$2.7 billion is the average amount travelers in the United States, both resident and international, spend per day. And the United States travel industry generates $2.3 trillion each year.

To survive in this massive industry and maintain growth, you need to adapt to the trends and find ways to stand out from the competition.

Creating a memorable logo is one of the best ways to do this. A travel logo that catches someone’s eye, tells the nature of your business, and represents your brand can have a tremendous impact on the overall growth of your company.

But how do you create a logo with such a strong impact? This guide will tell you everything you need to know about travel logo design.

Know Your Audience

To create the perfect travel logo design, you need to understand your target audience.

Think about the kind of travelers you attract or would like to attract. Are they luxury travelers? Budget backpackers? College students on spring break?

Whatever the case, your logo needs to speak to them.

For example, if you’re trying to attract luxury travelers looking for holiday accommodation, you’ll want to create a logo that has a sleek and elegant design. Think about using colors that promote sophistication, such as black and gold.

Trying to attract more of the party-going crowd? Then you’ll want a logo that’s bright, bold and fun.

Consider Symbols

Symbols are a big part of the travel industry.

Planes, arrows, compasses, and suitcases are all commonly used to symbolize an escape from everyday life.

Using a symbol can be a good way to let your audience members know you’re a travel company. However, if you choose to use a common symbol, make sure it has a unique twist to it so your audience members can easily distinguish it.

Choose Colors Carefully

Just like symbols, colors are a great way to evoke emotion.

Several studies point to the fact that color can actually affect people’s perception of a brand.

So, choose your colors wisely.

Black and gold are great colors if you want to evoke sophistication. Yellow, pink, and orange are great if you want to exude a fun, youthful attitude. Green is often associated with the environment and is a great color if you’re an eco-friendly travel company. For adventure travelers, you might want to go for a bold color like red.

Incorporate Location

Implementing elements of your local culture can be a great way to set your travel logo apart if you’re located in a specific location.

For example, if you’re located in Colorado, you might want to consider incorporating mountains into your logo. Or, if you’re located in Florida, you might want to add elements of the ocean into your logo.

Travel Logo Design: Wrap Up

We hope this article helped inspire you to start creating your travel logo.

Got any questions about getting started on your design? Drop us a comment below.

What do companies like Nike, Apple, and McDonald’s have in common?  When you think of them, the image that comes to your head first is most likely their logo.

If you are an automobile dealer, it is very important that you have a memorable auto logo so your products stay in your client’s minds and the public consciousness.

Here are 4 tips to designing a one-of-a-kind, creative logo:

Choose The Right Font

People without an artistic eye may not realize that font is an extremely important aspect of an effective logo. The font you decide will dictate how people perceive your brand.

You want your logo to communicate professionalism and sophistication. If you choose a font that is too casual or light-hearted you may not be taken seriously by your consumer base.

For example, fonts that are more square exude trustworthiness, while rounded fonts are more suited for lifestyle or entertainment companies. Your font is even more important if you want your logo to be font-only.

Many companies go this route successfully. But you should hire someone to design a unique font just for your company so that you font-only logo still stands out.

Decide On A Color Scheme

Colors can also go a long way to communicate your brand to your consumers. The color you choose speaks to consumers about the types of services you offer.

For example, brighter colors typically represent energy, youthfulness, and passion. Darker colors represent comfort, simplicity, and elegance. An auto logo would likely feature darker colors, but it depends on how you want to be represented.

If you want to appeal to a younger generation of car consumers, a brighter color scheme might work. But you may be choosing those colors at the expense of other demographics, like families.

When it comes to colors, your target audience is everything. Once you decide on who you are trying to appeal to, cater your strategy toward them.

Narrow Down the Design

After picking the font and the color scheme, make sure you choose a unique design that works perfectly for where you will be placing it.

If you plan on selling merchandise, choose a logo design that people might want to wear on a t-shirt. If your logo will be on a sign outside of your business, make sure it draws people in without being too distracting.

The best logos straddle the line between familiarity and freshness. You want your consumer base to trust you and your products while also exhibiting a contemporary sense of style.

An Auto Logo Should Be Simple

For an automobile dealer like Wackerli Subaru, simplicity is key. You want your logo to reflect the same understated elegance of your cars. If you over do it, you risk losing credibility with your target audience.

Also, the less of your logo there is, the easier it will be for your audience to remember it. Your logo should be designed to stand the test of time while being creative enough for your consumer base to resonate with it.

The Takeaway

Make sure your logo accurately communicates everything you want your brand to stand for, and you will connect with your audience in a substantial way.

If you have any more questions about designing an auto logo, please contact us!

The scent of lavender and tea tree oil fill the senses while relaxing music fills the air. While a calming effect immediately begins to take over the body, a clean robe is offered and services begin.

A hallowed place for most anyone on the planet to experience, booking an appointment at a spa can rejuvenate the body and pacify the soul.

