Fine watches are synonymous with precision, engineering, and design. In fact, the watch logo of a fine watch can indicate its quality as well as its worth.

Like any other brand, a watch logo can immediately conjure ideas of wealth, quality, and elegance. Businesses work over time to solidify their brand by creating a track record of customer satisfaction and working to embed ideas of quality in their logo.

Linking brand quality to logo design is one way businesses associate the finest watches with a sound investment. In fact, watch companies like Rolex are recognized for holding their value over time.

What makes a watch logo stand the test of time? Let’s look at the design elements that rule the watch world:

1. Reflect the Brand With Your Watch Logo

One of the reasons it’s so important to brainstorm ideas when designing a logo is that a logo can be a lasting first impression for your business. In the case of Rolex, now recognized as the leader in watches, what could be more representative than a crown?

But using a crown alone isn’t enough to make a logo capable of standing the test of time. The design is elegant and stylish– a mirror reflection of the qualities inherent in many Rolex watches.

For a logo to persevere it has to represent the brand. For instance, one reason vintage Rolex watches for sale are so sought after is because the logo is linked to industry leadership and the crowning achievement of watches.

Since Rolex takes a year to craft a watch, has scientists working on designs, and conducts individual testing of each dive watch, it’s fitting they are forever recognized as royalty.

2. Associate Your Brand With Core Values

We all know there isn’t a little king living inside your watch moving the hands. But linking Rolex to royalty has been a successful strategy over time.

Other watch makers use this same association technique. In addition, they take into account what consumers most connect with demanding conditions.

What could be more important to a diver or a pilot than their watch? Breitling employs both wings and an anchor in their logo.

In addition, the watch is both elegant and secure– represented by ornate wings and a solid anchor. Who wouldn’t want the same watch that everyday heroes depend on?

The strategy is so successful that Breitling moved beyond the air and sea. Their watches were also worn by astronauts.

3. Make the Most of Your Logo

One thing is clear– the best watch makers work hard to create logos that will represent their brand over time. This is especially important with watches that offer such a small space in many times to show off their logo design.

But who can deny that a fine watch logo is recognizable right away? Our eyes flash to someone’s wrist and recognize the quality right away.

You don’t need heaps of space to make the most of your logo. You just need the best design to represent your brand.

Every business is unique. Watches are no different. Although watch makers clearly are leaders in creating lasting logos that stand the test of time.

You can too. Check out our 5 logo design trends to promote your business.

Visiting the dentist can be downright scary for some patients. To ease this fright, dental practices need to show their friendly side and that goes beyond flashing a smile.

This is where branding efforts come in. Your dental logo is one of the most efficient ways to communicate your brand’s message.

Although small in size, it speaks volumes. A friendly design can tell patients that they should feel calm and relaxed when they visit you.

Read on to learn some tips for creating a logo that will capture your warm personality.

1. Simplicity is Key

The most effective friendly logos are usually ones with fairly simple designs. You don’t need to pack a bunch of elements into your design to say what you need to say.

You should determine what the core elements of your brand are. Why is quality of care so important to you? What makes you such a welcoming practice?

Take only the most important aspects of your brand and apply that to your friendly design.

2. Use Lighter Colors

Color scheme is a very important element to a logo. Certain colors can strike different moods, and cause you to have different associations.

For a dental practice, you’ll want to use lighter colors. Light blue is one of the most common, yet appropriate colors you’ll see in dentist logos.

That’s because blue is a calming color. It is associated with positive emotions and objects, such as trust, understanding, and the sky.

For example, Northbrook Dental Office uses a medium blue in their logo. Although there is no icons or images, you still get a friendly vibe from its font and color.

You should avoid dark, bold colors. For obvious reasons, red may scare your patients.

3. Ditch The Cliches

Yes, you’re a dental practice so teeth are the most identifiable object associated with your industry. However, they make for the most cliche, overused dental logos.

Not only that, but it also can create dissonance for the company. Typically dental work isn’t associated with happy connotations.

If you want to use a tooth, try to put a positive spin on it. For instance, if you work mostly with kids, you can animate (see more below) your logo for a more friendly design.

4. Friendly Design Symbols

If you’re going for a welcoming approach, you should consider using fun symbols in your logo. This is especially applicable if you focus on family dental services.

As mentioned above, you can put a positive take on teeth by just animating it. Give it a smile (and face), and it looks a whole lot less intimidating. You can use animations of other objects, such as toothbrushes or floss, too.

If able, there’s also the option to make a play on words within your name. Let’s say you have the word ‘Smile’ in your practice’s name. You can try incorporating a person flashing a bright smile into your logo.

Time to Create!

Are you ready to get the world smiling? Our online logo maker is just the tool for you! Create a fun, friendly dental logo that will get everyone showing their teeth in a good way!

Have you ever considered what the color of your logo says about you?

Different colors can evoke varying emotions and uniquely alter our perception of an image. Whether you have a black, green, blue, purple or red logo can make a big difference in how your company is perceived.

