You know all about the latest color trends when it comes to jewellery design. You have pieces in rose gold and have adorned your necklaces with show-stopping pendants in every shade of the rainbow.

But what role does the psychology of color play in your jewellery logo design or re-design? 

Read on to find out.

The Fire Shades: Red, Orange, And Yellow

When you’re picking shades for the pieces you display in your online jewellery company, you likely think about what would look good on a variety of skin tones, is representative of your brand, and is up-to-date with current trends.

The same should be said of your logo colors.

First, we’ll examine the psychological impact of fire shades.

Yellow

Yellow is associated with optimism.

If you design pieces primarily sold for special occasions — graduations, engagements, or birthdays — be sure to include lots of yellow in your logo. It will make shoppers excited about the road ahead, while instilling a sense of joy in them.

Red

Red is a color you need to be careful with.

While it’s great for making customers stop and pay attention, it’s also been proven to cause stress and raise blood pressure levels. People also associate it with sales — meaning that if your products are higher-end and expensive, you’re setting shoppers up for disappointment.

To temper the psychological side effects, use red in your logo design when associated with a natural image, like a rose.

Orange

Orange reminds customers to think outside of the box.

Psychologically, we associate the color orange with excitement, risk-taking, and confidence. If your line is more avant-garde, play into it by using orange in your design.

The Soothing, Regal Shades: Blue, Green, and Purple

Now, let’s take a look at shades that carry more symbolism psychologically than the fire shades. Blues, greens, and purples make us think of certain experiences and can alter our perceptions of ourselves and others.

Blue

Blue calms down and relaxes anyone who sees it — after all, why do you think so many of us feel calm by the seashore?

If your brand wants to convey a sense of dependability and stability, be sure to include this hue in your logo.

Green

Psychologically, we associate green with nature. Are you a natural, hand-made artisan jeweler? Do you take inspiration from images of the woods or other natural elements?

If so, be sure to include this shade in your logo.

Purple

Purple has long been associated with royalty and expense, meaning it’s a perfect color choice for the logo of a high-end brand.

It also has psychological associations with fantasy, making it a great choice for jewelers selling costume jewellery or with designs rooted in the inspiration of a by-gone era.

Create Your Jewellery Logo Design Today

Birthstones aren’t the only way to get symbolic when it comes to the colors you use in your jewellery line.

As you’ve learned from this quick post, the colors you choose to include in your jewellery logo design can evoke certain feelings in your target market. But just like when you’re stringing beads, sometimes it can take a few tries to get the perfect combination.

Use our free online logo maker tool to test out a variety of jewellery logo design options. Make sure your logo looks as lovely as your pieces themselves!

No matter what type of business you run or brand you own, a quality eye-catching logo is important.

When it comes to landscaping and lawn care companies, a logo has to really reflect the products, services, and niche of that company.

Are you ready to make the best landscaping logo for your business? Check out our handy guide to creating lawn care logos below!

Create the Ideal Lawn Care and Landscaping Logo

Whether you sell weed eater products or provide amazing landscaping services, your logo needs to reflect who you are.

Keep it green– but don’t make it boring

The color green is heavily associated with nature, lawns, and landscaping. You should definitely incorporate the color green into your logo, but overdoing it can make your logo (and your business) disappear into crowds of another run of the mill landscaping companies.

Try using green variations that are typically seen, like dark forest green or lime green. Use it sparingly and be sure to use color theory to really make those colors pop. Most quality online logo makers will offer wide ranges of colors to use in your logo art.

Check your focus

What is your business’s main focus? Do you provide landscaping services? Do you sell nursery plants?

Really zone in on what it is you do. If you commit to providing multiple services and goods, look at your most successful or most consistent service. Base your logo around that.

Choose imagery that fits your brand

This is common sense for the most part. If you sell pine trees, don’t look for a stock image from an online logo maker that features flowers or oak trees.

The images used in your logo should be specific. You provide a niche service, so show it off in your logo!

Find a happy medium with detail

Landscaping companies will more than likely use their logos in large formats for their trucks, billboards, or offices. Since you don’t have to worry too much about small-scale design, in this case, you can get pretty detailed with your logos.

However, there is such a thing as too much detail. Logos should still be relatively simple, eye-catching, and easy to read. You don’t need to incorporate a full photo of a landscape into your logo.

If anything, a landscaping logo with vector art or simple illustrations work best.

Avoid cliches

Landscaping logos, in particular, can fall victim to cliches. Does your design in mind feature a big green globe? How about a simple tree?

These are cliches in the logo world. As a general rule, a basic symbol of what your business is shouldn’t be the entire logo. A cupcake bakery shouldn’t just boast a big pink cupcake for its logo, and neither should a landscaping company show off a big basic green tree.

Get creative! You’re making a piece of commercial art for your business. Incorporate nature elements that apply to your niche, but don’t oversimplify it or get lazy with thinking outside the box.

How was our guide to landscaping logos? Got a logo you’re proud of that you’d like to share? Show it off in the comments below!

There are so many different designs out there, so how are you to design a logo that helps your business stand out? Versatility.

