If you need to design a clothing company logo, where do you begin?

A lot of different things go into creating a new logo or redesigning an old one. The clothing business is competitive, and a logo matters. Eight years ago, Gap attempted to redesign its classic logo with disastrous results.

It cost the company millions in design costs, focus groups, and bad press. The company underestimated the attachment people had to its logo, and the reaction was so strong, the company reverted to its old logo just a few days later.

That’s the potential impact your clothing logo has on your customers. How do you design a logo that stands out from the crowd? Read on to find out.

The Most Important Step Isn’t The Design

You’ll be surprised to learn that the most important step in designing a logo isn’t designing the logo itself, but rather the planning and research that happens beforehand.

What you learn in the research and planning phase will inform your designs, and actually, make it easier to apply design principles because you know exactly the look and feel you want to create.

Before you start designing, you have to have in-depth knowledge of two things: your company and your customers.

Knowing Your Company

We’re not looking at sales figures or anything like that. Rather, we’re going to look at your company’s vision and mission. You want to make sure that the reason why your company exists aligns with your company’s brand and your customers.

If your company’s mission is to create upscale business clothing for older women, you want to be sure that your logo and brand reflect that.

One easy way to go about this is to describe your clothing company as a person. Is it a man or a woman? What do they wear? What do they drive? What is a typical day like? Treating your company as a person will help you describe what your company is about.

Once you know why your company exists, you want to be able to describe the brand’s promise in a few words. For example, Nike’s mission and brand promise are to “bring innovation and inspiration to every athlete.”

Volvo’s is to make driving safer. What does your company promise its customers?

Who Are Your Customers?

When you have your company’s mission and brand promise down, you want to make sure that you understand your customers as well.

When they’re looking at different clothing companies, what do they want? Are they shopping for value or status?

You need to be sure that your customers’ expectations line up with your brand promise. That’s how you’ll create loyal customers who are attached to your brand.

Know What Makes Good (and Bad) Design

When you’re designing your clothing company logo, you have to know what goes into a good and bad design. When people look at a logo, they subconsciously process the colors, fonts, shapes, and symbols to create meaning.

Those meanings may vary across cultures, which is why it’s so important to know your audience. If your customers are largely based in the U.S. and Canada, they’ll perceive colors and symbols the same way.

Color

Color is one of the bigger impacts on design. Different colors are processed in the brain and they have psychological associations with different emotions.

Blue is used throughout many classic brands. Blue is associated with safety, reliability, and security. That’s why so many companies from IBM to Gap use it.

Black is a color of power, mystery, and strength. It’s used a lot in retail for this reason. Black can also be associated with sadness and death, so you have to be careful about how you use it and the color combinations you use.

Font

The fonts that you use also have an impact. Block fonts tend to convey something that’s bold or strong. Retro fonts can take people back to another time, as their childhood.

Some fonts are playful, and others are more conservative. You want to choose a font that matches your clothing brand’s promise.

A good example is a logo for this company. They sell modern clothing, and the fonts chosen reflect that.

Symbols

Even the symbols and lines that you use in your logo have an effect on people. A round logo can be seen as warm or soft. A logo with direct lines has the perception of durability and reliability.

The question for you is how approachable is your brand? Do you want to be seen as reliable or flexible?

You can do additional research to scope out what your competition has for a logo. Note what fonts they use and what they’re trying to communicate with their logos. You can use this as an opportunity to position your clothing company in a way that the competition doesn’t.

Doing competitive research gives you additional inspiration before you design your logo.

Designing Your Logo

You’re finally ready to start designing your logo. You want to start by brainstorming ideas and designing different versions of your clothing company logo. This is actually the easy part when you take the time to do research into your company, your competition, and your target audience.

You can describe exactly what you want your logo to accomplish, and you can test your logo to make sure it does that.

Print out several versions of your logo and ask potential customers and current customers what they think. You can also check with your employees.

Once you test out your logo, you should have one that stands out more than the others. That’s the final version you should go with.

A Clothing Company Logo That Stands Out

When you’re designing a clothing company logo, you have to take the time to research and plan before you start to design. Those are the most important steps you can take because those steps will inform the rest of your design.

You can then apply the principles of design to connect with your customers and create an unforgettable logo and brand that people can relate to.

Once you do those things, the rest is easy, just brainstorm your ideas, test them, choose the one that works best.

