Your logo is one of the quickest ways to introduce your roofing company to the world. If it doesn’t get the message across about who you are and what you do, it’s not going to work for your business.

Keep on reading to learn the top 5 reasons your logo failed to reach your customers.

Why Your Roofing Company Logo Isn’t Working

1. You chose the wrong font

Choosing a font can seem like the most boring part of your roofing company logo design. However, typography is actually one of the most important steps in logo creation. The font you choose sends a message about your roofing company.

If you choose a font that’s too casual, like Comic Sans, it can make you look unprofessional or sloppy.

On the other hand, an ornate calligraphy-style font might convey the elegant look you’re going for. However, the details and flourishes can be hard to read.

Remember, a business card is only 3.5 x 2 inches. Your font needs to be readable even at a small size.

2. There is not enough going on

A generic logo doesn’t say much about the company it represents. Using a drab color or a lackluster font won’t get anyone’s attention or bring in new business.

Try punching up your roofing company logo with a bright accent color. If your main image looks like cliche clipart, switch it out with something more stylized. You need at least one element that stands out.

3. There is too much going on

If your logo is a rainbow of harsh colors coupled with a crazy font and distracting image, your message will probably get lost.

Too many clashing elements will actually compete with each other for attention. The end result is that nothing gets through to the viewer.

To pare things down, go back to your core business goals. If you had to choose one defining thing about your company, what would it be? Throw out anything that doesn’t fit with that message.

4. It’s not in the right file format

When it comes to your logo, your files need to be in vector format. A vector file is infinitely scalable. That means no matter how much you blow them up or shrink them down, they won’t look pixelated or blurry.

Some common types of vector file formats are .eps, .ai, and .svg.

Raster file formats—including .jpeg and .png—are not scalable. That means if your original file is small and you need to feature your logo on a poster or banner, you will see major pixelation with a raster file.

5. It doesn’t really reflect your brand

If there’s a disconnect between the look of your logo and the way you run your business, customers will pick up on it.

They might not know why they don’t like it, but something about your company will just seem “off.”

For instance, imagine a logo that uses clean lines, a serif font, and a blue color scheme to convey a sense of professionalism and credibility. If they pair that logo with an ad about how cheap and fast their services are, customers will sense that something isn’t right.

Make sure your logo says the right thing about your roofing company.

Create a New Roofing Company Logo Today

Get started on your redesign using Online Logomaker.

Use our free tool to create several design options that fit perfectly with the message of your brand. Remember to always check back with our blog for the latest updates in logo design.

Lawyers take a lot of undeserved heat online.

You can find literally thousands of lawyer jokes with just a few quick searches. For the most part though, those old jokes are pretty played out.

But you know what else is played out? The law logos that most law firms decide to go with for their signs and letterhead.

A gavel or the scales of justice might look pretty good to you. But remember, it looks good to just about every law firm out there, as well.

So get creative with your law logo, and do something that will stand out. Here are some tips.

1. Old Law Logo, New Design

There actually isn’t anything wrong with a classic design.

A pillar, the scales of justice, or a gavel communicate what you do quickly. Even without the words “law firm”, people will understand that the law is your business.

However, that doesn’t mean choosing the first stock photo of a gavel and calling it a day. Try a creative spin on a traditional logo that represents your business. We’ve seen gavels and pillars made from newspapers, lighthouses, and even animals.

The point is that you can still use old standbys if you give them a new twist.

2. Build From A Letter

Many great logos are built from a single point.

That often includes the first letter of one of the names of the partners. Do two or three partners’ names start with the same letter?

Even better.

Using a letter, especially a somewhat rare letter, as the focal point in a logo is a great way to make your brand stick out. For instance, a business like Zanes Law capitalize on the unusual nature of the Z in their name.

3. Use The Logo To Tell People What You Do

Sometimes the quickest way to get across your speciality is through the logo.

Incorporating a man and a woman into your logo as a divorce attorney brings the point home quickly.

A cast or a crutch incorporated into your design tells people immediately that you work on personal injury cases. We’ve even seen the scales of justice created from marijuana leaves. They work in a niche market.

