As a fashion designer, we know you’re always up on the latest trends.

But when it comes time to design a fashion logo for your house, you’ll need to think a little bit differently.

Read on to learn more about how to create the perfect design.

Ask Yourself: Would You Wear It?

This is the most important question to start with. You know that your logo will be placed on tee-shirts, handbags, even cell phone cases.

When you’re creating your initial design, you need to make sure it’s something that you would actually want to wear.

Branded clothing items, especially from higher-end fashion houses, are more popular than ever. They’re a status symbol that helps to communicate to other fashionistas that they’re a part of an exclusive club.

These logos speak a language all their own. Your design has to get people to speak that language, too.

Your Fashion Logo: The One Place To Avoid Trends

We know it sounds counter-intuitive. After all, isn’t fashion supposed to be about getting ahead of the trends, being the leader instead of the follower?

For everything except your logo design, yes.

But when creating your fashion house’s logo, you need to focus on classic, timeless, and marketable colors, fonts, and images.

If you follow the trends of the moment while creating your logo, that means you’re going to have to change it every season. First of all, this is a disaster when it comes to building your brand and solidifying your reputation as a leading designer.

Second, it’s going to destroy your budget.

Think about it: you’re going to include your logo on lots of different things: your clothing, any perfume lines you create, your accessories. If you switch up your logo every season, you’re going to have to toss those old designs out.

Plus, people aren’t going to be willing to make an investment in your clothes (especially if you plan to sell in high-end womens clothing stores) if your pieces will look dated in a few months.

You’ll be doing a disservice to yourself, and to your customer base.

When In Doubt, Keep It Simple

Think about some of the most iconic fashion houses you know. Then, think about the fashion logo of these brands. Gucci’s interlocking G’s, Chanel’s interlocking C’s, Versace’s Medusa Head.

In the end, these designs really aren’t all that complicated. They speak to the reputation of the houses, and they can be easily adjusted and altered to fit the needs of countless collections.

They’re simple. They’re instantly recognizable. And people can’t get enough of them.

Create Your Fashion Logo Today

Thanks to these tips, you have an excellent understanding of what it takes to create a logo that will one day adorn clothing and accessories worn by Hollywood royalty and everyday citizens alike.

To get started, play around with our free online logo maker tool. Then, we suggest studying up on our blog to get familiar with all the crucial aspects of branding and marketing around your logo.

When you’re in the process of figuring out your spa logo design, you obviously want something that stands out. However, how do you do that in a sea of spas when each one wants to promote good vibes and relaxation?

There are millions of untouched spiritual symbols out there that would make perfect logo designs for your spa. Interested? Let’s take a deeper dive into the meanings of a few of them.

Symbols for your perfect spa logo design:

No matter the services you offer, from body massages to pedicures, finding the right logo is crucial.

Lotus flower

The lotus flower is likely one of the most popular symbols of both spiritualism and wellness.

Generally, the lotus represents enlightenment. It’s a third-eye symbol, and the petals symbolize the differences in masculine and feminine energies. Lotus flowers can also symbolize transformation.

With its focus on calmness and getting in touch with your inner self, the lotus flower makes the perfect spa logo design for your practice.

Tree of life

If you’re looking for something a little more unique or intricate, consider using the tree of life as your logo design. The tree of life is a universal symbol representing birth, life, death, and rebirth – the entire circle of life.

People go to spas to be refreshed and rejuvenated, both in mind and body.

Ankh

The ankh is a traditional Egyptian symbol, and it represented life for the ancient Egyptians.

Today, you see it used in jewelry, on clothing, and even in film to represent strength.

More generally, the ankh can symbolize things such as eternal life and regeneration, which makes it perfect for your spa logo.

Yin-yang

The yin-yang is a Chinese symbol. Characterized by its circular form, half black and half white, it represents duality and harmony.

Yin and yang are masculine and feminine energies that work together. It exists to remind us of balance and to help us lead a more meaningful life.

Balance includes the release of stress and resetting your body and spirit, which is the exact purpose of a spa.

