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5 Famous Surgeons to Inspire Your Plastic Surgery Logo Posted on August 03, 2017 by Logo Design Tips and Tricks
plastic surgery logo

When most people look at celebrities, they think that they’ve got something the rest of the population doesn’t. Their success must be attributed to everything that’s so special about them.

It’s true that many celebrities got to the top because of their talent. But they’re also good at branding. Celebrities can sum up what they offer in a simple logo.

Branding is the difference between being an excellent plastic surgeon, which is attainable for anyone who works hard enough, and a celebrity plastic surgeon whose practice is overflowing with clients.

In that vein, take a look at some of the celebrity plastic surgeons who’ve made it big. Consider not only their surgery skills but also the ways they’re able to communicate their abilities through branding and their plastic surgery logo.

1. Dr. Terry Dubrow

Most of America knows Dr. Terry Dubrow from the E! television show Botched. But in addition to starring in a television show, Dr. Dubrow is also an innovator. He regularly publishes in journals and co-authored The Acne Cure.

Dr. Dubrow is able to capitalize on name recognition, but he also has a strong marketing strategy. His practice’s plastic surgery logo features his initials written in an elegant font carefully nestled against a beautiful woman’s body.

His marketing, including his use of color and images, shows how he focuses on aesthetic beauty. Dr. Dubrow has excellent clinical experience, but he also conveys the need to see beauty in the whole body. And he’s able to accomplish all this through his logo.

2. Dr. Paul Nassif

Dr. Paul Nassif co-stars with Dr. Dubrow on Botched and he’s also known for his appearances on the Bravo Real Housewives franchise.

Yet, Dr. Nassif doesn’t market himself as a reality TV star. He also emphasizes his commitment to medicine as a science and beauty as an art.

His branding and plastic surgery logo represent his commitment to the blend of science and art. When Dr. Nassif is selling his services, he’s not selling his celebrity or a product, he’s selling a distinct vision.

3. Dr. Raj Kanodia

Dr. Raj Kanodia is another celebrity surgeon, but he markets himself using the celebrities he’s worked with. Touting skin care reviews from Kim Kardashian-West and Britney Spears, his practice’s website focuses on using visual aids to tell its story.

In addition to filling his website with images of beautiful women and before-and-after photos, Dr. Kanodia also includes images of himself showing off his professional prowess. His homepage shows him speaking at conferences, talking to the press, and meeting with patients.

Dr. Kanodia’s branding is more visceral than Dr. Nassif or Dr. Dubrow’s branding. He uses his branding not to describe his ability to create a work of art. And his plastic surgery logo doesn’t pretend to be coy: it includes images of the greatest works of art like the Mona Lisa to make his point.

Dr. Kanodia is one of the best plastic surgeons in the world. But he’s sought after by Hollywood elite and mentioned across the media because of the way he’s branded his practice. He directly targets celebrities and fame – he calls himself the Hollywood Doctor.

So, it’s no surprise that celebrities and fame are what he gets.

4. Dr. Sherrell Aston

Dr. Aston is the first New York City-based plastic surgeon in this list.

He’s not only a practicing surgeon but also a Professor of Plastic Surgery at New York University. Other leadership positions include past President of the American Society for Aesthetic Plastic Surgery and twenty-three years as Chairman of the Plastic Surgery Department at the Manhattan Eye Ear & Throat Hospital.

The way Dr. Aston brands himself is different to the west coast group. Dr. Aston participates in the same press events and hosts his own show on SiriusXM. However, he touts himself as a scientist first and only implies the aesthetic aspect of plastic surgery.

He focuses less on the look achieved and more on the method of achieving it by emphasizing his participation in the latest advancements in the field.

In other words, Dr. Aston uses his medical credentials to brand himself. He supplements it with a plastic surgery marketing strategy that is refined, clean, and emphasizes professionalism over beauty.

Perhaps he does this because he’s operating in a different market. Hollywood and other Los Angeles clients are a different target market than New Yorkers. However, his use of color and photos demonstrates that he is the best in the business in his niche – and his marketing reflects that.

5. Dr. Olivier de Frahan

The final plastic surgeon on the list isn’t based in the U.S. at all. Dr. Olivier de Frahan splits his time between Paris and London.

Unlike his American counterparts, Dr. Frahan did away with the trappings of a full website. And it’s his minimalist website that’s earned him a place on this list.

Dr. Frahan has the air of exclusivity, and he markets himself this way. He uses a simple, elegant image on a clean background. His website includes a list of his professional qualifications and the phone number to reach him.

