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5 Ideas For Vacation Logos that Will Refresh Your Brand Posted on August 24, 2017 by Logo Design Tips and Tricks
vacation logos

Vacation.

This one word immediately puts our hearts at ease.

96% of American employees note that time off is incredibly important to them. As a result, vacation planning has become a booming industry in America.

In the travel industry, creating recognizable brands means creating recognizable vacation logos.

Ready to promote relaxation to potential customers? Check out these five fail-proof vacation logo ideas that can strengthen your brand and increase your customer base.

The Top 5 Vacation Logos

Some of the best examples of a vacation logo share three features: they create feelings of trust, safety, and interest.

Vacationers are looking for new experiences. However, with those new experiences comes a bit of intimidation.

Here are the top five logo ideas that seem to be the perfect example of how to entice travelers:

#1: The Relaxing Image

By simply Googling ‘vacation logos’, the first logos to appear include some kind of image.

Leading with a relaxing image is an instant eye-catcher.

Pictures of the sun, the water, a boat, the mountains, or a sunset are some of the most popular images used in vacation logo design. However, keep in mind that it’s never a good idea to do what everyone else is doing.

Don’t be afraid to put your own spin on relaxation.

#2: The Name

Let’s take the town of Hell, Michigan as an example. The name of this town is kitschy enough to attract vacationers. However, names on any logos should be closely considered.

If a local travel agency is trying to attract visitors to Hell’s city limits, then a picture of the Devil and his trusty pitchfork probably aren’t the best images to display under the name “Hell’s Travel Agency.”

Sure, it’s a funny play on the city’s name.

However, that image and name do not conjure up feelings of trust and safety. Here’s where a nice picture of a sunset could help focus on the beauty of Hell, Michigan rather than the association with the devil.

#3: The Mention of Location

No need to spend too much time explaining this. Without alluding to the location in the logo, there is little association with where these travel services will send vacationers.

#4: The Color Scheme

Picking a color palette with bright, bold colors is always a great way to catch the attention of those looking to travel.

#5: The Catchphrase

Something fun or something easy to remember is the best option for a catchphrase. It also works for promoting why you should book your vacation stay with the company.

An example: Finding Fun in Phoenix is not only fun to say, but easy to remember. Plus, a great catchphrase can open up opportunities for great marketing products like t-shirts, hats, bumper stickers, etc.

The Alluring Logo

Vacation logos are quickly becoming the gatekeepers to vacation planning services.

Creating a design that is eye-catching and can promote a feeling of safety will bode well for those looking to escape the stresses of everyday life.

The right vacation logo can catapult a company and its brand into the sales stratosphere with just a few simple considerations. All it takes is finding an image, perfecting the color scheme, and designing a logo that inspires a potential customer to start planning a vacation.

Ready to get started? Try a template design to begin creating a logo that’s as perfect as your dream vacation.

 

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5 Clever Real Estate Logo Ideas for Agents That Don’t Draw Posted on August 24, 2017 by Logo Design Tips and Tricks
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When it comes to buying a home, people need an emotional connection with the seller.

To take your real estate company up several levels, real estate agents will want to create and use a great logo that helps foster that feeling.

By going over some great real estate logo ideas, it’s easier than ever to effectively reach the public and become a recognizable brand.

But what about those that can’t draw?

Real estate agents today don’t need any artistic ability to create an impactful logo. To find out some options for getting the best logo possible, read on and apply these tips.

Use an Online Logo Maker To Get Real Estate Logo Ideas

People who are not versed in logo creation can turn to companies that provide easy online logo creation.

Using an online logo creation platform ensures that a company is a fair price and gets a clean, presentable finished product. For example, the company Online Logo Maker has served more than 2 million brands with logos.

By setting up an and easy-to-use platform, any company is able to start building a brand through logo creation that counts.

The logos come with plenty of color schemes and creative options that make it simple to execute any real estate logo ideas.

Hire A Quality Artist

Any company with a bit of money to spend should contact the best artist that can bring real estate logo ideas to life.

The beauty of working with seasoned artists is that they’ll be very hands on in the design process. Having access to an artist’s eye can be the difference between a logo that looks like clip art and one that is an art piece.

Ask the artist to draw a few rough concepts, in order to decide on the right direction to go.

Put Together a Budget That Works For Your Logo

The budget is key, regardless of what real estate logo ideas a company is kicking around.

A crisp, eye catching logo, will pay for itself with an increased revenue. Expect to pay about $200 or so on a professionally produced logo.

Make Sure That The Logo Is Eye Catching

A lot of thought goes into making a dynamite logo.

Going about it with some design strategy will help get the best results. For instance, real estate logos should have clean, easy to read fonts, limited words, a rectangular shape, and eye-catching colors.

A company like 42 Floors sells plenty of space for rent, thanks to a clean, attractive logo. This counts for a lot in a city like LA, which is a renter’s market.

A quality graphic artist will help kick around some of these ideas.

Use The Logo For All Your Social Media Branding

The best way to make a logo work is to use it organically and often. Social media pages that use their logo prominently will create better brand recognition.

On top of using the logo itself, companies should be as uniform as possible in choosing their handles on Facebook, Twitter, Instagram and other social media platforms.

Consider these tips and contact a logo creation company that can help.

