How to Design a Beautiful Jewelry Logo
Posted on December 30, 2017 by Logo Design Tips and Tricks
The U.S. jewelry industry is worth around $70 billion dollars and growing. With so many jewelry stores setting up shop to have a share of this market, it’s important to create a jewelry logo that stands out.
If you’ve been commissioned to design a logo for a jewelry company, you might be a little bit stumped. What are you supposed to do that hasn’t already been done? It might seem like every good idea has already been scooped up.
Don’t worry. We’ve put together a guide to help you create a beautiful logo that’s sure to stand out from the crowd. Read on to find out all of our best tips.
1. Play With Colors
When people say they want their jewelry business to be seen as elegant and classy, some designers hear, “use black and white.” It doesn’t matter if the company sells mens bracelets or diamond rings, you’ll probably see black and white somewhere.
You can definitely use those colors in your design, but don’t be afraid to play with your color scheme. You don’t need to limit yourself to what you think a jewelry logo ‘should’ look like.
See if you can add a splash of color somewhere in your design. Just make sure it still works in grayscale!
2. Create a Unique Jewelry Logo
It would be easy to just write the name of the company in fancy script, edit in an image of a diamond, and call it a day. But would you really have created a memorable logo?
It can be tempting to hop on the latest design trend. However, they’re trends for a reason. You need the logo that you create to last, not fade.
The best logos stand out because they’re different. Breaking the mold makes the logo more recognizable to potential customers. The best branding experts know this.
3. Choose a Great Font — Or Make Your Own
We all know the joke — creating a logo really just means finding a good font. It was even parodied on an episode of Parks and Recreation.
The joke’s not completely wrong. A good typeface is an important part of creating a logo. However, if all you’re doing is scrolling through a list of fonts, you’re not doing your job as a graphic designer.
If you’ve got the skills, try to create your own font. You’ll know that the jewelry logo you’ve made is truly unique, and it will be much harder for other designers to rip you off. It’s one thing to buy the same font — it’s another to have to recreate it from scratch.
4. Less Is More
When in doubt, keep it simple.
You shouldn’t overcomplicate your logo. If there’s too much going on, you risk confusing the consumer. Besides, a minimalist design actually might be the perfect image for the company. You can’t go wrong with a clean image that gets its message across.
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How to Create an Amazing Logo for a Boot Company
Posted on December 30, 2017 by Logo Design Tips and Tricks
Doesn’t your amazing business deserve an amazing logo?
A logo is usually the first point of contact people will have with your business. Eye tracking studies at the University of Missouri have shown how important that first impression is. They discovered that people visiting a website for the first time spend just over 6 seconds looking at a logo.
What does someone do in those 6 seconds? They decide whether or not they want to look further at your website or your business.
How do you create a logo that rocks?
Read on for the best tips to create a logo for your boot business.
Questions to Answer Before Designing a Logo
A logo isn’t something that you just slap together and hope it looks good. A logo requires planning and careful consideration before your start designing one. These are important questions to answer before designing one.
- Who are you targeting?
- Do you want people to know that you are a serious, friendly, or conservative company?
- Are there colors that you’d like to use in the logo?
- What makes your boot company different from the competition?
- Have you looked at your competitors’ logos? What do you think of them?
- Do you want your business name in the logo?
- If so, how much do you want it to stand out?
- Do you have a tagline that you want in the logo as well?
These questions will help you discover what kind of logo would be best for your business. It’s here where you’ll decide if you want something playful or something modern and sleek.
Know the Type of Logo You Want
For your boot business, you might want a logo that is just your company’s initials or you might want an image to accompany your logo. There are seven types of logos that range from simple letters to iconic images.
A logo symbol is just a picture or image. To understand what a logo symbol is, think of Twitter’s bird or Apple’s apple logo.
A boot company can use a stylized boot that is memorable and recognizable.
Lettermark & Watermark Logos
Use stylized text that places the focus on the company’s name or initials. A couple of examples are IBM and Google.
These are good options if your company name is short or you use initials in your company name. If you want to emphasize your name in the logo, this is the way to go.
An abstract mark, when done well, can distill your message into a single image. For example, Sony’s Play Station logo is an abstract design of the P and S of Play Station.
An abstract logo can be challenging to make work because you have to have a clear understanding of color and design.
Another way to create an amazing logo is to use a mascot. Let’s say you sell snakeskin boots.
You can create a snake as your mascot and incorporate that into your logo.
This is an option that just about any business can use. It’s a combination of an image and text. It’s widely used, and you’ll see tons of examples of combination logos. It’s also a way to use
An emblem is simply You’ll see this used a lot by schools and governments. You have to be careful with emblems because there’s so much detail, the details can bleed together when printed.
This is where knowing your target market will come in handy. People tend to have preconceived notions about a font type and what it conveys.
For example, a boot company that caters to women will want to have a thin font, serif, or script. These types of fonts tend to be more feminine and modern. That will attract their target market.
if you’re targeting an older demographic, you can consider a retro look for your logo. You’ll want to use a font that was popular in that era.
Create an Amazing Logo with Color
It’s no secret that people respond to color.
This is where you go back to the question of what your company message is.
Did you know that red can be used for impulse shoppers? Red is a passionate color that can raise your heart rate. It’s used to create urgency, too.
Yellow can be a great option for a boot company, as it’s been shown to grab the attention of window shoppers. It also represents good cheer and warmth.
Brown is a color that represents masculinity. If your boot company primarily targets men, then this color should be used.
Create Several Drafts and Test Them
This is just as important as the questions before you start to design.
Come up with several looks of your logo. Enlarge them, shrink them, and print them out.
You can try different colors or different fonts and print them out. Send them to a few trusted people, advisors or current customers. If there’s one design that you’re attached to, you might be surprised to learn that your customers don’t like it or they like another look much better.
