When you’re creating toy logos, you need to create a design that will appeal to both children and their parents!

As toy sales have grown by 7% over the past few years, you have to think outside of the jack-in-the-box to make a good impression on your potential buyers.

In this competitive market, coming up with a unique image and even special stylized font for your toy logos isn’t always enough. You have to use the psychology of color if you want to ensure that a child reaches for your toy on the shelf.

In this post, we’ll tell you everything you need to know about which colors will send the perfect message to your market.

Look At Your Age Range

Fascinatingly, children see colors differently depending on their age. If you’re marketing towards the 2 and under set, it’s best to use a direct contrast of darker colors against lighter ones.

For example, you may want to place a deep purple next to a lime green. This will help to draw younger children’s eyes to your toys no matter where they’re placed on a shelf.

For children over two years, it’s important that you use a variety of colors, as studies confirm that children don’t like products that use lots of the same shade.

So, instead of using three different types of red, use red, blue, and yellow.

Since children respond more to color than adults do, it’s an absolutely crucial part of your design. A general rule of thumb? The more colors you can include in your design, the better. For example, if you’re selling a skybound trampoline, go for a bright color like green or yellow.

Go Gender Neutral

Unless you’ve been living under a rock, you know that there has been a lot of talk in recent years about gender and the colors we use to market towards boys and girls.

These days, consumers would prefer toys that are gender neutral, meaning they can be used — and marketed to — boys and girls equally. Resist the urge to package dolls in pink alone.

To that end…

Know What Your Colors Are Communicating

Of course, even if children are the ones reaching for your toys, parents are the ones buying. As such, make sure you know what your colors are saying to them.

Blues indicate a sense of calm — great for craft-based toys geared towards older children.

Reds communicate excitement and urgency, meaning they’re perfect for outdoor activities or board games.

Yellows and greens feel comforting, which means they’re a great option for toys that are intended to help children settle down. They’ll also work well for toys that need multiple players.

Create Toy Logos Today

Thanks to the advice in this article, you’re ready to create toy logos that will help your product to fly off the shelves!

To get started, we recommend using our free online logo maker — and showing your favorite designs to your most important customer: your kids!

For more advice on how to use logos to help with branding and marketing, check out our blog.

Search Engine Optimization, or SEO for short, is the foundation of digital marketing. 

Briefly, a good SEO strategy helps to put your company on the first page of search engine results, connects you directly to your target market, and increases your conversions.

But did you know that have a logo SEO strategy can offer you those same benefits?

Read on to learn more about how to design a logo that’s optimized for SEO.

Your File Name Matters

If you plan to upload your logo on your website, your social media accounts, and your blog posts, your file name can help to boost you in the rankings.

Keywords, or the words people type into search engines when they’re looking for products or services you offer, are the best things to use for file names.

This is because Google and other search engines will notice that your file name includes the keyword your future customer has typed in online.

Naturally, the search engine will conclude that you have exactly what the person searching needs, and direct them towards your site.

For example, if you own a Manhattan florist, you might use the keyword “flower shop NYC.” This means that you’d need to save your logo image file as the same, “flower shop NYC.”

For more detailed information, check out the advice of professional SEO services.

Use The Alt Text Trick

We know that the phrase “HTML Code” might seem intimidating to some, but it’s really much easier than you think.

Basically, when you have any sort of an image on your website, you need to upload it using an image code.

Of course, to really optimize it for SEO, you can take these image codes a step further when it comes to placing your logo graphic on your website.

You do this using what’s referred to as an “ALT Attribute.”

This is essentially a one-word description of the image itself. This mini description informs search engines like Google what the graphic (in this case, your logo) is showing. Google then uses that information to help to connect you with your potential customers.

You can choose to use a keyword in your ALT Attribute, or you can elect to use the name of your business. While it is possible, using hyphens, to make your Attribute more than one word, the more concise you can be, the better.

For example, look at this website address:

https://www.seoclerk.com/faq/19219/Banned-by-Adsense-Here-are-some-adsense-alternatives

If this site wanted to use an ALT attribute in an image file, it might include options for its on-page logo coding like “SEO-advice” or “adsense.”

Start Developing Your Logo SEO Strategy Today

Now that you know that a logo SEO plan can boost your website and brand in search engine rankings, it’s time to start creating that SEO-optimized logo.

Well, almost.

To truly get the most out of your logo design, you need to study up a bit more on the different design techniques, branding strategies, and tips to ensure you create the most effective one possible.

Check out our blog for plenty of industry-specific advice, as well as information on how your logo helps to develop your brand. Then, try out our free online logo maker tool to watch your design come to life.