Are you ready to get started? You can start designing your logo using our online tool today.

It takes only 10 seconds for people to make a first impression of a business logo, and it only takes 5-7 impressions for people to recognize a logo.

A logo is an important part of your company brand. A good, quality-designed logo reflects your company and allows others to recognize your products and services.

Are you a new business who is planning on using promotional products to promote your brand? Or maybe you’re a company looking to revamp your old logo?

Either way, you have to make sure your logo design is eye-catching and looks great on a promotional product. Want to learn more? Keep reading for 7 tips and ideas for creating cool company logos.

Why is a Business Logo Important?

Nearly 77% of buyers purchase products based on a brand name. These days, we interact with brands much differently than we did a couple of decades ago.

Before the rise of the internet and smartphones, we would interact with brands and see their company names and logos on billboards, on our clothes, and on television or magazine advertisements.

Today, we interact with brands on a much more personal level. We interact with brands every time we open up our smartphones and use their apps. We also connect with brands on Facebook and Twitter. We see their ads not only when we watch shows, but when we are surfing the internet or browsing on our phones.

We now have a closer, more intimate relationship with brands, and a brand’s logo is what represents each of those brands.

We see logos in our countless interactions with companies. If we have a positive experience with a company, the logo will represent those positive experiences.

The Benefits of Promotional Products

Giving out promotional products can help improve your brand reputation and garner positive interactions between consumers and your business. According to a 2016 ASI Ad Impressions research, 85 percent of consumers surveyed remembered the name of the business that provided them with a promotional product.

What’s more, buyers were 2.5 times more likely to have a positive impression toward a company that gave them a promotional item compared to a company that showed a digital advertisement.

What are some popular promotional products? The popularity of promotional items depend on their usefulness, how long they will last, and the number of impressions they garner.

Some popular useful products include tote bags, pens, USBs, and umbrellas. These are products that consumers will repeatedly use.

7 Cool Company Logo Ideas

By combining the power of a strong logo with promotional products, you can set your company up for positive brand recognition. Keep reading for 7 cool company logo ideas.

1. Create a Text Logo

Consider designing a text logo. When thinking of popular text logos, think of FedEx, which simply uses its company name with the famous purple and orange color scheme.

When designing a text logo, spend some time on the font decision. The font is the main show of a text logo. Research different fonts and see which will give your logo the most powerful presence.

Think about your company brand and what you want to represent with the font you choose. If your business takes itself seriously, you might want a font with bold, strong lines. On the other hand, if you want to convey a fun tone for your business you might want a font that reflects that.

Choose a few different fonts and ask for feedback to see which option resonates the most with others.

2. Play Around with Colors

Think about the connotations behind each color. Color is one of the first aspects of a brand that our brain notices.

Blue is the most popular color that companies choose for their logo. It represents dependability and trust. Another popular color is green which reflects sustainability and growth.

Grey represents professionalism and authority. Brown reflects warmth.

If you want to go for brighter hues, yellow shows a company as happy and full of energy. Orange is friendly and cheerful. Pink is feminine and fun.

Purple represents elegance. How about black or white? White represents purity or simplicity while black adds a bold, mysterious tone.

Think carefully about your choice, and we recommend you stick to 2 or 3 colors max. You want your logo to be easy on the eyes.

3. Add a Hidden Meaning

Think about adding a hidden image or meaning in your logo. For example, the new DC Comics logo has the “D” peeled back to show the “C” which reflects its superhero comic roots.

Another example of a hidden logo meaning is the colorful peacock in the NBC logo.

4. Try an Abstract Design

Want to stand out with your logo? Consider an abstract design. This would work great for an art studio or any other business with an artistic flair.

5. Add an Animal Image in Your Logo

You can use an image of an animal to reflect certain aspects of your company. For example, if you own a salon you can use a swan to represent elegance and grace.

6. Design a Logo That Will Look Good in Different Sizes

Remember that your logo may be shrunken down, such as on small promotional items like pens. You may also enlarge your logo for use on a poster for trade show events.

Choose a logo that will look good no matter the size. Opt for simple lines and designs and complimentary color choices.

7. Keep It Simple

Above all, when designing a logo, we recommend you keep your design simple. You want a design that consumers can instantly recognize and that will stand out in a good way.

