If you’re currently working as a real estate agent, you know how tough the competition is. From finding the perfect home for clients to securing an asking price that makes everyone happy, it’s never easy.

But it’s also incredibly rewarding.

Whether you’re new to the business or have been working in it for many years, you need to present yourself in the best possible light. You want to prove to clients that you’re with the times, up on current market and design trends, and communicate to them that you’re willing to go above and beyond.

A great logo helps you to say all that and more.

But designing it isn’t always an easy task, especially for those who aren’t the most creative of thinkers.

Looking for inspiration? Need advice from the experts?

Have absolutely no idea where to start, and feeling a bit overwhelmed?

Whichever phase of the design process you’re currently in, it’s important to take the following 8 real estate logo design tips into consideration.

Your logo is the most important aspect of your branding, the basis for everything you’ll do as an agent.

Make sure you get it right.

1. A Focus On Branding

The first thing that you need to do when designing a real estate logo is to sit down and really think about what your brand is all about.

When you’re creating a logo, remember that it’s not just going to be shown on your website and business cards. People are going to see it on signs when they drive by homes you have on the market. They’ll see in on social media and in blog posts you write. They may even see it in magazines or in community directories.

They’ll see in on social media and in blog posts you write. They may even see it in magazines or in community directories.

When getting started, you need to ensure you’ve chosen a logo that will be able to consistently communicate the message of your brand, no matter where it’s placed.

To do this, you need to come up with at least three words that describe the way you want to do business. For help, think about why you first got started in the real estate business.

Was it a love of design? Frustration selling your own home? An interest in a field that allowed you to connect with people?

Whatever the answers, make them the central focus of your branding. Once you’re clear on what you want to do to help people find their dream homes, you’ll know what sets you apart.

Then, you can go onto creating a unique logo that’s truly all about you — not just a knockoff of your competition’s.

2. A Representation Of Your Main Focus

These days, real estate agents sell a variety of different living spaces. Perhaps you focus on penthouses for sale, maybe you’re a part of the tiny house real estate market, or perhaps you mostly sell single-family homes.

Whatever your specialty, your real estate logo needs to reflect it. Focus on selecting images that both connect with your target market and make it clear what kinds of homes you sell.

For example, if you sell apartments, your logo image could be of a single apartment building with an interior, cutaway view of the insides of these apartments. That way, you can show that you specialize in selling apartments while also illustrating that you cater to lots of different clients.

If you mostly sell homes, instead of including yet another image of a single home or a roof covering the name of your real estate company, think bigger. Why not include a bird’s eye view of an entire neighborhood, showing a variety of houses?

Anything that can connect you directly to your ideal client while also reassuring them that you’re not the type to provide “one-size-fits-all” solutions is a win.

3. A Smart Color Choice

The psychology of color has an incredible impact on both current and potential customers. You need to consider the feelings and emotions that certain colors communicate.

While red may be attention-getting, it might also cause your clients to feel stressed out.

Blues, greens, and even darker tones like blacks and browns, communicate a sense of authority to the people you want to work with. However, you don’t want your sign to look too jumbled, washed out, or simply unprofessional by including too many colors.

Make it a point to focus on three at the most when creating your real estate logo.

4. A Focus On Typography

Color isn’t the only integral part of effective real estate logo design! You’ll also need to consider which fonts will best communicate the message of your brand.

Choosing the right font is a detail that’s overlooked in logo design across many industries, but the reality is that it can be the very thing that makes someone choose to work with you over your competition.

Think back to a logo you’ve come across in the past that had a font you hadn’t seen before. It probably made it much easier to understand what the company was selling — and who they wanted to sell it to. It also probably got you to stop the mindless scrolling through your news feeds.

Maybe it even got you to follow their page on social media, and maybe eventually, you bought something from that company.

While you can certainly choose from pre-existing fonts, you might also consider having on created specifically for your real estate company. That way, you won’t just have something no one else does. You’ll communicate to your target market that you’re willing to go the extra mile.

You’d be surprised what the smallest details are able to say.

5. Sometimes Less Is More

In today’s hyper-competitive market, it can be very tempting to pull out all the stops when it comes to your real estate logo.

But getting too “cute” or outside-the-box can actually be a deterrent to some customers. Plus, trying to do too much can make your logo look cluttered, and hard to read.

Instead, don’t fear minimalism. Not only is the “less is more” look incredibly trendy, it also suggests that your brand is strong and established enough to stand on its reputation alone!