So, you’ve finally finished writing your book.

Now, you have to start thinking about how you’re going to make sure people actually read it!

Creating unique logos and images for your book’s cover design is absolutely crucial. It’s also a fun part of the creative process!

Read on to learn more about how a book’s logo and cover can help readers to connect with — and buy — your masterpiece.

They Tell Your Readers What’s Inside

Logos on a book cover help to let readers know a little bit more of what your book is all about.

Sure, ideally every potential reader will take the time to read the cover flap and learn more about the book’s plot — but you don’t notice an interior cover flap from across a crowded room.

Take, for example, Colson Whitehead’s novel The Underground Railroad. The cover of the book shows a series of railroad tracks, some of which lead to nowhere. It also shows humans walking along these tracks.

From this information, along of course with the title, readers can gather that the journey will be hard, unsuccessful for some, and secretive.

Think about the defining moment of your book, and leave a little “hint” about it in your cover design and book logo. Then, readers who were initially drawn to your book will enjoy a surprise when they find out the connection later.

They Reflect Your Style As An Author

In addition to giving out hints about your book’s subject matter, covers also say a lot about you as an author!

If your writing style is geared more towards young adult fans, you might use brighter colors and loopy fonts on the cover. If you’re a sci-fi writer, using a dark cover with raised white lettering helps to set the tone.

The right cover will help you and your ideal reader to find one another.

But you still need to edit your cover a little bit more…

Test Out Several Options

Now that you know what it takes to create unique logos for your book’s cover, you need to test out your options.

Use an online tool, such as our free logo maker, to create a book cover mockup. Especially if you’re going the self-publishing route, seeing what your book will look like in bookstores and online will be a huge help.

It’s also time to get a second opinion. Your book is “your baby” — which means that you might not be able to make an objective decision about which cover really fits it best.

Ask your friends, agents, and even social media followers for their input.

Create Unique Logos For Everything In Your Life

So, now that you’ve got your book cover logo down, what about your author logo? Or if not a logo, at least a symbol that represents your writing style.

After all, when you’re touring and giving readings, you’ll need to use this time to start building your brand. Having your own logo can help your readers find you online and in-stores.

Need more advice on how to create the perfect logo? Spend some time on our website and blog, and comb through our countless articles on how to brand and market yourself effectively.

There’s so much you need to take into consideration when creating your pharmacy logo design.

One of the most important things to focus on is the symbol you choose to use as the main image for your logo. But with so many choices out there, narrowing down your options can be tough.

In this post, we’ll examine 5 of the most effective options.

1. The Human Body

As a pharmacist, you’re used to filling prescriptions for all sorts of ailments and pains. Your pharmacy logo design needs to communicate to your customers that you deal with everything realting to the body.

To go for a design that’s a little more unexpected, why not have a design that focuses on all the different organs within the body, highlighted in an eye-catching red?

2. The First Aid Cross

When people aren’t feeling well, the last thing they want to do is spend time trying to figure out what your business logo is supposed to represent.

Especially when it comes to businesses in the medical field, sometimes sending a clear and recognizable sign is best.

They need to be able to find your services anytime, anywhere. While services like 24hrlocator.com can help, so can your logo!

That’s why we love the idea of the first aid emblem, a cross. To switch it up, try it in a different color, like blue or green.

3. A Beating Heart

Of course, a red heart is a symbol that’s closely associated with the medical industry. But since your pharmacy is unique, you’ll want to update it!

To accomplish this, why not create a heart rate monitor scan behind the heart? Use contrasting colors to make both designs pop.

4. Pestle And Mortar

In the days before walk-in clinics and ambulances, people would have to make their own medicines from leaves, herbs, and other natural medicines.

Especially if your pharmacy focuses a bit more on natural health and healing, using a mortar and pestle in your pharmacy logo design is a brilliant way to get your message across.

5. A Prescription Bottle

Using a prescription bottle in your logo design ensures that your brand message is clear, but it also allows you to get a little creative.

We love the idea of having a prescription bottle turned over and shaking out a few colorful pills, with your pharmacy’s name surrounded by different medications. This also allows you to use lots of colors in your design!

Start The Pharmacy Logo Design Process Today

Of course, finding the perfect symbol to include in your design is only the beginning of your logo creation process!

You’ll also need to consider things like font, size, and how your logo impacts your overall branding strategy.

When you have a few designs in mind, you’ll also need to test them out to see which one works the best. We can help you with both of these tasks!

Use our free online logo maker tool to play around with font, color, and placement. Then, be sure to spend some time on our blog to learn more about the many elements needed to create a compelling logo design.