The global wellness industry generates over 3.7 trillion U.S. dollars due to the rising popularity of wellness and healthy living. So, it’s no wonder that day spa logos are focused on zen designs.

But what exactly makes a perfect spa logo design to use for a new business focused on health and wellness?

Check out some of these helpful design ideas and tips to plan the perfect logo.

Achieve Zen With These Spa Logo Design Ideas

Sure, to begin a spa business correctly, things such as building location, employees, spa management software, and prices for service must be considered.

However, to really advertise to potential clients, it’s important to create the perfect spa logo design.

People chose to visit a spa because they want to relax and rejuvenate. Designing a logo that is calm, serene, and peaceful is the best way to reinforce these client goals.

Here are some of the key concepts to consider when creating a spa logo:

The Image

First, make sure to consider services rendered.

If the spa is focusing on a total body experience, choose an image that showcases the human body. If the spa experience is focused on facials and other services that revolve around the face (i.e permanent makeup, waxing, botox, etc) – consider a profile image of a body from the neck up.

The Color Palette

Color is key to evoking the perfect spa experience. So, the perfect spa logo design should focus on cool or neutral colors that evoke a feeling of peace.

There are 3 main color choices that have the ability to calm the mind and reduce stress:

Green

With the ability to conjure feelings of peace and tranquility, this is a great color option to choose for a spa logo design.

Blue

Blue hues can create feelings of calmness and well-being. Said to have a sedative effect, the color blue has been shown to lower blood pressure and body temperature.

Purple

Purple has the ability to create an overall mental calming effect. Used as a primary color in helping to soothe mental distress and nervousness, this hue is a perfect addition to any spa logo design.

The Name

Fonts are the finishing touches to a perfect spa logo. Choosing a font to showcase the spa name is integral in finalizing a relaxing, rejuvenating representation of the business and the services.

Choose something light and airy.

Avoiding bold and dynamic fonts can ensure that potential clients are not immediately overwhelmed with a name, but instead focused on relaxing colors and light strokes of a calming font.

Let The Zen Begin

Once the image, the color palette, and the font have been decided for the perfect spa logo design, clients can begin experiencing a mental and physical escape to utter relaxation.

Designing a spa logo that creates feelings of peacefulness and serenity doesn’t have to be a daunting task. Using a logo maker can be the best, easiest, and most effective way to create the perfect design.

Need some inspiration? Try using a template to create the perfect spa logo.

Ugly Christmas sweaters are a hilarious, fun reminder to get into the holiday spirit.

Perhaps unexpectedly, they can also inspire your Christmas logo design.

Most people struggle to get the right gift for others. That’s one reason the sweaters are popular. They are an easy way to bring happiness to others.

To qualify as an ugly Christmas sweater, yours must have various bright colors. It must have a showy element that makes it stand out, such as glitter. Or it could be a striking, over-the-top image.

Lastly, the sweater should have a 3-dimensional feature. For example, some have Christmas tree decorations, bows, or reindeer noses.

So, how can all this inspire your Christmas logo design?

Read on to find out.

Getting Inspiration for a Christmas Logo Design

Every holiday, Google changes its doodle to fit the occasion. DuckDuckGo changes their mascot’s picture. Other companies, such as Starbucks, change their packaging.

These types of periodical changes require constant inspiration and creativity. Designers can make a unique Christmas logo design that boosts a company’s image.

Holiday cards are not left out, either. The new logos change the overall look of the cards. On a card website, you can click on different ones to pick your favorite.

The following are various ways the sweater can influence the Christmas logo design:

1. Color scheme

There is a science behind selecting colors. Some ugly sweaters have distinct color schemes that may work well in a logo. Use tiny polka dots to differentiate between shades of the same color.

2. Santa theme

Since Santa wears a red hat, your logo can have an image or letter with a hat. Everybody understands what it signifies.

3. Jingle bells design

Replacing some of the letters in a logo with representations works well. In this case, you can replace the ‘O’ letters in your logo with jingle bells. You can also add a red bow on top to symbolize a gift.

4. Christmas tree

Christmas trees are popular in ugly sweaters.

Use it in place of the letter ‘A’ in your logo. For more flair, throw in some of the decorations you use on the tree. For instance, other letters, such as ‘I’ can get a mistletoe on top.

5. Reindeer theme

Nothing says “Christmas” like some reindeer horns.

Incorporate them into your logo. It could be the head of the reindeer replacing a letter. Or it could be the horns sticking out of your logo. Top it off with the red nose on one of the letters.

Learn More About Logo Designs

Companies participate in fun games during the holiday season as a form of branding and marketing. If you look around, you’ll see the creative ways businesses use to stand out. They try free items, discounts, free shipping, and offer exclusive products.

Making changes to logos also serves the same purpose.

However, getting these logos right requires skill and constant learning. You need to read up constantly on tips and tricks to improve your designs.

Contact us to learn more.