Getting ahead in business comes down to one simple goal: make an impact before your competition can make a bigger impact.

Nowhere is this truer than in the world of household renovations.

With so many competitors out on the market, you need to either stand out or make way.

You have to have strong branding to get ahead. And the forefront of branding is and always has been your business logo.

Take this renovations company, by way of an example: Perth Renovations Co. With their soft blue-and-yellow colour scheme and beautiful home renovation work, their logo needs to be simple, definitive and trendy.

In today’s article, we’ll learn just how to accomplish that.

Ready to get a marketing edge with logo work that works for you?

Good, because we’re ready to give it to you.

Let’s go!

Renovate Your Logo, For Better Results

Visual marketing is the most direct method possible for reaching potential clientele. Show off your business by using iconography, and you’ve developed a quick, easy-to-digest entire marketing tool.

But how do you go about it?

First off, let’s address the question of quality. It might be tempting to think you can get away by creating something at home and not paying someone for it.

Don’t work against yourself. A quality renovation logo is an investment in the marketing of your business. You need to make sure you’re getting a product that looks professional and speaks to the people you’re trying to do business with.

When considering a new logo:

Make a good first impression

It might sound more complicated than this, but the plain truth is people react poorly to awkward or ugly colour combinations.

Actively promote the idea of your company as a secure and professional option through colour theory. Match colours according to analogous and split-complementary guides.

There’s a wealth of information on this available online. Use shades, tints, and tones, and make sure to research adequately before you start.

Take the hint

When your industry is competitive, you need to make sure you stand out. Not having a logo is actively working against your own best interests.

Sometimes this also means taking inspiration from the other guy. Look for renovation logo trends amongst your competitors. If it works for someone else, there’s a good chance it will work for you.

Help clients assess your services quickly

A good logo should straightforward enough that it conveys what your business does almost as quickly as it takes to read your business name.

If you’re operating in a high-end neighbourhood, it makes no sense for your renovation logo to be neon colours. Similarly, logos that use a simple combination of letters might be good for law firms. For a renovation service, you’ll want to show off some sort of design flair or make a visual reference to homes, in some way.

Transform Your Renovation Logo, Today

In business, it pays to put your best foot forward.

Make that foot your logo.

Use design, colour scheme, and market research to your advantage. Create something that will truly set your business apart from the rest.

Create a renovation logo that means business, today. Visit us for quick, no fuss logo maker services, either for free or with premium user benefits.

There has been a shift in logo design within the last decade. More logos are cleaner, easier to identify and involve a balance of negative space and positive space. Graphics are an aspect of your brand that you need to consider polishing up on to reach success.

What is Negative Space?

Negative space is just as important to your finance logo design as many other design features. Negative space is the space that is placed around the logo.

The negative space is used to define the outline of the logo. When negative space is intentionally used, it can command a potential client’s attention by creating shapes that represent exactly what your company stands for.

The key to a beautiful logo design is to find a balance between negative and positive space. Our helpful tips can guide you through the process of creating your own logo design.

Keep Your Finance Logo Design Simple.

Of course, your goal as a company is to make people interested in what your finance business is selling, but keeping things simple will help them remember you better. It’s a proven tactic that keeping a logo simple will attract attention.

The finance logo design for conventional loan companies, for example, use negative space to their advantage. The outline of a house is used as a way to represent their conventional loan company. The negative space used for mortgage companies made it easier for potential clients to identify.

If there are too many elements in your logo (too many colors, symbols, shapes), then your potential client will be turned off by the complexity of your logo. Keep things simple so everyone can understand the message you are sending!

Use One Visual Trick.

Combining two or three visual tricks into your one finance logo design can complicate things. You want to draw attention to your customers so they can associate your company with a professional logo.

For an accounting firm, we suggest including your company name with text that has just one or two colors. To distinguish yourself from the 130,000 other firms, pick an object to use a calculator that has enough negative space on the border to really make it stand out.

Stick to The Traditional Route.

Unlike other industries, like art and retail, finance logo design works best when it takes a traditional route.

Consider companies like banks that rely on a basic logo design that becomes well-known to all customers. Chase Bank, for instance, uses a stylized octagon in a bold blue color with the word “Chase” in an uppercase black font. The level of professionalism that you need to take into account with your finance logo should be considered when drafting your first few potential options.

Final Thoughts

At Online Logo Maker, we offer the best tools for you to create your own individual logo work of art! Make sure to try it out for yourself, because you never know what you may end up creating.

