It’s likely a person can recall with precision what car company logos look like by just hearing the name of the manufacturer, or riff the names of auto companies by looking solely at their emblems.

Such is the power of having a great logo.

Car companies seem particularly good at creating memorable symbols for their products. The truth is, many of them follow a simple set of rules that help make their logos iconic. These rules can be applied to any company looking to elevate its brand with a sleek new logo.

Here are a few key elements of car company logos that make them so iconic.

Make it relevant

The logo a company uses must fit the business for which it’s associated. It must get the point across, while also being tasteful. A funeral home, for example, doesn’t want a fun and fluffy logo.

Mercedes-Benz does an excellent job of this. The three-pointed star represents the company’s goal of dominance over land, air, and sea. The colors black and silver represent style, creativity, and perfection.

Incorporate tradition

Trends are fleeting, and the last thing a company wants when designing a new logo is for it to appear dated seemingly overnight. It’s best to go with something that is held up by history and tradition.

Ford, the company that built the first affordable cars and opened travel to millions of Americans in the early 20th century, hasn’t changed its logo much since that time. It’s proud of the history it made and has kept that spirit alive by maintaining the same basic logo design that’s adorned its cars since the beginning.

Go for distinction

Focus on a design that is distinct and recognizable. Try to make it so that even just the outline gives it away.

Honda’s logo, for example, is simple and easy to identify. It also reflects the company’s philosophy toward manufacturing. Anybody who walks by, for example, a Honda Odyssey service sign will see that wide and thick ‘H’ and associate it with durability and reliability.

Make it memorable

Often a person will only take a quick glance at something before moving on. By making a logo memorable, that one moment is enough to make a positive impression.

BMW’s logo design is simple yet eye-catching. The thick black circle outlined in silver with the company’s name contrasts with the blue and white center in a way that pops off the car. It’s hard to not notice when a BMW passes by.

Focus on one thing

The simplest logos are the best logos. Putting the attention on one aspect of the design is enough for it to stand out. There’s no need to divide one’s attention.

Volkswagen has kept things neat with its logo. The ‘VW’ represents the company name, while the blue background represents class and the white letters stand for purity.

Car company logos made easy

Looking to create the next iconic logo? Online Logo Maker has some great design tips available. Check out the free online logomaker to help you get started in no time.

What’s in a logo?

Quite a lot, actually. A real estate logo design not only has to pack a visual punch but also communicate volumes without using words.

Read on for some expert tips!

Six Ways To Create A Successful Real Estate Logo Design

Make Tried and True Symbols Your Own

Look up real estate logos on Google Images and you will be bombarded by houses. And buildings. And keys. And slanting rooflines.

There’s nothing wrong with any of these designs; in fact, they’re used so frequently because viewers can see exactly what the business is at a glance.

Yet in order to stand out from your competition, you need a fresh approach. Instead of the same old peaked-roofline silhouette, try a logo that incorporates an opening door. A welcome mat. A pineapple, the symbol of hospitality. Even a porch swing or a sheltering tree blended seamlessly into that slanted roof, can be enough to set your design apart.

Capitalize On Your Name

A real estate agent’s name is often his or her brand. If you choose to use your name in your logo, do something besides plunking it inside a house shape. Maybe one of your initials can morph into that key, or your name, written in script, can represent a winding driveway.

Or what about a welcome mat that substitutes the agency name for the word “Welcome”?

Use Specialization To Your Advantage

If you primarily deal in commercial property in a bustling downtown, a skyline is a versatile element for your logo design.

Investment properties that buyers are considering as part of a 1031 exchange timeline need a different approach than beachfront condominiums or quaint Cape Cod bungalows.

Say your properties’ main appeal is historic charm. A Victorian script, a Colonial-style shutter design, or Doric columns might work well for your logo.

Do you sell beachfront homes to retirees? Brainstorm ideas around seagulls, shells, waves, beach umbrellas, or sunsets. These communicate a sense of location and of culture, both of which are crucial in real estate.

Skip the Symbol Altogether

Bold typography is a design trend that works well for real estate logo design. Use your company’s name, your own name, or your initials in a unique font. Try a background with a subtle repeating pattern, or gradient color for a modern punch.

One design element that’s been emerging in the past few years is the use of geometric shapes. Your real estate logo doesn’t have to be square. Combined with color and font, shape choices make a big impact.

Don’t Forget About Color

The colors used in logos can have an enormous psychological impact. A little research into the impact of color on marketing can help you the hues to use for your real estate logo design.

Lastly, Ask the Experts

We’re not talking about designers, although their input is also valuable. We’re talking about customers.

If it’s a redesign for an existing real estate company, don’t be afraid to poll your clients to ask their opinion (spoiler alert: people love sharing their opinions).

You can even run a social media contest engineered around your logo change and offer a prize to one voter, chosen at random from among the entries.

