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How to Make a Logo for a Psychology Practice Posted on August 14, 2017 by Logo Design Tips and Tricks
psychology practice

Are you looking to brand yourself and your psychology practice? Making a beautiful logo is an important part of setting yourself apart from the competition.

Seem too complicated? Too expensive? We promise, it’s neither.

Let’s get into the handy guide to help walk you through designing your company logo.

Your Psychology Practice Logo

Focus on Shapes

We associate shapes with certain feelings and expectations. They even have a significant impact on how we internalize the world.

For example, circles create a sense of connectedness, unity, and harmony. This is a goal most clients are actively trying to achieve, right?

Squares emphasize a sense of order and discipline. They can convey the notion of stability and routine.

Horizontal lines show a sense of equality and connection. They encourage a feeling of open-mindedness.

You may want to check out some sample designs to get an understanding of how different shapes make you feel. These designs may also help you better pinpoint the kind of image you want to convey to your future clients.

Nail Down Your Color

If you run a psychology practice, you probably know that color has an impact on behavioral functioning.

This is also true for marketing and branding. A majority of consumers point to color as the main motivator for purchasing an item or service.

Consumers gauge product and service effectiveness by the visual appearance of your logo. So, it’s worth taking seriously.

Start with identifying the emotions of each color.

According to color psychology, green demonstrates a sense of growth, peace, and health. This is commonly seen in organic brands and environmentally-friendly companies.

Purple demonstrates creativity and free thinking. It’s commonly seen in children’s toys, specialty restaurants, and TV channels.

Red demonstrates sharpness, boldness, and dominance. It’s seen in department stores, leading beverage brands, and children’s games. Use this color for ascertaining authority and power.

Yellow demonstrates warmth, optimism, and joy. It’s used in television shows and phone companies.

Blue demonstrates dependability, consistency, and safety. This makes it a popular choice for hardware stores, department stores, hygienic products). Blue is a safe color for showing a sense of practicality and stability.

Depending on the type of psychology practice you specialize in (i.e: focusing on play therapy with children versus working towards your hypnosis license), your color needs will vary.

Keep it Simple

Think about the work you engage in with your average client.

Strong psychological work focuses on maximizing pleasure and minimizing pain. It is about simplifying life and eliminating unnecessary people, places, or things.

With that said, your logo should match the message you want to convey. Remember, a cluttered logo makes for a cluttered mindset, and this is often opposite of what you’re aiming to achieve.

Final Thoughts

Making a logo for your psychology practice doesn’t need to be complicated.

In fact, it can be quite fun. Following a tutorial is a great way to understand the steps for making your perfect image.

Remember, edits and needs will change over time, and that’s okay. Just like your practice will likely evolve, your branding and marketing will as well.

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Copier Rentals and Creating a Logo to Market Them Posted on August 14, 2017 by Logo Design Tips and Tricks
copier rentals

A good logo is a brilliant calling card for your products and services.

It represents who you are and what you do at a glance – even if you’re in copier rentals. Logos also contribute towards your overall brand recognition.

It’s not surprising when you consider that 92.6% of consumers say visual factors influence their choice to purchase a product.

Getting your logo right is key to building a brand you can be proud of. Read on to learn tips to designing a strong logo for your copier rentals service.

1. Keep Things Simple

Having too much text, or using too many colors, dilutes your message. Your logo needs to be easily understood at first glance.

It also means you can reproduce it easily if you stick to minimal shades and simple shapes. Think about the evolution of the Starbucks logo.

Can you simplify your logo in a similar way?

That also means you need to think about where your logo will be. Will you have it on stationery, vans, your website, promotional materials, or your shop window?

Your logo needs to work at a range of sizes. Try it out in black-and-white to make sure it still makes sense without color.

2. Go for Something Timeless, Not Trendy

Following design trends can be a good way to get a logo that works for now. But will it be the right logo in a year?

If you chase a trend, you’ll need to update your logo every time that trend changes. The more timeless your design, the less often you’ll need to change it.

Coca-Cola or Nike are good examples. Their logo says so much about them that they don’t need to follow fashions. Plus, because these logos have been around for so long, they’re instantly recognizable.

After all, if you provide copy machines leasing services, that’s not a flash-in-the-pan service. Your logo should reflect the solid, stable nature of your offer.

That means choosing colors that suit your business, not the trends. For more information, read this guide to choosing fonts for your logo.

3. Your Copier Rentals Logo Must Be Memorable

Just because you’re keeping a design simple, doesn’t mean it has to be dull. Choosing a good font and a strong color palette will help to make it memorable.

You don’t need to use obvious imagery like paper or copiers in your logo. Think about what it is that your copier rentals service does.

Can you play with repeating elements to play on the idea of copiers?

Try starting a word cloud and coming up with words and ideas that strike you. Even try using a thesaurus to find alternative words. Synonyms can give great ideas for strong logos.

Don’t just stop at the first design you like. Generate as many as you can. Then, whittle them down until you create the perfect logo.

Ready to Put This into Practice?

Now you know that you need simple shapes, strong colors, and a timeless design.

