As technology continues to influence the construction industry, you’ve likely already had to evaluate and evolve your own construction/building business.

But does your current logo communicate the changes you’ve made?

No matter what phase of business you’re in, having a logo that stands out from the competition is essential. It should relay what you do for clients in milliseconds.

We’re here to help. Whether you’re updating an old logo or creating one for your new construction business, we’ll fill you in on the construction logo design tips you need to throw a wrecking ball at the competition.

Avoid Cliches

One of the most difficult aspects of logo design in any industry is striking the balance between recognizable and cliched images.

Think about the construction logos you frequently see around your service area.

We’re willing to bet that a large portion of them include images of houses, tools, roofs, and skyscraper-like buildings.

Do you really want to communicate to potential clients that you’re just an average, run-of-the-mill construction company?

We didn’t think so.

However, you have a very limited time to let your customers know what it is you do — and you need them to remember your logo.

What To Do Instead…

We suggest putting a new spin on familiar design elements.

For example, instead of a completed house, try a design showing a roofing or floor plan. Instead of a completed skyscraper, show one that’s half-completed, and half-scaffolding.

Also, use your font to communicate your services. Don’t be afraid to go with big, bold block lettering.

You want your logo to be eye-catching, on-brand, and let your customers know your work will withstand the elements and the test of time.

This will leave potential clients wanting to learn more about insulation services, or whatever products and services you offer.

Keep It Active And Colorful

Cliches can also come in colors. If you’re thinking of using yellow and black, or white and orange, in your logo design, think again.

Not only has this been done to death, it also shows that you’re trying to imitate known construction suppliers and companies.

Instead, use colors that highlight the unique aspects of your business.

For example, if you focus on using eco-friendly construction methods, use blues and greens in your logo design. If you primarily work in commercial construction, use silver and dark blues to indicate the power of corporations.

No matter the color, font, or central image you end up choosing, make sure it’s consistent with the specific services you offer and clientele you serve.

Construction Logo Design Process From the Ground Up

Thanks to this post, you now have a firm grasp on what to do — and what to avoid — to make your construction logo design shine.

Of course, as with anything in life, you don’t always get it right the first time.

Use our free online logo maker tool to create a few possible designs. Then, have your office or social media followers vote on their favorite option.

For more design tips and tricks, be sure to check back with our blog.

When’s the last time you designed a medical logo?

Probably a while ago, if ever. That’s because medical logos are airtight, and don’t need much changing after their initial conception. Medical logo design has a few key quality elements that make them incredibly long-lasting.

Got a medical logo to design? Keep reading to find out just what those elements are.

Keep It Modern

Modern medical logos show that a practice or clinic is changing with the times. It shows that the practice is updated and knowing. They leave their old, dusty manuals in the dust in favor of bright, new ones.

In our modern technological age, new developments are made in the medical community all the time. Modern medical logo design helps instill trust in the patient that their practice is able to keep up.

Keep your edges rounded, like Tueo Health‘s logo. Incorporate strong elements of curvature, and try to shy away from rectangular or triangular shapes. Don’t add too many elements to the logo to keep it as minimal as possible.

Simplicity Is Key

Minimal design is important when it comes to medical logos. You don’t want the logo to be too difficult to understand, because you’re trying to touch a very broad and very diverse audience with your logo.

The logo needs to be easy to recognize on signs and billboards for a large audience. When a medical practitioner is needed, your logo will be a beacon of hope for the afflicted. Allow it to register quickly in their minds.

Don’t clutter up your logo with too many colors or lines. Stick to geometric shapes and clean fonts.

Consider Color

In an effort to maximize visibility and keep it simple, try to stick to two colors maximum, like the logo for Arrowhead Clinic. Note that the colors used are dark and soothing, versus bright and jarring.

That’s valuable to a patient. They’re under enough stress already, and studies show that color has a big effect on our psyche.

Blues and greens tend to have the strongest calming effect, and yellow is the most uplifting color. Try to user darker reds rather than bright reds so as not to remind patients of blood.

Make It Relevant

Not all medical practices are the same, and their logos should reflect that. For a children’s hospital, keep the logo cute to relate to children and help them feel safe, like Nicklaus Children’s Hospital‘s logo.

Wellness clinics or fitness related medical logos could include elements of nature, to parallel the patient’s efforts to get in touch with theirs. Include lots of green, circles, and leaves.

Logos designed for emergency rooms or surgery centers should include sharp edges to represent the importance of precision.

