Designing a logo is no walk in the park.

From colors to text and graphics, there’s a lot to the process. A good logo should convey the organization’s message in simple, easy to understand terms.

According to legendary designer Dieter Rams, good design needs to be both aesthetically appealing and be easily understood.

Any designer will tell you that walking the fine line between creating a simple, timeless design and one that is easily understood by the customer can be a tough task.

If you’re working on coming up with a new garage logo for your company, keep reading for a closer look at 5 design trends design trends that will help keep your new logo modern and fresh.

Keep It Minimal

In case you haven’t noticed, minimalism is all the rage. From design to lifestyle–simple is in.

It might sound counterintuitive, but simple logos often catch the eye of the viewer much more quickly than a more busy, complicated one.

If you want to give your garage logo a refined modern look, keep it simple and minimal. This business–providing garage door repair Austin–is a great example of minimal design.

Give Your Logo A Handmade Touch

For a unique, intimate look, try giving your logo a hand drawn or handmade look.

A hand drawn look can convey a sense of warmth and sincerity that is often not possible with other logo styles. So if you’re a small shop or feel like an intimate look fits your business, this may be a great choice for you.

Negative Space Is Your Friend

Another great design trend that may be a great fit for your garage logo is the use of negative space.

With this technique, a designer essentially cuts an image out of negative space. A classic example of this is the hidden arrow in the FedEx logo.

With the use of negative space, you can create a very simple logo that quickly draws the viewers eye.

Line Art

A line art style logo makes use of simple lines to draw an image or text. The logos also typically only employ a single color, often just sticking to black and white.

Line art logos create well-balanced images while adhering to a minimal aesthetic.

Flat Design Is Here To Stay

While flat design had already been around for a few years beforehand, Apple really put it on the map with iOS 8. The trend towards realistic, 3d-like designs has been replaced in favor of simple more timeless designs.

Forget the drop shadow and excessive color gradients and keep your designs strictly 2d for a flat, refined look.

Final thoughts on your next garage logo

Creating the perfect logo is tough. Afterall, your brand is important and choosing its most important symbol can be an emotional experience.

Starting with one of the trends above will get your design started off on the right foot. Just remember to keep your brand in mind when planning your logo. Your business’s message is central to your logo design.

If you stick to one of the trends above and some solid design principles, you should be all set to take a stab at designing your own logo.

Have you ever considered what the color of your logo says about you?

Different colors can evoke varying emotions and uniquely alter our perception of an image. Whether you have a black, green, blue, purple or red logo can make a big difference in how your company is perceived.

Research reveals that people form an opinion of an object within the first 90 seconds of viewing it. And up to 90% of their impression depends on color.

It’s important that you choose the color that best represents your company. Read on to learn more!

A Rose’s Red Logo Smells Just as Sweet…Or Does It?

Choosing a logo for your rose delivery business might seem like a no brainer.

Everyone knows that roses are red and violets are blue. Naturally, a rose delivery business should have a red logo!

Or should it?

That all depends on what you want your image to reveal to potential customers. Let’s take a look at what different colors might mean to your company’s logo.

A Color for Every Emotion:

There are hundreds of colors to choose from, so it would be impossible to list them all.

Here are a few of the most popular color choices commonly used by brands, and their corresponding associations.

• Red: passion, love, energy, action
• Blue: honest, strong, caring, trustworthy
• Green: growth, organic, fresh, caring
• Black: sophisticated, seductive, formal
• Purple: creative, imaginative, nostalgic
• Yellow: happy, playful, logical, confident

This list is just a start. But it may give you an idea of how different colors can impact your brand’s meaning.

Which Color Says it Best?

If you know exactly what you want to say with your business logo, the choice might be simple. But, what if you want to appeal to a larger range of emotions?

Should you try to narrow your logo down to just one color? Or should you instead broaden your meaning to include several colors of the rainbow?

Would choosing a multicolor logo mean the same as the individual colors combined? Maybe not.

