A memorable logo is important for any business. Big corporations spend millions of dollars to ensure they have the best logo possible.
While a good marketing strategy will help Ecommerce logos find their footing, you need to have an interesting logo from the start. Without a logo that sticks in the minds of your customers, all the marketing in the world won’t do you much good.
What’s needed to create a memorable logo? Continue reading to learn our favorite tips for any niche Ecommerce company.
1. Clear and Concise
The saying “less is more” still rings true.
If you have too much going on in your logo, it becomes heavy and messy. Anyone who sees it will get lost in the details and will find it harder to recall that logo.
It’s best to make design choices that get the point across in a simple and easy-to-read way.
2. Flexible for All Formats
If your logo is only readable at one specific size, you’re doing your company a disservice right from the start.
Logos have to be flexible in order to get the most use out of them. You want the logo to read well on mobile devices but also look good on any website that may host your logo.
When designing your Ecommerce logos, make sure to always have this idea of flexibility in mind.
3. Use Visuals to Enhance the Logo
Adding in some kind of visual effect can make all the difference in your logo.
It’s better not to use something overly large or complicated. Take the logo from Military Coins USA, for example. The little star next to their name looks stylish and simple, and it enhances the overall look.
You’ll want to find the same kind of balance in your own logo.
4. Horizontal Design
To give your customers the best user-friendly experience, try to use a horizontal design for Ecommerce logos. This can help to stretch out the page, giving your customers a larger look at your overall product page.
The less they have to scroll down and search for something specific, the more they’ll stay engaged in your website.
Plus, a horizontal design can easily be pared down to go with other kinds of formats, since there’s more area to work with.
5. Share Clues About Your Company
When your customers look at your logo, you want them to instantly get a sense of who you are as a company. This kind of instantaneous connection will go a long way in building customer loyalty and will help strengthen your branding.
The type of font you choose for your logo says a lot about your company. The kind of visuals you include and how you incorporate them tells customers about your company in a single glance.
Always keep the story of your company in mind with every design choice you make. This ensures you’re getting the most out of your logo.
Good Ecommerce Logos Strengthen Your Business
It may seem daunting to come up with that perfect logo that will essentially be the face of your company.
By making good use of these tips, you’ll find the entire process easier and more rewarding.
Want to get started creating a new logo? Try out our free online logo maker!