You’ll also want to test them in according to how they’ll be used. Try putting them on brochures, business cards, and t-shirts.
An Amazing Logo That Rivals the Big Companies
Every year, organizations spend millions of dollars on their logo. In some rebranding efforts, companies have spent over $100 million on their logo only for it to fail.
You don’t have to spend millions on your logo. In fact, you can create yours in less than 10 minutes for free.
Consider the information in this article and then apply what you learned with Online Logo Maker.
You’ll have all the images, fonts, and templates to work from to create an amazing logo for your boot company.
What are you waiting for?
Get started today!
5 Tips for Creating a Memorable Shoe Company Logo
Posted on November 16, 2017 by Logo Design Tips and Tricks
Your brand is only as good as your customer’s memory. What will customers find memorable about your shoe company logo?
Your logo will be a lasting symbol for your products, their quality, and your appeal as a company. That’s why the care with which you develop your shoe company logo idea and design is such a critical part of your business success.
What Makes A Shoe Company Logo Important?
The value of memorability
A recent Siegel+Gale study of 3,000 consumers found that the most memorable logos are 13% more likely to get consumers’ attention, and 6% more likely to suggest a company is more unique than others in its categories.
As a small shoe company selling to a niche market–Click!–what does your unique brand have to say to would-be customers?
Designing A Memorable Shoe Company Logo
These four design suggestions will help you choose or design a logo that will get your brand out the front door and into the minds of your customers.
According to an AdWeek study, simplicity is the logo element most commonly associated with memorability. But defining simplicity isn’t simple.
Common shoe brands such as DC Shoes and Adidas have been very successful with simplicity in color. Other brands, such as Foot Locker and–well, Simple Shoes–use recognizable, meaningful images and plain text to stay relevant to customers.
We’re here to determine what ‘simplicity’ and ‘memorability’ can mean for your brand.
Certain attributes of any shoe company logo will send specific messages to consumers. For example, a geometric design emits power, while an organic design is visually warm and welcoming.
Want an approachable shoe company logo? Logos that ‘hold’ a visually dynamic shape–the Lacoste logo, for example–are the only treatments in the Siegel+Gale study highly considered as “original” and “approachable.”
Your design options are expansive. Contact us for help or see our tutorial for making custom logos to
Originality is an artistic fundamental. Any shoe company logo should have that artistic value, in and of itself.
The pitfall to avoid is replicating an existing logo without realizing it. (It happens more often than you think.) Vet your design ideas thoroughly to prevent any long-term embarrassment.
Despite the Siegel+Gale study, you can achieve originality with any design elements that are right for your brand.
Famous logo designer Saul Bass once said about designing logos, “symbolize and summarize,” essentially summarizing the functional purpose logo art for brands. How will your logo symbolize and summarize your business?
If you develop an understanding of your target market and what’s appealing to them, you can decide how your logo will be a bridge between the value of your products and their appeal.
Even to unfamiliar eyes, your logo should mean something to those customers–whether it’s an abstract concept, like rebellion or wisdom; or vivid picture, like the shape of your bestselling product.
Make A Logo Right Now
Are you ready to do some experimenting? Now that the creative juices are flowing, try our online logo maker, directly in your browser. You can also contact us for more tips and suggestions. Enjoy!
Creating a Fashion Logo to Rock Your Brand
Posted on November 10, 2017 by Logo Design Tips and Tricks
How important is a logo, anyway?
It’s actually pretty dang important.
So, designing a trendy fashion logo that will set your brand apart while depicting your style may seem overwhelming.
That is why we’ve created a list of four essential characteristics that will help you create a fashion logo you’ll be proud to wear.
Match the Logo to Your Fashion Style
What styles are you selling? What is the personality of your clothing brand(s)?
Your logo should answer these two vital questions.
For example, Pin Up Dresses incorporates vintage colors and an old-timey frame of a busty woman to perfectly market their sexy vintage clothing.
Know Your Market
Who are you selling to?
Create a fashion logo that fits the taste and lifestyle of your target audience.
If your shoppers are primarily young professionals, then your logo should be clean but also modern and trendy.
If your shoppers are young women who want to look hot in a Halloween costume, then don’t be afraid to create a more mature logo.
Find how to define your target market here.
Stand out Against the Crowd
Fashion logos, especially, should creatively stand out against competitors.
One of the easiest ways to attract attention is to be visually appealing and different.
Research the logo trends within your fashion niche, including colors and fonts. Try out different options that will set your brand apart.
Science shows that the colors you choose have a huge impact your brand’s visual identity. Be sure to choose to colors that not only fit the mission of your brand, but also appeal to your target audience.
For example, if you’re selling children’s clothes, then choose colors that are bright and playful.
Like colors, fonts also invoke feelings and quickly prioritize the text for the audience.
Choose fonts that portray the style of your fashion brand and highlight what you’re selling. For example, use a bold-faced font to feature the specific clothing style like “dresses“.
Simply Grab Attention
When all else fails, follow two rules.
One: make sure your logo is simple enough to understand
Two: make sure your logo grabs attention and creates interest.
When your audience sees your fashion logo, they should immediately understand exactly you’re representing.
They should not only know you’re representing fashion, but have an idea of what type and style of fashion that is.
In addition, your image should stick in the minds of your audience.
Research has proven that relevant images not only build retention, but also lead to higher engagement rates on social media.
Let’s Get Rockin’
So, you’ve thought about the style and personality of your brand.
You’ve pinpointed your target market.
Now, you’ve got the essentials to designing a rocking fashion logo in the back pocket of your favorite denims.
I’d say you’re ready to get designing!
Onlinelogomaker.com has all the tools you need to create a visually appealing, relevant, and artistic logo. Get started by watching the helpful tutorials here.