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Raise the Bar: 5 New Logo Designs Lawyers Will Love Posted on August 24, 2017 by Logo Design Tips and Tricks
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Benjamin Franklin once said that “The handshake of the host affects the taste of the roast.” This means what people have been saying for ages. A first impression is essential when it comes to introducing yourself. A new logo is like that handshake.

Moreover, a new logo is like a first impression to get people’s attention and make them choose you over the thousands of different options out there.

Why Should You Consider a New Logo?

Being savvy with the law and a great professional is, of course, great but this is the era of fast information and looks are equally important as services.

So, today, we will be talking about logo designs for law firms, a business which is usually considered conservative, but a logo can make it cool and approachable. These are five elements to keep in mind when designing your new logo for your law firm.

Tip #1: Keep It Simple

This is like the number one tip that designers love to give to their clients. Simple logos might be minimal and, sometimes, quite abstract. However, they still tell a story that, if it is simple, your client will get.

A perfect example of a simple logo created with our tool is Trident Debt Solutions’ one which can only be described as modern and simple.

Tip #2: But Always Classy

Let’s not hide behind our fingers. Being a lawyer always sounds fancy and quite classy to many people out there. And truth is that it is! You want your logo to show how important your profession is.

However, many people are confused about combining minimalism with class and they end up creating weird logos.

If you need an amazing example of class and modernism combined, Mr. Craig Swapp has the answer. His logo stands out and exhales trust and professionalism.

Tip #3: Avoid the Obvious

Yes. Putting a gavel or The Scales of Justice in your logo is an okay decision. But it still remains obvious and you might want to reconsider.

However, if you still want to include something like this in your business card or website, make sure you do this in an unconventional, cool way. Just like Cohen & Cohen did with their logo.

Tip #4: Consider Different Approaches

So, instead of an obvious artwork, what else should you use as a trademark in your logo? Just think out of the box. You can use an artwork based on your location, an iconic figure, or just a simple text logo.

Just keep brainstorming and we are sure that you will make it work! Everybody does.

Tip #5: Just Have Fun With It!

Everything starts with a new logo; that’s for sure. Your graphics are not just an engaging way to communicate with your clients but an element to inspire you and carry on with your great job as well.

Whatever you choose, there is only one thing you need to keep in mind. Have fun with it. Experiment, create, delete, and create again.

Take a look at our great online logo creator and make a great logo that will help your business stand out and gain more attention!

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Qualities Your Practice’s Health Logo Needs to Have Posted on August 23, 2017 by Logo Design Tips and Tricks
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The perfect logo takes time to create. It must be drafted, reworked, simplified, and studied by focus groups. Often a logo takes several attempts.

One must be aware of the redrafting process and weigh that with the deadline that has been set.

When it comes to health logos specifically, there are certain factors that must be kept in mind. Like any creative business endeavor, it is important to balance uniqueness with brand recognition.

The Red Cross logo is instantly recognizable for this reason: it is unique, simple, elegant, and creates an immediate sense of what its company is.

The following are some additional qualities that are necessary to create a successful health logo:

Be Unique and New

In the medical field, it is very easy to create a logo that shares overlapping characteristics with other companies.

This is because there is a pile of “go-to” symbols and features one would consider when creating a health logo.

Items in this list include pills, crosses, stethoscopes, smiles, a heart, and the caduceus (the staff with two snakes and wings).

Perhaps try to incorporate specific components of your focus.

For example, let’s say you’re creating a logo for a dental office. Instead of using teeth or a smile, choose to either dial in or zoom out.

In dialing in, you can focus on the shimmer of one immaculately clean tooth. In zooming out, perhaps create a more abstract logo that evokes the feeling of a pristine mouth.

Be Uncomplicated

When it comes to being memorable, less is more. Always. Just like “economy of word” in a slogan makes a slogan more memorable and easy to repeat, a simple logo design will stay in the minds of consumers much longer than a complicated one.

Minimalism is often hard to accomplish. It is natural to want to load as much information as possible into a health logo. But a unique, stylish, contemporary logo goes a long way.

Take a look at PHMP for an example of this. It is technically the first letter of the brand name. Yet its sleek minimalist style puts the focus on a circle, conveying a full comprehensive practice.

The circle is a classic and timeless symbol of progress and renewal.

Be Timeless

This leads us to the next tip. A perfect health logo must stand the test of time.

Even as your practice grows and changes, your medical equipment evolves and gets more advanced, your logo should be able to grow with the times without growing pains.

The use of symbols that are important to your practice, or the notion of creating an abstract representation that evokes a feeling is timeless.

As your company changes, your logo should be able to remain mostly constant, while being strong enough to only require minor tweaks to adapt to changing trends as time goes by.

Guarantee Success with the Perfect Logo

It is essential that your health logo be unique and memorable, even if it doesn’t feature anything that has to do with your specific medical field (like the abstract representative logos mentioned earlier).

After all, the Apple logo and Nike swish have absolutely nothing to do with computers or shoes respectively, but they are among the most recognizable logos in the world.

In conclusion, test your logos with everyday people. Share them with your patients and clients.

You may not be aware of the feelings that your logo evokes until you receive feedback from someone who hasn’t spent the past month staring at it. Often you will be surprised by their reactions.

Logo design is highly psychological in ways most people would never think about. Use the above methods to achieve an eye-catching instantly memorable health logo today.

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