Everyone likes an attractive face, right?

Well, a logo is the face of a company. Because consumers take only around 10 seconds to form their first impression of a shop’s logo, it better be a good one!

Since auto repair logos find their way on to nearly every piece of marketing material including key tags, repair forms, and service stickers, it’s important that the visual representation of a company’s brand leaves a lasting impression with customers.

Read on to learn the five characteristics that lead to designing great auto repair logos.

1. Recognizable

When an auto repair shop designs a logo they want to use a bit of foresight.

Does their logo stand out among the competition? Is it distinct enough that people remember their brand?

Try highlighting one area of expertise in a logo.

For example, maybe a shop specializes in repairing linear actuators. Can this element be worked into a logo to make it memorable?

A great place to get feedback is by asking current customers. Did they recall seeing a certain logo and choose services when the time came because of it?

The way they answer is a great indicator of whether a logo is identifiable or not.

2. Simple

It’s easy for things to get complicated when it comes to designing an auto repair logo.

A lot of shop owners believe (incorrectly) that elaborate logos are a must to convey as much as possible about their business. Ultimately, this just proves to be distracting to customers.

Keep the design of auto repair logos clean and uncluttered. This is the best way to give customers a clear idea of your company.

3. Relevant

Ever see a cool logo but think “What does that have to do with their business?” Yep, that’s what relevant designs strive to avoid.

Auto repair shop logos should target their specific prospects with the design.

Does the logo emphasize the qualities customers hope to find in a reputable repair shop? Quality? Timeliness? Reliable?

Find out what target markets look for in the repair shops they choose and design a logo around those elements.

4. Versatile

Remember those marketing materials we touched on? This is where versatility comes in.

When designing an auto repair logo, keep in mind how it will look on each business document. Will it look great plastered as an advertisement on the side of a vehicle? A billboard?

Make sure any text, as well as the symbol, are balanced in regards to size and readability.

It can be helpful to create logos in black and white first to get a feel for the design, before adding in color.

5. Timeless

There’s no quicker way to waste time and resources than by designing a logo with trendy elements that will become outdated fast.

Color choice, for example, can make a big impact. Like bright tones? Opt for a muted version to increase the shelf life of a logo.

Picking a font for an auto repair logo can seem daunting but there is a place for a classic style that will stand the test of time.

Design components like these can provide the longevity owners look for in their logos.

Go Forth and Create Great Auto Repair Logos

Armed with the knowledge from this post, shop owners can take the reigns and create logos that leave customers with a positive impression of their business.

Looking for a way to design auto repair logos? Start here with our online logo maker tool – it’s free!

Studies show that over 80% of your potential customers are happy to pay higher prices for better, more personalized service.

This means you need to do what you can to boost your brand’s reputation online. This can include taking proactive steps like asking for testimonials, polling your target market on social media, and promptly responding to any questions or issues.

Creating “Customer Logos” — logos that are geared towards the wants and needs of your dream clients — will also inspire customers to leave you awesome feedback.

How can you create these customer logos, and ensure that your brand’s name continues to thrive and grow? Read on to find out.

Encourage Customer Feedback In Your Logos

The most effective images to include in your customer logo are those that promote a sense of collaboration between your brand and its clients.

Sure, a logo design that makes it clear the kinds of services you offer and emphasizes the overall mission of your brand is also important. But remember that consumers today — especially the coveted millennial market — value the personal relationships behind business transactions.

In short, customers want to feel known, heard, and most of all, valued by your brand.

Sites like https://geckolyst.com/ offer countless helpful tips on how to encourage customer feedback across a variety of platforms and industries. But for now, let’s focus on logo design.

We suggest an image that shows an employee working with a customer. For example, your logo could show them shaking hands, sitting down to a meeting, or even have your employee looking over a customer’s shoulder while they type at a computer.

When your logo communicates that you and your clients are “in it together,” you make it clear you’re a team — and people always want to give their team feedback.

Foster A Connection With Color

To further this idea of collaboration, you’ll also need to focus on customer logos that create an emotional response in your target market.

One of the easiest and most effective ways to do this? By getting smart about the colors you use in your logo design. Whether you go for attention-getting reds and oranges, or more soothing greens and blues, will depend on the types of products/services you offer.

For example, if you’re a competitive startup, your logo should include red, which has been proven to raise blood pressure levels and create a sense of urgency in those who view it.

This means if you’re looking for instantaneous feedback about how to keep moving forward, use red — but know it may incur some negative notes as well! Always respond to any criticism your brand gets as soon as possible to control your image and manage your reputation both on and offline.

Create Your Customer Logos Today

Now that you know how to create logos that inspire customers to not only to ask questions but to also leave you glowing reviews, it’s time to get started on your design.

It’s also time to start the collaboration process!

Use our free online logo maker tool to come up with several logo design options. Then, ask your customers for feedback on which one they like the best.

See?