Research indicates that a multicolor image equates to bold, playful and expansive. So, combining red, blue, and green won’t necessarily add up to mean a combination of the three individual connotations when used independently.

When choosing the color that defines your company best, consider the audience that you wish to target. A company that delivers luxury roses may aim to target mostly couples in love, so a red logo would be a perfect solution.

But if you were hoping to target children, you might rather choose yellow. And if your target audience was primarily pet owners, then you may be better off opting for blue. 

Think of who you want to appeal to, and what you would like to represent. Then choose the color that speaks for you best.

Conclusion:

Color has the amazing ability to say a lot without using words. Its presence can mean more than a thousand words.

Make sure that the color you choose for your company logo is telling your customers what you want them to hear. Click here to get started designing your perfect logo today!

What makes a product “luxury”?

According to Merriam-Webster, luxury products include features that contribute to ease and indulgence. While luxury products can be functional, they place great emphasis on values like aesthetics and comfort.

When you have a company that specializes in luxury bath products, it’s important to communicate their value to your customers. A customer will only be willing to pay luxury prices if they believe the products will deliver a true luxury experience.

An important part of developing this trust is building your company’s brand. No matter how awesome your products are, customers won’t view them as luxurious if they don’t see your brand as luxurious.

For instance, it would be extremely difficult for McDonald’s to market a sandwich as a gourmet burger. No matter how good the burger was, McDonald’s just doesn’t have a gourmet brand.

So how do you build a luxury brand for your company?

A good place to start is with a logo that communicates luxury. Your logo is one of the first items that customers will begin to associate with your brand.

Branding your business with luxury bath company logos will help customers associate your brand with high-end products.

Let’s take a look at our top tips for how to create luxury bath company logos.

Make Sure Your Luxury Bath Company Logos Tell the Right Story About Your Brand

Your company’s brand is essentially its identity. Creating a brand helps customers to remember your company, and to immediately recognize it.

This is why it’s important to be thoughtful and intentional about the design of your luxury bath company logos. Your logo will help develop your brand recognition.

As we already mentioned, building a brand identity is particularly important for luxury brands. Customers are willing to pay more for brands that they associate with high-quality products.

For this reason, you want to make sure your logo communicates professionalism and sophistication. For instance, you wouldn’t want to use a childish looking font or silly looking graphics for a luxury logo.

There’s nothing inherently wrong with playful logos. Rather, they simply lack the elegance that customers looking for luxury expect.

There are several logo design features you can incorporate to make your logo look more high-end.

Choose Color Carefully

When developing your luxury bath company logos, selecting the right color is extremely important. Your logo’s color will influence customers’ first impression of the company.

Different colors, shades, and hues can communicate different connotations about your business. For instance, pastel colors are typically associated with children or babies. Using colors like this is a logo for a luxury bath company could send the wrong message.

For instance, pastel colors are typically associated with children or babies. Using colors like this is a logo for a luxury bath company could send the wrong message.

Deep blues and purples can be a great choice for luxury bath company logos. Blues are often associated with stability and confidence, while purples are associated with sophistication and royalty. Additionally, darker tones are often seen as more mature.

Avoid Cliche

As we mentioned already, using silly images can be extremely off-putting in a luxury logo. But it’s not only silly images. Using any images that are too obvious or commonplace can detract from your logo’s quality.

For instance, including a water spout in a logo for a bath company could help show your company’s focus. At the same, however, it could also be seen as a bit pedestrian.

In fact, if you think of most luxury brands, the logo itself has little to do with the actual product. Ralph Lauren has a polo player on a horse. Vineyard Vines has a whale.

These logos aren’t successful because they tell you what the company sells. Rather, they’re successful because they’re recognizable, and associated with a high-quality product.

Keep it Simple

There’s another feature that many luxury brand logos have in common: they’re simple. For instance, consider the simple, sleek logo for Badeloft USA.

