Benjamin Franklin once said that “The handshake of the host affects the taste of the roast.” This means what people have been saying for ages. A first impression is essential when it comes to introducing yourself. A new logo is like that handshake.

Moreover, a new logo is like a first impression to get people’s attention and make them choose you over the thousands of different options out there.

Why Should You Consider a New Logo?

Being savvy with the law and a great professional is, of course, great but this is the era of fast information and looks are equally important as services.

So, today, we will be talking about logo designs for law firms, a business which is usually considered conservative, but a logo can make it cool and approachable. These are five elements to keep in mind when designing your new logo for your law firm.

Tip #1: Keep It Simple

This is like the number one tip that designers love to give to their clients. Simple logos might be minimal and, sometimes, quite abstract. However, they still tell a story that, if it is simple, your client will get.

A perfect example of a simple logo created with our tool is Trident Debt Solutions’ one which can only be described as modern and simple.

Tip #2: But Always Classy

Let’s not hide behind our fingers. Being a lawyer always sounds fancy and quite classy to many people out there. And truth is that it is! You want your logo to show how important your profession is.

However, many people are confused about combining minimalism with class and they end up creating weird logos.

If you need an amazing example of class and modernism combined, Mr. Craig Swapp has the answer. His logo stands out and exhales trust and professionalism.

Tip #3: Avoid the Obvious

Yes. Putting a gavel or The Scales of Justice in your logo is an okay decision. But it still remains obvious and you might want to reconsider.

However, if you still want to include something like this in your business card or website, make sure you do this in an unconventional, cool way. Just like Cohen & Cohen did with their logo.

Tip #4: Consider Different Approaches

So, instead of an obvious artwork, what else should you use as a trademark in your logo? Just think out of the box. You can use an artwork based on your location, an iconic figure, or just a simple text logo.

Just keep brainstorming and we are sure that you will make it work! Everybody does.

Tip #5: Just Have Fun With It!

Everything starts with a new logo; that’s for sure. Your graphics are not just an engaging way to communicate with your clients but an element to inspire you and carry on with your great job as well.

Whatever you choose, there is only one thing you need to keep in mind. Have fun with it. Experiment, create, delete, and create again.

Take a look at our great online logo creator and make a great logo that will help your business stand out and gain more attention!

The perfect logo takes time to create. It must be drafted, reworked, simplified, and studied by focus groups. Often a logo takes several attempts.

One must be aware of the redrafting process and weigh that with the deadline that has been set.

When it comes to health logos specifically, there are certain factors that must be kept in mind. Like any creative business endeavor, it is important to balance uniqueness with brand recognition.

The Red Cross logo is instantly recognizable for this reason: it is unique, simple, elegant, and creates an immediate sense of what its company is.

The following are some additional qualities that are necessary to create a successful health logo:

Be Unique and New

In the medical field, it is very easy to create a logo that shares overlapping characteristics with other companies.

This is because there is a pile of “go-to” symbols and features one would consider when creating a health logo.

Items in this list include pills, crosses, stethoscopes, smiles, a heart, and the caduceus (the staff with two snakes and wings).

Perhaps try to incorporate specific components of your focus.

For example, let’s say you’re creating a logo for a dental office. Instead of using teeth or a smile, choose to either dial in or zoom out.

In dialing in, you can focus on the shimmer of one immaculately clean tooth. In zooming out, perhaps create a more abstract logo that evokes the feeling of a pristine mouth.

Be Uncomplicated

When it comes to being memorable, less is more. Always. Just like “economy of word” in a slogan makes a slogan more memorable and easy to repeat, a simple logo design will stay in the minds of consumers much longer than a complicated one.

Minimalism is often hard to accomplish. It is natural to want to load as much information as possible into a health logo. But a unique, stylish, contemporary logo goes a long way.

Take a look at PHMP for an example of this. It is technically the first letter of the brand name. Yet its sleek minimalist style puts the focus on a circle, conveying a full comprehensive practice.

The circle is a classic and timeless symbol of progress and renewal.

Be Timeless

This leads us to the next tip. A perfect health logo must stand the test of time.

Even as your practice grows and changes, your medical equipment evolves and gets more advanced, your logo should be able to grow with the times without growing pains.

The use of symbols that are important to your practice, or the notion of creating an abstract representation that evokes a feeling is timeless.

As your company changes, your logo should be able to remain mostly constant, while being strong enough to only require minor tweaks to adapt to changing trends as time goes by.

Guarantee Success with the Perfect Logo

It is essential that your health logo be unique and memorable, even if it doesn’t feature anything that has to do with your specific medical field (like the abstract representative logos mentioned earlier).

After all, the Apple logo and Nike swish have absolutely nothing to do with computers or shoes respectively, but they are among the most recognizable logos in the world.

In conclusion, test your logos with everyday people. Share them with your patients and clients.

You may not be aware of the feelings that your logo evokes until you receive feedback from someone who hasn’t spent the past month staring at it. Often you will be surprised by their reactions.

Logo design is highly psychological in ways most people would never think about. Use the above methods to achieve an eye-catching instantly memorable health logo today.

Your brand logo is a symbol of your company’s standards, products, and performance.

However, many retailers do not realize a shipping logo is just as important. Sometimes, it’s the deciding factor in product comparisons.

To stand out throughout the purchase cycle, retailers need to understand consumer opinions. Market perception is just as strong as market demand, especially in communication strategies like logo design.

