What if changing one small thing could double your business?

Most pest control businesses focus on marketing the services they offer, ensuring a high interest from visitors to their site. However, a bad pest control logo can keep many people from going to the site at all.

Your logo is the face of your marketing strategy. What your logo says about your business makes all the difference in the minds of the customers.

Why Use a Pest Control Logo?

Some businesses may feel a logo unnecessary. However, it’s the first thing potential customers see.

A logo is your first impression, a chance to gain the interest of a new customer. The challenge is doing so in a way that also reinforces your brand identity.

Brand Identity

A good pest control service should work every day to establish their brand identity. It helps you stand out from everyone else in town. A solid brand identity is also the key to generating word-of-mouth buzz.

Your logo conveys that identity. Having a bad logo or worse, no logo at all, will confuse customers and cause you to lose out on their business.

Text and Image

Logo design possibilities are endless. The ideal logo for your business combines an attractive image with your business name. You might include a short phrase or slogan.

Combining text and image helps it stick in the mind of your audience, making it easier to remember you. Draw their eye to a dynamic image, then seal the deal with a catchy phrase.

The more dynamic and engaging your logo, the better business you’ll receive. That’s one of the ways that Go Forth established themselves as the best pest control service near Winston-Salem NC.

The Importance of Color

Certain colors are associated with certain emotions. The color red, for example, is associated with excitement and boldness. Blue is associated with tranquility and strength.

Incorporating colors like these in your pest control logo can help bring out those emotions in your customers.

The right colors in your logo will foster belief in your quality and authority in your customers.

What Colors Should I Choose?

Many pest control logos use colors like green, black, or yellow. Each color matches a positive trait of your business.

Green is associated with both peace and freshness. Your customers want to remove pests from their home to restore it. Therefore, green reinforces your ability to make their home peaceful again.

Black is associated with both tradition and authority. Making it part of your logo signifies your experience in pest control. It also makes your business seem more established.

Yellow is associated with confidence and optimism. A bright color, it helps your logo get noticed. Using yellow in your logo shows how much you believe in your own abilities.

Font Matters

Lots of pest control services overlook the importance of font choice. Along with the image, your logo’s font is the first thing customers see. Choosing the right font makes your business look confident and strong.

Many businesses prefer a sans serif typeface in a pest control logo, such as Helvetica or Impact. This type of font looks more modern and serious than serif or script-like typefaces.

The right font ensures your business name will be seen from far away. It should look clean, be easy to read, and be ideal for both large advertisements and your company website.

Images and Symbolism

You may notice that many pest control logos do not have any symbols. Instead, they opt to use only the name of their business and some attractive colors. However, having a symbol can spice up your logo.

The visual symbol doesn’t have to rely on text, meaning it can appeal to people who don’t speak English. It also lets you market yourself in creative ways, such as using the symbol as an icon for a smartphone app.

Ultimately, the goal of any good logo is to get you noticed. Images remain one of the easiest ways to get your customers’ attention.

Telling Your Story

Modern consumers like to feel connected with their favorite businesses. A good pest control logo tells your story to new customers. Knowing your story helps customers get to know your business, and they’ll show their appreciation with their wallets.

A good symbol explains who you are and what you do. The best symbols are basic and straightforward, like the camera that serves as a symbol for Instagram.

Famous figures can make great symbols too. Incorporating celebrities into your logo makes your business seem modern and culturally relevant.

What to Avoid?

A good pest control logo shouldn’t be an obvious sales pitch. It should be memorable and distinct. Research your competition and make sure your logo looks different from theirs.

Don’t place the logo in the middle of your text or your headlines. It’s distracting and prevents customers from understanding your business. Place your logo in the corner or other areas that draw the eye and enhance the text.

Make sure that your logo isn’t too big. Good logos draw attention to your business, but bulky ones distract it away. A medium-sized logo is more inviting and more accessible to your readers.

The Bottom Line

Creating a great logo is one of the most important things you can do to attract new customers. It is also a vitally important way of building your brand identity within your community.

However, it can be difficult to create a new logo on your own. Unless you are a graphic designer, it can be very difficult to figure out where to start when making a logo.