Final Tips for Designing a Company Logo

When designing a cool company logo, you might want to try sketching an image of what you want your logo to look like. You can also try an online logo maker.

You can brainstorm ideas by surveying individuals who know your company and ask them what words or images come to mind when they think of your brand.

If you want to learn more about logo designs and tips, read our blog.

Most of us probably won’t have an epiphany in the middle of the night which inspires us to create the perfect logo. But that doesn’t mean all hope is lost.

While it’s a bit of a challenge to find great logo ideas, it’s not impossible. You just have to know where to look.

Of course, knowing where to look is half the battle. Most business owners have no idea where to even start looking for creative logo design ideas.

We want to help you get started. Keep reading to learn where to look for great logo design ideas.

Look at Other Logo Design Ideas

One way to find logo design inspiration is to look at other logos that have already been created. Take a look at the logos that your competition have on their websites.

Note what you like best about their logos and what you like least about them. But don’t just look at your competition.

Do some research on the most successful and creative logo design ideas of all time. But you should also take a look at the logo ideas that failed as well.

You can learn from failure just as much as you can from success. Looking at both types of designs will help you learn what to do and what to avoid.

Be Creative Rather Than Obvious

Just because you own a brewery doesn’t mean your logo must include beer in it. That’s obvious.

Get your logo inspiration from something that still has something in common with beer but is more creative than obvious. Look for ideas that grab your eye and peak your interest.

If you are that captivated by a symbol or color, chances are others will be, too.

Choose the Right Colors

Choosing which colors you use are an important part of logo inspiration. Each color has a different meaning which you can use as part of your company’s brand. However, don’t go crazy and choose too many colors.

Get logo ideas from company’s who have used bold colors. Then take a look at the company’s who chose black and white for their logos.

Make sure you don’t just look at colors that are trending now. While they might be popular in 2018, it may look silly five years from now. Choose colors with staying power.

Brainstorm on Your Own

Think back to your high school art and creative writing classes. The teacher would have you brainstorm for ideas first.

They did that because it’s effective. If you’re looking for logo design inspiration, get out some markers, a pencil, and some paper and just start doodling.

We’re not saying you’ll end up with a masterpiece that makes logo design history, but it is a good start to figuring out what you want.

Use a Logo Generator Tool

Don’t forget to ask for help. A logo generator tool is a great way to get logo ideas where you can see what they look like.

Click here for a tutorial on how to use the logo generator tool. Use this tool more than once so you’ll have a few options to choose from.

Get Input From Others

Getting input from others can help you with logo designs inspiration. You don’t have to do this on your own.

Gather your employees and have them brainstorm ideas. Ask them to design a logo for you and then have everyone vote on the best one.

You can even take different ideas from the various logos your employees created. Ask your social media followers for their input on great logo ideas.

The more people giving their opinions, the more likely you’ll end up with a design that is universally appealing. Especially when you ask your niche market to help you design one.

Ask Professional Logo Designers for Creative Logo Design Ideas

Look at different professional logo design sites. If you can find a few design sites that cater to your specific type of business, even better.

Take a look at their work for logo inspiration. If you find one you like, you can work with them.

These people use logo design inspiration to create a successful business. Chances are, they can help you design a great logo that aligns with your brand.

Focus on Your Brand

The whole point of creating a logo is to further push your brand into the public’s eye. Go back to the roots of your brand because that’s where you’ll find the best logo ideas.

Write down the five words that best describe your business. Create logos that reflect those words.

Look at your businesses values for inspiration. You want to convey those values to your niche audience so it’s a great place to get logo ideas.

Learn About What Different Shapes Mean

Colors aren’t the only thing that conveys meaning. Geometric shapes also have meaning.

Do research on what each shape means before you create your logo. Find shapes that inspire you and best represent your business.

If you choose to use the shape of an animate or inanimate object, do research on the symbolic meaning behind the shape.

Keep it Simple

Think about how you feel when you walk into a cluttered space. Most people tend to feel immediately disoriented and overwhelmed. They usually don’t notice much of anything except the clutter.

The same effect happens when you overcomplicate a logo design. Instead, keep your design simple.

You want your design to pop because it speaks to people, not because they’re immediately confused.

Choose the Right Font

Like colors and shapes, the font you choose should also be carefully considered. When you’re looking at fonts for creative logo design ideas, make sure it’s easy to read the font.

