With over 100,000 veterinarians currently practicing in the United States, you need to do everything you can to set yours apart.

One of the best ways to make that happen? By either creating or redesigning veterinary logos for your practice.

Logos will help to build your brand recognition, connect you with new customers, and let pet owners know the kinds of services you can provide for their four-legged friends.

Still, we know it can be a challenge to come up with unique ideas for veterinary logos.

We’re here to help!

In this post, we’re sharing our top 5 favorite logo ideas for your veterinary practice.

1. Consider the Prints

Sure, lots of logos have paw prints in their design. But usually, those prints are only of a dog’s or a cat’s paw.

What if you combined a variety of paw prints from different animals in your logo design? Think rabbits, birds (more like “claw prints”) and even horse hooves! It’s a great way to stand out and to let people know the kinds of animals you treat.

2. Go Bold

Lots of veterinary clinics have logos that are in darker, somber colors. While it’s true that often, a trip to the vet isn’t tons of fun for animals, bright colors are more optimistic.

“Happy colors” will also help to cheer owners who may be concerned about the health of their pets.

Plus, bright colors are eye-catching, and tell potential clients that your practice is different.

3. Include the Owners

Lots of veterinary and pet store logos focus on the animals themselves. Few give credit to their owners!

Your logo could feature an owner walking their pet on a leash, carrying it in their arms, or even asking it to perform a trick!

4. Feature Different Animals

Lots of veterinary clinics have cats and dogs in their logos. Yours should indicate that you cater to lots of different pets!

For each letter in your clinic’s name, feature a different animal clinging onto a letter. We think a “U” could make a perfect parrot perch!

5. Create a Mascot

If you have a pet of your own, why not include them on your logo? You can create a lifelike pencil drawing or simply use a photograph of your pet.

This design is a great idea for smaller or family practices, as it shows that the focus is on individual care. As an added bonus, bring your pet to your practice when you can.

An in-person (or in-paw!) appearance will help to build your brand recognition even further.

Create Veterinary Logos That Make Your Practice Stand Out

Whether your provide laser therapy for dogs, spay/neuter services for cats, or even take care of more exotic animals, your logo should help you to let potential pet parents know what you do.

Now that you’ve got your creative juices flowing, it’s time to create your logo.

That’s where we come in.

Spend some time on our website and contact us with any questions. Also, be sure to try out our awesome online logo maker tool to see your ideas come to life before your eyes!

Starting a business?

Need an amazing logo to build your brand?

If you’re in the early stages of your business and don’t have the money to hire a professional graphic designer to create your logo, don’t worry. It is possible to make your own logo by following a few basic logo design principles.

Below we’ll go over the best design tips for building an excellent logo that will speak volumes about your business.

Avoid Cliche

When it comes time to make your own logo, it can be easy to start using unoriginal design styles and cliches.

Many designers rely too heavily on trendy and overused aesthetics and styles. Although some of these look great, it is best to go for a logo design that is unique and perfectly fits you and your brand.

Be careful of using cliche design choices. If you’ve seen many other businesses do something before, it may be a good idea to go in a different direction.

Color is Crucial

One of the most important things to consider when you decide to make your own logo are your color choices.

Picking the perfect color scheme can really make or break your logo design. You want a logo that stands out, and colors are one of the most important ways of achieving this.

The right colors can bring life into your logo design, pull people in, and make it much more memorable.

Choose the Right Font

Don’t underestimate the value that the right typography can provide your logo. When it comes to crafting an excellent logo, using the right font or even getting a custom type is one way to make a design that really shines.

Many great logo designs have even been made with text alone, and remain intensely memorable with unique lettering alone. Coca-Cola is a great example of a logo that stands out from the letters alone.

A product doesn’t have to have a particular image or illustration to stand out and be memorable. In some cases, a great type is enough.

Make Use of Double Meanings

A visual logo with a double meaning, or a double entendre, can be a great way to create a striking concept that can be perfect for your business.

The doubling of two images which function as two sides of the same coin can be a great way to show the meaning and purpose of your business while also sticking out in your customer’s minds.

