Research shows people respond more to visual images than just text.
This is why having a great recognizable logo is just one part of a successful marketing strategy for all types of businesses.
Know that you need some help creating a logo for your eCard business, but confused where to start? Just keep reading for five tips on how to create an amazing logo for your eCard business!
1. Know Your Brand for an Amazing Logo
Before you start making a bunch of logo designs, you need to start from within. You shouldn’t get too crazy with the logo that it loses brand identity. If this happens, the new logo will fail to bring new customers to your business.
It’s okay to try creating something different from all the competition. Just don’t lose sight of what the logo says about your business and products.
2. Be Conscious of Color
Some businesses just pick a color or two to incorporate into their logos. Others spend lots of time and money researching the best options. It’s important to take your time in choosing, because different colors can come to represent different things.
For example, red usually symbolizes romance or danger. Black is perceived as powerful, mysterious, or relating to death.
Once you establish colors for your logo, you can carry those color choices throughout other print materials.
For example, an ekarda christmas card for businesses allows you to customize fun holiday cards to share with staff and families. This would help solidify your colors and overall brand identity.
3. Make it Your Own
When designing an amazing logo for your eCard business, avoid what is super popular or cliche. at the moment. Aim for something unique.
When you begin designing, constantly ask yourself if it is too generic and if people will create something similar. Your first few ideas will likely be the least unique. Other people likely had them as first ideas too.
Design a few different designs before picking one. This will help ensure you end with a quality logo design that will help your business.
4. Simple is Often Great
An amazing logo doesn’t always have to be complex. Simple logos can make a statement and remain powerful. Think of Apple computers or the Nike swoosh.
Think how you can take a simple design or image and make it your own. Make sure it truly means something to your business.
5. Reach Out to Your Customers
A good way to approach creating a logo is to reach out to your current customers. A quick and easy way to do this is to upload some logo options to your social media sites.
Have people vote and provide feedback. Consider offering an incentive for providing feedback like a coupon or discount code.
You should now know some tips and trips for creating an amazing logo. Which tip do you like the best? Be sure to let us know in the comments!
Want to discuss some logo options further? Drop us a line and we will be happy to help!