With more print shops offering online services, you’ll need a great web presence. Part of that great presence is making sure that your print shop logo can be found all across social media.

But social media is a bit of tricky beast. After all, there’s a pretty big difference between using social media and doing so effectively with your brand.

And with billions of people on social media, it’s a part of your market that you simply cannot ignore. But how do you use it effectively and get the best ROI for your time and money?

Read on for some simple tips on how you can use your print shop logo in some creative ways.

1. Use a Section of Your Print Shop Logo as Your Cover Photo

Sometimes, less is more. In fact, minimalism is one of the biggest web marketing trends out there at the moment. Obviously, your social channels need to feature your brand’s logo — that much is a given.

But for a cool minimalist effect, you can choose to use only certain elements of your brand.

For instance, if your logo features both shapes and text, consider using only the shapes. Or if your print shop offers iPhone 6 quote cases, you can feature an example as your cover photo.

One of the best examples of brand minimalism is Twitter’s logo. It features no text and a simple image of the bird. And yet it’s instantly recognizable. As soon as you see the blue bird you know the brand.

Brands should strive for a balance between simplicity and recognizable iconography.

2. Be Consistent Across All Social Channels

One of the most important factors in social marketing is consistency. You’re going to want to ensure that your images are consistent across all social channels.

That means that whatever photo you’re using as your profile photo on Facebook should be used as your Twitter profile photo, as well. It’s an easy way to create brand recognition across all platforms and creates a cohesive feel.

Best of all, it helps your brand stay in your audience’s mind. The more they see your logo on various channels, the more your brand will stand out.

3. Create Timely Images With Your Print Shop Logo

One easy way to get creative with your branding is to use timeliness to your advantage. If there’s a holiday coming up, for example, it wouldn’t be a bad idea to switch up your profile photo.

Not only is this a fun and festive way to keep your print shop logo creative, but it’ll show up on your audience’s Facebook timeline. It’s like a convenient, free way to advertise your business.

And changing your social photo every now and then shows that your channels stay active. Customers are going to use your social media channels to gauge if you’re a trustworthy source.

Make sure you impress them by staying active on all of your channels by regularly switching up your logo.

Create a Great Logo

Make your logo stand out by using Online Logo Maker. We’ll give you all the tools you’ll need to create professional grade logos — all for free! And if you have any ideas or questions, be sure to get in touch! We’d love to hear from you.

Every great business has to start by giving their customer a first impression that sticks.

It has to convey your message, something unique and important about your company, and you have one tiny little picture to make it happen.

How are you going to go about designing a logo for your business? You need something iconic, something that pops into your customer’s mind whenever they think about you.

Today, we’re going to teach you how to do that. Read on.

Choosing an Unforgettable Logo Design

Don’t Be Afraid to Steal

Hear us out.

There is little chance that your business is groundbreaking. Most of what people are doing that’s truly innovative is taking something already on the market and making it better.

Are there any companies that are similar to yours? Do they have a similar mission and core values?

If this business is more successful than yours, take a look at their logo. What sticks out? What’s really grabbing you?

There are only so many color and shapes available for you to use. Scoping out the competition is a great way to find out what’s going to work best in your own logo.

Shape it up

What do you do?

Are you a marketing firm? Law? Shapes can say a lot about your business.

Consider circles. Think about brands like Audi and the Olympics. The circles are symbols of organization.

If trust is important to you, go with a rectangular shape. Think about American Express, Microsoft, login Gmail account, etc…

If you’re using any lettering in your logo, make sure it’s easy to read. Think of the “P” in Pinterest. The best example of how to properly use fonts are cereal boxes.

The ones designed for kids have goofy, funny, multi-colored letters. Cheerios is marketed more towards adults, so they use a plain, black text.

Colors

When it doubt, go with black. It’s an elegant color, suited for nearly every business. It’s bold, telling your customers that you’re serious about yourself and what you do.

However, black doesn’t work in every scenario. Every color says something different.

Have you ever wondered by so many chain and fast food restaurants use some variation of red and or yellow?

Yellow symbolizes friendliness and happiness, while red gives off vibes of power, raw energy, and even romance.

Going out to eat is a common dating experience. Use of the color red is not a coincidence.

Empty Space

One of the most creative pieces of logo design is the usage of empty or “negative space“.

The “less is more” philosophy can enable you to do some really neat things. If your business is all about minimalism, utilizing this negative space could do more for your logo than the logo itself.

Wrapping it Up

Are the creative juices starting to flow?

As a new business, think about incorporating green into your logo. It symbolizes themes like “fresh” and “new”.