Hamsa

If you’d like something more complex to represent your spa, the Hamsa may be exactly what you need. The Hamsa is a protective sign, and the hand with the eye in the palm is used to ward off evil. This includes anyone who wants to cause you harm, or any evil that may be directed at you.

When we visit spas, we do so to reset our mind and release negativity, whether that takes the form of pain or toxins in our body. When you look at it that way, it’s easy to see how visiting a spa could be like warding off evil.

Create Your Spa Logo Design

There’s no shortage of creative, innovative, and unique symbols you can use to represent your spa. If you’d like something unique and intricate, check out the Hamsa or the tree of life.

If simplicity is more your style, the yin-yang sums up everything a spa is about.

Have questions regarding logos? Need help designing one? Contact us today!

There are over 130,000 accounting firms in the United States.

While this is wonderful news for those who are looking to get into the accounting industry, it means that current accounting firms have more competition than ever before.

Accounting firms in the United States have already had to make changes to keep pace with the ever-evolving accounting industry. Additionally, digital marketing for accounting firms is more popular than ever.

Having an SEO strategy, a great website and even social media presence are crucial. And with more avenues than ever to advertise your firm’s services, it’s easy for your brand message to get muddled.

It’s also harder to set yourself apart.

While some firms sink huge percentages of their marketing budget betting on high-risk and ultimately ineffective strategies, others are focusing on strengthening what is arguably the foundation of branding:

An accounting firm logo.

But if it’s been a while since you upgraded your accounting firm logo, or are curious about what your firm’s logo may say about you as an individual CPA, you need to read this article.

In it, you will learn the kinds of messages that different accounting firm logo designs send to both current and potential customers.

Is Your Accounting Firm Logo Stressing Out Your Clients?

As tax deadlines approach, more and more Americans start to feel anxious, angry, and of course financially strained.

They’re desperate to find an accounting firm that has the ability to get their tax bill lowered, and to get them a higher tax refund.

Your firm may do this for businesses or individuals through the use of professional tax software not available to the average citizen. It may also rely on your employees’ comprehensive knowledge of tax law and years of experience.

Whatever the specific strengths of your firm and your accountants, you need to ensure that your logo puts the stressed-out minds of taxpayers at ease.

But if your logo is filled with reds or bright oranges, you could be sending the wrong message.

Red tones will call to mind unpaid bills, missed payment deadlines, and other financial negatives. It’s called “in the red” for a reason, after all!

Orange, while it may work for other industries, will similarly stress out your target market. While any overly-bright color will certainly be attention-getting, it will be for all the wrong reasons.

Instead, we suggest that you opt for more soothing, calming tones. Colors that project an air of confidence, collectedness, and above all, serenity.

The colors you include on your accounting firm logo need to say, “Relax. Let us handle this for you.”

To accomplish this, include soft blues, pastel colors, and even lighter greens.

Is Your Accounting Firm Logo Sending An Unprofessional Message?

Let’s set a quick scene: you’re driving along the interstate, and you see a billboard advertising services for a funeral home. The advertisement looks great, but then you spot the funeral home’s logo in the bottom of the billboard.

It’s of two men, grinning and giving a thumbs-up in front of a drawing of a coffin.

OK, so most poorly-thought-out logos (hopefully) won’t be that extreme.

But if you elect to include any imagery on your logo, you do need to work to ensure that it speaks to the professionalism of your firm and the services it offers.

Avoid anything overly cartoony, and even consider avoiding including people at all. Remember that people have been trained to connect certain images to specific industries and services.

While you want to avoid relying on cliched images (we’ve seen enough mountains in CPA logos to last us a lifetime) there are certain pictures that just make sense.

Natural images always seem to do the trick, as does art that works within the letters of your firm’s name. If you’re going for shapes, circles and triangles call to mind financial cycles and divisions of assets.

Avoid dollar signs and depictions of money. This just makes you look like a sketchy check-cashing business that you don’t want to go to after it gets dark.

