As a real estate company, your logo says it all. It gives customers more insight than you may realize into your business.

Since your logo is one of the most identifiable aspects of your brand, it’s important that it looks great.

Without a great logo, you risk losing out on potential customers and significant sales. Read on to learn why you need a great real estate company logo.

1) Build Your Reputation

A real estate company logo is one of the easiest ways to determine if a company is reputable. Your logo presents the “feel” of your company.

Bruce Tait, the founder of a leading branding agency, claims that elements of your brand, such as a logo, define your reputation.

“Branding is the active, thoughtful, and strategic management of that reputation,” says Tait.

2) Become More Memorable

As mentioned above, a logo is one of the most identifiable aspects of a company. That’s because our brains are able to recognize a logo and identify it with a brand.

According to recent studies, 30% of people remember something based on what they see versus what they hear.  Using a specific graphic will help your customers remember your brand much easier.

3) Brand Yourself

According to the Small Business Chronicles, “Logos are the chief visual component of a company’s overall brand identity.”

If you are a sole Realtor, developing a brand is essential. It shows that you are greater than just an individual entity.

With a large amount of real estate agents and businesses out there, you need to stand out. Everyone’s vying to show their own houses for sale and seal the deal on a sale.

4) Attract More Customers

A great logo will convey the message of your company. How this message is perceived by the public is relevant in attracting new customers.

Several of Business Insider’s favorite logos are great because they appropriately communicate the company message.

As a society, we are bombarded with subliminal company messages all of the time. Customers look beyond the words you speak to determine if your company truly lines up.

5) Demonstrates Company Longevity

Your company logo gives customers a sense of stability when working with you.

Some of the best company logos are highly regarded because they’re traditional. This leads customers to see that you’ve been successful for quite a while.

Prospective clients like to see that a company is experienced.

6) Make a Good First Impression

It’s likely your logo could be the first interaction a potential customer has with your business. A good real estate company logo should heighten potential clients’ first impression of your business.

According to Malcolm Gladwell, author of Blink: The Power of Thinking Without Thinking, “Buyers make most decisions by relying on their two-second first impressions based on stored memories, images, and feelings.”

If you don’t have a good logo (or worse, don’t have a logo at all), customers may see a lack of professionalism. But having a great logo means customers will trust their decision in working with you.

A memorable logo is something that will stick with customers over time. The goal is to create a logo that is hard to forget while properly capturing your brand’s identity.

Are you looking to create an amazing design for your brand? Sign up now to create a new real estate company logo in just 5 minutes!

With so much discussion currently centered on campus culture, it’s crucial that your school advertises itself as an open, accepting community.

How you brand your school — whether you’re a high school, university, or even nursery — tells potential students and parents a lot about the kinds of dialogues you’re ready to have.

Your education logo especially can also help to foster curiosity and creativity on campus, as it creates a tangible symbol for students and faculty alike to celebrate.

So, what does it take to create a powerful, effective education logo? Read on to find out!

Embrace Symbolism

The image you choose to represent your school is incredibly important. It’s going to be seen on apparel, at sports events, and on the Internet. Whether you’re heading up an online high school or rebranding a historic university, symbolism is everything.

Remember that people associate different branding strategies with different learning styles and classroom environments. For example, picture a school seal that includes a motto written in Latin and shows an image of an open ancient textbook.

What assumptions do you make about the school? Likely, you’re picturing an expensive, private boarding school with a focus on classical education. If that’s what your school is all about, then it’s a perfect education logo.

But if you’re, let’s say, a Montessori Elementary School, it’s likely not the right look.

Instead, you might choose to include lots of bright colors on leaves of a tree or an image that shows two children playing together. These images are far more in line with the values of the school.

Choose Your Colors Wisely

It’s no secret that the colors you choose to include on your school logo make a huge difference — and are especially important to the student body!

Keep in mind that, as with your logo’s image, these colors will represent your school both on and off campus.

It’s a good idea to select colors that have some sort of a contrast, as this will help the lettering of your logo to really “pop.” If you can incorporate a story regarding the history of the school into the colors you choose, all the better.

For example, let’s say that the founder of your school was a nun. You might choose to make your school’s colors black and white, as a nod to the colors of a nun’s habit.

Or, if your school is especially known for a particular program (or even specializes in certifications for specific fields) you might choose colors that relate to that. If you’re a medical school, you might want to go for red and white, to represent the colors of medical aid.

Create Your Education Logo Today

Especially if you’re in education, your logo will likely become the focal point of much of your branding — as well as much of the culture on campus.

You need to make sure you’ve chosen a design that represents a diversity of opinion while staying in line with your values and mission as an institution.

If you need help finding further inspiration, be sure to check out our blog or try our free online logo maker tool.

Most mortgage company logos are similar. They usually include the same elements: a house, roof, or key.