When you can’t make up your mind, try the less is more approach and utilize that negative space.

If you are completely clueless, check out our free tutorial on logo design.

One of the biggest draws to casinos is the slot machine.

Slot machines are an iconic game that casino-goers know and love. If you’re in the process of choosing a new logo for your casino, going with a slot machine logo can be a great option.

Let’s take a closer look at what makes slot machines so compelling, and why putting one on your logo is a good idea.

Slot Machines are Easy to Play

For someone who has never been to a casino, some of the games can be intimidating. For these players, a slot machine can be a good entry-level game.

For instance, card games like poker and black jack require a certain level of knowledge and skills to be successful. Meanwhile, other games of chance, like roulette, draw a huge audience, which can be a turnoff.

With a slot machine, there’s no skill needed. You just spin the slots and hope for a win. Also, every player gets their own machine, so there’s no pressure involved.

Slot Machines are Inexpensive

Slot machines are also a popular choice for gamblers who are apprehensive about losing too much money.

For example, many table games require a minimum buy in of 10-25 dollars. By contrast, you can play some slot machines for as little as a penny. Even the more expensive machines are much cheaper than other casino games, making them a lower risk.

Slot Machines Can Offer a Big Payoff

Even though slot machines are inexpensive, they have the potential for a large payoff. This is because every time someone plays a slot machine, they’re putting money into the jackpot.

If you’re lucky, you could hit a payoff in the millions just by playing the slots. Even if the odds are slim, the prospect of such large winnings is very enticing.

Slot Machines are Addictive

We all know that gambling can be addictive. But recent studies show that slot machines are one of the most addictive forms of gambling. This because the game’s random nature gets players excited, and gives them an adrenaline rush.

Even for players who aren’t clinically addicted to gambling, slot machines provide a euphoric feeling that drives them to keep on trying. Because these machines are so popular with customers, they’re a good way for new casinos to drive business.

Why You Need a Slot Machine Logo

The purpose of a business’s logo is to build its brand. Your logo will appear on all of your company’s merchandise, advertisements, and promotional materials.

Effective logos are easy to understand, and clearly communicate the business’s purpose. By putting a slot machine on your logo, you’ll ensure that customers immediately recognize your business.

Not to mention, you’ll also activate all of the positive associations that casino-goers have with slot machines. This logo will get customers excited about your business, and make them want to try their odds.

If you’re ready to make a new slot machine logo for your casino, check out our free online logo maker. This easy to use tool will help you make a logo that looks great.

Asbestos is a problem that many law firms have chosen to tackle. Because of this, they need to be able to market themselves in a unique way.

The more asbestos law firms, there are, the harder it can be to stand out. A unique logo can solve this issue, as it enables law firms to stick in the minds of potential clients.

Here are some signs that your logo just isn’t cutting it:

Your Colors Don’t Represent Your Service

Color is an understated part of creating a logo. It is possible that your utilization of colors in your logo that misrepresent the services that you provide.

For example, brighter colors usually indicate a company whose services are jovial or revolve around happiness and entertainment in some way. These colors should not be present in your law firm logo.

Asbestos in homes is a serious problem that has caused the deaths of many people over the years. You want the colors in your logo to reassure your clients of your professionalism. Subdued colors can accomplish this.

Your Font Choice is Not Appropriate

Along with colors, your font choice should accurately communicate the importance of your service to your clients. If your font is too bubbly, you may not be taken seriously as a law firm.

Decide on a font that is regal and understated, without being boring. Having someone design a new font for you is often a better option than choosing a default font.

It’s Too Complex

All a logo needs to do is spread your message. That’s it. A law firm does not necessarily need a logo that is flashy, especially when dealing with something as serious as asbestos.

A simple, contemporary logo is all you need to communicate your brand and instill trust in your clients. They are looking to you to potentially end some of their hardship.

You should show them that you are serious and that you will be able to handle the responsibility. A complex logo can distract clients from the main service that you provide.

You can still utilize a simple logo that is unique enough to stand apart from your competitors. Do some competitive analysis and check out what other asbestos law firms are doing.

Bringing It All Together

It is likely that the best logos you come across are subtle, yet memorable. This is a balance that is hard to strike, but it can pay off big in the long run.

Employing an online service to help guide you through the logo design process can be very valuable, because they may be able to provide you with the insight and professional talent that it takes to design a logo like those of your competitors.

An effective logo is the best way to market yourself as an asbestos law firm. It can let your clients know that you provide a professional service that will be able to get them the compensation that they deserve.

Do you need help designing a logo for your asbestos law firm? Please contact us to start the process!