6. Consider Hiring Professional Artists

Whether or not you hire a team of experts to create your entire logo for you is one thing — but especially if you weren’t exactly born with the “artistic” gene, you may want to hire an illustrator to create a unique image.

Going professional also ensures that you get an image for your logo that’s truly your own, and that isn’t based on cliches. A professional artist will take the time to sit down with you and discuss the details of your brand, as well as your story.

Once they get to know you, they can create an image that will help your market get to know you, too.

While it’s never good to follow trends blindly, there is at least one trend in logo design we love. As millennials become more interested in buying property, you need to create a real estate logo that caters to them.

One way a professional artist can help you do this?

By creating hand-drawn, somewhat quirky illustrations of you, your homes, or pretty much anything else you can dream up. Then, you can use these illustrations in your logo design.

7. Try Out Several Images

You’ve never had a client who said “yes” to the first home you showed them without seeing other homes first, right? (And if you have, congratulations.)

You should take the homebuyer’s attitude when it comes to your real estate logo design. Especially if you’re using all these tips, it’s likely that you’ll come away with a variety of possible logo design ideas.

Why not test them all out and see which one works the best? You can use a tool like our free online logo maker to bring your designs to life. Then, you can choose which one best communicates the message of your brand.

You might even want to crowdsource your potential logo choices on social media, in your office, or just among friends!

8. Focus On Resizing

This last real estate logo design tip is more practical. As we said earlier, your logo will appear in a variety of places, in lots of different sizes. Make sure you’ve selected a font and image that are easy to read no matter where they’re placed.

Does your logo look just as good in a thumbnail image as it does as your Facebook cover photo?

Make sure it does.

Start Creating Your Real Estate Logo Now!

As you can see from this post, there’s a lot you need to take into consideration when putting your real estate logo together.

Remember: your logo needs to say a lot in a short amount of time. Use all the “real estate” it gives you to your advantage. Focus on color, font, size, unique images, and above all, overall branding.

Looking for more invaluable logo design tips? Want to know more about how to move forward in your branding process once you’ve decided on a logo? Be sure to spend some time on our blog for expert industry advice, and feel free to contact us with any questions.

If you own a video marketing company, then you have to communicate to your customers as quickly and efficiently as possible that you’re in touch with their target market, have industry expertise, and can think on your feet outside of the box.

In short, you have to do a lot in a very short amount of time.

If your video marketing logo isn’t strong, looks like everyone else’s, or simply doesn’t exist, you are not going to be able to build your brand.

You’re also telling customers that you don’t know too much about marketing.

So, what can you do to create a logo that draws customers in and helps you seal the deal?

Read on for five of the best tips.

1. Communicate Your Service Variety

The good news is that a video marketing logo offers you much more “real estate” than you might initially think.

Depending on your target market, you likely offer lots of different video marketing services. You need to ensure that potential clients know that.

For example, if you offer whiteboard drawing video services, think about how you can include that in your logo.

You can list your main services in a circle of text around your logo image or firm name. Or, you could create a television screen and list your “services” as credits.

2. Strike A Creative/Professional Balance

This can be tough at first. You want to communicate that you’re the “creative type,” but sometimes the companies and clients you’ll cater to decidedly are not.

As a result, it’s important to focus primarily on just one image. Don’t clutter your logo design, even if you’re filling it with adorable cartoon drawings. Instead, pick the best one and make it work within your name.

3. Make Sure It Works Anywhere

Today, about half of all social videos are watched on YouTube. Since you’re a video marketing company, we know you’re going to upload a promotional video on YouTube.

You’re also going to have social media pages, blogs, photos, Instagram videos…the list goes on.

Can your logo fit the thumbnail image or smaller size requirements and still look good? Make sure it can.

4. Use Color Wisely

Remember that different colors can evoke different emotions. For a video marketing firm, we suggest going with blues or greens.

Both have an authoritative effect, but they don’t read as threatening. They say you can provide solutions.

5. Don’t Forget About Font

Finally, we suggest that you have a unique font created for your company. That way, you’ll stick in clients’ memories a lot better than the 1500 other companies that have also used Helvetica.

Plus, it just furthers the message that you provide solutions no one else does!

You’re Ready To Create A Stellar Video Marketing Logo

Thanks to these 5 tips, you’re ready to create a logo for your video marketing services that’s truly a cut above the rest.

Since you’re the creative type, narrow the many ideas we know you’ve already come up with down by using our online logo maker tool to test them out.