As a result, designing an unforgettable logo seems like an impossible task. You usually end up with something you’re not 100 percent sure about.

But a memorable logo is 13 percent more likely to get a customer’s attention. It’s also 7 percent more likely to motivate them to learn more about your brand.

Therefore, dedicating time to create a memorable mortgage company logo is worth it.

Read on to learn 5 tips for designing a logo that will stick around!

1. Simplicity is Key

Research shows that the most memorable logos in the world all have one thing in common: they’re simple yet distinctive. Keep this in mind when designing a mortgage company logo.

Obviously, you don’t want your logo to look generic. However, you shouldn’t make it too complex either.

For instance, if you add too much detail to your logo, you may run into issues when scaling. A small detail can look great on a full-size image but appear to be a smudge when you print a smaller version of the logo.

2. Design for Your Customers

Your main objective shouldn’t be to design a logo that’s aesthetically pleasing to you. Instead, it should be to design a stylish logo that focuses on what your customers want.

The process of obtaining a mortgage isn’t what customers find the most thrilling. A mortgage is just a critical step in accomplishing their ultimate goal.

Look for ways to incorporate the positive experiences customers have after getting the house of their dreams.

3. Don’t Neglect the Font

The font is one of the most important aspects of a new logo. A mortgage company like 1st street home loans can’t afford to slap any font on their logo.

To find the right wordmark, type in your company name and switch between fonts. Once you find a font that matches your logo icon and brand personality, begin adding unique features.

Try not to use more than 2 font types in one logo. Otherwise, the harmony and legibility of your logo will suffer.

4. Ignore Trends

If you want to design a mortgage company logo that stands out, your best bet is to avoid trends entirely.

This doesn’t mean you shouldn’t look at successful brands in the mortgage industry for inspiration. But you want to aim for a modern looking logo without the gimmicks.

For example, the corporate swoosh is a no-go. Another common cliche to avoid in the mortgage industry is the roof over the wordmark.

5. Start With Black and White

Ideally, your final logo shouldn’t consist of more than 3 colors. Anything more than that often results in a distracting train wreck.

But you should start your design in black and white anyway. This allows you to focus on the idea itself and ensure that you have a high-quality design.

A logo that looks great in black and white is versatile. The colors you add after should complement the emotions conveyed by the icon.

Creating Your Mortgage Company Logo

These 5 tips will help you create a logo that makes your brand easy to recognize.

Make sure you don’t rely on trends when designing your logo. A gimmicky logo will lose its steam after a couple of years. You want something you can use for at least a decade.

Also, remember not to make your designs too intricate. A complex logo doesn’t always scale well, and it’s often less memorable.

Start trying out new designs on our free online logo maker tool and see what you can come up with!

Are you an investment company owner considering a new logo for your business?

Iconic logos like Nike’s swoosh or the McDonald’s M have become unmistakable, timeless marketing tools. They’re incredibly valuable. The McDonald’s brand is estimated to be worth more than $39.4 billion!

When you are designing an investment company logo, there’s a lot to think about. You want your logo to be something generations of investors can identify with and connect to your business, while also being stylish.

But how can your investment company logo add value to your brand? Read on to find out!

Connect Customers to Your Business

The power of a logo can help connect people to your business. This sort of influence can start from a very young age.

A University of Amsterdam study on brand recognition in childhood shows the strength in a good logo. They found that children between ages 3 and 5 are able to recognize a logo stands for a product. By age 7 or 8, they can consistently recall a logo.

These are the same kids who will grow up and need investment services as adults like their parents do now.

Consistency Across Different Platforms

Your logo can create value for your brand by being used consistently.

There are plenty of options for potential clients to choose from when they’re deciding what investment property to use. A unique, clean logo is also a way for you to stand out from the competition.

In keeping uniformity, this gives your business a professional look. It also sends a strong message that you operate with purpose and stability. These are some of the things potential clients will consider when deciding whom to invest their money with.

From an in-house standpoint, it also helps your business protect the investment you’ve made in your logo and your brand.

Make a Positive Impression

A strong logo is a great way to leave a positive impression on clients and potential clients.

There are many options for potential clients to choose from when they are deciding what investment company to use. A unique, clean logo is also a way for you to stand out from the competition.

Your investment company’s reputation is an important factor in why someone will choose to invest with you over another. By having a strong logo, you send a positive message to your clients and potential clients that you take your business seriously.

After all, if you can’t send that sort of message about your business, why would someone want to invest with you?

An Investment Company Logo Builds Your Brand

When you design a logo you should consider where your business is now and envision where it is going in the future.

What is your target market and how will they react to your logo?

By taking the time to design an effective logo, you can start to leverage the brand recognition that comes with it. You can also avoid an expensive re-design and the risk that comes with changing it later.

You have worked hard to build your business and your logo is an opportunity to send that message to the outside world.

Use our free online logo maker today to begin building your brand now!