There are nearly 50,000 law firms in the United States alone.

This means that, if you’re in the legal profession, sometimes it’s easier to win a case than it is to beat out your competition for clients.

How can you set your firm apart without compromising your sense of professionalism?

Your legal logo is the perfect foundation for all of your future branding.

Not sure where to start when it comes to what your design should include? Well settle in, because court is now in session.

Use Recognizable Symbols

When you present your case to a court, there are a few key pieces of evidence that you have to present to your jury to ensure that they trust you and can follow your arguments.

The same goes with the specific symbols you include in your legal logo.

You need to feature images that people casually passing by on the street, or browsing online, can instantly recognize as connected to the legal profession.

For example, look at the logo of LedgerLaw. It prominently features the Scales of Justice, being held up by Lady Justice herself. It’s impossible to get confused about what this company does.

When designing your logo, think along similar lines: a gavel, a jury box, or even a judge addressing a courtroom are all excellent images to use.

Stand Out With Your Font And Color Choices

If you’re using symbols that people commonly associate with the legal profession, you’re doing a lot to boost your brand recognition.

But you still need to find a way to set yourself apart from the 20-30 other firms practicing in your area.

This is where color and font choice come into play.

When people seek out legal services, it’s generally not always for the most positive reasons. It’s likely that your potential clients feel stressed out, on edge and totally overwhelmed.

The colors you include in your logo can help them to relax, and communicate to them that you have the expertise to help them emerge victorious. Avoid colors like red, which can raise blood pressure levels in already tense future clients.

Instead, focus on blues, greens, and other softer pastel shades. This evokes a sense of calmness, yet also tells clients your laser-focused on their case.

Typography can also help you to communicate a message of strength while ensuring people don’t confuse your firm with your competitor’s. Work with a font designer to come up with a unique font that’s all your own.

In addition to using it for the text on your logo, also include this font on your website, social media handles, and even business cards.

Ready To Bring Your Legal Logo To Life?

Thanks to this post, you know what to include and what to avoid when you create your legal logo.

As with evidence, you’ll likely need to spend some serious time crafting the perfect design. Avoid the temptation to rush through the process. Instead, use our free online logo maker tool to help you create several possible options.

Then, have your team and even your social media followers vote on their favorite.

Still in need of a little inspiration? Want to take the next step when it comes to branding?

Check out our blog for invaluable advice on how to get the most out of your logo — no matter where you place it.

Most people associate the concept of choosing a logo with companies and businesses. Brands like Nike, Apple, and Twitter are all immediately recognizable by their logos.

But the truth is that logos aren’t just for businesses. Many entrepreneurs are now creating a personal logo as a way to build their personal brand. This is especially important for small businesses, which often distinguish themselves from larger corporations by adding a more personal touch.

But keep in mind that it’s not enough to just make a personal logo and tack it on to your bio page. Instead, it’s important to take intentional steps to use your logo effectively.

Let’s take a look at what you should do next after you’ve created a personal logo.

Optimize the Design

Before you launch your logo, you want to make sure it’s communicating the message you want it to. Taking some extra time to make sure the logo is right is more important than rushing to launch it.

Feature Your Name

Your personal logo is a way to highlight yourself and build your own brand. To do this successfully, it’s important for the logo to refer to your name.

This doesn’t necessarily have to spell out your full name. You can use just a first or last name, or even just your initials. Or, if you have an online alias that you go by, you can use that.

Reveal Your Passion

You want customers to see your logo and immediately associate with both you and your business. For this reason, your logo’s design should communicate both your personality and your industry.

For instance, if you are a writer, you might want to feature a book or a writing implement in your logo. You can also use colors that communicate your purpose. Green is a good color to indicate a dedication to the environment or new beginnings.

Remember Your Audience

As much as your logo should be a reflection of yourself, remember that it should also be designed to appeal to your audience. As you create your logo, keep in mind what values your target market has, and what they expect to see in a logo.

