You don’t have to have seen an episode of Mad Men to know that sex and marketing go hand-in-hand.

Turn on the television, open a magazine, or browse the Internet. You’ll see dozens of companies using sex to attract customers and push their product.

We’re used to seeing half-naked models selling us everything from perfume to cheeseburgers. But advertising is not the only place companies can use sex appeal to market themselves.

An erotic logo can have as much of an impact as a sexy advertisement.

Read on to learn more about incorporating a sexy design into your logo, and how it can help your business.

Why Does Sex Sell?

The psychology behind using an erotic logo is simple but fascinating.

Basically, there is a part of our brain that is specifically responsible for thinking about sex.

This part of our brain is always working, even when we aren’t aware of it, which is why sexual messaging appeals to us.

Anytime a person sees a sexual image, this part of their brain takes over. The pull of the sexual image becomes impossible to ignore.

That’s why using an erotic logo is the perfect way to catch someone’s attention.

The whole point of a logo is to make your business stand out. You want a customer to see your logo and instantly feel like they need to know more about who you are and what you do.

Incorporating an erotic image into your logo is automatically intriguing. It will make anyone who sees it want to dig deeper.

How To Know if An Erotic Logo is Right For You

Any logo you choose will represent your business. It should be designed with a specific audience in mind.

If you’re thinking about designing an erotic logo, think about what message that will communicate to your audience and if it’s appropriate for your business.

For example, this kind of logo would make perfect sense for a company like Bathmate Direct.

Because this company sells a product meant to improve your sexual experience, a logo in this vein will appeal directly to their target audience.

Other industries, like fashion or beauty, also often make use of sexual marketing.

The truth is, though, this type of logo could be used across almost every industry. Even if someone has never heard of your company before, a sexy logo will make them stop and want to know more.

Just be sure you have a target audience in mind, and that this logo would appeal to them.

Ready to Start Designing? Start Here!

Take some time to think about who your target audience is, and what kind of logo would appeal to them.

You want your logo to represent your company in a visually pleasing way. Also, keep in mind that using a combination of graphic and text elements is usually best.

When you’re ready to start designing, a design tutorial is a great way to get started.

If you need any help getting inspired for your logo or have any other questions, please feel free to contact us at any time.

Does your current logo communicate the right message? Logos are how fans recognize your team, so they should be handled with great care and attention.

Looking to revamp your sports logo design? Want to design a logo that perfectly portrays the heart of your team?

If so, read on for useful tips for creating a sports logo.

1. Focus on Timelessness

Logos cannot be changed easily. While players and coaches may come and go, your sports team logo stays the same.

Your logo will be the longest player on the team!

This means your logo needs to be timeless. It should be meaningful now and in the future and adapt to your evolving team.

2. Color Matters

Color is one of the most important pieces of a sports logo design. Chances are your team has set colors already. These colors are the starting ground for your design.

When working with colors, the scheme you choose should flow nicely and compliment rather than distract. Use colors that flow with each other and the original team colors.

3. Think About Variations

Rarely do sports teams have just one logo. While your team will have one primary logo, having variations can better your brand.

When creating variations, ensure you make subtle changes such as:

• A different background color
• Adding text
• Making a small change to the team mascot

4. Focus on the Sport

Your logo should easily identify the sport that your team plays.

Need a logo for a baseball team? Consider using a baseball bat or a ball. You could also use a diamond shape to represent the field.

If you’re creating a basketball team logo, incorporate a ball or a net. Court lines are also a fun idea.

5. Focus on Uniqueness

Chances are there are dozens of local sports teams. What will make your team’s logo memorable?

You definitely don’t want your logo to be confused with another team’s!

Before designing a logo, take a look at other sports organizations. Make note of their mascots and colors. This helps to narrow down your design options and can give you inspiration.

No matter if your logo is on an AFL Premiership odds website or on football jerseys, it must communicate the right message.

6. Represent Motion

Movement and sports go hand-in-hand. Use your logo to mimic motion.

Unsure how to portray motion in a flat image? There are plenty of options including:

• Images
• Colors
• Shadowing
• Lines
• Gradients
• Outburst graphics

Do a quick Google search for more ideas.

7. Use a Bold Font

Aside from the team mascot, the identification of the team name is most important. This should be front and center in the sports logo you create.

The font you choose for your logo should be bold. Thin and cursive fonts don’t pop on jerseys or hats.

Need font ideas? There are tons of free fonts online.

Sports Logo Design Made Easy

Logo design doesn’t have to be rocket science. With Online Logomaker, we make designing a logo fast and easy.

Our logo generator makes branding much less time-consuming.

In just 10 minutes, you can create an amazing sports logo. The best part? We also offer full branding!

Display your new logo on your team website, jerseys, and more.

Don’t go any longer with a less than stellar logo!

Contact us today to get started.

Do you own a plumbing company? Do you need inspiration to create a new logo or redesign your old one?