Memorability is one of the prime goals of creating a logo and if the design deeply connects with your business’ purpose in some way, then that’s even better.

Don’t Forget the Overall Brand

While it can be easy to get caught up in trying to create clever images when you make your own logo, it can also be easy to go too far. You need to keep yourself in check. While a logo of a cute puppy may work fine for a pet grooming business, it may or may not be the best choice for a soda brand or a car manufacturer.

Even if you are being really creative and making great images, it is best to always check to see if your logo aligns well enough with the mission of your brand.

Active vs. Passive

Consider whether the images in your logo are active or passive. If your logo features an animal or another object, consider whether it is best shown in motion or in a passive state.

Twitter for example launched with the image of a perched bird. Later, the logo evolved into an image of the little blue bird in flight instead.

An active image may be the perfect choice to grab that extra bit of interest from viewers and create a captivating logo design.

Utilize Negative Space

When you make your own logo it is important to pay attention to the design that you’re crafting and each image that you are using. One often overlooked area of a logo design, however, is negative space.

Negative space can be an excellent way to create a unique logo and add more interest to a design.

You can form an extra shape or image in the midst of your logo’s letters, for example. Negative space can also be a great way to add a double entendre to your logo, as mentioned above.

Keep it Simple

All of this talk of creating a unique logo design may be a lot to take in, but just because it’s important that your logo is unique, it doesn’t mean that it needs to be overly complicated. If your logo has too much going on it can become cluttered and busy. It is best to have just one or two strong images that a viewer can grab on to.

Usually, just one or two main focal points is enough to create a striking and memorable image in a viewer’s mind.

Get A Second Opinion

After you complete your design, you may be a bit too close to it after those hours of blood, sweat, and tears. At this point, it can be useful to get a second opinion.

Ask your friends or family members what they think of the logo. Do any images or aspects of the logo stand out over others?

A fresh pair of eyes may be exactly what you need at this stage in your creation. It’s important to find out what people will glean from a look at your logo after only a momentary glance.

Stay Flexible When You Make Your Own Logo

Continuing from the last point, it is important to remain flexible during the design process. While you may have a great idea in your mind as soon as you sit down to make your own logo, it can be a mistake to become too attached to any one aspect of your design.

If a family member or friend views your logo, be sure to stay open minded and take their concerns into consideration.

Stay flexible and be ready to “kill your darlings.” Sometimes great ideas have to be removed to make room for the overall plan.

Use Online Tools

Don’t think that you have to be completely old school when you make your own logo.

An Online Logo Maker will come with amazing fonts and symbols that you can use to make an amazing logo. These tools are easy to learn and allow you to easily visualize what you are working on.

Although the end plan is to make a unique and memorable, templates and tools can be an excellent way to get started and form new ideas.

Don’t Be Too Literal

Depending on the name of your business, it can be tempting to literally express the name of your business in your logo design.

In some cases, it may be appropriate to add an animal or another object into your logo that isn’t explicitly related to the title of your business. In other cases, your title may already provide an imaginative description.

If you have a pet store called “Birds on a Log”, your logo doesn’t necessarily have to feature an image of birds on a log.

Shapes and Symmetry

Consider the use of shapes, geometry, and proportions when you make your own logo. Squares, triangles, ovals, and circles could all become a crucial part of an interesting logo.

Consider the amount of symmetry you use in your design. While in some cases it may be important to have a symmetrical design, it can also be useful to create an asymmetrical design as well.

Take the Apple logo for example. A bite taken out of one side of the apple adds interest and makes a seemingly normal object more unique.

Consider Grayscale

While color is an important element to consider in your design, it is also important that you make a logo that can translate well to a variety of different mediums. Will your logo be printed in black and white when on your company’s letterhead? Are there any instances where you will be using the logo in grayscale?

If so, be sure to create a logo that stands on its own even if the color is drained from it in some instances.

Size Matters

Similar to the last point, you also want to make sure that your logo can be just as powerful if used in different sizes.

You may design a logo that looks great while enlarged on the front page of your website, but can it stand the test of becoming a small icon in the URL bar? How does the logo look in your email signature?