Make It Flexible

The best medical logos are the only logos used. That means the same logo can be seen across all platforms, from signs to pamphlets to social media.

Quality medical logo design can be transposed from platform to platform and still appear relevant and strong. It’s a plus for you, because this inspires longevity in a logo, making yours stand out for decades to come in a sea of other medical logo design.

Get Started on Your Medical Logo Design

Check out some more specific tips for individual practices’ logo design. Then, head over to our logo maker to begin your next design! It’s easy to use, simple, and free!

All great logo designers always have a tough decision to make before beginning their next project: should the logo be an abstract, creative graphics or a text logo?

There are pros and cons to both sides. Abstract logos are innovative. They’re eye-catching and easy to memorize when the designer knows how to pull it off.

Text logos, on the other hand, are often misjudged as boring. These aren’t usually the first thing that comes to mind when a business owner says they want a game-changing, iconic logo.

However, think of Marvel Entertainment, Supreme Clothing, and FedEx Shipping. All of these logos are known and loved around the world; they’re a prime example of everything great text logos can be.

If you want to master how to make a text logo people will pay attention to, here are all the steps you need to follow.

1. Choose Your Font Carefully

The font is the main visual attraction of any text logo. When it’s good, it’s stunning, and when it’s bad, it’s a huge turn-off. In other words, every other aspect of your logo can be spot-on, but if you miss the mark with the font you choose, it’s game over.

So, take your time to get it right. Do some research on which fonts are most powerful online versus in print. Think about the characteristics of your brand and how those would translate with a stiff, sharp-edged font or a flowy, free-hand looking type.

Don’t be afraid to compare a few fonts side by side, either. You won’t always know which direction to take your logo in right off the bat. Make the effort to put a few ideas through the design process if you truly want to end up with the best result.

2. Play with Spacing

As important as the ideal font is, it can’t carry the strength of your final logo design. The next thing to consider is spacing.

Imagine if FedEx spaced their letters the way Delta Airlines does. It wouldn’t be the same logo anymore, because the arrow between the “E” and the “x” would be much harder to recognize.

Even if there isn’t any symbolism in your logo, there’s power in the way each letter is separated. Some logos start with letters close together then progressively create more spacing, while others do this approach in the opposite manner. More often than not, though, a text logo’s spacing is the same throughout; you just have to make it perfect in order for it to mean something.

3. Find the Perfect Color

Another element of the logo worth picking apart until it reaches perfection is the color. If you already have your brand colors chosen, stick with those for the logo. Make one of them the primary brand color or play with the thought of using multiple colors in the logo.

If you have no brand colors to work with yet, your text logo will help decide what they will be. Brainstorm different color combinations and think about the emotions you want to be associated with your brand. Then, find the colors to make such sentiments occur in the hearts and minds of your audience.

It may take some time for you to find the best choice, but when you do, the best option will be crystal clear. Keep in mind you can always stick with black and white if you want your text logo to be totally classic.

4. Consider Adding a Bonus Message

Here’s something to think about: making your text logo mean something other than your brand name. Sure, the brand’s name has to be displayed. But, why not find ways to incorporate a hidden message, or at least consider the thought of a tagline below the main text?

These are additional features that make all the difference. They give users reason to do a double-take, and they create stronger connections with your audience.

People will feel like they’re in on a secret message when they find the hidden meaning in your logo. More so, something as simple as displaying your brand values or company mission under the main text can be quite powerful. Each has a way of tugging at people’s heartstrings and making them remember your brand.

5. Ask for Feedback

Just when you think you’ve created the best logo with text possible, think again. There are always a few edits worth making when a logo is in its first stages. The more you take the time to fine-tune every detail, the better the overall outcome will be.

If you’re having trouble finding any opportunities for improvement, get another set of eyes on your logo. Send it to your business partners and your friends and family.

Partners will have a practical eye; they won’t be afraid to tell you what isn’t on-brand or how to best represent the company. Those who aren’t in your industry and are looking at it from a supportive perspective, though, will be able to offer fresh ideas to the table. They may have a suggestion you hadn’t even thought of yet.

Still, all the notes are worth hearing and acting on. You don’t have to change the vision for a text logo entirely just to please someone else. But, it’s worth listening to what others have to say and recognizing when their points are valid.

How to Make a Text Logo with OnlineLogoMaker

It’s one thing to know how to make a text logo that the world will love and another to know how to operate a logo-making system! Not all logo design platforms are alike.

If you’re using OnlineLogoMaker for the first time, relax. The software is easy to understand and it’s sure to give you all the tools you need to make something amazing.

