Unique Real Estate Logos Are for Closers
Posted on July 18, 2017 by Logo Design Tips and Tricks
A great logo can help any business stand out in their customer’s eyes. Real estate is no different.
As a realtor, you’ll want a unique logo that communicates your brand’s identity. What message are you trying to send your clients?
Whatever it may be, your logo is the perfect outlet for conveying that message.
Read on to learn how to make real estate logos that will impress your customers.
Don’t Follow The Trends
There are so, so, so many real estate logos that feature homes and building structures. Our advice? Ditch these cliches.
Yes, you want your customers to recognize your brand through your logo. However, that doesn’t mean you have to pick the most overused icons.
There are plenty of other ways to represent your identity. Are you a realtor in sunny Florida? Incorporate something sunny and welcoming into your logo. (Read more on this below). Do you focus on upscale real estate? Go for sleek and simple.
Expand On Your Name
Many of our favorite real estate logos are some kind of clever play on the company’s name.
For instance, Compass now uses the ‘O’ in their logo to depict an actual compass needle. You can read more about their processes and reasons for changing their logo.
Or, look at Two Trees Management. They are able to incorporate their forestry, friendly name into their logo.
Use Natural Themes
As I mentioned above, using natural themes in your real estate logo is a unique way to brand yourself.
The best way to do this is to consider the environment of the market you sell to.
Like in the Florida example, you’d want to go for something that feels sunny or beachy.
If you live in the Western part of the country with lots of mountains, use that to your advantage. There are plenty of mountain-esque icons that can help you stand out from the crowd.
Play Up Your Personality
A logo has the job of communicating your brand to the world. By that logic, your real estate logo absolutely has to be unique.
You should consider your business’ personality and how you brand yourself to the world. You need to go beyond just saying “We buy houses” and show a little more personality.
What’s your tone? Are you light-hearted and young? Family oriented? Or, perhaps urban and chic?
If you’re having trouble capturing your personality, study your audience. What is their personality?
Tie this in by finding icons, images, and typography that complement your personality.
Cut The Icons (Maybe)
Somewhere in logo history, it became pretty universal to have some kind of icon or image. Thankfully, there isn’t any logo police- none that we know about anyway.
So, we say- ditch the icons if it’s not working for you. Using strong typography can capture your audience’s attention in a good way.
If you do this, it’s best to keep your logo fairly professional (professional, not dry). Removing the images can make your logo look non-businesslike, which we want to avoid.
We’ve Got You Covered On Real Estate Logos
You’ve got the knowledge on how to create a unique realtor logo. Now, let’s put you to the test.
Create a stunning logo that will really “Wow!” your customers with our online logo maker!
The Importance Of A High-Quality Real Estate Logo
Posted on July 11, 2017 by Logo Design Tips and Tricks
So, you’ve got your real estate license and you’re ready and excited to launch a successful career.
Not so fast. A real estate license is only the first step. There are already hundreds of thousands of licensed realtors in the U.S.
A license doesn’t do much to make you stand out from the competition.
In order to find success in your real estate career, you need to start marketing yourself as a business.
There are a lot of aspects to marketing yourself as a business, but one of the most critical ones is having a logo.
A well-designed logo tells your audience what you’re about and gives them a visual representation to remember you by.
Just think of some of the big name companies you know- Starbucks, Nike, Coca-Cola. Do you recognize these companies by their current CEO’s?
No. You recognize them by their logos. A well-designed logo can really make a difference for your real estate business. If you’re not quite convinced, keep reading to learn the importance of a real estate logo.
Creates Your Image
Realtors know better than anyone that image is everything in the world of business.
Think about when you’re showing a house to prospective buyers. How do they react when you show them a house with a beautiful front landscape versus a house that has weeds growing in the front yard? Even if the inside of the house with weeds is pristine, some people will still have trouble getting over that first impression from the outside.
The same analogy can be applied to your Realtor logo. If you don’t have a logo or if your logo is poorly designed, many people are going to have trouble getting past that, no matter how good your skills are as a realtor.
The right logo sets the tone for who you are as a realtor.
A logo is a crucial element for building brand awareness.
Simply put, brand awareness is the familiarity your desired consumers have about your brand. This familiarity is established through language, images, and various forms of advertising. Brand awareness also helps set you apart from other Beverly Hills real estate agents.
A well-designed realtor logo will create a perception of quality service. The more people see this logo on your site, billboards, social media, and other platforms the more they will recognize you as a provider of quality service.
And guess what? Once people recognize you, they will start to trust you more and more. And obviously, trust is essential in the real estate business. No one will let you sell their home if they don’t trust you.
A logo is equivalent to a signature.
It proves your ownership and also acts as a safeguard against forgeries and fakes. Once you have a logo, no one else can reproduce it and use it.
A logo that is truly yours establishes your credibility in the business and lets your potential consumers know that you take your business seriously.
Realtor Logo: Wrap Up
As you can see, a realtor logo can really help take your business to the next level.
If you have any questions about designing a logo, please don’t hesitate to drop a comment below.
Cash for Homes Branding: Do You Need a New House Logo?