If your logo can’t work well in a variety of sizes you may need to simplify or improve your design.

Final Thoughts

A logo can be one of the most important aspects of your business. It is critically important for helping people recognize who you are and what you stand for. Take your time. Work hard to make sure that the logo is right for you and is sending the right message about your business.

By keeping the above tips in mind when you make your own logo, you’ll be well on your way to creating the perfect design in no time.

What does your company’s logo say about your brand?

Wait, you don’t have a logo?

It’s 2017. We carry whole computers in our pockets. Cars are starting to drive themselves. Robot airplanes are making deliveries. So it should come as no surprise that a free online logo generator can create a quality logo for your company using basic information and a little of your time, right?

If you’re still in the planning phase of your business, the thought of a logo might not have crossed your radar. But you should realize that eventually, preferably before your business goes live, you should have a well-developed logo to anchor your brand.

If you’ve already launched your company and are flying sans logo, shame on you. To succeed in business you must know something about marketing, and using a logo for your branded materials falls under that category.

The word “logo” might conjure some tough realities for you to face:

• I can’t draw.
• I’m not creative.
• I can barely afford to pay my employees, so I definitely can’t afford to hire a professional logo artist.
• I don’t even know what a logo even does.

If any of these excuses represent why you haven’t bought into a visual branding of your business, you’re setting your business up for failure. Especially since a free logo generator resides within your mouse’s reach.

What’s a logo generator?

If you have not yet discovered the revolutionary innovation known as a logo generator, you’ve been approaching logos with the wrong mindset.

A logo generator offers artists and non-artists the opportunity to easily create a logo from scratch using simple interfacing and basic design. In as little as 10 minutes, you can craft a professional logo complete with high-quality images and colors. But even better than the ease of use and the time-saving factor is the fact that you don’t have to pay for the image you designed.

Here’s how it works:

1. Click the Create My Logo button.
2. Add your business name or other text using the integrated tools.
3. Choose a symbol from the free image library, or upload your own.
4. Change the color of the text or symbol to match your brand identity.
5. Download your fresh new logo and start branding.

You don’t need Photoshop experience or a graphic design background or even a graphic designer to get a high-quality, professional-looking logo. A few minutes and an idea provides all you need to roll out an attention-worthy design.

That’s the easy part. The hard part starts by determining if the logo you design makes the best visual rep for your brand.

Are logos really that important?

Simply put, a logo represents a crucial cornerstone of your entire brand strategy:

It creates visual identification.

When you see two golden arches, a flowing black check mark, or a blue f inside a white box, how long does it take you to think of McDonald’s, Nike, or Facebook? Some companies have mastered branding so well that consumers can identify the business by the logo alone. As the saying goes, “A picture is worth a thousand words.”

It differentiates your company and brand.

Using a logo to represent your business gives you an opportunity to stand out from your competition, especially if you’re in a saturated market. When companies sell similar products and services, consumers may be better able to identify yours by your logo.

It reflects your business’s personality.

Do you want buyers to think of your company as fresh and trendy? Crisp and polished? Creative? Funny? Whatever your brand voice, your logo can speak it in much louder volumes than text alone.

It earns attention.

Logos add recognition to your brand and can ultimately define what your company represents. It’s also one of the cheapest marketing tools you will ever own, which makes its existence not only visually appealing but useful, too.

It looks professional.

Can you name a legitimate company that doesn’t have a logo? Well-crafted logos speak about the quality of the business. Using a poorly designed logo can convey a negative image of your company.

It’s not easy to physically measure the value of a logo, but take comfort in knowing value exists. The question is, how much value can you build with your logo?

Logos are art. They are also science.

If you decide to recruit the help of a logo generator tool. you should realize a strong logo consists of more than a random image and your favorite font and color.

Companies create logos to appeal to the eye, but they also want to appeal to the brain. Psychologists have long studied the effects of color and shape as they pertain to logos, and the ones you choose for your design should resonate with your brand in every aspect.

Color Play

Why do you think Mobil chose red and blue letters for their logo? Why does Google use multiple colors?

These choices weren’t thrown into the design mix by accident.