For help getting started, click here.

A logo is your business image. It’s often the first impression you’ll make on somebody unfamiliar with your brand.

Choosing the right logo is important, but quality, color, and scalability can all be affected by the graphics format you choose.

So which file format should you use for your logo?

If you can’t decide, here’s a list of the best logo formats you should be using for a variety of purposes.

Portable Network Graphic (PNG)

If you’re looking for an all-rounder, the PNG format is a particularly good first option to consider if you’re not entirely sure what you plan on using your logo for.

PNG files offer a richness in color, meaning any logos you print will look more realistic. You can also compress or enlarge the file size of a PNG file, which makes it a versatile option for any use you might have.

PNG logos will look great as website graphics, in documents, or on social media posts.

Scalable Vector Graphic (SVG)

The biggest benefit of the Scalable Vector Graphic format is in the name – it’s scalable. You can increase the size a thousand times and you won’t get any pixelation. It’s just not how SVG files work.

That makes it the perfect option for images used on the web or on rich, color displays. It doesn’t matter what your size requirements are, because SVG logos will look great big or small.

The filesize of the SVG format isn’t large either, making it a good option to provide to professional printers for merchandise, or to offer on a responsive website.

Encapsulated PostScript (EPS)

The EPS format was developed by graphics behemoth Adobe, but despite its proprietary nature, it’s still accessible in other software packages.

EPS files allow you to regularly make changes and edits as required. It’s a ‘vector’ file format, similar to the SVG, that can be scaled at will without pixelation.

Because they can be edited, they’re a good file to work from if you’re in your design phase and can be used to satisfy any logo requirement you might have, from t-shirt printing to a letterhead.

Joint Photographic Experts Group (JPG/JPEG)

The most common graphics format you’ll see on the web today is the JPEG or JPG format. This particular logo file format is popular for two reasons.

First, logos you save in JPG format will still look pretty good, even if you have to compress them or lower their quality. The downside is that you will lose some quality when you do this, and the smaller the file, the lower the quality.

The upside you get with JPG files is that they’re universal. You won’t find a computer, laptop or tech device that won’t be able to display it. Any kind of printer should be able to print a JPG file with ease, too.

They’re the ultimate web image format because they’ll still look great, even if you need to reduce the file size.

This helpful guide can help you decide whether to use a JPG or a PNG.

Photoshop Document (PSD)

Like the EPS format, the Photoshop Document file format (or PSD for short) is another file you can save and work from. It’s the ultimate editing file for Adobe Photoshop designers.

If you want to use the full range of Photoshop features, or you need your designer to do so, the PSD format is the format you’ll need to choose.

The downside with PSD comes, as you might expect, in the name. It’s proprietary but unlike the EPS format, it’s not widely accessible outside of Photoshop or other Adobe products.

Unless you’re working with Adobe products exclusively, you might find other formats better for your needs.

Graphics Interchange Format (GIF)

The GIF format would be a little unusual to choose as a logo file format but that might be your thing.

They’re a format that is largely best used for moving images. If that’s what you’re looking for, then a GIF is all you need.

Unfortunately, you’re not really going to get much in the way of quality from a GIF. You get 256 colors, so you won’t find the richness you find with a PNG. Your best use of a GIF as a logo (if you can avoid making it look tacky) is on a website.

GIFs do offer something a little different compared to more traditional image formats, though. Here are 5 ways you could use GIFs in a digital marketing strategy, for instance.

Tagged Image File Format (TIFF)

We’ve mentioned graphics that are suited for the web so far, but you might be looking for a format that lends itself towards printing in the highest quality.

For that, the TIFF format is perfect.

Almost every photo-editing or viewing software can view a TIFF file, so you won’t struggle to work with it. It doesn’t do any trickery with the format to make it bigger or smaller, so the file size will become large if the quality is high.

That’s can be beneficial, depending on your viewpoint. It isn’t really a web format, so you don’t need to worry about load times with large files. If you need to print in quality, you won’t lose anything with a TIFF.

However, you may not notice much difference in quality between a high-quality JPG and a TIFF, so you should look to try out both file formats.

The Right Logo Formats for the Right Purpose

Planning on using your logo on your website or merchandise? Do you need it scaled up or reduced in size? As we’ve discussed, different logo formats are needed for different purposes, so follow our guide and choose the right format for you.

You don’t have to wait to get started, either. Begin designing your best logo with our online logo maker.

Need help with your design? You’re in luck! Check out some of our articles on logo design to help you get started.