There are a lot of reasons why negative space can be vital to your next logo design, so make sure you think about it during the designing process for your finance company logo.

Humans tend to notice or be drawn to things that move. Movement catches our eye.

So it’s no wonder that the magic of movement is making an impact on animated logo design.

The Use of Animated Logo Design is on the Rise.

When we talk about animated logos, we’re not just talking about a figure moving across the screen or a symbol exploding onto it.

As the animated logo design field has grown and expanded, so too has the ingenuity in creating new logos that are one-of-a-kind and will be remembered.

Listed below are five of the most unique and “colorful” elements in animated logo design.

1. The expansion

Keeping a brand dynamic is challenging. Especially when it has to stay in limited parameters.

Animation allows for freedom from this. An animated logo can fit within any dimension or scale. From there it can grow or shrink, as needed.

An architecture firm found the use of an expanding and contracting animated logo within a grid to be a great metaphor for the work they do.

A furniture designer who works with wood decided to have his logo expand by adding lines and layers of plywood one at a time to build toward the finished product. Another great metaphor.

2. The rotation

An investment company with an “X” in their name has an animated logo where the “X” rotates, as well a rises upwards and to the right. They all indicate profit.

The “X” turned sideways indicates addition. On its side it’s multiplication. And when it rises up and to the right, there’s that additional nod to “moving on up.”

But rotating elements can also give animated logo design a playfulness.

There’s a company with the word “Time” in its name. They’re actually a duo of directors who specialize in comedic short films and their static logo is that of a clock.

But their animated logo puts all of the elements of that clock into a silly and rapid spin. It takes the modest logo and turns it into something wacky and fun.

3. The hide and reveal

Whether it’s a magic show, a joke or a story, we’re all waiting for the “big reveal.”

A company with a two part name starts their animated logo cycle with the first letters of their name. The two letters sit for a little bit until they slide wide enough apart to allow the other letters in to fill out the whole name.

It makes for a seamless transition between their full name and their “shorthand” name.

4. The transformation

Many are the logo designers who’ve been asked to put two elements of a business into a logo. A big order for a static logo, but much easier with animated logo design.

Now designers can believably morph two elements such as a microphone into musical notes, the company name into its product, even an elephant into a coffee cup.

5. The rearrangement

Moving existing logo elements around into different compositions can be very effective.

Especially if you’re a modular home company. Their animated logo is actually built of individual modules that come together and rearrange themselves in a central location on the grid. It’s perfect.

This list is by no means exhaustive and there are many other exciting elements for animated logo design. Have any you’d like to share? Let us know!

A solid logo is one of the most important aspects of a company. 

A logo is usually the first thing potential clients and customers see while researching your business.

That being said, intense amounts of detail should go into the creation of every business’ logo.

Over time, though, logos can become outdated.

Due to the rapid change of technology and innovative design, it can be easy to let your company’s logo fall behind.

Is it time for your business to consider a new logo?

Here’s how to find out.

Why You Should Consider a New Logo

You might be hesitant to redesign your logo. Maybe that’s because you can’t justify the funds to start a new one from scratch, or you feel a sense of attachment to your current one.

Whatever the reason is, know that logo redesigns are an unavoidable characteristic of a growing business.

While rebranding can be an intimidating process, it’s one that has a high return on investment — if done correctly.

Here are 10 signs that indicate that your business is ready for a new logo:

1. It Doesn’t Translate Well to Digital Platform

One of the most important reasons why it may be time for a new logo is because yours doesn’t look good on digital platforms.

Considering there are millions of internet users a day, it’s crucial that your logo looks up to standards online.

Keep in mind that digital optimization means everything from a logo looking flawless on desktops, mobile phones and more.

How do you achieve this?

By making sure your logo keeps its integrity, no matter what size it may be. Oftentimes, graphics are downgraded for mobile — so you need to make sure they don’t look bad when they’re smaller.

Additionally, you should make sure that your logo is quick to load. Have you ever tried to surf the web via your phone, and had lengthy load times on certain websites? This is because they weren’t optimized for mobile.

Don’t lose customers just because your logo isn’t up to current digital standards.

Optimize it!

2. It’s Confusing

What do you want people to know when they look at your logo?

Maybe you want them to be connected with it on an emotional level; or, you want them to feel inspired by it.

How well does your current logo do this?

If customers are confused by what your logo should mean, do you think they’ll be willing to dig deeper into your business — or will they move on to the next one?

Chances are, they won’t be so forgiving.

If your logo is confusing people, it’s time to invest in a new one.

