Using an outdoor logo is a great way to brand your business and create a distinctive identity. Outdoor logos can reach a wide audience and, dependent on their location, they can have a significant impact.

These types of logos should allow the consumer to immediately visualize exactly what the company is all about. The logo may contain animals, trees, or water images. The design should convey a clear outdoor message.

Well-thought-out use of imagery and font can grab a viewers attention and allow the company to be recognized. A logo can quickly become a very real symbol of a company and of its products or services.

So how can a company create a distinctive and impactful logo?

What Message Is Being Conveyed?

Before beginning to design the logo it is important to decide what message is being conveyed.

What image is your brand built around? Professionalism or playfulness? Disruptiveness or traditionalism?

The logo should fit the image of the company. A cute koala bear in a tree, while a good outdoor visual, is probably not a suitable design to use for a US paddleboard company. Think about the features of the local environment or a symbol of the product or service itself.

It makes sense to hold a brainstorming session to throw around a few ideas in regards to the company message. Creative groups sessions can be a helpful way to find new ideas on which to build the brand identity.

Choose A Color Palette For The Brand

When considering the outdoors the colors which immediately spring to mind are greens, blues, and browns.

But it’s not necessary to stick to earthy colors when designing the logo. Bright or fluoro colors can be highly effective. Contrasting or complementary colors can be used.

The key point to remember is how well the colors chosen reflect both the brand and the message. If the company wants to appeal to rugged outdoor types a logo in varying shades of pink may not convey the desired message. The brand and message should always be kept in mind when choosing the color palette.

Consider Where The Outdoor Logo Will Be Used

Placement of the logo can have a bearing on the design. For example, if the company is within the security industry and will be placing the logo on facilities such as a watch-house, security building, or guard booth the design may be simple yet professional.

A hunting lodge wishing to display the outdoor logo on its building and all related documents may choose a more adventurous design which includes an animal such as a deer, moose, or bear. A camping store may decide upon an outdoor logo which includes the image of a tree and a tent or a hiking trail.

It is important to think about what the company is representing and what kind of audience will be viewing the logo.

Create A Unique Logo Design For The Brand

The main points in outdoor design are the message, color, and placement.

There are some great design tips on Online Logo Maker which are useful for creating a unique logo design. Signing up is free and a logo can be created in just minutes.

What do most people think of when they hear the word “hunter”?

Probably some grizzled, camo-covered guy who’s been hiding in a tree for the last two nights trying to bag some game. The kind of guy who spends weeks out in the wilderness just for one shot, who cures his own meat, and who lives in an actual cave.

While that person probably exists, the stunning fact is that more and more young people are taking up hunting.

Naturally, that means that companies selling outdoor and hunting apparel need to rethink the way they do business. They’re no longer just catering to the old guard anymore. With rethinking comes rebranding, which usually involves creating a strong hunting logo.

Wondering how to design a trendy, modern-looking logo? That’s why this guide exists.

Let’s talk about the 5 hunting logo design tips for outdoor startups.

1. Full of information

Think about the logo for companies like FedEx or Starbucks. Everyone recognizes these brands instantly, but that’s not the only good thing — they also convey information about the brand. If your brand is selling 3D camo, for example, it’s best to have a logo that tells the consumer that.

This is how products like Yolk’s Solar Paper or Free Range Equipment do things. Their logos are full of information and meaning to their brand and are recognizable, too.

2. Modern style

The modern hunting logo design should be modern and simple.

Gone are the days in the past when logos were complicated monstrosities. Today’s logos are sleek, unique, and simple.

Forsake, a hiking shoe company, is a great example of a modern logo. Plus, it’s unique and recognizable, which means people easily associate it with the shoes.

3. Get creative

How many people know that there’s a bear in the Toblerone logo? Not many.

Part of creating a strong hunting logo is creating something that is interesting and fun to look at. There are tons of ways to do this; double entendres are very popular and create interesting, funny meanings for brands.

Be warned: always avoid cliches and bandwagon logo styles.

4. Less is more

It needs to be said again: keep the hunting logo design simple.

Complex logos provide too much visual information and it can be overwhelming to look at. The Nike swoosh, for instance, is both super simple and recognizable.

If a company sells hunting bows, a simple execution could be an arrow flying to hit its target, or even a bullseye. No need to overcomplicate things.

5. Use a colorful hunting logo design

Color is an important part of the outdoors and hunting, so it should be important to a hunting logo design as well. Color can make a logo pop and catch the eye, so there’s no reason not to experiment.

Still lost on how to get started on a logo?

Let Us Help

Our service provides you with an easy-to-use, intuitive logo designer to help your outdoor startup succeed and become a household name.

Don’t damage your business with an overused, poorly-designed logo. Let us help you create the brand recognition your business deserves.

One of the simplest and most effective elements of a store rebrand is an updated logo design.

Done correctly, this simple change can speak volumes. It can also have a direct effect on your bottom line.

For instance, did you know that 95% of the top brands use more than one color in their logo, and 93% use designs that are simple enough to be discernable even at small sizes? These little touches can be the hinges on which your success hinges!

Today, we’re discussing five tips that can help take your furniture logo design from flat to fabulous in just a few steps.

Ready to get started? Let’s go!

