Is “a picture worth 1,000 words?” Yes – if you have the right pictures.
Today, people have an attention span of fewer than nine seconds, or less than a goldfish. As a result, images are more important than ever, especially on social media.
A large part of the brain is focused on visual processing, allowing humans to process images at an incredible speed. The human brain can recognize a familiar object in only 100 milliseconds, making images the perfect way to communicate in today’s short-attention world.
Images Get Your Audience’s Attention
Social media is a crowded space, and using images is a great way to grab attention. A social media post accompanied by a photo is ten times more likely to get engagement.
Because our brains respond so quickly to images and color in comparison to other types of information, an image is an almost irresistible draw on social media.
Of course, to truly get the attention you want, you have to share images that are of interest to your target audience. If you’re focused on college-aged men, you don’t want to share pictures of families with children. Instead, you want to find out what visuals matter to your prospects and fans.