Whether your company is new or it’s been around for a while, a strong logo is crucial to building your brand. Plumbing logos vary in shape, color, and design, but the newest trend is a wordless logo.

Why should you consider a wordless logo for your plumbing company? Read on for more about wordless design and why it’s the perfect choice for plumbing logos.

Increased Recognition

MasterCard recently redesigned its brand, removing all words and taglines from its logo. The new logo features just the company’s iconic yellow and red circles.

How did consumers respond to the new logo design? A full 81% of those polled instantly recognized the logo – even without the word “MasterCard.”

What’s the lesson? First of all, there’s nothing “wrong” with including words in your logo. Many companies do so successfully.

However, if your logo isn’t recognizable without the words, you’re missing out on valuable marketing opportunities. Creating a logo consumers recognize without the words opens the door to stronger advertising.

Streamlined Branding

When it comes to logo design, simplicity is key.

Think about the world’s most powerful companies. What do their logos look like?

Apple uses – well, an apple. Nike uses its famous “swoosh” mark. McDonald’s uses a pair of golden arches.

None of these brands include words in their logo. Yet, anywhere you go, you instantly know if someone’s using an Apple computer or wearing Nike shoes.

And there’s no need to McDonald’s to translate its name. Everyone in the world recognizes those golden arches.

Those simple, streamlined logos have defined each company’s brand. A wordless design can do the same for plumbing logos.

Tips for Plumbing Logos

To design a compelling plumbing logo – especially without words – what your company does should be obvious.

Common elements of plumbing logos include:

• Tools
• Pipes
• Water drops
• Faucets/taps
• A handyman

With one or more of these elements in your logo, customers won’t have to guess what service you offer. The design makes it clear you’re a plumber.

What color should your logo be? The decision is up to you, but many plumbers choose blue to convey the image of water. Blue is also associated with feelings of trustworthiness, sincerity, and integrity.

What better message could you send your future customers?

A mascot is another terrific component of a plumbing logo. You can convey a lot of information through a simple design featuring a handyman mascot.

For instance, you could portray him looking strong and capable or rushing to get a job done. No matter what action your mascot is doing, he should look friendly and inviting.

A terrific example is the cheerful mascot for Benjamin Franklin Plumbing. You can learn more about logo design by studying what successful companies like this one have already done.

Final Thoughts

Creating a compelling logo requires a lot of time and consideration.

With these handy tips, though, you’re on your way to making a powerful logo for your plumbing business.

Are you ready to get started? We invite you to use our free online logo maker to design your wordless plumbing logo.

To succeed in the roofing and construction industry you want to be memorable for all the right reasons. A well-designed logo that embodies your business and sticks in customers’ minds is essential. A memorable logo is more likely to make people tell their friends about your business. It also encourages them to use your services again themselves.

Some of the most effective roofing logos use hidden symbolism to give their brand an extra boost in today’s competitive market.

But how do you include hidden symbolism to your roofing logo? Here are 5 ideas to get you started.

Secondary Imagery

Have you ever looked twice at a logo only to see something you didn’t the first time? That second glance would have picked up on the logo’s secondary imagery. Major brands like the Pittsburgh Zoo and PPG Aquarium and the Spartan Golf Club use this technique brilliantly.

Including secondary imagery in your logo lets you say many things about your brand at once. This gives your customers a more complete idea of who you are as a company. Incorporating it in a clever or subtle way also gives your logo the extra pop it needs to be more memorable.

Use Symbols

Symbols represent self-contained ideas and are understood more immediately and consistently than words. They’re also more universal – not requiring language or any related visual elements to lend meaning.

As a roofing company, symbols of a house, roof tiles, or windows are just a few that would suit your logo.

Negative Space

Negative space or white space is the space between the lettering and visual elements of your logo. Using white space to create symbols or secondary typographic imagery is a perfect way to incorporate a hidden meaning into roofing logos.

So, when you look at your logo, teach yourself to look at what’s not there. Clever use of negative space is one of the strongest tools at a logo designer’s disposal.

Clever Typography

Proper typography is an essential element of roofing logos, but it can also lend your design hidden symbolism if used cleverly. Consider the negative space between letters – can you use it to form a secondary image? Do any letters of your brand name resemble an appropriate symbol?

Letters that have an arched shape lend themselves to roof imagery, which would suit roofing logos well. For example, a company like Arlington Roofing Co could make use of the A and N in their brand name.

Create Depth With Color and Shading

Logos need to be able to work in greyscale or color, but by using different shades you can create hidden meaning in your roofing logo that’ll work in any format.

Roofing logos bring to mind imagery of buildings, construction, and arched roofs – by shading different areas of your typography or visual elements, you can create the effect of roof tiles or walls. The limit is really your imagination!

Start Designing Quality Roofing Logos With Our Free Tool

Creating a roofing logo that won’t fail is no easy task, but with a bit of creativity and our free tool, you’re ensuring your roofing company stands out from the crowd!