Be sure to keep up with our blog for more industry insights and branding tips!

Over 500,000 new businesses are created each month.

If you’re in the small business loan industry, you’re likely busier than ever. Of course, this also means that things are getting more competitive.

What can you do to stand out? How can you connect with the small businesses you feel will be the most successful? It all starts with creating excellent small business loan logos.

In this post, we’ll discuss how you can use different hues to your advantage.

Know Which Colors To Include…

You’ve probably already guessed that shades of green, often associated with money and sound finances, will be great options for your logo.

But you need to think beyond that in order to craft a unique design!

Using darker blacks and blues communicate a sense of real authority and power to your potential clients. They also resonate well with analytical, practically-minded people — which will likely make up the majority of your client base.

To ensure things don’t look too dark, though, it’s a good idea to use plenty of white, blank space in your design. It’s also a good idea to stick to no more than three colors in your design.

Anything more can make your logo look cluttered. This isn’t a good look for several reasons.

For one, using multiple, contrasting colors can make your design difficult to read. It also just looks unprofessional — like you’re relying on gimmicks, not your glowing reputation, to get customers in the door.

And Which Ones You Should Avoid

You might think that bright, neon, and eye-catching logos will get your small business loan company more attention — and they will.

Just not for the reasons you want.

First of all, brighter colors like reds and oranges have been shown to make consumers more anxious and stressed out. This is because they’re associated with sales, which gets anyone’s heart rate going.

It’s also because of the negative connotations that business owners and entrepreneurs especially will have with these colors. After all, they’re already taking on debt by applying for SBA loans.

They don’t need to be reminded that they’re “in the red” anymore.

While yellows might be a great way to attract impulse buyers, applying for a business loan is not a snap decision. It’s one that requires great thought, thorough planning, and financial commitment from everyone involved.

You want to be sure your logo design attracts customers that are really ready for such a commitment, and colors are the first impression that you’ll give off.

Bring Your Small Business Loan Logos To Life

Thanks to the information here, you can begin to use the psychology of color to your advantage when creating your loan logos.

Of course, some color combinations might not work out as well in real life as they did in your imagination. To make sure you’re not faced with any clashing disasters, use our free online logo maker tool.

Also be sure to read up on our blog, so you can continue to learn more about creating timeless and effective logos — no matter the industry you’re in.

Logos are an incredibly important part of your overall branding strategy.

But is yours really working for you? Read on to find out when it’s time to start creating new logos for your brand.

Your Logo Doesn’t Serve Your Current Market

Let’s say you’re an SEO company, like See All Media. Because SEO is such a fast-paced industry, the services you offer your clients have changed drastically.

You need to be sure that your current logo is an accurate representation of what your brand has to offer, especially if it’s changed.

Always update your logo to it with the target market you’re currently trying to reach.

You’ve Recently Opened Or Re-Branded

Opening a new business or re-branding is an exciting time! It also gives you an incredible opportunity to hit the ground running on your brand strategy.

Your grand opening or re-opening will get lots of potential repeat customers to shop from you. You need to ensure they know where to find you in the future! Your logo will help them to remember you, and to make the connection between your brand and the products you sell.

It’s crucial that you have your logo designed and ready to go by opening day — not two weeks afterward.

Your Logo Is Dated

If you’ve been in business for many years, you know just how much the market has changed since you first opened your doors.

Why shouldn’t your logo evolve, too?

Plus, a design trend that was popular in the late 80’s just isn’t going to resonate with the shoppers of today. While it’s good to avoid overcommitting to trends, it’s important to be aware of the expectations and design preferences of your target market.

Your Logo Isn’t Effective

Lastly, it’s time for a new logo if you feel like your current one just isn’t getting the job done.

A good way to tell?

If you have a physical storefront, take a walk outside. How does your logo look? Is it visible from far away? How many people do you notice glance up at it as they pass? How many customers ask you about it?

If you’re an online-only business, you can even poll your social media followers and ask what they think about your logo.

Either way, you’ll be able to tell if it’s time for a change from the responses of the most important people — your customers.

Design New Logos Today

As you can see from this post, there are lots of reasons why your brand or the businesses you manage may need new logos.

But just knowing your logo doesn’t work isn’t enough. You also have to have a plan to act!

That’s where we come in. Read through our helpful branding and design blog to get even more information on what it takes to create an effective and unique logo. Then, use our free online logo maker tool to get started on creating your own!