Simple logos are effective because they don’t overwhelm the company’s message. By contrast, a busy logo can be distracting. Not to mention, it looks unprofessional.

Perhaps you’ve heard people refer to the acronym KISS. This stands for keeping it simple, stupid!

While this saying is a bit crass, it’s also important. Our tendency is often to overthink things and to assume that doing more is better. Remembering KISS will help you create luxury bath company logos that are simple and elegant.

Make Sure it Means Something to You

When you’re creating your logo, it is certainly important to keep your target market in mind. What do you customers value? How can you create a logo that will appeal to them?

That said, it’s also important to remember that customers often value companies that are genuine. This is especially true with luxury brands.

Customers who buy luxury products expect for those products to be made with care and attention to detail. They expect luxury brands to take pride in their products, and to be knowledgeable about their industry.

So, while it’s important to build a brand that will resonate with customers, a great way to do that is by building a brand that means something to you. You should care about your company and the product you sell. And your luxury bath company logos should reflect this.

Your logo should be simple, and it should have an elegant design. But it should also have a design that you like, and that you feel accurately reflects your company.

When you design a logo you love, you’ll be able to stand behind that logo with confidence. That confidence will contribute to your overall strategy of building a brand associated with luxury.

Additionally, as you work on creating a logo for your brand, remember to be flexible. You may start working on one concept, only to realize that it’s not right for you.

That’s okay. It’s better to take extra time and start over than it is to create a substandard logo.

Are you ready to develop luxury bath company logos for your business? Using our free logo maker is a great way to create the perfect logo for your company’s needs.

No matter what type of business you run or brand you own, a quality eye-catching logo is important.

When it comes to landscaping and lawn care companies, a logo has to really reflect the products, services, and niche of that company.

Are you ready to make the best landscaping logo for your business? Check out our handy guide to creating lawn care logos below!

Create the Ideal Lawn Care and Landscaping Logo

Whether you sell weed eater products or provide amazing landscaping services, your logo needs to reflect who you are.

Keep it green– but don’t make it boring

The color green is heavily associated with nature, lawns, and landscaping. You should definitely incorporate the color green into your logo, but overdoing it can make your logo (and your business) disappear into crowds of another run of the mill landscaping companies.

Try using green variations that are typically seen, like dark forest green or lime green. Use it sparingly and be sure to use color theory to really make those colors pop. Most quality online logo makers will offer wide ranges of colors to use in your logo art.

Check your focus

What is your business’s main focus? Do you provide landscaping services? Do you sell nursery plants?

Really zone in on what it is you do. If you commit to providing multiple services and goods, look at your most successful or most consistent service. Base your logo around that.

Choose imagery that fits your brand

This is common sense for the most part. If you sell pine trees, don’t look for a stock image from an online logo maker that features flowers or oak trees.

The images used in your logo should be specific. You provide a niche service, so show it off in your logo!

Find a happy medium with detail

Landscaping companies will more than likely use their logos in large formats for their trucks, billboards, or offices. Since you don’t have to worry too much about small-scale design, in this case, you can get pretty detailed with your logos.

However, there is such a thing as too much detail. Logos should still be relatively simple, eye-catching, and easy to read. You don’t need to incorporate a full photo of a landscape into your logo.

If anything, a landscaping logo with vector art or simple illustrations work best.

Avoid cliches

Landscaping logos, in particular, can fall victim to cliches. Does your design in mind feature a big green globe? How about a simple tree?

These are cliches in the logo world. As a general rule, a basic symbol of what your business is shouldn’t be the entire logo. A cupcake bakery shouldn’t just boast a big pink cupcake for its logo, and neither should a landscaping company show off a big basic green tree.

Get creative! You’re making a piece of commercial art for your business. Incorporate nature elements that apply to your niche, but don’t oversimplify it or get lazy with thinking outside the box.

How was our guide to landscaping logos? Got a logo you’re proud of that you’d like to share? Show it off in the comments below!