For instance, if you have a higher-end clientele, you’ll probably want a logo that looks sleek and professional. By contrast, if you’re targeting a younger crowd, you’ll want to create a logo that is vibrant and engaging. Misjudging your audience’s expectations could lead you to create a logo that they find stuffy or unprofessional.

Get It Out There

Once you’ve created a logo that you love, it’s time to start using it. Having a strategy to put your logo to work will help you start establishing your personal brand.

Start a Blog

If you’re looking to grow your business and build your brand, learning how to start your own blog is a great idea. After all, estimates indicate that 23% of all time spent on the internet is spent reading blogs and browsing social media sites.

Featuring your personal logo prominently on your blog will help customers to start associating it with your brand. As your blog grows in popularity, your brand will as well.

Why a Blog?

In today’s digital marketing landscape, content is still king. This means that consumers want to interact with high-quality content that makes them feel informed about and connected to a particular product.

Also, when customers like content, they’re more likely to engage with it. Creating awesome blog material is a good way to get your customers to share your content on social media. This will help you expand your reach, and grow your brand even more.

Find Your Niche

Many new bloggers make the mistake of trying to cover too much territory with their blog. If your blog covers a wide range of topics, it can become hard for readers to follow. Instead, choose a narrow focus within a specific topic to focus your blogs on.

For instance, if you’re a real estate agent, don’t just blog about real estate–that’s a huge topic! By contrast, you could focus your blog on tips for first-time buyers in a certain geographic area. By choosing a focused topic like this, you can establish yourself as an authority that your readers will trust.

Build Backlinks

Once you get your blog up and running, you’re going to need backlinks. Backlinks are links from other high quality sites in your niche. These links tell Google and the other search engines that your site is important and help you rank better in the search engines.

To get backlinks, you can comment on other blogs, participate in forums, contact website owners to ask for links, write guest posts, etc. There are plenty of ways to get backlinks, so go out there and get creative!

Engage on Social Media

Blogging is just one form of media you should be making utilizing. One survey shows that 79% of adults who use the internet use some form of social media. For this reason, social media is a powerful tool for engaging with customers.

Make Your Logo Your Profile or Cover Photo

Your social media accounts are a great way to feature your logo prominently. You should consider using your personal logo as your photo for either your profile picture or your cover image. This will ensure that everyone you’re connected with on social media associates that logo with you.

Share Blog Content

Your social media accounts are a great way to distribute blog content. Your readers may not remember to check your blog every day, but they will remember to check social media every day. This way, you can encourage your followers to read your newest content.

Engage in Conversation

The keyword in social media is social. Consumers nowadays are resistant to sales pitches, or marketing approaches that seem too sales focused. Pushing your brand and your content too hard could backfire by turning people off.

Instead, share content that sparks conversations. End your blog posts with questions for your readers to answer. Host Twitter chats for customers to ask you about your products or services.

Taking these steps to add a personal touch will help make your brand more genuine. This way, when customers see your logo, they will immediately associate it with the good experiences they’ve had interacting with you.

Making a New Personal Logo

If you haven’t made a personal logo yet, it’s not too late to start!

If you want to make a new logo or update an existing one, check out our free online logo maker tool. This is a great way to let your creativity shine and build your brand.

Are you ready to release a piece of software or an app in the near future? If so, one thing you may have forgotten about is a logo. Without a logo, your brand is incomplete.

Though small, a logo is a defining part of your company. A logo gives your brand visual identity. A proper logo will make your business unforgettable.

Before releasing your creation, take the time to create an app.

Importance of a Memorable App Logo

There are more than 2.8 million apps available for download. With competition at an all-time-high, the icon you create for your app must be well designed.

When users browse the app store, the first impression of your app is the logo. With this said, creating a catchy icon is a must.

Here are 3 for tips for designing an awesome app logo.

1. Make it Unique

The app icon you provide has to be identifiable among dozens of other icons. Each of the shapes, colors, and textures used need to resonate.