Versatility is important when it comes to designing a dog grooming logo. The logo is going to be the symbol of your business and must be designed in a way that allows it to fit conveniently anywhere you are looking for customers.

Want to know more about making your logo versatile? Keep reading for our list of 5 characteristics needed to create an effective, versatile dog grooming logo!

Making the Perfect Dog Grooming Logo

1. Colors

A great way to ensure your logo’s design is versatile is to begin designing in black and white. By starting in black and white, you are ensuring that your focus will remain on the shape and the overall concept of your logo.

Plus, by beginning in black and white, you are also making sure that the logo is effective, regardless of coloring.

When you get around to adding colors, make sure you don’t use any more than three. This will help you get the maximum impact from each color while also keeping your logo simple and easy to recognize.

Another thing to keep in mind is that colors are more expensive to print. The more colors you add to your logo, the more expenses your business will need to account for in the long run.

2. Space

Every logo design is going to have white or negative space and it should always be consistent.

Think about it. If your logo has a silhouette of a puppy in a crate, you will need to make sure both the crate and the puppy are distinguishable from one another, but not too far apart that the viewer cannot tell what’s going on.

The spacing should not be too close, leading to elements overlapping each other when it is printed, but spacing should also not be too big that viewers cannot associate between elements.

In both cases, the logo fails to effectively communicate with viewers, and an ineffective logo will only hurt your business.

3. Size… Does it Matter?

Make sure your logo is effective at every size. More often than not, you will see your logo being rescaled to fit on a multitude of products.

That means you, as the designer, need to take into account how the logo will look at various sizes. Try scaling the logo design at different sizes and consider the effectiveness.

Will your logo be effective if it’s blown up to fit a billboard? What about if it’s shrunken down to fit onto a business card?

If your logo design can’t pull it’s weight at a particular size, then it’s not an effective or versatile enough.

4. Uniquely Recognizable

The idea of having a logo is to make your brand recognizable to customers and potential customers at a glance. That means that your logo will need to be just as special as your company.

Make sure your logo doesn’t resemble another company’s, especially if they are well-known. This will only diminish your brand’s name and reputation while setting you up for legal trouble.

To help avoid any resemblances, it’s a good idea to check out some of the competition’s logos, so you know exactly what to avoid.

5. Details

How much detail should go into your logo? This depends on what your business’s message is and how you are trying to convey it.

Pay attention to the lines, colors, fonts, and everything else. It’s important that these aspects of your logo work together to convey your business’s message.

Are you looking to portray a message about midwest homes for pets? Then be sure you show it in your logo’s design!

At the same time, too many details can be difficult to print. It is therefore advisable to keep only the details needed to effectively convey your business’s message.

Get to it!

Creating a unique dog grooming logo can prove to be difficult, but a great and versatile logo can be the difference between a successful business and a failing one.

So, what are you waiting for? Get started on your logo now!

Logos are a great way to quickly show clientele what a law firm is all about.

However, law firms need to exert caution as the use of logos may raise ethical concerns.  In addition, law firm logos have the potential to be viewed as misleading or false advertising.

There are effective logo design strategies that will avoid these potential legal and ethical issues.

What is Behind a Law Firm Logo?

When it comes to a good law firm logo, every little detail should have a larger meaning behind it.  This includes the color, the imagery, and the font, among many other potential variables.

Each color has natural connotations associated with it.  For example, red is typically viewed with caution, just as a red flag.  On the other hand, green has a positive connotation.

Fonts also have subtle meaning.  Certain fonts may indicate a modern or more traditional approach to law.

What are Some Other Considerations for Law Firm Logos?

The most important consideration is that the logo is a quick and identifiable representation of what the law firm stands for.  At the same time, the logo should be unique and recognizable.

While a scale may represent justice, it is also an overused cliché in the legal field.  It is key to find an icon, shape, or image that sends a powerful message to clientele.

For instance, the Lexington Law Firm specializes in repair credit history and scores.  Its website features an icon shaped as a bar graph with an upward arrow, indicating an increasing credit score.

Moreover, competitors’ logos should be taken into consideration.  Adopting a logo that is overly similar to a competitor will be less effective and may confuse potential clients.

In some cases alone, an image or icon is not required and the firm’s name alone does the trick.  There is a good reason why major corporations like Facebook, Google, and Ford simply use the company name as a logo.

Finally, ensure that the logo is easy and quick to read.  If a client has to take the time to try and read it, the logo is a failure.

What Ethical and Legal Concerns Should be Considered?

In rare cases, certain symbols or text may be construed by a court of law as misleading or false advertising.

In one case in Iowa, a law firm was prohibited from marking its 100th anniversary in a logo as it constituted an advertisement.  The court believed the law firm was attempting to characterize its long history and experience within the logo.

Another case in Florida involved a law firm logo featuring a pit bull.  The court adopted the widely-held view that pit bulls are an aggressive breed of dog.

As a result, the state court deemed that the logo violated laws requiring legal entities to present factual information in a “nonsensational manner.”

The good news is that in the vast majority of cases, law firm logos are not considered questionable.  When in doubt, seek out the guidance of the state where law is being practiced or the bar association.