His website and logo are reminiscent of old glamor and elegance. It’s not concerned with the latest trends. Rather, he’s the epitome of old world Paris – in the best way. Of course, having an office in the most exclusive area of Paris doesn’t hurt his image.

What can plastic surgeons take away from Dr. Frahan? The rule to designing a plastic surgery logo targeting the Grace Kellys and Coco Chanels of today is ‘less is more.’

It’s not clear who Dr. Frahan’s clients are, but one can rest assured they’re beautiful.

Conclusion

Branding yourself like a celebrity plastic surgeon sounds impossible from the outset. But as they say, celebrities are just regular people.

All the doctors discussed above are at the top of their game, but they’re not super human. Rather, it’s the way they market themselves that sets them apart from other top surgeons in the field.

The key takeaway from studying these celebrity plastic surgeons is that it is possible to convey celebrity status through a plastic surgery logo. So, put thought, time, and care into designing a logo.

It might earn clients that catapult careers.

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5 Stats to Inform Your Telecommunications Logo Redesign Posted on August 03, 2017 by Logo Design Tips and Tricks
telecommunications logo

Are you planning a new telecommunications logo? This is an industry that moves fast, and you can’t afford to create a logo that doesn’t reflect the current concerns and desires of customers.

You need to be up-to-date, and we’re here to help.

Read on for five enlightening statistics that will help inform your logo redesign.

1. Broadband Is Growing

This year, 2017, there are over 930 million fixed broadband subscribers worldwide.

And that’s nothing. By the end of 2021, it is expected that there will be over 1 billion fixed broadband subscriber lines.

For telecommunications companies, broadband is big. For many of your customers, it will be the top priority, coming above TV and phone services, and your logo should reflect that.

Think about what broadband represents to your customers, and try and incorporate this into your logo.

For example:

  • Fast speeds
  • Staying connected
  • Being up-to-date
  • A reliable connection

You might include images which represent speed, reliability or connectedness – like circles and arrows.

2. Privacy Is More Important Than Ever

In the past, a key source of revenue for internet service providers was selling data to marketing firms to allow targeted advertising.

This is more difficult under new opt-in models, and online privacy is becoming more and more important to consumers. Which would you pick, a firm that sold your data, or one that protected your privacy?

Exactly.

Make sure your logo signals your commitment to privacy and safe storage of personal data. You could use symbols like locks, keys, safes, or streams of encrypted data to accomplish this.

3. 5G Is Coming

What’s more annoying than trying to use the internet on your phone, but having to wait hours for pages to load?

Almost nothing – and you can be sure your customers feel the same. However, with 5G on its way, slow speeds may be a thing of the past.

Ericsson predicts that in North America about a third of the smartphone base, around 100 million subscribers, will be 5G-enabled by 2022.

You can bet that consumers will be keen to stick with companies which are providing 5G, and your telecommunications logo should reflect your commitment to moving with the times.

Avoid logos which look old-fashioned or dated, and choose a modern design that shows how forward-thinking your brand is.

4. Telephone Communication Is Important to Businesses

With all this talk of the internet, you might think telephone systems are a thing of the past. However, that’s not the case.

74 percent of small and medium businesses still consider voice communication as crucial to their business operations. By tailoring your offerings to appeal to these businesses, you’ll be targeting a profitable niche.

You should aim to provide up-to-date, efficient services, including features like three-way calling, conference call, text voicemail messages and cloud phone systems.

Combined with quality equipment, like Polycom Business Phones, you’ll have a valuable offering for small businesses.

Once you’ve planned these services, your logo needs to reflect them. Look at creating a logo that appeals to other business owners, as well as regular consumers.

5. Reliability Is Key

Being able to communicate with others in an emergency is crucial. It’s not just important to consumers – there are laws around it, too.

In the UK, mobile network Three was fined nearly £1.9m for failing to ensure customers could contact emergency services at all times.

Your telecommunications logo should reflect your reliability as a top priority. There’s no point in being the most modern, exciting, up-to-date provider if your services aren’t reliable.

Key Qualities of a Successful Telecommunications Logo

So, what are the most important qualities that your telecommunications logo needs to reflect? We’ve listed them below:

  • Fast connection
  • Security
  • Privacy
  • Reliability
  • Modernity

Create a logo that reflects all of these attributes and you’ll be well on your way to success.

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Elegant Inspiration for Your Jewelry Logo Posted on August 03, 2017 by Logo Design Tips and Tricks
jewelry logo

How do you create the perfect logo for something that speaks for itself?

The perfect piece of jewelry needs no explanation when you present it as a gift to someone. So how do you create a logo that will make just as much of a statement?