Using cursive may look fancy but it’s not always easy to read. Block letters are bold but may not work for a company going for a softer feel.

Register Here

Once you’ve collected a few of your favorite logo design ideas, it’s time to see how they look. Our online logo maker will help create the perfect logo for your business.

To get started, click here to register.

All great logo designers always have a tough decision to make before beginning their next project: should the logo be an abstract, creative graphics or a text logo?

There are pros and cons to both sides. Abstract logos are innovative. They’re eye-catching and easy to memorize when the designer knows how to pull it off.

Text logos, on the other hand, are often misjudged as boring. These aren’t usually the first thing that comes to mind when a business owner says they want a game-changing, iconic logo.

However, think of Marvel Entertainment, Supreme Clothing, and FedEx Shipping. All of these logos are known and loved around the world; they’re a prime example of everything great text logos can be.

If you want to master how to make a text logo people will pay attention to, here are all the steps you need to follow.

1. Choose Your Font Carefully

The font is the main visual attraction of any text logo. When it’s good, it’s stunning, and when it’s bad, it’s a huge turn-off. In other words, every other aspect of your logo can be spot-on, but if you miss the mark with the font you choose, it’s game over.

So, take your time to get it right. Do some research on which fonts are most powerful online versus in print. Think about the characteristics of your brand and how those would translate with a stiff, sharp-edged font or a flowy, free-hand looking type.

Don’t be afraid to compare a few fonts side by side, either. You won’t always know which direction to take your logo in right off the bat. Make the effort to put a few ideas through the design process if you truly want to end up with the best result.

2. Play with Spacing

As important as the ideal font is, it can’t carry the strength of your final logo design. The next thing to consider is spacing.

Imagine if FedEx spaced their letters the way Delta Airlines does. It wouldn’t be the same logo anymore, because the arrow between the “E” and the “x” would be much harder to recognize.

Even if there isn’t any symbolism in your logo, there’s power in the way each letter is separated. Some logos start with letters close together then progressively create more spacing, while others do this approach in the opposite manner. More often than not, though, a text logo’s spacing is the same throughout; you just have to make it perfect in order for it to mean something.

3. Find the Perfect Color

Another element of the logo worth picking apart until it reaches perfection is the color. If you already have your brand colors chosen, stick with those for the logo. Make one of them the primary brand color or play with the thought of using multiple colors in the logo.

If you have no brand colors to work with yet, your text logo will help decide what they will be. Brainstorm different color combinations and think about the emotions you want to be associated with your brand. Then, find the colors to make such sentiments occur in the hearts and minds of your audience.

It may take some time for you to find the best choice, but when you do, the best option will be crystal clear. Keep in mind you can always stick with black and white if you want your text logo to be totally classic.

4. Consider Adding a Bonus Message

Here’s something to think about: making your text logo mean something other than your brand name. Sure, the brand’s name has to be displayed. But, why not find ways to incorporate a hidden message, or at least consider the thought of a tagline below the main text?

These are additional features that make all the difference. They give users reason to do a double-take, and they create stronger connections with your audience.

People will feel like they’re in on a secret message when they find the hidden meaning in your logo. More so, something as simple as displaying your brand values or company mission under the main text can be quite powerful. Each has a way of tugging at people’s heartstrings and making them remember your brand.

5. Ask for Feedback

Just when you think you’ve created the best logo with text possible, think again. There are always a few edits worth making when a logo is in its first stages. The more you take the time to fine-tune every detail, the better the overall outcome will be.

If you’re having trouble finding any opportunities for improvement, get another set of eyes on your logo. Send it to your business partners and your friends and family.

Partners will have a practical eye; they won’t be afraid to tell you what isn’t on-brand or how to best represent the company. Those who aren’t in your industry and are looking at it from a supportive perspective, though, will be able to offer fresh ideas to the table. They may have a suggestion you hadn’t even thought of yet.

Still, all the notes are worth hearing and acting on. You don’t have to change the vision for a text logo entirely just to please someone else. But, it’s worth listening to what others have to say and recognizing when their points are valid.

How to Make a Text Logo with OnlineLogoMaker

It’s one thing to know how to make a text logo that the world will love and another to know how to operate a logo-making system! Not all logo design platforms are alike.

If you’re using OnlineLogoMaker for the first time, relax. The software is easy to understand and it’s sure to give you all the tools you need to make something amazing.

For help getting started, click here.