What you’re doing is creating a memorable connection for customers. It tells them exactly what you do and how you can help.

4. Use The Power of Your Name

Simply using the names of your law firm isn’t a bad idea.

In fact, many law firms rely on the power of their name for attracting customers. It’s a big part of how they build their reputation and their brand.

The problem that most run into is with the execution of the design. Try pairing the name with icons, or go with a monogram. The idea is to come across as professional, while inspiring confidence in the strength and integrity of your business.

Ready To Create Your Logo?

Still looking for the perfect law logo for your firm? Then give Online Logo Maker a try!

It’s fast, easy, and comes with a tutorial to help you get your logo up and running in no time.

Did you know vape was Oxford Dictionary’s 2014 Word of the Year?

During the last decade, vaping has become somewhat of a cultural phenomenon. Research shows that over 9 million US adults vape on a regular basis.

As a result, e cig shops have popped up all across the country. However, with all that competition, you’re going to need a good e cig logo if you want your business to flourish.

Here’s a short guide that will help you create the best logo for your vape brand. Keep reading to find out how you can capture the spirit of the culture with your design!

Theme 1: Lifestyle Change

Culture has a significant impact on the overall appearance of a logo. A logo design that succeeds in one industry may fail in another.

For instance, the logo for a DIY e liquid UK shop will have a completely different vibe than one for a US law firm. The two subcultures are vastly different.

One of the biggest themes in the vaping culture is lifestyle change. The rate of cigarette use has never been lower. Many people who used to smoke now vape instead.

Therefore, you may want to incorporate symbols of change in your e cig logo. For example, growing plants and the moon are two ideas you can keep in mind.

Color is an important aspect to consider as well. Green elicits feelings of growth and freshness. It’s an excellent choice if you’re aiming to attract the attention of people going through a lifestyle change.

Theme 2: Rebellion

Among younger adults, there is a sense of rebellion in the vape culture. You’ll see this theme present in the vast majority of vape shop logos.

Things that symbolize rebellion include skulls, fists, and monkeys. But make sure you don’t put too many symbols in the same e cig logo, as it can distract from your message.

Also, your font is just as important as the rest of your logo. You can use rebellious fonts like GoodDog or Cargo Bay to compliment your symbol.

When it comes to color, black is very common in most vape logos. It works well with a rebellious theme. You can also incorporate some red, which is often associated with danger and energy.

Theme 3: Freedom

Freedom is another common theme found vape culture. Like rebellion, it appeals to the younger crowd of vape enthusiasts.

The popularity of this theme comes as no surprise. Young adults are at a time of their lives where they’re finally free of adult supervision. As a result, many embrace vaping.

A few symbols of freedom are wings, broken chains, and torches. You can also incorporate the idea of freedom of choice when it comes to different flavors.

The color that best evokes a mood of freedom is blue. You’ll have plenty of beautiful shades of blue to work with.

Start Designing Your E Cig Logo

There’s no better way to appeal to your target than to capture their culture in your logo. Doing so enables you to connect with them immediately.

Colors, symbols, and fonts are all important components of your message. If you know your target, you can design a theme that speaks directly to them.

I’ve identified three themes: lifestyle change, rebellion, and freedom. However, there are many others to choose from.

Now that you have a few new ideas to work with, start getting creative with our free online logo maker tool!

What makes a product “luxury”?

According to Merriam-Webster, luxury products include features that contribute to ease and indulgence. While luxury products can be functional, they place great emphasis on values like aesthetics and comfort.

When you have a company that specializes in luxury bath products, it’s important to communicate their value to your customers. A customer will only be willing to pay luxury prices if they believe the products will deliver a true luxury experience.

An important part of developing this trust is building your company’s brand. No matter how awesome your products are, customers won’t view them as luxurious if they don’t see your brand as luxurious.

For instance, it would be extremely difficult for McDonald’s to market a sandwich as a gourmet burger. No matter how good the burger was, McDonald’s just doesn’t have a gourmet brand.