Mobil’s use of blue serves to build trust, while the red indicates the company’s strength. Google’s logo starts with three primary colors but adds a secondary color (green) to show they don’t play by the rules.

Take a look at how colors communicate different ideas and emotions:

Red

• Stimulating
• Encourages appetite
• Induces strong feelings like love, anger, and urgency

Green

• Indicates money, earthiness, and relaxation
• Induces peace and tranquility
• Represents growth

Yellow

• Indicates warmth and happiness
• Stimulates the mind and nervous system
• Grabs attention

Blue

• Exudes trust
• Induces peaceful, calm feelings
• Preferred by men

Orange

• Elicits excitement
• Encourages action
• Indicates warmth and cheeriness

Purple

• Appears soothing and calming
• Symbolizes royalty
• Exudes success or wisdom

Consider what characteristics you want others to see in your brand, and allow those findings to direct your color choice. Remember, you can use more than one color if necessary, provided you stick to a simple design.

In Shape

Have you ever wondered what Amazon’s famous yellow arrow means?

Look closely, and you’ll see the yellow arrow that points from the first letter to the fourth illustrates how the e-commerce giant carries everything from A to Z.

Although our brains register color first, shape comes in a close second. Our minds respond differently to various shapes, which could indicate why you see so many “recycled” logos on the market.

• Circles, ellipses, and ovals play on positive emotions like love, community, and friendship. Rings and curves can conjure images of femininity and partnership.
• Straight, bold edges like squares and rectangles can imply strength, balance, and professionalism. However, using cool colors like blues and grays with these shapes can create a standoffish vibe. If you choose this format, opt for warmer, inviting colors like yellows and oranges.
• Triangles often represent law, religion, science, and power. They also denote a more masculine tone than other shapes.
• Vertical lines often depict strength and aggression, while horizontal lines carry a calm, tranquil feel.
• Rounded, soft typefaces appeal more to women, while bold, straight fonts earn more attention from men.

Combining the Art and Science of Color and Shape

Knowing how color and shape relate to people’s perceptions can prove invaluable when using a logo generator to build your image.

As you prepare to create your logo, you need to understand what makes a great design. But more importantly, discover what will make a great design for your mission.

Ask yourself:

• Who do I want to appeal to?
• What do I want my brand to say to my customers?
• What qualities best describe the brand I want to build?
• What elements will NOT communicate my message?

Remember, your logo might be the first testament your prospect hears. Make sure it’s one that represents you well.

Time is money… How much is yours worth?

Between choosing a professional graphic designer to doodle your image to forgoing a logo altogether, you’ve got a lot of choices when it comes to creating a winning design for your business.

Going without a logo doesn’t present a good option, especially when free tools like a logo generator take the cost and usability obstacles out of the equation. Using a professional designer costs money, sometimes more than a startup keeps in the bank.

If you recently started or rebranded your business, or haven’t quite launched yet, consider how much you can save by designing your own logo that looks and functions every bit as well as one you pay good money for.

To put the value of the logo generator into perspective, it’s not uncommon for mega companies to pour hundreds of thousands of dollars into a custom graphic design, such as a trademark color, font or image.

But why waste precious funds when you can get a good quality logo for free?

Granted, nothing costs nothing. You will have to sacrifice some of your time on a logo generator to get your final product. But those few minutes you spend crafting your most inexpensive marketing tool will continue to pay for itself every day you stay in business.

Hey Online Logo Maker Family,

Last week we went out to dinner with our friend (and Internet Marketing Legend) Dave Sharpe.

Hanging Out With Dave @ Ruth Chris

He’s pretty big in the internet marketing world, so big that Forbes actually just did a whole feature on him:

Dave Sharpe Featured At Forbes.com

Anyways, he was telling us about this strategy he’s been using to drive quality traffic full of buyers to his website.

He’s been growing his business like crazy, and if I wouldn’t have met him in person I probably wouldn’t believe it.

He hit me up today and said that he was actually going to put on a live webinar TONIGHT (Monday) about his new strategies to get more traffic, leads, and sales, so I thought I would write a quick email and share it with you!

Click here to register for the webinar!