Starting a new company? It may be worth your while to organize a focus group to get feedback from real people about your real estate logo design.

Designing your own logo may seem daunting, but if you consider a few key elements, you can create a logo that reflects the company’s mission and its passion.

A picture says a thousand words.

Maybe your logo isn’t saying the right ones. A logo redesign could be in the future.

So how does a business know when it’s that time?

What should a logo say about a business?

Here are some answers and tips that should help anyone who’s thinking it might be time for a new logo.

Logo Redesign And the Company Brand

Businesses, at least ones that plan on sticking around for a while, don’t stay the same over the course of decades.

They evolve.

Their brands, mission, and products change for the better. Their logo should be no different.

Just like the rest of a business, the logo should still maintain a similar integrity of the previous one. What are the best parts of the old logo?

Keeping them as part of the new one shows that even during a rebrand, a company knows to remember the best parts of its old self.

What does the company brand represent?

KISS the New Logo Hello

Keep the logo simple and to the point.

However, that doesn’t mean that this is going to be easy. There are several things to consider.

The color and font should speak clearly to the target demographic. For a B2B business logo, go for something that is both classy and bold. Use colors like black and blues as they symbolize sophistication and success.

A business such as this would probably go with a square logo to symbolize professionalism and security.

The font of this type of business should be clear and straightforward. No calligraphy or other wispy fonts.

This is just one example of factors that should be taken into account for a logo redesign.

How to Know When It’s Time

If a company is on the fence about a possible logo redesign, there’s plenty of questions that need to be answered.

1. Does the company have a new audience or are they looking to bring in a younger one? Every generation has things they like and don’t like in a logo.
2. How has the business changed? Larger? Greener? Say this in the logo. Be proud of everything that the company has become.
3. How old is the current logo? Companies like Pepsi and At&T have both updated their archaic designs in the last several years. If these corporate giants are doing it, then there’s definitely something behind the move. Companies like this don’t make these kinds of changes for no reason.

Is the business ready for the future?

A new logo says just that, so it’s imperative that it’s the type of design that will keep everyone happy for years to come.

This small picture is a company’s number one promotional and marketing tool. It has to say everything that needs to be said.

In business, more than anywhere else, the first impression is everything. While some businesses have in-house graphic designers that can handle a logo redesign, most don’t and would rather leave this work up to professionals.

Contact us today to find out how we can help get you started with a new logo.

How does it feel to be let down by a company you trust?

Obviously, it feels pretty terrible — you thought there was a level of understanding where there was none. When that trust is shattered, it can not only affect that one singular experience but the rest of a customer’s experiences in that field. They’ll probably think about that experience every time they use a similar business.

When that trust is shattered, it can not only affect that one singular experience but the rest of a customer’s experiences in that field. They’ll probably think about that experience every time they use a similar business.

When it comes to luxury real estate, customers are buying high-dollar property. This isn’t something to be taken lightly. Customers may even be putting their livelihoods into these properties.

That’s why it’s important to make sure you’re credible from step one: your luxury real estate logo.

Still not sure why credibility matters? Worried about creating a credible logo?

Don’t worry — this article will tell you about why credibility matters to your luxury real estate logo, as well as design steps for creating a trustworthy brand identity.

Let’s get into it.

Why Create a Credible Luxury Real Estate Logo?

It’s important to think like a customer.

One of the first things that people look for when looking into businesses and brands is reviews; they want to know what the reputation of the business is.

Your luxury real estate logo becomes the first point of contact. You want your logo to contain meaning that establishes your brand as a trustworthy one. With a credibility-designed logo, you can influence customers before they’ve even shaken your hand.

Your credibility becomes even more important in luxury markets. Customers are spending a lot of money. The company Kensington Morocco sells luxury villas. You can bet their clients don’t just want any random person off the street helping them.

Let’s look into some luxury real estate logo design tips.

Building a Foundation

The first thing to think about is the base of your logo. What image will you be sending?

Usually, this is something related to the business itself. In terms of real estate, you might look for a house logo, or perhaps a “sold” sign.

Planning Your Meaning

The next step is to plan out what meaning you want your logo to portray.

What traits are you trying to tell customers about? Perhaps you want to say that your brand is “trustworthy” and “capable.” Or maybe you want to go a different direction and go with “friendly” and “helpful.”

Regardless of the message, you need to plan out your logo’s meaning.

Blending Images and Meaning

When creating a logo, the image you’ve chosen and the meaning you’ve planned need to come together. Essentially, you’re adding non-verbal details to your image.

For example, if your meaning is “trustworthy,” a logo that portrays two cupped hands holding a home works to show this meaning.

Don’t forget to look into color theory and how color influences people — this is an important part of logo design.

Conclusion

If you’re thinking about your brand’s image and meaning, your brand will start building a trustworthy image instantly.

If you’re having trouble getting started on your logo, let us help you. Start here for free and start establishing your brand’s credibility.