Posted on July 07, 2017 by Logo Design Tips and Tricks
A logo can make or break your business.
Even the shape of a logo can have a huge impact on how your customers view your brand.
If you’re a cash for homes business who wants to refresh your branding, then you need to perfect your house logo. We’ll take a look at some tips below on how to create a logo that cements your brand in the minds of your customers.
Make your logo clear
Your house logo should make your cash for homes business immediately obvious.
People make a huge number of snap conclusions about a company just from their logo and the colors they choose.
By refreshing your logo, you can create one that tells customers what you do without them even having to click! That’s huge in an age of short attention spans.
Using text can be a great way to reel customers in. If your logo spells out the nature of your cash for homes business, you’ll have an edge on competitors who don’t use the same technique.
Sites like Cash Offers Dallas show this in action. The combination of the stylized house in the logo along with the company’s name and text make it immediately clear what the business does.
Customers want to know what you do as quickly as possible. They shouldn’t have to dig through an “About Us” page to find out that you deal in real estate. Make sure your logo saves them the effort.
Use color psychology
Humans respond strongly to colors. This means that choosing the right color for your house logo is vital.
For a cash for housing company, you want to look at bright, optimistic colors. By doing this, you’re instilling hope in your customers. It makes you appear friendly and approachable.
Green is a good choice for cash for homes. Green is a very positive color, thanks to its usual associations with health and the environment. At the same time, you’re subtly planting the idea of money into your logo.
Blue is another good choice. It’s an optimistic color like green, but also suggests professionalism.
Consistency is key
Your logo’s design is only one part of your overall logo strategy.
When it comes to using your logo, you need to give a lot of thought to how to deploy it.
Keep your logo consistent across all promotional material. Online, that should include your website, emails, and social media accounts. Your logo design needs to read well at all different sizes as a result.
Can your logo be sized up and sized down without losing information?
Text is a useful tool. However, you’ll need to be careful about how it reads when downsized. A huge percentage of people now browse using mobile devices. This means that your logo will need to make your business clear even at these smaller sizes.
On social media, you’ll want to create matching header images for sites like Facebook and Twitter. This is a great chance to advertise your cash for homes business. You can use the banner space to highlight great deals or opportunities.
Create Your House Logo Today
Keep these tips in mind and you can make your house logo work for your business across a huge range of advertising platforms and bring customers flocking to you.
Be sure to follow our blog for more logo tips and tricks!
How to Sell Your Timeshare the Right Way With Logo Redesign
Posted on July 07, 2017 by Logo Design Tips and Tricks
Selling a timeshare isn’t always easy. But once you find willing buyers, it’s similar to selling a house.
As it stands, only 9 million households in the U.S. own at least one timeshare. That leaves plenty of potential prospects.
But if you’ve been unsuccessful in selling your timeshare, you might want to consider redesigning your logo.
This article will take a look at how you can sell timeshares faster with a good logo redesign. Keep reading to find out what steps you can take to garner more attention with your logo!
Simplify Your Current Logo
It may be tempting to completely overhaul your current logo and add many elements and colors. In reality, this is the wrong approach. Often times, complexity works against you.
When redesigning your logo, you want to aim for something simple yet different. Why? Well, there are several benefits to simplifying your timeshare logo.
For starters, a simple logo is direct and easy to remember. It allows your audience to grasp your brand’s message right away since there’s no room for confusion.
Also, simpler logos are easier to scale. Plus, you can use them in any type of media. On the other hand, complex logos are harder to copy and resize properly.
Reassess Your Color Scheme
After your logo is nice and simple, you want to look at your color scheme.
Colors can have a significant impact on what moods your brand evokes. If you choose the right color in your logo, you can strengthen your message even more.
For example, black is an excellent color choice for timeshare resale companies. It signals a powerful, formal message. Blue is also ideal because it gives off a professional and trustworthy vibe.
You can also use red if you want your brand to appear warmer, and green if you want to seem more ethical.
When going through the process of logo redesign, you can try using multiple colors as well. That said, limit your logo to two colors. Otherwise, you’ll water down your message too much and confuse your audience.
Optimize Your Font
Much like colors, fonts can either add to your brand message or subtract from it.
Therefore, make sure your font is consistent with your overall theme. You don’t want to pair a formal symbol with a silly font. Instead, you want your font to compliment the symbol in your logo.
Keep in mind that the most important aspect of any font is legibility. You won’t unload any timeshares if nobody can tell what you’re selling in the first place.
Lastly, if you choose to use multiple fonts in your logo, make sure they compliment each other. This will allow you to highlight certain words. But simplicity comes into play here too, so don’t use more than two fonts.
Start Your Timeshare Logo Redesign
At this point, you probably have a few ideas for your logo redesign project.
Keep in mind that you don’t always need a drastic overhaul to your logo. Simplifying your current logo can help you deliver a stronger message.
Also, don’t forget to consider revamping your color scheme. The right colors can go a long way in setting the mood for your brand.
Start trying out new designs with our free online logo maker tool. Also, feel free to leave a comment below if you have any other redesign ideas!