which is quite heavily populated and often takes itself very seriously.

Western Pest Control

Western Pest Control started a competition to get their logo created. They got 191 concepts submitted by 32 designers, and the winner was a very clear graphic.

The shield symbolizes protection, and it’s used quite frequently in pest control. However, it’s also used in other industries where protection is called for, like cyber security and insurance. So the bug image makes it very clear what Western does.

BugBully

This BugBully’s pest control logo looks great. It’s less clean than Western’s, but conveys the same message – the pest is a threat to your home.

And the ‘bug’ looks generic enough to cover all sorts of household insects, so it doesn’t matter whether the company is the best bed bug pest control company or a cockroach specialist. The cartoon covers all the possible angles.

Property Protect

Property Protect incorporates graphics of a bug and a roof to send the message that they’re all about looking after your home as well as the possible insect invaders living inside it.

The magnifying glass signifies the company’s attention to detail, and the color scheme is very clear cut.

Pest Defence

This logo for Pest Defence uses a sword for the ‘f’ in the word ‘defence’.

This demonstrates the attack that Pest Defence will launch for on the bugs in their customer’s households.

The logo definitely sends a clear message.

Try Making Your Own Pest Control Logo

Have you tried experimenting with ideas yourself, so that you have an idea of what you want? Do you want to feature a bug, or would you rather show how you deal with them?

Have you thought about what font you might use, and how to incorporate words into the logo? Do you know what color you want your logo to be, and have you thought about whether it’ll look OK on the side of your van as well as online?

Use our online logo maker to put together your initial thoughts, and find answers to common questions here.

You can make your logo as personal or as general as you like – about the bugs or about yourself. It doesn’t matter.

So long as the final result is eye-catching and tells the world what you do, it will work a charm.