1. Don’t Overhaul Your Furniture Logo Design Just Yet

Over time, your logo becomes synonymous with your brand. This is especially true for furniture stores that have been around for a while.

When changing your look, check first to see if there are any iconic or significantly memorable parts of your current design.

Whether you’re a lifestyle store that carries everything from upholstery cleaners to bedroom sets, a mom-and-pop operation generations in the making, or a big-box warehouse club, chances are you’ve got a trademark “look” that defines your brand.

Think about it: Any logo change that McDonald’s undergoes is probably going still center around those famous Golden Arches.

So what are your Golden Arches? How can you strategically weave them into your new branding?

2. Focus on Simplicity

The Nike swoosh. The Apple fruit with one bite missing. Chanel’s mirrored “Cs.”

Some of the most long-lasting logos are those that are the simplest and cleanest.

When considering your new furniture logo design, try to resist the urge to make it complex and highly detailed.

Doing so can render it untranslatable, and can leave your customers unsure of your new identity. Another advantage to avoiding the fuss? It makes the next step much more obtainable:

3. Ensure It’s Optimized for Online Viewing

Today, one can simply hop online to search for and purchase the furniture they need.

As such, more and more furniture stores are adding e-commerce shops to their repertoires.

If this is the case for you, it’s important to make sure your new furniture logo design is responsive. This means it’s adaptable, able to be viewed online in any format without sacrificing the quality of its elements.

Ones that are too detailed, or include too many gradients, can be difficult to discern on many screens. They’ll also take more time to load, and can run into issues with scaling.

4. Consider Trends, But Don’t Let Them Rule

Design trends come and go, and often circle back around.

Case in point? Furniture that fit into a Mad Men-style advertising office in the 1960s would look just as posh and appropriate as ever in today’s modern workplace. This is thanks in large part to a resurgence of mid-century modern design style that’s currently hot.

As you research design options for your new furniture logo, it’s important to take a look at your industry peers and other related sources to see what’s trending.

Touches like minimalist details, hipster/old-school fonts, and retro color schemes might be on point today. But will they tell the story of your brand in five or 10 years? If not, consider bucking them and sticking with your gut.

5. Focus on Readability and Comprehension

Does your furniture logo include your store name or other words? If so, is the font easily readable, or it is difficult to make out?

Often, companies opt for fancier, script-like font to add elegance and appeal. Yet, this can easily distract and confuse consumers.

If they have to tilt their heads and squint their eyes to read your sign, it’s probably time to switch to a simpler font, like a block or sans serif one.

Custom Logos Made Easy: The Free Tool You Need

Are you interested in creating a new logo for your company? If so, we’d love to help.

Our free online logomaker takes the guesswork out of designing the perfect image to capture your brand.

If you have any questions, feel free to contact us. You could design a new future for your business today!

Is your telecommunications logo design as old as your company?

If so, it’s time to give it an update.

Your logo is a very important part of your brand’s identity. It is often the first thing that attracts a customer to your company.

Therefore, you need to make sure it looks its best. Your logo should never appear outdated. Instead, it should always have a modern and contemporary look.

However, sometimes modernizing your logo is even harder than creating a new one. It can be difficult to determine which elements to keep and which ones to throw out.

If you’re confused about how to effectively update your logo, keep reading. We’ve got the top 5 tips for modernizing your telecommunications logo design.

1. Minimalism is Key

Minimalism in design has completely taken over.

It looks good, it works, and it makes sense.

Excess design only confuses your audience. Minimalist design cuts the fluff, so your audience knows exactly what they’re getting. They are able to tell in one quick glance exactly what your company represents.

For example, if you sell communications installations services, people should be able to tell that by looking at your logo.

Take a look at your logo and ask yourself, “Are there any elements that don’t need to be here?”

For inspiration, check out Starbucks’ newest logo. Note the simple changes they made to minimalize their logo without losing its identity.

2. Decide on the Most Important Elements

While minimalism is very important, you don’t want to strip your logo down too much.

If you do, you risk making it unrecognizable.

Go through every element of your logo: font, color, layout, graphics, and style. Then ask yourself, “What are the most important aspects of my telecom logo that need to remain?” Try to keep the most important elements of your logo intact.

3. Define Your Reason for Change

Make sure you understand exactly why you want to modernize your logo.

For example, are you looking to appeal to a younger generation? Understanding your reasons modernizing will help paint a clearer vision for your design.

4. Make Sure it Makes Sense

Sometimes, we get so caught up in modernizing our logos that we forget to make sure that they make sense.

Amazon made this mistake decades ago. Their logo had a picture of a river running through it. Obviously, this river represents the Amazon River. But does Amazon the company have anything to do with Amazon the famous river?

Not really.

They soon realized this, and updated their logo. Now, there is an arrow pointing from the letter A to the letter Z beneath the word “Amazon.” Aka- they’ve got everything from A to Z. Makes much more sense, right?

5. Create Multiple Redesigns

Don’t make the mistake of releasing your logo without testing it first. Also, don’t make the mistake of settling for the first redesign you come up with.

Instead, create multiple redesigns and test all of them before making a final say. You can pick your top 2 or 3 choices and send out a survey to your colleagues in order to determine the top pick.

Telecommunications Logo Design: Wrap Up

We hope this article gets you excited about modernizing your logo!