Fortunately, you do not have to create this logo on your own. Online Logo Maker provides an amazing online app that helps you quickly create a great logo. The company has helped millions of clients and can help you design a logo in as little as five minutes.

Don’t settle for being the second best pest control service in your area. Use the Online Logo Maker today and see how a great logo can completely transform your business.

How important is an effective logo to a financial services company?

The short answer is absolutely critical.

A useful logo has to be current, remarkable and eye-catching.

Creating a new logo doesn’t have to be difficult at all. You can easily create a new logo in minutes with a few simple tools.

Keep reading to learn more about crafting a high-quality financial logo.

Choose the Right Kind of Financial Logo

There are several different types of logos to choose from when designing a financial logo. Each has its own set of benefits and downsides.

Wordmarks work great for companies with a distinctive name that tells people what they do. If the company name includes several words or is a partnership name, wordmarks probably aren’t the best choice.

Lettermarks and pictorials share many traits in common. Both can make a bold statement and work well on a variety of marketing materials. They usually don’t include a company name, but make up for that with the power of the image itself.

Whatever a company decides on, they should check out their competitor’s logo to avoid being too similar.

Keep it Simple

Simplicity is king as far as logos are concerned. It needs to be easy on the eyes and instantly memorable.

Take a company like Wire Lend, their financial logo incorporates simplicity and uses a stark color palette in an effective wordmark. It tells a potential consumer everything they need to know about the company in one glance.

An effective logo needs to have the same simple appeal. Avoid using too many colors and clashing images.

Make it Stand Out

A financial logo needs to show what a company does for its clients. It also must be easy to remember.

Think about the iconic Starbucks logo. It’s eye-catching, instantly recognizable and evokes an almost physical response. You want a logo with that level of recognition in your industry.

Check out some of these tips used by other financial services companies. They all include clean lines, a lack of busyness and a clear identity as a finance company.

Think About Printing Conditions

So a logo looks amazing on a hi-def screen. It’s bright, it’s vibrant and it catches the eye from 20 paces.

The question is, how will it look in grayscale at one-quarter size?

A logo has to be remarkable and memorable in a wide range of sizes, forms and printing methods. It must look good on:

• Business cards
• Emails
• Buildings
• Promotional materials
• Etc.

Consistency, Consistency, Consistency

No matter where it goes or how it is shown, a company’s financial logo will be their brand.

A company can have the best logo in the world and still fail at branding if they don’t apply it consistently. Every campaign and all marketing material has to have the same logo.

This can be painful and may force to dispose of a lot of old promotional items and forms. Applying a consistent branding approach with a logo will pay off in the end.

It’s Easier Than You Think

Creating a logo doesn’t have to be difficult or painful. Focus on the customer and keep the design simple, attractive and current.

As long as the advice above is followed it’s easy to create something that provides a valuable return.

Check out our tutorial to learn easy and effective ways to improve your logo.

Designing a furniture logo may sound like a super simple job. After all, all you really need to do is slap together some type, throw in a couple images and you’re good to go, right?

Well, think again. Designing a logo for your furniture company is not as easy as it sounds. And so much more goes into a great logo than just a few simple words and a random image. Designing a logo requires skilful application and creative theory.

Sure, anyone can design a logo for a furniture company. But designing a logo that stands out from the competition, attracts customers, and stands the test of time, now that takes skill.

Your logo is a visual representation of your furniture’s brand. And therefore, it must convey its values, identity, and more.

In this article, we’ll go over how to make sure you design a furniture logo that stands out.

1. Check Out the Competition

Before you even begin crafting a design, first check out what the competition is up to.

Knowing what other furniture companies are doing can help you figure what themes and designs are working and which ones aren’t. It can also help you avoid creating a logo that is too closely related to a competitor’s.

And bear in mind, that while it can be tempting to follow a logo design trend that’s working for other furniture companies, the world’s most recognizable logos stand out because they avoid these trends.

2. Simplicity is Key

Owning a furniture company means you probably know all about the art of simplicity.