When In Doubt, Keep Your Accounting Firm Logo Simple

As tempting as it can be in the “hipster” and “social media age” to go for something cute and unexpected, most people don’t want to see “risk-taking trendsetter” and “accounting firm” in the same sentence.

Projecting a crisp, clean, and yes, minimalistic logo for your accounting firm still allows for a certain degree of creativity.

Yet, it’s not so distracting that it muddles the message of your firm, or causes potential clients to doubt your abilities.

Don’t be afraid to include lots of negative space (AKA blank space) in your design. There’s nothing wrong with writing your name in black and blue lettering.

To add a more unique touch, have a typography professional create a font just for your firm.

Plus, having a simpler logo means that it will also be much easier to resize. Your logo will go on lots of different correspondence: your email signature, your business cards, your letterhead.

However, it will also go on your website, your Twitter and other social media accounts, and maybe even the sides of your building.

A clean, simple logo ensures that it will look great no matter where it’s placed.

Ready To Create The Perfect Logo?

Thanks to this post, you’re now much more aware of what will and what won’t work when it comes to creating the perfect accounting firm logo for your brand.

You’re also more in tune with what your current logo might be saying to consumers — so you can know whether or not it’s consistent with the overall message of your firm.

But don’t just settle on the first idea that comes to mind. Just like in finding solutions for tricky tax situations, the first answer is usually never the most effective one.

That’s why we suggest using our free online logo maker tool to help you test out a variety of different designs before you make a commitment to one.

Never underestimate the importance of your logo. To learn more about how to incorporate it into your overall marketing plan, spend some time on our website and blog.

We can all think of logos that we’d recognize anywhere.

Popular company logos like these helped to build brand recognition, connect with a wide market, and they’ve stood the test of time.

But they also required lots of thought and planning. Want to learn more?

Take a look at the meanings behind some of the most recognizable logos out there.

Mount Adidas

There are lots of different logos, all representing lots of different companies — from those selling the best vacuum cleaner to those providing carpet cleaning services.

But we all recognize the most popular company logos, which include Adidas’ triangular shape of three stripes. But did you know it’s actually a mountain?

It was created to represent the constant challenges that athletes have to overcome in order to become legends.

The Arrow Of Amazon

Everyone can recognize the yellow, smiling arrow of amazon.com. But look a little bit closer. Did you notice that the arrow is actually pointing from the “A” to the “Z.”

This shows that Amazon has it all, from A to Z — a claim they’ve certainly proven to be true!

The Secrets of FedEx

This is another arrow-themed discovery. Look carefully at the letters of the “E” and the “x.” You’ll notice that in the space, an arrow pointing forward is formed! This is meant to show that no matter what, FedEx will keep your packages moving forward in the delivery process.

The Nike Swoosh

The lesson from this logo? Don’t ever underestimate new talent. Carolyn Davis, the woman who designed the iconic Nike “Swoosh,” was still in design school when she was asked to create a potential logo for the brand.

The price Nike paid for one of the most recognizable symbols on the planet? $35.

Don’t worry, though — Carolyn later was rewarded with 500 shares of the brand’s stock.

The swoosh also illustrates the importance of designing a logo with your specific products in mind. Nike knew they needed to create something that could be visible from anywhere — even on a shoe!

This is certainly something to keep in mind when creating your logo, whether you’re selling apparel or household items. It’s also a reminder that sometimes, simplicity really is the best option.

Wendy’s Real-Life Connection

In logo design, it always helps to create something that helps you to tell a story.

Case in point?

The smiling, red-headed pigtailed girl of Wendy’s logo. It’s actually a portrait of the daughter of the company’s founder.

Learn From The Secrets Of Popular Company Logos

These facts aren’t just interesting nuggets you can pull out on your next date. These popular company logos show that everything is intentional, tells a story, and usually connects to the history or overall message of the brand.

You need to apply that same attention to detail to your own logo design process.

For more tips and inspiration, check out our branding and design blog.

When you’re ready to start creating, use our free online logo maker tool to ensure your logo represents your company in the best light.