Translation? If you want to increase your conversions and make more sales, your logo design needs to grab the attention of everyone who sees it — and has to be powerful enough to stick in their minds.

Here Are 5 Consumer Stats to Inform Your Shipping Logo Design

1. 90% Of Consumers Say Free Shipping Is the #1 Incentive

The only thing better than fast shipping is free shipping, according to a recent survey of over 1,400 people.

Some consumers will even wait an extra day or two if it comes at no extra cost to the item purchased.

Electronics and clothing items are usually wanted right away, in which case consumers will pay for shipping. Other things like household items may not be needed as rapidly. Consumers will gladly wait to receive such items for free.

When designing your shipping logo, keep in mind the products you offer.

How much are they worth to your consumer? Enough to pay for shipping?

2. Two of the Top 5 Countries Shopping Online Prefer Digital Currency

Having an online market often means having a global audience.

China is number one in the world for the most frequent online shoppers. Of which, more than half of these consumers prefer digital currency.

India is not far behind. The country places fourth for having the most frequent shoppers per month, yet comes in first place with over 70% of consumers using digital currency.

Customers in Germany, the UK, and the United States are all regularly clicking “go to cart” and “checkout,” too.

This makes digital currency an easy way for everyone to get the latest trends, no matter the shipping address.

3. 50% of Consumers Opt For One-Day Shipping

This statistic highlights the old truth: the faster, the better. It really is that simple.

Many consumers want an estimated time slot of when to expect their package. However, updates are more than welcome. Email or text updates when the package is ready, shipped, and delivered can help.

This has an added benefit of more exposure for your shipping logo. To best tie-in fast shipping to your logo design, think of what reminds you of speed and efficiency.

4. Home Furnishings For Home Delivery Orders Are Increasing

About 30% of consumers are planning to make big, bulky purchases in the coming year.

Retailers need to consider things like special load boards for freight, depending on the total weight and distance traveled.

Retailers have to get the delivery right the first time always, but there literally is more riding on a big order. A trustworthy logo can help establish customer rapport from the start.

5. 82% of Consumers Expect Proactive Communication Throughout the Shipping Process

This is an age-old truth of establishing good relationships – communication.

Using SMS or email strategies are such simple tactics retailers can implement for high customer satisfaction ratings. In fact, of the consumers looking for consistent communication, 45% are tracking by SMS and 85% are checking their emails for updates.

Additionally, the more you send something out to your consumer, the more opportunities you have to expose your logo.

Demand and Design

Designing your shipping logo means taking many things in to consideration.

Your established brand logo and products are the foundation. However, consumer shipping opinions and statistics are important, too. Use the data here to your advantage, especially when it comes time to design your logo.

Have your delivery logos made a difference in customer satisfaction and relations? Let us know in the comments below.

Crafting a great casino logo is like hitting the jackpot — when you do it right you know you’ve struck gold.

Casino logos are crucial to making your brand memorable to customers. With the number of new online casinos cropping up, a good logo will make your business stand out.

So, here is the ‘how to’ guide on creating a winning logo for your online casino.

What Do Casino Logos Say About You?

Here are a few things to consider when brainstorming your casino logos:

• Is there a kind of game or theme you’re using in your logo?
• Is there an audience or customer type you want to appeal to?
• Do you have a specific message you’re trying to send out?

By 2020, online gambling is set to become a $60 billion dollar a year industry.

Making your brand stand out is more important now than ever. While creating your iconic logo, the first step should be deciding what your brand says.

Remember that people are looking for an online gaming site they consider fun and gives them hope in a payout.

Once you have an idea of your brand you can actually start brainstorming a design.

Drafting an Idea

Some questions to ask yourself during the design process are:

• Do you want to be sleek and stylish?
• Do you want to use an old-school call to the casinos of Vegas?
• Do you want a fun and easy-going look?

Now that you have a message for your brand, how can you convey that?

You could use a character with your brand — a cartoon that looks fun and inviting, or you could use the name of your online casino in a memorable way.

Text styles are a common form of logos. There’s a good reason for that since a name will be the most searchable tool to find your specific website.

Consider using an old school pen and paper to draft out your casino name. Then move to an online creator to bring your ideas to the web.

Compare the Competition

Creating a simple draft will give you some form of originality but knowing how other successful businesses in the industry have used their casino logos, can help you improve yours.

There are a number of successful online casinos like Guts, Rizk and Sloty. These websites utilize a variety of different designs that have found them success.

A quick check may give you ideas on how to improve your casino logos design and make it stand out next to other big names in the business.

You could also check other general guides on a good logo design for a different perspective.

Know What Not to Do

Don’t date yourself. Aspects of design can get old and there are a ton of cliches that will make your customer’s eyes roll out of their heads.

When designing, strive for simplicity. Overly complex and gaudy are easy to recognize and will make customers think your site is cheap.

Remember that customers need something they can focus in on and recognize quickly. If your design has too many elements it will push people away.

Simple, memorable and unique are key ideas for designing casino logos.

Strive to Hit the Jackpot

You now have the tools to make a great logo that will draw people into your site. From here you should try to create a few designs to test with online customers.

Getting feedback from a group of people will broaden your ideas and give you valuable perspective.

When you’re ready to learn about the next steps in logo design try out this tutorial to craft a free logo.

A good logo will stick in your customer’s head and have them returning for more chances to win.