Think about what you do when you stage furniture for customers. You don’t shove in as many pieces of furniture into one area as possible. If you did this, even the best massage chair could get lost in a sea of furniture. Instead, you pick a few pieces that work well together. This is so it looks attractive and so the customer doesn’t get overwhelmed.

You should carry this same idea over into your logo design. Stick to a couple coordinating colors and one font to keep the logo attractive and clutter-free.

3. Go For Timelessness

While it can certainly be tempting to jump on every logo trend you hear about, make sure you don’t go overboard.

What may be trendy one day, may not be tomorrow. You want a logo that’s going to look fresh 10,20, and even 50 years from now. Therefore, you want to make sure your logo conveys timelessness and isn’t just a bunch of trendy designs meshed together.

4. Understand Color Psychology

Certain colors have certain connotations associated with them. It’s important to keep these in mind when designing your furniture logo.

For example, red exudes passion, yellow exudes cheerfulness, and black exudes sophistication and class. Familiarize yourself with meanings behind color before choosing the ones for your logo.

5. Always Ask For a Second Opinion

No matter how good you think your logo looks, there are things you may have missed in the design stage.

Therefore, it’s always a good idea to have a second set of eyes take a look at your logo before putting it out in the world. In fact, peer review throughout the whole process is often a good idea.

Furniture Logo Design: Wrap Up

Follow these tips, and you’ll undoubtedly have a furniture logo that stands out from the competition.

If you are feeling inspired and are ready to get started on your logo design, be sure to check out our online logo maker today.

A hotel logo is one of the most important elements of its marketing and branding strategy. If executed correctly, it can make all the difference in imprinting a positive image of the place in the minds of consumers.

Logos are often the most difficult part of a branding exercise: they need to grab a viewer, and they should evoke an emotional and positive response. They need to be positive and eye-catching, yet familiar and consistent.

Logos need to express a brand’s values without words, using only color, font, and design. A logo, if done well, will make prospective guests want to check in and stay.

If you want to design a really effective hotel logo, keep in mind these seven tips. They will help you create something that will help your brand really stick in the minds of your intended audiences.

1. Your Hotel Logo Must Be Versatile

Hotels use their logos in innumerable ways. Think about all of the places you see a hotel logo when you check into a room: it’s on the room service menu and the Do Not Disturb sign. It’s on the soap and the towels.

Hotel logos are everywhere:

• They are used in print, online and TV advertising
• They are emblazed upon the employee uniforms and promotional items like hats and umbrellas
• They may be printed on the building’s awnings and facades
• They may show up on sponsorship banners at local events

If you are designing a hotel logo you must make sure the brand is easily replicable on all of these surfaces in all of these sizes. The logo must be versatile enough to look good in reverse, black and white and invisibly.

When designing this logo, be sure to run it through various tests: Does it show up well from both near and far? How does it look on a cell phone screen? Be creative: imprint it on a pat of butter to see how it would look at a hotel guest’s breakfast!

Be creative. Imprint it on a pat of butter to see how it would look at a hotel guest’s breakfast! Your hotel will benefit from a logo which is clear and evocative in a wide range of iterations.

2. Understand Your Hotel’s Brand

Designers like to be ahead of the curve, and it’s great to come up with options that capture the industry’s latest trends. Ombre, letter stacking, and shield shapes are just some of the latest approaches that are hot in the design field right now.

However, the primary objective for a great hotel logo is to illustrate your hotel’s core values. The latest fad in logo design may not encapsulate what is special about this particular hospitality business.

Work with the hotel’s branding specialists to understand the values the place is trying to convey. Is this locale appealing to a young millennial crowd? Then you want to convey that the place is web savvy, convenient and close to local nightlife.

Does the hotel want to let families know that it is safe and fun for visitors with kids? A logo for this kind of hotel would have a very different look and feel.

Perhaps geographic location is the most important element of their brand. The brand for Hotel Osterport is an effective example. Its logo clearly demonstrates its location in Copenhagen with its effective use of the “?”.

3. Keep it Simple

Tastes evolve, and generally, the public’s taste in logos has shown a preference for increased simplicity. Look at the evolution of the logos for Starbucks, Nike, and Apple over the last few years and you can see a trend towards cleaner lines and more simple design.