3. It Doesn’t Convey Your Current Message

As with all branding, relaying the right message is a key component of getting your marketing right from the start.

What is your company’s message? Do you want potential customers and clients to know that you’re trustworthy, that their transactions with you will be secure, or that you possess the latest and greatest technology in the field?

No matter what your message is, your logo needs to reflect it.

The benefit of an outstanding logo is that you can send a huge message with low effort. A great design incorporates not only beauty, but meaningful messaging as well.

4. It Looks Mediocre 

Take an honest look at your logo. While it may be hard to see it objectively, it’s important to give it hard judgment every once in a while.

What does it look like? Does it look like a professional made it, or does it look like someone who was inexperienced with design did?

A quick way to tell how unprofessional your logo appears is if it turns fuzzy when printed. This shows that someone who didn’t have access to the right format or scales created it for you.

If you want to keep your business from being embarrassed by a mediocre logo, it’s time for a new one.

5. It’s Outdated

Some businesses will go years without thinking to update their logo. This can be quite dangerous!

As time goes on, different design trends develop. What may have been sleek and chic 10 years ago may be seriously tacky and unrefined today.

Do your research. What constitutes a “good” logo these days? Are there particular typefaces that stand out? What about color?

After doing your research, compare your findings to your current logo. Chances are, if you haven’t updated it in a number of years, it’s off par.

A new logo will keep you in the game — and keep your audience feeling fresh every time they look at your brand.

6. It Isn’t Memorable

How would you feel if you had a great meeting with a potential client, just for them to walk away without a lasting impression of your business?

Or, maybe you’re giving a keynote at a large conference. Your presentation went well, but your audience walks away trying to remember who your company is and what your mission is.

While a dull logo isn’t always the culprit of a situation like this occurring, it can happen.

A logo is the first step to wowing an audience. And, if yours is falling flat, then a new logo is what you need.

When you create a new logo with a cutting-edge design, you can leave a lasting impression.

7. It’s Too Similar to Other’s Logos

One of the biggest mistakes companies make with logos is creating ones that resemble someone else’s too closely.

Although there are many graphic design trends out there that are worth implementing into your own logo, you need to make sure you add a unique touch that will separate yours from the rest.

What would you say to someone who confused your logo with your competitor’s? That would probably be one of the most unideal situations.

8. A Professional Didn’t Design It

Who designed your current logo? Was it you, or maybe a friend? When businesses first start out, it can be tough to find funds for design — especially when its perceived value isn’t up to par with what it actually is.

If you created your logo on Microsoft Word or Paint, or a similar program, chances are people can tell. This could be a poor reflection on your business — and could definitely put its credibility at stake.

Maybe your current logo isn’t that bad. But still, if a professional didn’t create it, that logo most certainly will be lacking in balance and theory.

Professional logo designers put a great deal of science behind designs. A great logo considers psychological reaction, color theory and more.

If yours is lacking in these areas of expertise, it’s time to consider a new logo.

9. Your Target Audience Has Changed

Businesses spend massive amounts of money to learn about who their target audience is. With specific demographic information and key characteristics, your branding and marketing can strategically be developed around them.

Over time, it’s possible that your target audience may have changed. Perhaps you’ve altered your services that cater to a different demographic.

If that’s the case, does your logo reflect that?

10. It No Longer Represents Your Company

Your company may be rapidly growing. If so, congratulations!

While growth is a good sign, it’s also one that warrants new consideration when it comes to branding.

If your business is expanding into new industries or is offering new products, it’s important to ensure that your logo reflects that.

When you expand into a new industry, you’re opening a door to many new opportunities for branding and key messaging. Who is your new audience? What do they respond well to?

After answering those questions, take a look at your current logo. Does it fall in line with those answers?

Chances are, it might not. That’s when you know it’s time for a new logo.

If you’ve already built a solid logo that has had positive feedback, consider keeping its basics while you upgrade it.

Conclusion

Overall, an outstanding logo plays a vital role in brand recognition and business development.

While you may have cut corners in the beginning by getting a cheaply made logo, that doesn’t mean it’s too late to update it.

If you notice your branding falling flat when it comes to memorability, looking to similar to other logos, or the design is outdated, it may be time to invest in a new logo.

Not sure where to start when it comes to creating a new one?

Consider using our services. We offer an uncomplicated and professional platform that lets you create your own logos for free.

If you’re ready to start today, check out our free logo maker here.

And, as always, be sure to contact us with any questions, comments or concerns you may have when it comes to creating a beautiful design through our interface. We’re here to help!