So how do you build a luxury brand for your company?

A good place to start is with a logo that communicates luxury. Your logo is one of the first items that customers will begin to associate with your brand.

Branding your business with luxury bath company logos will help customers associate your brand with high-end products.

Let’s take a look at our top tips for how to create luxury bath company logos.

Make Sure Your Luxury Bath Company Logos Tell the Right Story About Your Brand

Your company’s brand is essentially its identity. Creating a brand helps customers to remember your company, and to immediately recognize it.

This is why it’s important to be thoughtful and intentional about the design of your luxury bath company logos. Your logo will help develop your brand recognition.

As we already mentioned, building a brand identity is particularly important for luxury brands. Customers are willing to pay more for brands that they associate with high-quality products.

For this reason, you want to make sure your logo communicates professionalism and sophistication. For instance, you wouldn’t want to use a childish looking font or silly looking graphics for a luxury logo.

There’s nothing inherently wrong with playful logos. Rather, they simply lack the elegance that customers looking for luxury expect.

There are several logo design features you can incorporate to make your logo look more high-end.

Choose Color Carefully

When developing your luxury bath company logos, selecting the right color is extremely important. Your logo’s color will influence customers’ first impression of the company.

Different colors, shades, and hues can communicate different connotations about your business. For instance, pastel colors are typically associated with children or babies. Using colors like this is a logo for a luxury bath company could send the wrong message.

For instance, pastel colors are typically associated with children or babies. Using colors like this is a logo for a luxury bath company could send the wrong message.

Deep blues and purples can be a great choice for luxury bath company logos. Blues are often associated with stability and confidence, while purples are associated with sophistication and royalty. Additionally, darker tones are often seen as more mature.

Avoid Cliche

As we mentioned already, using silly images can be extremely off-putting in a luxury logo. But it’s not only silly images. Using any images that are too obvious or commonplace can detract from your logo’s quality.

For instance, including a water spout in a logo for a bath company could help show your company’s focus. At the same, however, it could also be seen as a bit pedestrian.

In fact, if you think of most luxury brands, the logo itself has little to do with the actual product. Ralph Lauren has a polo player on a horse. Vineyard Vines has a whale.

These logos aren’t successful because they tell you what the company sells. Rather, they’re successful because they’re recognizable, and associated with a high-quality product.

Keep it Simple

There’s another feature that many luxury brand logos have in common: they’re simple. For instance, consider the simple, sleek logo for Badeloft USA.

Simple logos are effective because they don’t overwhelm the company’s message. By contrast, a busy logo can be distracting. Not to mention, it looks unprofessional.

Perhaps you’ve heard people refer to the acronym KISS. This stands for keeping it simple, stupid!

While this saying is a bit crass, it’s also important. Our tendency is often to overthink things and to assume that doing more is better. Remembering KISS will help you create luxury bath company logos that are simple and elegant.

Make Sure it Means Something to You

When you’re creating your logo, it is certainly important to keep your target market in mind. What do you customers value? How can you create a logo that will appeal to them?

That said, it’s also important to remember that customers often value companies that are genuine. This is especially true with luxury brands.

Customers who buy luxury products expect for those products to be made with care and attention to detail. They expect luxury brands to take pride in their products, and to be knowledgeable about their industry.

So, while it’s important to build a brand that will resonate with customers, a great way to do that is by building a brand that means something to you. You should care about your company and the product you sell. And your luxury bath company logos should reflect this.

Your logo should be simple, and it should have an elegant design. But it should also have a design that you like, and that you feel accurately reflects your company.

When you design a logo you love, you’ll be able to stand behind that logo with confidence. That confidence will contribute to your overall strategy of building a brand associated with luxury.

Additionally, as you work on creating a logo for your brand, remember to be flexible. You may start working on one concept, only to realize that it’s not right for you.

That’s okay. It’s better to take extra time and start over than it is to create a substandard logo.

Are you ready to develop luxury bath company logos for your business? Using our free logo maker is a great way to create the perfect logo for your company’s needs.