Social media has affected this affinity as well. As consumers grow accustomed to receiving their information as they quickly scroll down their feeds, simple eye-catching logos are more likely to grab someone’s attention than ones with lots of text or complex imagery.

One common mistake made by companies seeking logos is to choose a design that is too complex. A complicated logo is hard to understand and its message is hard to articulate. It can also increase printing costs and be hard to replicate across different mediums.

A hotel logo requires a simple approach for all of these reasons and more. If the hotel attracts an international clientele, it will need to appeal to audiences from different cultures and who speak different languages.

A simple design removes the possibility that your hotel’s logo may not translate well to people from different countries.

4. Choose Colors Carefully

Design experts advise that three colors are the maximum number which should be used in an effective logo. Use more than that and you will risk overwhelming your customer.

Each color on the spectrum corresponds with a different human emotion, so select a color palette that reflects your hotel’s brand. For example, if you are promoting your hotel as a spa, you may wish to stick with the colors of green and blue, which symbolize health and serenity, respectively.

Your choice of color should consider the type of audience you are appealing to. Black is generally perceived as elegant and prestigious. It is a common favorite in the fashion industry, so if you are hoping to attract members of that industry to stay at your hotel, you might include it as a primary color in your logo.

Orange, on the other hand, is seen as a fun and playful color which appeals to children. If your hotel is meant to attract families with young ones, you may want to include some orange in your hotel logo.

5. Find the Right Font

Some logos forego text entirely, like Twitter. However, your brand must be extremely well established in the eyes of the consumer to go entirely without any explanatory text.

Most hotels incorporate their name in their logo as an indelible part of their brand.

Some hotels may be so well known that one word or even an initial may suffice. Holiday Inn’s dramatic new logo, with the modern single “H” replacing the more old-fashioned script lettering of the full name, is a great example of refreshing a well-known hotel logo while maintaining key elements like color to keep it familiar.

The iconic Manhatten hotel The Plaza sometimes uses a double “P” logo which emphasizes the building’s its classic, patrician roots and its exclusivity: If you have to ask what the “P” stands for, you probably won’t be staying here.

Famous brands usually stick with clean, easy to read fonts for their logos like Arial, Helvetica and Times New Romans. Gothic and other fancy fonts may prove hard to decipher when seen from afar or on the fly.

6. Utilize Research and Focus Groups

If you are designing a hotel logo, you may become so immersed in the process that you can lose some perspective. It’s always important to get outside opinions on an image you may have been working on so closely that you may not see it as others do.

Arrange for focus groups in your target audience to look at your design, and listen to their feedback. Or give them several options and let them tell you which they prefer and why.

They may prefer one color over another. They may not be able to read the type. The logo may evoke pleasant associations of places they liked from their childhood (this would be a great reaction to get!).

On the other hand, they may see things in your logo that you have overlooked. There are many examples of epic corporate fails where companies did not see the negative or salacious associations that their new logo evinced. It’s always better to discover these unintended connotations before the brand launch!

7. Beware of Acronyms

Many of the world’s most famous brands have moved towards logos which abbreviate their names: HuffPo, AmEx. Others are so well known that they can shorten their names even more, by creating an acronym of their names: BMW, CVS.

If you are designing a hotel logo, the hotel in question should have a very well established identity in its marketplace before you consider using a shortened label for it.

While brevity and simplicity are key elements to a successful hotel logo, your audience needs to know what your product is and what its name is. If they cannot glean that from what they see in the logo, then the design is not successful.

You Can Create Your Own Successful Hotel Logo

While all of these design elements may seem like a lot to absorb, you do not necessarily need to be or hire a professional graphic designer to come up with a great logo for your hotel.

It is possible to find excellent tools for creating your own logo online.

If you are a hotel owner or are marketing a hospitality enterprise and trying to stay within a budget, there are ways to achieve a professional result without the high cost. If you follow these basic guidelines, you can create a brand for your hotel which will be attractive to the kinds of guests you hope will stay there.

Check out an online logo maker site to see how you can create a dynamic hotel logo at a budget-friendly price.