Keep novelty in mind when creating an app logo. You don’t want a bland icon, but you also don’t want to go over-the-top.

To boost your icon’s uniqueness:

• Create several versions. Line them up and determine which one catches your eye first.
• Avoid overly bland and overly complicated designs. You want to use shapes and colors that are unique to your app brand.
• Look at the most popular app icons. What makes them pop? Incorporate these factors into the icon you create.

2. Focus on Scalability

Your icon will be used in many places throughout the platform. This means that the icon will need to be scalable. No matter the size, the icon needs to be legible.

To make an app icon more scalable:

• Don’t cram too much into the logo
• Have a single focal point
• Avoid using text
• Test the icon on a variety of backgrounds

Take the time to ensure the icon looks great on every screen size.

3. Be Consistent

The purpose of your app should be obvious when looking at the app logo.

For example, if your app offers interpreter scheduling software, consider using a speech bubble or a person’s face.

Users should know what your app offers before they ever download it. Having a unified image throughout the app boosts product satisfaction. It also increases virality and memorability.

The take away here? Use an app icon that gives your app meaning from the first glance.

Create a Memorable App Logo

Looking to make the logo creation process as simple as possible? Want to use a high-quality product that offers logo templates?

If so, now is the time to check out Online Logo Maker. Our website is designed to make the process of branding your business quick and easy.

We offer all sorts of design assets that allow you to create a unique logo.

The Online Logo Maker team understands the importance of a memorable logo. You can count on our product to help you develop an awesome icon.

Contact us today to get started.

If you’re in the marijuana business, good news: a recent study found that more people than ever are smoking weed on a daily basis.

Plus, with legalization increasing, even vape shops are considering adding marijuana to their shelves.

While all of this sounds like awesome news, there is one major drawback: an increase in interest means an increase in competition.

One way to make your marijuana brand stand out? By creating a dynamic, unique marijuana logo. 

Need some help to get started?

Check out these five design tips, and think beyond the leaf.

1. Highlight The Community

The era of the solo stoner is over. These days, it’s all about the community surrounding ganja.

Why not have your logo include a puff-puff-pass circle, including members from all walks of life? Remember, today, weed isn’t only enjoyed by Woodstock-era hippies and college dropouts.

As it’s increasingly accepted all over the world, make sure you adjust your logo to target this new, wider market.

2. Up In Smoke

One of the most effective logo design tips within any industry is to keep your designs active, not passive.

Case in point: the famous bird in the Twitter logo isn’t sitting on a branch, staring off into space. He’s in flight.

Create your marijuana logo along similar lines by using the smoke from a puff to draw your brand’s name and any other text you choose to include.

3. Focus On The Process

Many people are so interested in the effects of weed, that they often never even consider the process it takes to make it.

You can use your logo to highlight and explain the growing process, while also proving to customers that you take the time to really care for your plants.

For example, your design could include heat lamps, a farmer bending down to tend to a plant, or even someone rolling a joint or packing a bowl.

4. Don’t Forget About Edibles

Sure, people love to smoke weed — but many also love to cook with it!

Use your logo to emphasize the many different ways you can enjoy the effects of marijuana.

If you’re going to include an image that highlights people smoking weed, also consider including something like pot brownies, cannamilk, or even weed macaroni and cheese.

Encourage your customers to keep their options open.

5. Celebrate 4/20

It’s that time of year again. Your clients are glowing with excitement, wondering what treasures await them. It’s not Christmas — it’s 4/20.

Including everyone’s favorite time to blaze it in your logo will make marijuana dispensaries and individual buyers alike turn their heads towards your brand.

Ready to Create Your Own Marijuana Logo?

Thanks to this post, you have some marijuana logo design ideas that will show potential customers that your bud gives the best buzz.

Still in need of a little advice? Want to test out a few sample ideas and see which ones make the cut?

Use our free online logo maker tool and check out our branding blog to learn how to ensure your logo design is as good as the high your products give.