Your logo will be memorable and will work anywhere you put it — both now and down the line.

Keep these principles in mind and try our online logo maker. See what you come up with!

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How to Add a Garage Door Logo to Your Website Posted on August 14, 2017 by Logo Design Tips and Tricks
garage door logo

Adding a garage door logo to your website is essential. Your homepage is an advertisement and should be your most cost-effective one.

If you have a strong digital presence, people will remember you. This means they’re likely to do business with you when they need their garage door renovated.

But if people visit and don’t have an image to remember you by, you’ve wasted a huge opportunity.

Placing It Properly

Companies like A 1 Doors do a great job of placing their logos prominently.

The door company’s prominent placement of the logo in the header of their website, combined with the cubic depth of the logo itself, draws the eye without being distracting.

And while it may seem like obvious advice, logo placement can be one of the trickiest elements of logo design.

People need to associate your logo with your brand — without it becoming obnoxious. If you place an image in the background of your site, for instance, it will be an eyesore to your visitors.

Avoid anything that makes your content less readable, but also make sure the logo is somewhere web visitors will look.

Your best bet is placing it at the left side of your website’s header, right next to your company name. That way, people will visit your website and come to associate your brand with your logo.

This is vital to creating a strong brand identity.

Color And Your Garage Door Logo

Using the wrong color scheme for your logo hurts businesses ranging from liquor stores to law firms.

In the case of a garage door logo, remember what people are looking for out of your company.

Reflect that by combining lighter color tones (just enough for contrast,) with a gray color palette. This color is something people associate with construction. Concrete, asphalt, and even the metallic tools that do the work are all different shades of gray.

You’re limited in the number of colors you can use. But that doesn’t mean you shouldn’t care about contrast.

In fact, contrast is vital to making sure whatever logo you use “pops” off of the page. Make sure you make your logo stand out and reflect depth.

Making It the Right Size

Just like you need your logo to be the right color, you also want it to be the right size.

A logo that’s too big will be distracting and even comical. Design principles, particularly online, are shying away from the maximalism that defined the early internet.

This means that people just won’t take your website seriously with a giant logo. But if your logo is too small, people won’t see it.

The best way to get this one right is through trial and error. Try different versions of your garage door logo in your header until you find something that fits.

Try A Logo Maker

To get the perfect logo, accept the fact that you probably won’t get it right the first time.

It takes serious work. Drawing something on printer paper or making it in photoshop won’t cut it.

You need to use a logo maker. We offer one of the best for regular people who want a well-designed website and identity for their brand.

Try our tutorial so you learn the ropes. Then, register with us for more tips and tricks!

 

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Clear the Air With These 6 Popular Purifier Logos Posted on August 14, 2017 by Logo Design Tips and Tricks
purifier

Are you trying to design a new logo for your air purifier business?

Struggling to come up with ideas? Looking at what’s already out there can be a great source of logo inspiration.

Scroll down to see the six best air purifier logos that are out there right now.

The Best Existing Air Purifier Logos

Whirlpool

This company uses subtlety to make their logo effective.

A simple colored ring around bold, black lettering creates a mental image that fits the name perfectly. The angle of the ring makes it appear as though the text is in a whirlpool itself, without obscuring it.

Rabbit Air

The Rabbit Air logo combines the name of the brand with the function of the products they sell to create an image that truly represents what the brand is about.

The name is at the center of the logo, but it’s so much more than that. Around the font are wispy lines, representing the air flow you could have in your home with one of their products. Those lines come together to form the image of a rabbit, from long ears to a fluffy tail.

Lots of other famous logos use subliminal imagery in this way.

Honeywell

Honeywell is a household name, and part of the reason everyone is familiar with this company is down to their simple yet striking logo.

Bold, sans-serif text makes the Honeywell name clear and easy to read, and the choice of a bright red shade means you’ll spot it immediately.

You can browse air purifiers from Honeywell and other providers on the Unhumid site. Take a look and see what their logos look like.

Alen

This logo uses a light shade of blue to give the feeling of coolness and cleanliness that you want from an air purifier.

Wide, blocky capital letters paired with wavy lines are all this logo is made up of, but it works very well. Three horizontal wavy lines form the ‘e’ in ‘Alen’, integrating text with imagery.

Underneath that, you find the company’s slogan ‘pure air for life’. The font is clear and sufficiently spaced out, so even when the logo is small, you don’t need to squint to read it.

AllerAir

The logo for AllerAir uses a color scheme befitting of an air purifier company.

Green is used to show balance and equilibrium, while blue shows coolness and calm. This is a great use of color psychology to make people associate your logo with certain feelings.

Airmega

The Airmega logo uses two dotted circles inside of each other to create an image of air flow.

The text is soft and unintrusive, using a light gray color that doesn’t stand out too much. The lettering is mostly block capitals, aside from the ‘m’, which is rounder, shaped like an air wave. Its placement right in the center of the logo makes it perfectly symmetrical.

Design Your Own Logo

Now that you have some ideas, put them to work and design your very own logo.

Use our free logo maker to create a design that could give the ones above a run for their money.

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