Research reveals that people form an opinion of an object within the first 90 seconds of viewing it. And up to 90% of their impression depends on color.

It’s important that you choose the color that best represents your company. Read on to learn more!

A Rose’s Red Logo Smells Just as Sweet…Or Does It?

Choosing a logo for your rose delivery business might seem like a no brainer.

Everyone knows that roses are red and violets are blue. Naturally, a rose delivery business should have a red logo!

Or should it?

That all depends on what you want your image to reveal to potential customers. Let’s take a look at what different colors might mean to your company’s logo.

A Color for Every Emotion:

There are hundreds of colors to choose from, so it would be impossible to list them all.

Here are a few of the most popular color choices commonly used by brands, and their corresponding associations.

• Red: passion, love, energy, action
• Blue: honest, strong, caring, trustworthy
• Green: growth, organic, fresh, caring
• Black: sophisticated, seductive, formal
• Purple: creative, imaginative, nostalgic
• Yellow: happy, playful, logical, confident

This list is just a start. But it may give you an idea of how different colors can impact your brand’s meaning.

Which Color Says it Best?

If you know exactly what you want to say with your business logo, the choice might be simple. But, what if you want to appeal to a larger range of emotions?

Should you try to narrow your logo down to just one color? Or should you instead broaden your meaning to include several colors of the rainbow?

Would choosing a multicolor logo mean the same as the individual colors combined? Maybe not.

Research indicates that a multicolor image equates to bold, playful and expansive. So, combining red, blue, and green won’t necessarily add up to mean a combination of the three individual connotations when used independently.

When choosing the color that defines your company best, consider the audience that you wish to target. A company that delivers luxury roses may aim to target mostly couples in love, so a red logo would be a perfect solution.

But if you were hoping to target children, you might rather choose yellow. And if your target audience was primarily pet owners, then you may be better off opting for blue. 

Think of who you want to appeal to, and what you would like to represent. Then choose the color that speaks for you best.

Conclusion:

Color has the amazing ability to say a lot without using words. Its presence can mean more than a thousand words.

Make sure that the color you choose for your company logo is telling your customers what you want them to hear. Click here to get started designing your perfect logo today!

If you’ve opened a bike shop or any business, chances are you’ve had to deal with the most important decision outside the business model. The logo.

Easy in theory, difficult in execution.

It goes without saying that in 2017 the words “Bike Shop” with a stock image bicycle centered underneath does not cut it.

Think of McDonald’s, Apple, and Coca-Cola.

These logos are engrained in people’s minds. They have transcended the business and hold a place in pop-culture. There is a reason for this.

Every word, angle, color, and shape can evoke an emotion. The key is turning those emotions into conversions.

5 Awesome Bike Shop Logo Tips

1. Color Choice

Humans have a natural reaction to colors, and these reactions play a big role in how businesses brand themselves.

For a bicycle shop, reds and oranges are associated with strength and endurance and have a very high level of readability. This color is ideal in an industry centered around physical activity.

On the other hand, yellow being an unstable color would not be ideal to promote safety. If in the restaurant business it is known that blue suppresses appetite so its use is few and far between.

More logo basics can be found here.

2. Simplicity is Key

The most timeless logos are the most simple.

This is an era of thousands of impressions. With the swipe of a finger, consumers are pulled in a million different directions, each begging for attention.

The simple truth is the busy logos get left in the dust at the expense of those that are user-friendly and easy to understand.

This tip is a by-product of the social media age. The most effective platforms strip it down giving you what you need before wandering to the latest viral cooking video.

3. Something You Can Build Upon

Logos build brands. This is where Nike excels.

The iconic swoosh is found on everything Nike produces and for good reason. This logo represents a standard of excellence and markets the products to every eye it strikes.

For a bike shop, this logo should be able to transition to shirts, stickers, helmets, water bottles, etc. Any way to make your customers brand ambassadors and create conversation.

Try your hand at making something iconic.

4. Synonymous With Your Service

A big mistake in logo design is creating something that doesn’t speak to the service provided.

If your bike shop repairs bikes and doesn’t sell them, think about including a wrench or toolbox. This aids the customer and leaves nothing up to the imagination.

Confusion will often lead to a lost opportunity.

This is also the best opportunity to highlight something that you offer and the competition doesn’t. Say your bike shop offers additional accessories and parts. Give that stock bicycle the works.

5. Tells Your Story

Ultimately, your logo is you. For entrepreneurs, taking that leap of faith to pursue a passion isn’t easy. Everyone’s story is unique.

Passion resonates. People respond to real, and you can deeply connect with people if your logo is indicative of your message.

Intertwining individuality breathes life into a logo, you’ve got 8 children, the rungs of the bike wheel can be their names. Not only is this logo unique, it’s also yours.

Take the Pittsburgh Steelers and Cleveland Browns. The Steelers logo represents the three materials used to make steel, the lifeblood of that city. On the other hand, the Browns logo is simply a helmet.

Many times, the quality of a logo speaks directly to the quality of a business. Keep this and the above tips in mind, your bike shop will thank you.