You’re creating a personal relationship with them already.

While logo design is a crucial aspect of branding across a variety of industries, if you’re in the medical profession, it’s especially important to get it right.

If you’re new to medical logo design, it can be tough to know where to start.

Here, we’ll show you how to create a logo that attracts new patients, clearly indicates your services, and balances trends with professionalism.

Keep It Professional

Following trends is essential when it comes to logo design — especially when attracting a millennial market.

Some trends, such as creating your own typography or using hand-drawn images, will work well within the medical profession. But others, like focusing too much on “hipster” designs or using a variety of neon colors, won’t exactly send a signal of professionalism.

So, how do you keep your medical logo design current without sending the wrong message?

Fortunately, minimalism is a current trend that is likely to stay classic for a long time. This means that your logo appeals to a broad market, while also communicating to potential patients that you’re up-to-date on the latest styles.

It might seem odd to use “trendy” and “medical field” in the same sentence. But stop for a moment to think about what that’s really saying. It lets patients know that your practice is likely to use the latest technology. It says that your office is likely to be clean, comfortable, and patient-focused.

Be honest with yourself: would you feel safe, or like you were getting the best care, from a practice whose logo looked like it was stuck in the 80’s?

Chances are your patients won’t, either.

If you like the vibe of your current logo, but feel it could use a quick makeover, read up on how to update and redesign your medical logo without muddling your branding.

Make Your Services Clear

There are countless fields within the medical industry. How does your medical logo make your practice’s specialization clear to potential patients?

For example, if you provide pediatric services, your logo might include a doctor examining a small child clutching their belly, or an image of a doctor listening to a toddler’s heartbeat.

However, if you’re a pharmacy, your logo will need to make it clear that you don’t provide medical services, but rather medications and specific supplies. You might include images of prescription bottles, a mortar and pestle, or even a First Aid Kit with wound supplies inside of it.

Whatever the focus of your practice, you’ll save both yourself and potential patients time by using your logo to help make it clear what you can and cannot provide.

Create (Or Update!) Your Medical Logo Today

As a beginner, we know it can be tough to navigate the world of logo design.

But if you follow these tips, we know that both you and your patients will be happy with your new logo. However, especially since you’re just getting your feet wet in the world of branding and design, you may not get it right the first time.

Don’t worry — this just means you have plenty of options to choose from! Use our free online logo maker tool to create a variety of designs, then ask your patients and team to pick their favorite.

Be sure to keep reading our blog for the latest trends and tips in logo design.

Are you a craft supply store looking for a visually stunning new art logo to attract shoppers and give your brands some personality?

If so, you’ve come to the right spot.

Today, we’re breaking down three trends dominating the art logo design field today. We’ll show you how they can add the pizazz you need to stand out from the crowd.

Ready to get started? Let’s dive in!

1. Letter Cropping

The late modernist designer Paul Rand introduced the concept that you can still convey a message without showing the entirety of each letter.

Drawing inspiration from this methodology, one hot art logo trend for 2017 is to strategically crop the letters in a logo, showing only the bare necessity to get the point across.

The look is minimalist and simplistic while still adding a creative and thoughtful touch.

A few examples?

Take a look at the cover of this book on the history of Punk magazine. See where the “P” disappears off the bottom of the page?

In addition, the London Design Festival 2016 to its advertising to the next level with promotional materials that hardly fit any of the event’s title on the page but got the message across perfectly.

2. Simplified Forms

This year, logos are taking a step back, scaling their textures, colors, and shadows back in favor of more flat designs.

Art supply stores are especially poised to benefit from this emphasis on simplicity.

Now, even the most intricate and elaborate offerings, such as origami instructions or knitting kits, can be advertised as straightforwardly as possible.

A few trademarks of this art logo design trend?

It tends to focus on just one or two colors, rather than utilizing the whole rainbow. In addition, it stresses neat, straight lines over messy or complicated designs.

In lieu of a more complicated design, these logos are also making use of negative space.

In a nutshell, this design element incorporates the blank space around an object into the overall image itself, turning a simplified logo into anything but.

3. Gradient Overlapping

Want an art logo that’s colorful and simple yet still packs a punch? Overlapping gradients is a subtle yet effective way to achieve that balance.

In short, these logos are ones that incorporate multiple, complementary colors that correspond with each other.

As one color fades, the other picks up in an overlap, creating a visually dynamic, blended image that leaves an impression.

Perhaps the most well-known and iconic example of a logo that utilizes gradient overlapping? MasterCard, with its simple interlocking circle design.

Here, there’s one red circle and one yellow circle that overlap in the middle, creating a sliver of orange. The result? An unfussy, clear approach to branding.

Create Your New Art Logo Now

From art to software and every industry in between, a dynamic logo is an essential part of any brand.

If you’re in need of a new logo design for your company, we’d love to help. Our online logo maker tool is free and simple to use.

Reach out if you have any questions, then register today to get started!