Online Logo Maker has been able to show you how to create some pretty riveting logos for your businesses. But what kind of logo will work the best for your jewelry business?

It is definitely a tall order, so make sure that your jewelry logo is perfect before you send it out to represent your company.

Come along as we help you to find some elegant inspiration for your jewelry logo.

Use A Simple Color Scheme

Just because you are designing a logo for a luxury brand, doesn’t mean you should go overboard with colors.

Don’t be afraid of minimalism. Make sure you go as simple as possible with your color scheme.

The best option would be to use one or two simple colors to play off of each other like black and white. You can also incorporate gold to mirror your own jewelry.

You should be looking not to confuse your audience with an over-the-top logo. Plus, you don’t want it to take away from the beauty of your pieces.

There are reasons why some of the biggest brands have such simple designs.

Use a Sleek Font

As with your color scheme, use a simple font for your jewelry logo. Leave the intricate designs for your necklaces and wedding bands.

The right kind of font gives shoppers a sleek and memorable way to recognize your brand.

If you couple the right colors with the right font, you can add your jewelry logo onto almost anything. You can even imprint it onto your own jewelry, to get anyone who sees it curious about what else you make have to offer.

Incorporate Jewelry Into Your Logo

But how will people know that your logo is representing a jewelry company? Well, this is where you can add your own personal touch.

We would suggest that you add some sort of graphic of a piece of jewelry into your logo in a creative way. By adding font and color to a tasteful graphic to tie it all together, you will have a dazzling logo.

Take Glamira’s logo for their brand of platinum engagement rings. They take a simple font and color scheme and add the silhouette of a diamond to represent their brand.

Elegant Inspiration for Your Jewelry Logo

With these helpful tips, you will be able to create the best logo for your jewelry company.

It’s time to create a logo that’s just as unique and eye-catching as the pieces that keep your clients coming back for more. Of course, you might not get it right the first time! Use our free logo maker tool to help you test out different options!

If you have any more questions on how to spice up your logo, feel free to send us a message through our contact page.

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Get Set Up for Success With a Home Staging Logo Posted on August 03, 2017 by Logo Design Tips and Tricks
home staging logo

Want to run a successful home staging business?

If so, you’ll need a catchy home staging logo. After all, business is incomplete without a logo — it’s the most important part of your branding strategy,

Having a home staging logo solidifies your brand. It allows you to expand your business’ reach. A logo also boosts recognition of your company. It shows you’re a dependable home staging provider.

Designing a logo is a vital piece of getting your home staging building started. But creating a logo isn’t as easy as using shapes and words. The right logo can boost your business’ success. The wrong logo can deplete your company’s brand.

Want to learn about creating a memorable home staging logo?

Keep reading!

3 Tips for a Quality Home Staging Logo

Don’t fall into the trap of creating a poor logo. Here are tips to keep in mind.

1. Make it Memorable

A strong logo has to be memorable. However, there’s a fine line between memorable and over-the-top. Your logo needs to be memorable for the right reasons.

When creating a quality logo, focus on these qualities.

Versatility

The logo you create needs to be versatile. This logo will not only appear on business cards, but you’ll also use it on:

  • Company website
  • Company swag (think t-shirts, koozies, etc.)
  • Official company documents

The logo you choose needs to be versatile. It should look good in color and in black and white. It should fit a small business card or a massive billboard.

Simplicity

Sometimes simple is best. Your logo doesn’t need to be elaborate. Think of Nike and their instantly-recognizable, iconic Swoosh.

Brand Appropriateness

The logo needs to relate back to your business. The colors and symbols used to create the logo should have meaning behind them. Your logo should tell the story of your brand.

2. Look at Existing Logos

Before committing to a logo, do some industry research.

You want to ensure that the logo you choose is unique. Having a logo that is similar to another home staging company will be problematic.

When hosting open houses, you want your clients to remember your business. During your research, be sure to make notes of common themes in home staging logos.

Do home staging companies in your area use font-based or graphic based logos? Is there a color palette that is used often?

Know what logos have created the most success and then create a similar one for your company!

3. Know Your Likes and Dislikes

Not a fan of minimalist logos? Do you gravitate towards certain colors and fonts? Want to avoid complex 3D designs?

Know your likes and dislikes during the logo design process. You don’t want to be stuck with a logo that you don’t love. Plus, rebranding can be expensive and time-consuming.

Create an Amazing Logo Today

Have logo ideas that you want to make reality? Are you ready to start building your company’s brand?

If so, Online Logo Maker can help. We offer the ability to design logos online, in just a few minutes.

Contact us today to learn more about our services.

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