Having your company profiles on social media is almost mandatory today. Publish relevant content, transmit your business values, monitor, comment, share… This are just some of the main activities it requires. 

But of course you need to do some planning before you create a profile. The first step is to choose where is your audience. Then you need to find the ideal language to communicate through these channels. I’ve already talked about how to plan and create strategies to your social media branding in other post.

So how could you do it all alone? Our post brings together 18 free (and low cost) social media tools that will help you out. Especially when you don’t have enough time to keep it up.

Search audience and content

1. Social Rank

Social Rank is the best solution for managing followers on Twitter and Instagram. With a predefined analysis on value of profiles, engagement and quality of followers. 

It can be a powerful tool to monitor who is promoting your content and watching competitors. Because they use filters based on keywords, interests, activities, and geographic location.

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You have a company, created your social media channels but don’t know how to link online and offline communication? Well, branding strategies are also responsible for planning and deciding about social media. Projects in social media should seek the correct approach for the relationship with the user always maintaining the brand promise. Design thinking is also an interesting pillar to be applied in brand management to improve social media.

For this, we have some steps to be followed that guarantee the effectiveness of the selected strategies and channels for your brand.

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The great part of a designer’s work is to find right combinations. But how to match font and image on your design? Images and fonts need to connect with its context. But how? When we work with images and texts at the same time, we need to take special care to match the elements. A classic concept in Comic Sans would be at least weird, right?

Of course Comic Sans is not very indicated for most of the designs and has become a joke between designers. But instead of judging your design, we will give you some hints to get better results at matching fonts and images.  

Classic/Serious Images

For example, if your project use serious or classic photos for a message of tradition, authority and respect. We highly recommend serif fonts. They will probably fit better. This type of fonts transmit a connexion to classic and traditional. So in this case, fonts like:

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Some people freak out when facing a blank page. In fact, I do too! It’s very common and natural to freeze and don’t know how to start a creation. But I’ll help you out with some logo design inspirations.

I have already talked about how to create a credible logo design in previous posts. But it’s never too much to repeat that planning is the base of Branding. So when you define your decisions on colors, typography and system your design happens more easily.

But sometimes you just need some visual inspiration, right? So I’ve selected some great logo designs made at Online Logo Maker for you. Because, for me, creativity is not just about having great magical ideas. It comes from everything you have recorded on your mind from TV, internet, work. So you actually recreate and transform a design or combination you know into something new and “creative”. 

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